SmartHeart is an independent agency that creates integrated projects in the field of branding, design and advertising.
We create a product based on rational and emotional approaches: the harmonious combination of logic (smart) and emotions (heart).
+7 (495) 795 82 43
Moscow, B. Novodmitrovskaya st. 36, b. 1, of. 408
smart-heart.ru
Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue from another. Whether through graphical application, technology, or traditional wayfinding techniques, navigational tools and wayfinding systems establish the feel of a place and a brand, directly impacting a visitor’s first impression and overall experience. Signage and design also directly contribute to place branding because they can provide a preview to all the experiences the space has to offer. Done poorly and visitors become frustrated and disconnected; done well, and wayfinding can reassure visitors while providing them with additional information and a positive brand experience.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
http://smart-heart.ru/projects/monolitholding
https://vimeo.com/125653778
https://vimeo.com/125653779
МонолитХолдинг
Брендинговое агентство SmartHeart® провело ребрендинг красноярской строительной компании «Монолитхолдинг».
Создание нового бренд-позиционирования для одного из лидеров региональной строительной отрасли потребовало от SmartHeart® восьми месяцев труда и применения уникальных методик.
SMARTHEART
portfolio 2014 - 2016
Среди клиентов: корпорация «Баркли», девелоперская компания Sminex, ФСК-Лидер, Галс-Девелопмент, PSN Group, Монолитхолдинг, Central Properties, Русский стандарт, S.A.Ricci, Stonehedge, Red development, RSN group, Good development, VOX, ИНТЕКО, Магистрат, VESPER, Региональная Сетевая Компания, парк "Сокольники", Фонд Русской Экономики, Открытое правительство, Промсвязьбанк, Heineken, Zolla, Минкомсвязь России, Pernod Ricard, Adecco, Cubic Robotics, StarTelecom, Ocsial, Light Buro, ЦРМЗ, телекомпания ТВК, Красноярский экономический форум, Министерство культуры красноярского края, Министерство здравоохранения красноярского края, Министерство спорта туризма и молодежной политики красноярского края и многие другие.
Game Change: будущее брендинга здесь и сейчас. SmartHeart + Anton ChitanaSmartHeart
Игра меняется. Классические подходы брендинга работают не эффективно, брендбуки устарели, одними обещаниями никого не удивишь. Авторы лекции рассказывают о новых подходах в брендинге, меняющих продукт изнутри, об эволюционных ступенях развития брендинга, т.н. Брендинг 2.0 и Брендинг 3.0 и о том, какие возможности перед представителями креативного класса.
Видео-запись лекции: http://youtu.be/VkKcgCnLiUk
SmartHeart — брендинговое агентство новой волны, реализующее комплексные проекты в формате бренд-менеджмента (www.smart-heart.ru)
Юрий Михальченко, арт-директор и партнёр брендингового агентства SMARTHEART, более 10 лет работает в области визуальных коммуникаций и веб-дизайна. Последние три года сконцентрировал деятельность на динамических системах визуальной идентификации (living identity) и брендинге. Автор ряда социальных проектов: ИнтернетДостал.ру, Битва во имя Добра (Red Dot 2013), Ребрендинг Полиции РФ, Бренд города Москвы (Wow! Its MosCow!).
Станислав Окрух, партнёр и креативный директор брендингового агентства SMARTHEART, является членом Ассоциации брендинговых компаний России и АСМ — Aссоциации cенсорного маркетинга. Обладатель более 20 профессиональных наград, в том числе Red Dot design award 2013.
Антон Читана, известный бренд-стратег, работал в проектах Тройка Диалог, Ростелеком, Ростехнологии, Связной, Inter RAO UES, RAO Nordic Oy, Газпром, Telia Sonera Group, Samsung, Sony Ericsson, Puma, Jacob & Co. Сотрудничал с Depot WPF, Interbrand Moscow / Zurich, Landor Dubai (antonchitana.com)
Place branding is an important means of heightening consumers’ awareness of their spaces and of distinguishing one venue from another. Whether through graphical application, technology, or traditional wayfinding techniques, navigational tools and wayfinding systems establish the feel of a place and a brand, directly impacting a visitor’s first impression and overall experience. Signage and design also directly contribute to place branding because they can provide a preview to all the experiences the space has to offer. Done poorly and visitors become frustrated and disconnected; done well, and wayfinding can reassure visitors while providing them with additional information and a positive brand experience.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
http://smart-heart.ru/projects/monolitholding
https://vimeo.com/125653778
https://vimeo.com/125653779
МонолитХолдинг
Брендинговое агентство SmartHeart® провело ребрендинг красноярской строительной компании «Монолитхолдинг».
