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Starting your own business: 3 trends, 3 tools, 3 mindsets

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Skip Shuda's 3-3-3 plan for starting your own business. Presented to NJ Chapter of GPSEG on Oct. 28, 2011

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Starting your own business: 3 trends, 3 tools, 3 mindsets

  1. 1. Starting your own Business October 28, 2011 Skip ShudaCopyright © 2010 Philly Marketing Labs. All Rights Reserved. 1
  2. 2. Philly Marketing Labs Skip’s 3-3-3 Plan Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 2
  3. 3. Philly Marketing Labs Trend 1 – Changing Nature of Business Structured, quarterly profit focused corporation vs. Organic, nimble craft circles Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 3
  4. 4. Philly Marketing Labs Trend 2 - The 30 year old MBA … smart, effective, "experienced", inexpensive is displacing GPSEG membership Uncertainty with long-term executive careers… -the absence of loyalty -the move to outsourcing & off-shoring -increased use of consultants Do you see any of this in your world? Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 4
  5. 5. Philly Marketing Labs Trend 3: Rapidly Changing Technology & Opportunity 1. Globality 2. Mobile 3. User Interface 4. Commerce 5. Advertising 6. Content Creation 7. Technology/Mobile Leadership 8. Mega-Trend of 21st Century: Empowerment of People through Mobile Connected Devices 9. Authentic Identity 10. Uncertain Economy Source: Top Internet Trends, Mary Meeker, KPCB, Web 2.0 Conference 2011 Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 5
  6. 6. Philly Marketing Labs Tool #1: Find Your Sweet Spot AIKIDO AUDIO WORKING W/ LEARNER HORSES PASSION DNA STRATEGY SWEET DIGITAL MARKETING SPOT LIFTING HEAVY OBJECTS ECONOMIC DRIVERS References: SUPERVISING www.cheaprevolution.com Wharton SBDC Helping Businesses Start, Grow, and Prosper www.jimcollins.com EMPLOYEES An accredited affiliate of the national Copyright © 2010 Philly Marketing Labs. All Rights Reserved. network of Small Business Development 6 6 Centers
  7. 7. Philly Marketing Labs The Agile Business Plan The The Business Underlying What it is Problem Solution Magic Model Status Marketing The Projections Competitors Timeline & Team Momentum Sales Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 7
  8. 8. Philly Marketing Labs Client Perspective Walkaround Why: What: Motivation Motivations, Demographics, demographics Drivers Why I do it, Credentials, What I desire, Positions/Titles, My drivers Skills Where we hang- out: What is our organizations, tribal culture? associations, Culture: social media Hangouts: describe organizations Their tribe associations Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 8
  9. 9. Example: “Business CIO” PersonaPhilly Marketing Labs Why: What: Motivation Business Business- demographics Performance, technical Drivers Efficiency, Strategy, ROI, Attunement budget, on- with Latest time, track Trends record, price Business Conferences, background, Executive Performance Groups, CIO oriented, like Forums, “vendor- LinkedIn, Culture: managers” Plaxo Hangouts: describe organizations Their tribe associations Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 9
  10. 10. Philly Marketing Labs Mindsets 1: Agility Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 10
  11. 11. Philly Marketing Labs … and Dynamic Steering Reference: www.holacracy.org Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 11
  12. 12. Philly Marketing Labs Mindset 2: Resilience… Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 12
  13. 13. Philly Marketing Labs … and Persistence Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 13
  14. 14. Philly Marketing Labs Mindset 3: The Paradox of Focus… Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 14
  15. 15. Philly Marketing Labs … vs Diversity through a Portfolio of Income Streams Redefining the multi-income family and cash-flow in retirement Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 15
  16. 16. Philly Marketing Labs Resource Reference SBDC – mechanics & tools whartonsbdc.wharton.upenn.edu/ Google insights – trends www.google.com/insights/search/# Holacracy – agile governance www.holacracy.org Role Based Assessement – team www.thegabrielinstitute.com building CheapRevolution – advice for startups www.cheaprevolution.com CheapRevolution Bookstore astore.amazon.com/wwwdestinycom-20 Trends – entrepreneur.com www.entrepreneur.com/article/217508 Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 16
  17. 17. Starting your own Business October 28, 2011 Skip Shuda 610-662-6158 skip@phillymarketinglabs.com www.PhillyMarketingLabs.com www.CheapRevolution.comCopyright © 2010 Philly Marketing Labs. All Rights Reserved. 17

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