The document provides a summary of tools that can help monitor the web for new content including Google Alerts, Google Trends, Addict-o-matic, Topsy, and Social Mention. These tools allow users to track keywords, trends, news stories, brands and companies. Claudio Chea provides his contact information and encourages readers to make use of these free tools.

1. SME 2013 Conference Takeaway
Here are some tools to help along the way…
Claudio Chea
Digital Director
http://www.linkedin.com/in/claudiochea

2. Google Alerts
Monitor the Web for interesting new content free!
– Google Alerts are email updates of the latest relevant
Google results (web, news, etc.) based on your queries.
– Enter a search query you wish to monitor. You will see a
preview of the type of results you'll receive. Some handy
uses of Google Alerts include:
– monitoring a developing news story
– keeping current on a competitor or industry
– getting the latest on a celebrity or event
– keeping tabs on your favorite sports teams
http://www.google.com/alerts

3. Google Trends
Monitor the Web for interesting new content free!
– Quick overview of what’s happening with keywords.
http://www.google.com/trends/

4. Addict-o-matic
Instantly create a custom page with trending buzz on any
topic! (meta search)
http://addictomatic.com/

5. Topsy
Get realtime insight from billions of conversations
http://topsy.com

6. Social Mention
Receive free daily email alerts of your brand, company, CEO,
marketing campaign, or on a developing news story, a
competitor, or the latest on a celebrity.
http://www.socialmention.com/

7. May the force be with you!
:-)