Создание нового бренд-позиционирования для одного из лидеров региональной строительной отрасли потребовало от SmartHeart® восьми месяцев труда и применения уникальных методик.
SMARTHEART
portfolio 2014 - 2016
Среди клиентов: корпорация «Баркли», девелоперская компания Sminex, ФСК-Лидер, Галс-Девелопмент, PSN Group, Монолитхолдинг, Central Properties, Русский стандарт, S.A.Ricci, Stonehedge, Red development, RSN group, Good development, VOX, ИНТЕКО, Магистрат, VESPER, Региональная Сетевая Компания, парк "Сокольники", Фонд Русской Экономики, Открытое правительство, Промсвязьбанк, Heineken, Zolla, Минкомсвязь России, Pernod Ricard, Adecco, Cubic Robotics, StarTelecom, Ocsial, Light Buro, ЦРМЗ, телекомпания ТВК, Красноярский экономический форум, Министерство культуры красноярского края, Министерство здравоохранения красноярского края, Министерство спорта туризма и молодежной политики красноярского края и многие другие.
Game Change: будущее брендинга здесь и сейчас. SmartHeart + Anton ChitanaSmartHeart
Игра меняется. Классические подходы брендинга работают не эффективно, брендбуки устарели, одними обещаниями никого не удивишь. Авторы лекции рассказывают о новых подходах в брендинге, меняющих продукт изнутри, об эволюционных ступенях развития брендинга, т.н. Брендинг 2.0 и Брендинг 3.0 и о том, какие возможности перед представителями креативного класса.
Видео-запись лекции: http://youtu.be/VkKcgCnLiUk
SmartHeart — брендинговое агентство новой волны, реализующее комплексные проекты в формате бренд-менеджмента (www.smart-heart.ru)
Юрий Михальченко, арт-директор и партнёр брендингового агентства SMARTHEART, более 10 лет работает в области визуальных коммуникаций и веб-дизайна. Последние три года сконцентрировал деятельность на динамических системах визуальной идентификации (living identity) и брендинге. Автор ряда социальных проектов: ИнтернетДостал.ру, Битва во имя Добра (Red Dot 2013), Ребрендинг Полиции РФ, Бренд города Москвы (Wow! Its MosCow!).
Станислав Окрух, партнёр и креативный директор брендингового агентства SMARTHEART, является членом Ассоциации брендинговых компаний России и АСМ — Aссоциации cенсорного маркетинга. Обладатель более 20 профессиональных наград, в том числе Red Dot design award 2013.
Антон Читана, известный бренд-стратег, работал в проектах Тройка Диалог, Ростелеком, Ростехнологии, Связной, Inter RAO UES, RAO Nordic Oy, Газпром, Telia Sonera Group, Samsung, Sony Ericsson, Puma, Jacob & Co. Сотрудничал с Depot WPF, Interbrand Moscow / Zurich, Landor Dubai (antonchitana.com)
Полный цикл услуг в области интернет-маркетинга: онлайн-стратегии, разработка сайтов, вирусный маркетинг, разработка и реализация рекламных кампаний, брендинг, тренд-споттинг.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer)
4 Content Engine - (Films, Videos, VR Films, Infographics)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer, Mobile, PR & Media)
4 Content Engine - (Brand Films, Product & Digital Videos, VR Films, Infographics & more)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
"Z&G. Branding" is one of the first Russian companies offering the service of developing the Brand with legal protection. "Z&G. Branding" is included in the Russian Top 25 in category "Brand Design" (Russian Association of Communication Agencies).
