PROMOTE A SMARTER USE OF CELL PHONE ALLOWING DRIVERS TO KEEP THEiR EYES ON THE ROAD and above all EDUCATE OTHER PEOPLE.

1. TEXTING WHILE DRIVING IS SIX TIMES MORE
LIKELY TO CAUSE AN AUTO CRASH THAN
DRIVING WHEN INTOXICATED.
!
SOURCE: VIRGINIA TECH TRANSPORTATION INSTITUTE

2. CAMPAIGNS FOCUS ON MAKING DRIVERS FEEL GUILTY,
BUT IT’S INEFFECTIVE, SINCE IT DOESN’T CHANGE
PEOPLE'S BEHAVIOR.

3. SMARTPHONES COLLECT ENOUGH DATA TO DETERMINE
WHEN THE OWNERS ARE DRIVING.
!
WHY DON’T WE USE THIS TO PROVIDE A SAFER
DRIVING EXPERIENCE?

4. PROMOTE A SMARTER USE OF CELL PHONE ALLOWING
DRIVERS TO KEEP THEIR EYES ON THE ROAD EDUCATING
OTHER PEOPLE TO AVOID UNNECESSARY DISTRACTIONS.

5. 1. WHEN YOU REACH 20 KM/H, SMART DRIVE TURNS ON AND
WORKS IN THE BACKGROUND.
!
IF YOU ARE NOT THE DRIVER, IT’S POSSIBLE TO TURN IT OFF
WITH VOICE OR TAPPING (SIMILAR TO THE WAZE’S PASSENGER
BUTTON).

6. 2. WHEN A FRIEND TRIES TO REACH YOU BY SMS, FB MESSAGE,
HANGOUT, HIS MESSAGE WON’T APPEAR IMMEDIATELY AND HE
WILL RECEIVE AN AUTOMATIC MESSAGE:
!
“LEONARDO COSTA IS DRIVING USING SMART DRIVE. YOUR
MESSAGE WILL BE DELIVERED WHEN HE ARRIVES, IN
APPROXIMATELY 20 MINUTES. REPLY "1" IF YOU WANT IT TO BE
DELIVERED AT HIS ARRIVAL OR "2" FOR IMMEDIATE DELIVERY.
SMART DRIVE, THE SAFEST WAY TOGETHER.”

7. 3. SOCIAL MEDIA ALERT*
* CONSIDERING SUCCESSFUL INTEGRATION WITH WAZE AND GOOGLE MAPS,
POSSIBILITY TO INDICATE ETA.
4. WHEN YOU REACH YOUR DESTINATION, A TIMELINE APPEARS
WITH ALL ACTIVITIES THAT HAPPENED WHILE YOU WERE
DRIVING.

8. NATIVE APP
!
LAYERS:
- CONTEXTUAL DRIVING MODE
- EDUCATE OTHER PEOPLE
- SOCIAL RECOGNITION
!
PREMISSES:
- FRICTIONLESS
- AUTOMATIC LAUNCH
- RUN IN THE BACKGROUND
- INTEGRATED WITH NATIVE SMARTPHONE FEATURES
!
PLATFORM:
- ANDROID FRIENDLY
- IOS REQUIRES A LEVEL OF INTEGRATION THAT DEMANDS A
COMMITMENT FROM APPLE
Arrived

9. SMART DRIVE
THE SAFEST WAY TOGETHER
Arrived