The document discusses professional certification programs offered by Sales & Marketing Executives International, Inc. (SMEI). SMEI offers certification designations for various roles including sales managers, sales representatives, and marketing personnel. The certification process involves meeting standards of education and experience, passing a rigorous examination, agreeing to a code of ethics, and committing to ongoing continuing education. Obtaining a certification demonstrates professional competence and credibility, and can lead to benefits such as increased earnings potential, career advancement opportunities, and greater professional recognition from peers.
The document discusses whether content and language integrated learning (CLIL) is a good match with information and communication technology (ICT). It argues that ICT can enhance CLIL in several ways. First, ICT allows students to access up-to-date content from the internet rather than relying only on teachers. It also helps develop students' digital literacy and cooperative learning skills. Additionally, using ICT with CLIL can personalize learning, increase student motivation, and foster creativity. The document provides examples of how tools like word processors, presentations, graphic organizers, and video editors can support CLIL. It concludes by thanking the reader and providing contact and reference information.
This is the presentation I gave (will give!) to the teachers and teacher-trainers at the Learning Technologies and Young Learners conference in Milan on 25 March 2009.
The conference was organised by The British Council and IATEFL (the International Association for Teaching English as as Foreign Language.)
This document discusses the importance of using information and communication technologies (ICT) in the English as a foreign language (EFL) classroom. It notes that today's students are "digital natives" who are accustomed to technologies like computers, games, and the internet playing an integral role in their lives. To effectively engage these students, the document argues, EFL teaching must integrate ICT to match students' existing expertise, allow student control over learning, and meet 21st century learning needs. Several examples of ICT activities for the EFL classroom are provided.
Presentation for national conference sharing the impact and benefits of 20 ICT in 20 minutes work - range of suggestions for cross-curricular uses of ICT.
This document provides 37 tips for using an interactive whiteboard in the classroom. Some key tips include hiding answers underneath scribbles of the same color as the background and revealing them later, recording lessons and examples using the recorder tool, and creating self-checking exercises by layering correct and incorrect answers on the board. The tips aim to make lessons more engaging for students and help teachers demonstrate concepts interactively on the whiteboard.
The document discusses professional certification programs offered by Sales & Marketing Executives International, Inc. (SMEI). SMEI offers certification designations for various roles including sales managers, sales representatives, and marketing personnel. The certification process involves meeting standards of education and experience, passing a rigorous examination, agreeing to a code of ethics, and committing to ongoing continuing education. Obtaining a certification demonstrates professional competence and credibility, and can lead to benefits such as increased earnings potential, career advancement opportunities, and greater professional recognition from peers.
The document discusses whether content and language integrated learning (CLIL) is a good match with information and communication technology (ICT). It argues that ICT can enhance CLIL in several ways. First, ICT allows students to access up-to-date content from the internet rather than relying only on teachers. It also helps develop students' digital literacy and cooperative learning skills. Additionally, using ICT with CLIL can personalize learning, increase student motivation, and foster creativity. The document provides examples of how tools like word processors, presentations, graphic organizers, and video editors can support CLIL. It concludes by thanking the reader and providing contact and reference information.
This is the presentation I gave (will give!) to the teachers and teacher-trainers at the Learning Technologies and Young Learners conference in Milan on 25 March 2009.
The conference was organised by The British Council and IATEFL (the International Association for Teaching English as as Foreign Language.)
This document discusses the importance of using information and communication technologies (ICT) in the English as a foreign language (EFL) classroom. It notes that today's students are "digital natives" who are accustomed to technologies like computers, games, and the internet playing an integral role in their lives. To effectively engage these students, the document argues, EFL teaching must integrate ICT to match students' existing expertise, allow student control over learning, and meet 21st century learning needs. Several examples of ICT activities for the EFL classroom are provided.
Presentation for national conference sharing the impact and benefits of 20 ICT in 20 minutes work - range of suggestions for cross-curricular uses of ICT.
This document provides 37 tips for using an interactive whiteboard in the classroom. Some key tips include hiding answers underneath scribbles of the same color as the background and revealing them later, recording lessons and examples using the recorder tool, and creating self-checking exercises by layering correct and incorrect answers on the board. The tips aim to make lessons more engaging for students and help teachers demonstrate concepts interactively on the whiteboard.