We are a team of professionals, providing various starting and mature businesses with a range of marketing services in digital. We do strategy development, branding, performance marketing, e-commerce design and promotion, design adaptations to various formats. Let's discuss your next great project together!
The eDays E-Commerce Conference is an international event dedicated to Russian e-commerce. It focuses on the most important industry trends and developments in both their domestic and cross-border dimensions, and highlights the related operational aspects.
We activate brands by merging experiential, communications and technological talent to create extraordinary experiences. Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively. This is what Pico Group delivers.
Geist is a content marketing agency that that creates animated and live action video for the Web. Geist's lean approach ensures that extremely competitive rates are achieved for all clients.
Consultant in attracting investments and launching a digital business. TechStartups Producer.
In case you are a startup team with a lack of expertise in investment and startup promotion/ digital and IT world/ marketing and communication skills or a company launching a new product without a one-project-focused team or an ambitious person with a great idea without a team, I and my team will be thrilled to close all relevant business development tasks.
Опыт создания бренда парка Сокольников и брендов в жилой недвижимости (ЖК Отражение и Малая Ордынка 19). Методология 360° Brand Experience и Brand Scenario в построении цельного бренда.
Полный цикл услуг в области интернет-маркетинга: онлайн-стратегии, разработка сайтов, вирусный маркетинг, разработка и реализация рекламных кампаний, брендинг, тренд-споттинг.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer)
4 Content Engine - (Films, Videos, VR Films, Infographics)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
Communifix! - the ideas lab. We're a think-tank & a one-stop solution for Brand & Marketing Communications, in the following areas:
1 Brand Consulting
2 Creative Design & Development - (ATL, BTL & Digital)
3 Digital Marketing - (SEO, Social, LeadGen, Influencer, Mobile, PR & Media)
4 Content Engine - (Brand Films, Product & Digital Videos, VR Films, Infographics & more)
With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place.
"Z&G. Branding" is one of the first Russian companies offering the service of developing the Brand with legal protection. "Z&G. Branding" is included in the Russian Top 25 in category "Brand Design" (Russian Association of Communication Agencies).
We are a team of professionals, providing various starting and mature businesses with a range of marketing services in digital. We do strategy development, branding, performance marketing, e-commerce design and promotion, design adaptations to various formats. Let's discuss your next great project together!
The eDays E-Commerce Conference is an international event dedicated to Russian e-commerce. It focuses on the most important industry trends and developments in both their domestic and cross-border dimensions, and highlights the related operational aspects.
We activate brands by merging experiential, communications and technological talent to create extraordinary experiences. Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively. This is what Pico Group delivers.
Geist is a content marketing agency that that creates animated and live action video for the Web. Geist's lean approach ensures that extremely competitive rates are achieved for all clients.
Consultant in attracting investments and launching a digital business. TechStartups Producer.
In case you are a startup team with a lack of expertise in investment and startup promotion/ digital and IT world/ marketing and communication skills or a company launching a new product without a one-project-focused team or an ambitious person with a great idea without a team, I and my team will be thrilled to close all relevant business development tasks.
Опыт создания бренда парка Сокольников и брендов в жилой недвижимости (ЖК Отражение и Малая Ордынка 19). Методология 360° Brand Experience и Brand Scenario в построении цельного бренда.
История совершенствования брендами свойств визуальной идентификации в конкурентной среде. Природа, основы, направления развития, существенные характеристики.
Запись выступления: http://blog.smart-heart.ru/post/44004709994
«Я — дизайнер. Я — инженер новой реальности» на Design Weekend’е в Костроме. После первого дня просмотра и прослушивания известных дизайнеров, у меня возникло смешенное чувство неудовлетворенности и желания высказать собственное понимание дизайна, способного вдохновлять. Этой же ночью я решил доработать лекцию и конкретизировать мысль относительно дизайна «нового времени» и роли дизайнера в современном мире. В конце презентации сформированны 5 факторов характеризующего такой дизайн.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
ARENA - Young adults in the workplace (Knight Moves).pdf
SmartHeart Presentation 2012
1.
