GOBIG
GODIE
Betley Heru Susanto
CEO Skyworx Indonesia
Business Acceleration
Secret for SME
/
SYMPTOMS
You are
trapped on
day-to-day
activities.
You work IN
the business
rather than ON
your business.
You don’t
have time
for yourself.
Fire fighting
on daily
basis.
Customers
satisfaction
is decreased.
Problem
with
cash flow.
Problem
with staff
management.
You are
starting to
think about
surrender.
THEDOGMA
ProvenSuccessRecipe
Know
what
you want
You
pay the
price!
Define your goals.
Think it, Ink it, Do it.
Overnightsuccessis
alwaysanillusion!
Ifitʼstoogood
tobetrue,thenitis.“
GOAL!!!
Learncarefully
aboutyourVision,
Mission,andStrategy
toachieveit.
Clarityisthekey.
SMARTKISS
alwayshelp.
MENTAL
ATTITUDE
Doyoureallyenjoy
whatyoudo?
Ifnot,changeit,
youʼrenotatree!
PassionCheck
“
It’s impossible
to survive in troubled
times if you don’t
like what you do!
Improveeveryaspects
inyourlifewhichyouʼre
subpar,bothhardand
softskills.
Value
Concept
Investmoreonyourself
ratheronyourjob!
 ,takeReadmorebooks
classes,listenaudio-book,
watchvideo-book,
seminars,findmentors,
askexperts,experiments,
doeverythingyoucanto
makeyoustrongcontender.
Bepatient!
Time,struggle,
persistence
doesmatter.
Thereis
noshortcut
totheplace
worthgoing.
Patience
Ifyoufeelwanna
giveup,justtry
onemoretime!
Youmaybejust
3feetfromgold.
Keep
Going
PROCESS
WHY HOW WHAT
KnowYourGoldenCircle
Sundoesnʼtburn
paper,magnifying
glassdoes!
Focusononething
youʼregoodat.
Alwaysremember
80/20principle.
Focusis
Power
Isolateproduct/service
withthepotentialtoscale,
choose:
Isolateyour
Offering
1.Teachabletostaffs
2.Valuabletocustomers
3.Repeatable
Bewareofthetemptation
of“one-stop-shop”concept.
FocusisPower!
CheckYour
BusinessModel
ProjectBased/Recurring/Licensing/Franchising/Etc
Choosethe
mostsuitable
foryourbusiness.
Recurring
Model
 ‒disposableConsumables
itemscustomersbuy
regularly(ex:shampoo)
 ‒SunkMoneyConsumables
customershadmade
investmentinaplatform
(ex:printercartridge)
1
2
(1/3)
Recurring
Model
RenewableSubscriptions‒
loyalcustomerswho
repurchasethatis
guaranteedintothefuture
(ex:newspaper)
SunkMoneyRenewable
Subscriptions‒having
stickycustomersloyal
toaproprietaryplatform
(ex:InternetModem)
3
4
(2/3)
Recurring
Model
AutoRenewalSubscriptions‒
companybillscustomers
untiltheytellittostop
(ex:CableTV)
 ‒hardcontractsContracts
betweencompanyand
customersforadefinedterm
(ex:wirelessphonecontract
alongwithdevicepurchase)
5
6
(3/3)
Buildpowerfulyet
flexiblesystem.
Learnto .delegate
Killthe“heroes”
inyourcompany!
Teamworkalways
dobetterinthe
longrun!
Systemize
Userobotsfor
generictask.
ProperSOPand
Workflowis
agoodstart.
Assemblepowerful
salesteam.
Armedthemwith
greatsalesmaterialkit
Hiremorethanone
salestoembrace
healthycompetition.
Neverforgetyour
24x7x365salesman:
theinternet.
BuildSales
Warriors
Brandingisalways
about .perception
Youcanchange
peopleperception
by2ways:
ManipulateorInspire.
Thinkaboutwhatdo
youwantpeople
perceiveaboutyour
company.
Branding
Profitisillusion
whileCashFlow
isalwaystheking.
Bepreparedfor
dryseason.
Iftrapped,keep
calmandfight
ashardasyoucould!
Createa
Positive
CashFlow
Improve
AllBusinessArea
Finance 
Accounting
Sales 
Marketing
HR 
GA
Operation Leadership
ACTION
DOIT
NOW!
Mostofusalready
knowwhatwe
shoulddo,
theproblemisthat
wedon'tdoit.
Knowingis
notenough,
wemustdo!
“
AboutSkyworx
Initiatedin2003,incorporatedin2006.
FocusinFinance,Banking,Insurancesystem.
Startfrom1staff,nowaround60staffs.
OpeningofficerepinSingapore
toserveASEANmarket(2013).
Betley
Heru
Susanto
betley@skyworx.co.id
www.skyworx.co.id
betley.wordpress.com
ruarbiasa
Author
Bernaz
Sondi
Ermanda
bernazse@gmail.com
bernaz.tumblr.com
Bernaz Ermanda
Designer

SME Business Acceleration Strategy