Using SAMR to improve ICT use in the classroomRebecca Davies
This document discusses using the SAMR model to improve technology integration in the classroom. SAMR is a framework that categorizes technology use as substitution, augmentation, modification, or redefinition. Using SAMR can help teachers improve lesson planning, student learning, and student use of technology. It also provides school leaders a tool for supporting teachers in advancing their technology skills along the continuum. The key is implementing SAMR as a learning progression and providing appropriate support to teachers.
This document discusses integrating information and communication technologies (ICT) into the English language classroom. It defines ICT and computer-assisted language learning (CALL). It outlines benefits of ICT like providing richer learning materials and motivating students, as well as potential shortcomings like technical issues. It also addresses lesson planning with ICT, evaluating internet resources, using the internet for lessons, and designing web-based lessons.
The document discusses the benefits and potential of information and communication technology (ICT) in education. It outlines how ICT can enhance teaching and learning by motivating and engaging students, offering personalized learning approaches, and enabling new forms of collaboration. The document also discusses challenges of integrating ICT and proposes strategies like teacher professional development to help more teachers adopt ICT in the classroom.
This document discusses using information and communications technology (ICT) in Content and Language Integrated Learning (CLIL). It outlines that by the end of the workshop, participants will be able to understand what a content management system (CMS) is for, distinguish and use different types of educational applications for students, and distinguish and use specific resources to help teachers prepare and adapt educational resources. It also discusses understanding social bookmarking tools, registering and using a CMS platform and social bookmarking tool to improve organization of online resources.
Prototype of a CLIL project: "Live a healthy life"Daniel Marques
Here you can see a prototype of a CLIL project titled "Live a healthy life". It shows the main features of an educational project that I am starting to create.
ICT literacy basically involves using digital technology, communication tools and/or access, manage, integrate, evaluate and create information in order to function in a knowledge society.
Using SAMR to improve ICT use in the classroomRebecca Davies
This document discusses using the SAMR model to improve technology integration in the classroom. SAMR is a framework that categorizes technology use as substitution, augmentation, modification, or redefinition. Using SAMR can help teachers improve lesson planning, student learning, and student use of technology. It also provides school leaders a tool for supporting teachers in advancing their technology skills along the continuum. The key is implementing SAMR as a learning progression and providing appropriate support to teachers.
This document discusses integrating information and communication technologies (ICT) into the English language classroom. It defines ICT and computer-assisted language learning (CALL). It outlines benefits of ICT like providing richer learning materials and motivating students, as well as potential shortcomings like technical issues. It also addresses lesson planning with ICT, evaluating internet resources, using the internet for lessons, and designing web-based lessons.
The document discusses the benefits and potential of information and communication technology (ICT) in education. It outlines how ICT can enhance teaching and learning by motivating and engaging students, offering personalized learning approaches, and enabling new forms of collaboration. The document also discusses challenges of integrating ICT and proposes strategies like teacher professional development to help more teachers adopt ICT in the classroom.
This document discusses using information and communications technology (ICT) in Content and Language Integrated Learning (CLIL). It outlines that by the end of the workshop, participants will be able to understand what a content management system (CMS) is for, distinguish and use different types of educational applications for students, and distinguish and use specific resources to help teachers prepare and adapt educational resources. It also discusses understanding social bookmarking tools, registering and using a CMS platform and social bookmarking tool to improve organization of online resources.
Prototype of a CLIL project: "Live a healthy life"Daniel Marques
Here you can see a prototype of a CLIL project titled "Live a healthy life". It shows the main features of an educational project that I am starting to create.
ICT literacy basically involves using digital technology, communication tools and/or access, manage, integrate, evaluate and create information in order to function in a knowledge society.
Having a strong personal brand is a great benefit in sales and marketing. This presentation outlines some actionable ways to develop your personal brand.
The document discusses the steps for companies to implement a successful marketing automation strategy. It emphasizes the need for sales and marketing alignment by outlining key processes like lead scoring, nurturing, and metrics that both teams must agree on. It acknowledges that implementing marketing automation requires incremental changes and recommends starting with the right technology platform and defining requirements to meet business goals.