2. Digital.
SmartHeart® Agency SmartHeart® Агентство
experience. We develop
headquartered in Moscow
design & communications дизайн иof any level of
websites коммуникации
and has its own webstudio
B. Novodmitrovskaya 36/1 Б. Новодмитровская 36/1
complexity, provide engine
WEB.SH 795 82 in
+7 (495) located 43Siberia, +7 (495) 795 82 43
optimization, promotion
Krasnoyarsk. WEB.SH
m@smart-heart.ru is a m@smart-heart.ruand
in social networks
technical team
smart-heart.ru of high-level smart-heart.ru
contextual advertising.
professionals with 7 years
3. Television
channel
Media portal for a regional TV broadcasting
company TVK. Website mostly consist of video
content. Also we create complete manual that
describes key points concerning a work with
the site content.
tvk6.ru
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
4. o
World around you. 360 SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
Promo website of a charitable The slogan for the website and
project “World around you” for the advertising campaign is “Look
“Siberian Health” company. 360°, Think 360°, Act 360°”.
worldaroundyou.org
5. Pernod Ricard NY Card
New Year card for
“Pernod Ricard Rouss”
company.
pernod-ricard-rouss.com/2012
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
6. IQ’ball
Youth IQ’ball is one of the most
significant youth projects of the
Krasnoyarsk Territory. The annual event
with the paticipation of the youth
community, the public, business and
government of the city and the region.
For this company was developed
corporate identity and website with an
virtual fitting room, where you can try on
clouthes of the nineteenth century.
iqball.ru
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
7. WEB.SH
Promo website for SmartHeart web-studio.
WEB.SmartHeart is a team of highclass
technical experts with more than 7 years
experience in the sphere of development and
web-projects promotion.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
8. Identity.
It is becoming increasingly identity and logos. Key
difficult to stand out in a principles of such systems
world oversaturated with. define brand identity, form
So we create Visual iden- a well recognizable and
tification that are replac- memorable image.
ing nowadays corporate
9. Oktopod
Development of a brand and corporate
identity for the company “Oktopod” —
a unique Russian trading network selling
emotional gifts for all ages, sexes and
creeds.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
10. RMX
Corporate identity for a series of
jewelry made of colored gold. We
developed a minimalistic identity
based on effect.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
11. Irokez
Corporate identity development for a
group of companies “Iroquois” which
includes professional race track, cafe-
restaurant, hotel for energetic people,
and car service. All of this is intended
for wealthy people, who are not afraid
of extreme. Feathers define different
activities of the group.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
12. SmartHeart® Agency
The
+7 (495) 795 82 43
smart-heart.ru
Battle for
the Good
Branding of a Charity
Marathon “Battle for
the Good”, which helps
children with cerebral
palsy. The idea of Good
and Evil opposition is
symbolically represented
through the composition
of graphic elements (red
triangles and turquoise
circles).
13. Russian police
rebranding
Giving to “militsiya” a new name -
“politsiya” have caused a fair amount of
controversy due to the absence of real
changes. Though changes coming really
soon. By the end of 2012 politsiya is going
not only to have a new look but also to
improve its inner situation.
The new brand image of the state
structure doesn’t distance from people
as the modern policeman has to be an
example in all spheres of life including his
outlook, high cultural level and behavior.
The key symbol of changes in the
Police brand is its new bright tricolor
ornament that appears on police vehicles
and uniform. The ornament is easily
transportable to any carriers remaining
recognisable. The Cyrillic word Police uses
an original font and chevron, a V-shaped
military symbol.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
14. Ads.
There are hundreds of ways convey the idea, established
to convey information to the at the first stage, and to do it
audience: films, websites, impressively. People must not
social apps, art installations, only understand you but love
sales promotion, BTL. Our what you offer and be willing
concern is to choose the to share it with others.
most effective of them to
15. Help Japan
March 2011. Japan. Earthquake.
“Help Japan!” is a social campaign expressing
great sympathy and a determination to assist
to the people of Japan.
Original poster with radial circles symbolizing
disaster in Japan was animated in interactive
installation, where pulsating red circles are
projected on a man standing in front of a
white background. The central circle is being
replaced by a red cross, a tear-drop and a heart
following one by one. A circle is a symbol of
the Japanese flag and a radius of an earthquake
at the same time.
