3. Objectives
To use social media to interact with
customers
Beneficial Relationship to both
customers and Converse through
interactive social media platforms
Leave an memorable imprint for
customers
7. System Overview
(Stamp-Galore)
Online Stamp Collection
Create a greater awareness for
Help out the needy
Increase revenue growth
8. Functional Description
(Stamp-Galore)
Online Stamp Collection:
Must like app to take part
Register an account to take part in this stamp
collection
A verification code to be keyed in by customers
Total 8 stamps to collect
Invite 10
people to like Spend Donate Spend $50 &
our Minimum $30 a pair of get a $20
app shoes voucher
Spend Purchase any Get any shoes Get a free
Minimum $50 Converse at 30% off! pair of shoes
Shoes
9. Success Metrics
(Stamp-Galore)
Total Number of „Likes‟
Total Number of Fans
Influence of fans
Using Klout to measure online influence
Total Number of registered accounts
Retrieve total number from database
10. System Overview (Twitteria)
Facebook ‘Around-The-World’ photo gallery
through Twitter
Create a greater awareness for
Upload interesting photos of Converse around
the world
11. Functional Description
(Twitteria)
Functional Description:
Participants will use Twitter and tweet their
picture as show in the example below
Facebook will retrieved all the tweets related
to #conversegallery and post the tweet as
well as the picture in Converse facebook
wall
Monthly winner selected by Converse Team
12. Success Metrics
(Twitteria)
Total number of Twitpic
Total influence of followers
Tweet Counter
Using Klout to measure online influence
Total number of people taking action on the tweets
Using HootSuite to track the number of people taking action on
the tweets
14. System Overview
(School Outweet)
Do you want a pair of converse shoe just like your
friends has?
Using twitter to let secondary school students know
that they are able to get converse shoes for a
special low price
Exchange your old pair of converse shoes for a new
pair (T&Cs apply)
Let students compete using tweet to see where
converse will go to their school next.
15. Functional Description
(School Outweet)
Follow us on Twitter (@SMCSConverse)
Start tweeting about your school.
Start trending #trend (#ConverseSchoolOutweet)
ReTweet and let your friends know!
Converse will go to your school!
16. Social Media Channels & Success
Metrics (School Outweet)
Social Media Channel:
Twitter
Success Metrics:
Number of old shoes exchanged
Number of Students who came and attend the
event
The increase number of Followers
Number of ReTweets made by students
18. Functional Description
(QR- Craze)
Go to any shop that have converse products
Look for the poster with QR code embedded
Scan the code and it will directly bring you to FB
converse page.
like our FB page and receive a E-voucher worth $5
Present this E-voucher at any outlets for purchase.
19. Social Media Channels & Success
Metrics (QR-Craze)
Social Media Channels:
Facebook
Mobile Applications
Success Metrics:
Number of E-vouchers shown
Number of people who „Like‟ our Facebook Page
Number of people who were directed to FB page
from QR Applications
21. System Overview
(Converse For Life)
Would you purchase another pair of
Converse as your next pair of shoes?
Purpose is to know Customer‟s
Loyalty.
Benefits for Customer‟s Loyalty?
22. Functional Description
(Converse For Life)
Gain as
‘Like’
Facebook
‘Like’ Allow Upload much
Page Application Access Picture/s ‘Likes’ for
the Picture
23. Social Media Channels & Success
Metrics (Converse For Life)
Social Media Channel:
Facebook
Success Metrics:
Number of People who liked our Facebook Page
Number of people who liked the application
Number of people who uploaded their photos
Number of photos uploaded
Number of people who like the photos
24. System Overview
(Going The Extra Mile)
Would people go the extra mile just to win
something from Converse?
Purpose is to see our standing in the
market.
Benefits for “Going The Extra Mile”
25. Functional Description
(Going The Extra Mile)
Tweet to us your
Follow us on Start trending
location and the
Twitter #trend
picture of your
(@SMCSConverse) (#ConverseGTEM)
Converse product.
26. Social Media Channels & Success
Metrics (Going The Extra Mile)
Social Media Channel:
Twitter
Foursquare
Success Metrics:
The increased number of Followers
The amount of Mentioned Tweets.
27. Task Distribution
To Summarize:
Lien Ching
Stamp-Galore
Twitteria
Jansen
School Outweet
QR-Craze
Benjamin
Converse For Life
Going The Extra Mile
29. Timeline
Time span Months Application Name Results
March 2012 – May 2012 School Outweet May 2012
(Jansen‟s App)
May 2012 – July 2012 Stamp-Galore July 2012
(Lien Ching‟s App)
June 2012 – August 2012 Going The Extra Mile August 2012
(Benjamin‟s App)
September 2012 – October 2012 QR- Craze October 2012
(Jansen‟s App)
November 2012 – December 2012 Converse For Life December 2012
(Benjamin‟s App)
January 2013 – June 2013 Twitteria June 2013
(Lien Ching‟s App)