This document provides an overview of social selling and why it is important for businesses to adopt social selling strategies. There are three main reasons why businesses need social selling: 1) Customers are already engaging with companies on social media as they research purchases, so businesses need a social presence to reach customers; 2) Competitors are adopting social selling, so businesses need to as well to keep up; 3) Employees and new hires expect companies to utilize social technologies in their work. The document also notes that with social media, buyers start the purchasing process without sales involvement, so sales teams need to shift from transactional to social, consultative approaches to engage with buyers online.
The document discusses how sales has changed in the era of social media and Buyer 2.0. It notes that buyers now complete 80% of purchasing decisions before contacting sales. It advocates that sales professionals use social networks to connect with buyers on a personal level, provide value through content sharing as subject matter experts, and do research on targets before engaging. The new keys to sales success are presented as having a social media plan, measuring strategies, and adapting to the changed buying environment.
This document summarizes the December 2011 issue of the official magazine of Sales & Marketing Executives International, Inc. It includes 3 articles:
1. An article on compensation and coaching strategies for 2012, noting that quotas are increasing while compensation is decreasing, and emphasizing the importance of coaching, even for senior reps.
2. An article on using expressions and questions that evoke emotion when selling, to engage prospects emotionally before rationally. It provides examples of emotional language and questions.
3. A list of 7 digital trends that marketers should be aware of, such as the growth of mobile internet and social media.
HP launched a Company Page on LinkedIn and used LinkedIn's recommendation feature to generate endorsements of HP products and services from LinkedIn members. They then used LinkedIn Recommendation Ads to promote these endorsements and encourage more recommendations. This accelerated the growth of recommendations, doubling traffic to HP pages and generating over 2,000 new recommendations and 20,000 new followers on the HP page within two weeks. The campaign was very successful in engaging HP's business audience on LinkedIn.
Mobile advertising is growing rapidly, with U.S. spending estimated to reach $2.5 billion by 2014. The proliferation of smartphones and tablets is shifting how marketers view mobile advertising, making it more important to multichannel strategies. Mobile advertising budgets are now in the hundreds of thousands and millions of dollars. The document discusses drivers, effective formats and devices, creative executions, measurement, integration with other channels, challenges, and best practices for mobile advertising.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
This document discusses the benefits of using video for business communication and engagement online audiences. It notes that video is becoming increasingly popular, with over 80 million hours consumed daily globally. Video has been shown to be influential in purchasing decisions and second only to word-of-mouth recommendations. However, viewers typically abandon videos after 30 seconds, so businesses need ways to engage audiences longer. Conversational video apps that allow user interaction and choice can achieve engagement times of 5-8 minutes by giving audiences control and respect. These conversational videos can be used for marketing, product promotion, customer testimonials and more to double conversations and engagement with audiences.
The document discusses a content crisis caused by a shift in communications. It notes that marketing and sales communications are moving from email and social media to time-shifted and on-demand options due to factors like cost savings, reach, speed and measurement capabilities. This represents a conversational shift where live interactions are being replaced by asynchronous options.
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
The document discusses a survey of 40 customers of omNovia Technologies, a leader in high-quality web and video conferencing. The survey found that 97.5% of customers increased sales by adding live video capabilities, and 60% would not hold new webinars without video. Common barriers to using video previously included reliability issues, cost concerns, and logistical challenges. The document also discusses trends toward lower costs and improved quality and reliability of video conferencing technology driving more widespread adoption.
This document discusses the power of storytelling in corporate communication and training. It provides guidance on how to effectively tell stories, including setting the stage, facilitating discussion, and using metaphor. It also presents a story matrix model with vertical axes of different types of stories (success, failure, fun, legends) and horizontal axes of performance areas. Recommendations are given to capture one's own stories, experiment with metaphors, replace stale stories, draw stories from others, and attend storytelling events to improve one's skills.
The document discusses how social media has changed consumer buying behavior by giving customers instant access to experts, peer groups, and decision support tools. It defines social networking as innate human behavior to reduce risk when making decisions by reaching out to relationships, while social media refers to new ways of building relationships online. The document proposes a social media framework involving market research to identify communities, leveraging existing communities, creating a community, and accelerating message distribution to build and execute an effective social marketing plan.
The document discusses how Twitter can help individuals and brands build communities and share information. It notes that the author used Twitter to share updates during his wife's labor and delivery, allowing distant friends and relatives to learn of the birth. The document provides tips for using social media principles like being engaging, sharing others' good work, and building trust before promoting one's brand. It suggests how companies can use Twitter to help customers, contribute to professional communities, and assist reporters to create goodwill.