People’s sympathetic response to Japan was
like the ripple effect of Japan’s Earthquake.
There were a lot of publications in mass media,
thousands of people taking part in interactive
installation and even more reposts about the
social campaign in The Internet.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
16. Museum
Night 17 th
Advertising campaign and an interactive
installation for the 17th museum night in
Krasnoyarsk museum center which was
called “Serious”. The annual event each time
becomes one of the most prominent cultural
events in the city, attracting thousands of
visitors.
We decided to refresh the format of the event,
making it less like a “get-together” and make
it more serious. In addition to traditional
marketing approaches, we came up with an
action in the urban environment: graffiti ties
on the pavement and ties glued on images of
people in outdoor advertising.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
17. Stop Terrorism!
Social campaign “Be careful! Stop the terror “ aimed See more SmartHeart® Agency
at increasing citizens’ alertness to suspicious objects +7 (495) 795 82 43
and stored danger.
18. Fashion Project got to a TOP-10
of the Russian Design
Party ‘10
Rating (2010)
“Fashion Weekend” is a world event
that gather for one weekend the best
designers, jewellers, fashionistas and
famous people. Goals for «Siberian
Fashion Weekend» were to promote local
fashion and design on fashion-market and
to create communication between the
cities of the region.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
19. Audi A1
Presentation of the car Audi A1 and
other models: Q7, A4, A5 Sportback. Our
agency developed visual concept of the
presentation basing it on international
guideline and strategy of promoting new
car models.
A List of works have been done for presen-
tation: organization of the event, design
of invitations cards, arrangement of media
coverage for the event, augmented reality
installations, smm app-campaign.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
20. About.
SmartHeart is an indepen- +7 (495) 795 82 43
dent agency that creates B. Novodmitrovskaya
integrated projects in the st. 36, b. 1, of. 408
field of branding, design m@smart-heart.ru
and advertising.
21.
22.
23. Beauty is
a combination of
Smart & Heart
So, this is our agency name: SmarHeart.
We’re an independent agency that
creates integrated projects in the field
of branding, design and adverting. We
create a product based on rational and
emotional approaches: the harmonious
combination of logic (smart) and
emotions (heart).
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
24. We create a new world
turning into reality
We are conservative innovators. We
apply new techniques and technologies,
experimenting, but eliminating all that
is not conducive to the disclosure of the
idea embodied in the project.
Priorities for Agency are Living Identity
(dynamical systems of visual identifica-
tion), Ambient & Public Art (non- stan-
dard media, advertising media, monu-
mental public art advertising) and
Region Branding (branding and position-
ing of cities and regions).
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
25. Project stages
1 2 3
Strategy Identity Communi ation
c
Before turning to the visual component It is becoming increasingly difficult to There are hundreds of ways to convey in-
of a brand, we study the specifics of the stand out in a world over saturated with formation to the audience: films, websites,
client’s business, market, target audi- information. Visual identification sys- social apps, art installations, sales promo-
ence, its needs and interests, analyzing tems are replacing traditional corporate tion, BTL. Our concern is to choose the
world trends, define channels and ways identity and logos. At this stage we are most effective of them to convey the idea,
of promoting, forming a communication laying the key principles that define the established at the first stage, and to do it
plan. At this stage the idea laying in the brand identity, form a well-recognizable impressively. People must not only under-
foundation for the project is forming. and memorable image. stand you but love what you offer and be
willing to share it with others.
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
26. Contributors
& Team
Under each task we create a unique work-
ing group involving representatives of the
industry’s most talented. This allows us to
create ambitious projects at the intersec-
tion of different disciplines (design, adver-
tising, architecture, interactive installa-
tions, music, film, public art, etc.).
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru
27. Thank you!
Moscow Krasnoyask
+7 (495) 795 82 43 +7 (391) 209 75 00
B. Novodmitrovskaya Svobodniy pr. 75
st. 36, b. 1, of. 408 k@smart-heart.ru
m@smart-heart.ru
SmartHeartAgency
SmartHeart® Agency
+7 (495) 795 82 43
smart-heart.ru