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SMCC2011_Roland Kroes presentation

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Communicate Magazine
Communicate Magazine

Roland Kroes presentation from 'Confronting the rumour mongers' session at Social Media in a Corporate Context conference, Amsterdam.

Economy & FinanceBusiness
1 of 26
Confronting the rumour mongers Roland Kroes Mediarelations & Public Affairs SNS REAAL 10 May 2011
What Social Media Crisis? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction SNS REAAL ,[object Object],[object Object],[object Object],[object Object]
SNS Retailbank post- materia- listen 10% Nieuwe conservatieven 8%
- -
WTF is er aan de hand met de SNS Bank? Iemand info?
- -
- -
 
A modest model for Online Reputation Interventions ,[object Object],- - 2. Issue at stake 3. Spread 4. Speed
Daily monitoring & regular reputation management ORM ∞ Webcare ∞ ORM ,[object Object],[object Object]
What about a MAJOR crisis: Continuity Management Team SNS Bank ,[object Object],[object Object],[object Object]
Example #1 SNS Bank and PREMtime
 
 
Time for raising the alarm level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Example #2 SNS Bank and TROS Radar
In advance
Colleagues are supportive …
… and leave their comments afterwards
SNS Bank tweets it’s key messages
Webcare answers customer questions and remarks in co-operation with Media Relations
Concluding remarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Want to stay in touch?

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SMCC2011_Roland Kroes presentation

Editor's Notes

  1. Good morning ladies and gentlemen and welcome to the presentation of the 2008 results of SNS REAAL. I am joined by my colleague Ronald Latenstein, current CFO and next CEO, Rien Hinsen and Ference Lamp, members of the executive board.
  2. Good morning ladies and gentlemen and welcome to the presentation of the 2008 results of SNS REAAL. I am joined by my colleague Ronald Latenstein, current CFO and next CEO, Rien Hinsen and Ference Lamp, members of the executive board.
  3. Good morning ladies and gentlemen and welcome to the presentation of the 2008 results of SNS REAAL. I am joined by my colleague Ronald Latenstein, current CFO and next CEO, Rien Hinsen and Ference Lamp, members of the executive board.
  4. Good morning ladies and gentlemen and welcome to the presentation of the 2008 results of SNS REAAL. I am joined by my colleague Ronald Latenstein, current CFO and next CEO, Rien Hinsen and Ference Lamp, members of the executive board.