More from SMEI - Sales & Marketing Executives International, Inc. (20)
1. SMEI Professional Certification 美国国际营销和市场执行委员会 Ningbo, China 中国宁波 September 19, 2009 Willis Turner, CAE CSE Sales & Marketing Executives International, Inc.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Editor's Notes
Sales and Marketing Executives International (SMEI) was founded in 1935 by visionary leaders including Thomas J. Watson, Founder of IBM; and Raymond Bill, Founder and publisher of Sales Management magazine. SMEI was founded as a professional association and non-governmental organization and now operates in many countries including Canada, China, Europe, Hong Kong, India, Japan, and Mexico.
ALL SMEI’s activities are guided by five founding principles, designed to strengthen principles and practice of the profession. 1. Professional Standards and Identification. The setting of and improvement of standards for professional selling, sales management and marketing, in order to establish sales and marketing as a recognized profession. This is accomplished through SMEI’s professional certification programs which we will speak about in more detail in a few minutes. 2. Continuing Education. The planning and implementation of monthly meetings of the membership to enable members to keep up-to-date with changes in the marketplace and to grow as professionals. The planning and implementation of organized training programs for professional selling, sales management, and marketing. 3. Sharing Knowledge. The establishment of discussion forums, for example, seminars, and roundtable meetings which enable members to share sales and marketing experiences and knowledge. 4. Assist Students. The establishment of programs to work with students at the high school and college levels to enable them to understand the excellent career opportunities in the sales and marketing profession. 5. Support of the Market Economy. In recognizing that sales and marketing is the energizing force that drives the competitive marketplace, SMEI has always been committed to supporting the concept of a market based economy.
A profession is a group of people in a learned occupation, the members of which agree to abide by specified rules of conduct when practicing the profession. Members of the profession practice their expertise and develop a set of skills by accessing a specialized body of knowledge. Members of a profession believe in a common mission and identify themselves with their chosen profession. Members of a profession abide by a set of standards that outline acceptable behavior and practice.
SMEI’s professional certification programs were first established 25 years ago with assistance from Syracuse University and the University of Memphis along with a team of leading corporate executives in the sales and marketing management field. The certification programs are governed by and independent board of trustees, who oversee and approve the core competencies, body of knowledge, policies and code of ethics.
SMEI has developed three professional certification programs: CME® - Certified Marketing Executive: The Certified Marketing Executive program is ideal for professionals who are employed as a marketing manager, regional marketing manager, marketing director, Vice President of Marketing, Chief Marketing Officer or any individual or company owner responsible for marketing management and who has direct reports. Marketing Educators and Marketing Consultants who specialize in marketing management may also apply. CSE® - Certified Sales Executive: The Certified Sales Executive program is ideal for professionals who are employed as a sales manager, regional sales manager, sales director, Vice President of sales, Chief Sales Officer or any individual or company owner responsible for sales management and who has direct reports. Sales Educators and Sales Consultants who specialize in sales management may also apply. SCPS™ - SMEI Certified Professional Salesperson: The SMEI Certified Professional Salesperson™ program is ideal sales certification for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
The certification process in China requires that individuals meet the prerequisites for the applicable certification program. Each individual must apply for certification and pay an application and testing fee and must attend a study course conducted by a certified trainer. Upon completion of the course, the applicant must pass a time limited examination. The exam consists of 180 true/false and multiple choice questions.
The certification study course is conducted by knowledgeable, certified trainers who are authorized to conduct the training in China. The courses consist of reading assignments in the approved textbooks which contain the body of knowledge for the certification discipline. Each course also includes quizzes to help the applicant test their readiness for the final certification exam.
Each applicant who successfully passes the certification examination may use the applicable certification designation such as CME, CSE or SCPS, providing they have also signed the SMEI Code of Ethics. Each successful applicant will receive a farmable certification to proudly announce their success and they may use the designation letters on their business cards and other personal stationery. Each certification applicant is strongly encouraged to make a commitment to continuing education in order to maintain their skill level.
Please contact members of the TCSAFEA staff for further information about upcoming training courses and examination dates in China. Visit the website at www.china-smei.org