3. THE COST OF ACCIDENTS
/ Personnel
/ Property
/ Insurance
/ Downtime
/ Image
/ Peace of Mind
/ Community
/ Environment
/ Legal Implications
4. THE COST OF ACCIDENTS
Transport Laboratory Research suggests that company car drivers have
50% more accidents then ordinary drivers, even after allowing for their
higher mileage.
Dr. Will Murray interactive Driving SystemS
60% of all fatal accidents in the workplace are road safety related.
Eurogip, on ETSC European Transport Safety Council, PRAISE Project
It has been estimated that up to a 33% of all road traffic accidents
involve somebody who is at work at the time.
UK Health and Safety Executive
Costs incurred that are not covered by insurance
€1650 by passenger car
€2900 by heavy goods vehicle
Allianz Presentation eSafetyChallenge, Milbrook 2010
5. Cost of Repairs And Insurance
Represents 1/5 Of TCO
Costs incurred that are not covered
by insurance
€1650 by passenger car
€2900 by heavy goods vehicle
Allianz Presentation eSafetyChallenge, Milbrook 2010
€ 730 = average cost of repair per
vehicle per year in Europe
ECDP
Insurance: 12% of costs
Accidents: 8% of costs
Significant portion of depreciation
Esafetyaware asbl
5
6. 93% of accidents are due
to human factor. 1
DRIVER INATTENTION
“Nearly 80% of all crashes
are due to driver inattention
within 3 seconds
before the crash occurred”! 2
7. An extra 0.5 second
early warning can
prevent 60%
of rear-end collisions
and 1.5 seconds
can prevent 90%.3
16. TRAFFIC SIGN RECOGNITION
Mobileye Traffic Sign
Recognition/Speed
Limit Indication
Mobileye SLI recognizes all speed
limit signs, “reads” the speed limit
on the sign, and communicates it via
Mobileye’s CAN channel for
telematics and 3rd party integrators.
C2-270
17.
18.
19. Mobileye systems has been recognized by
BRAKE, with the Fleet Safety Product
Award for the Mobileye C2-170 and C2-
270 system’s.
Eye- Drive Demonstration Vehicle
20. • 0.5 sec early warning can prevent 60% of rear-end accidents, and
1.5 sec will prevent 90% of rear-end accidents (Daimler-Benz
Research Study, www.roadranger.com)
• 85% reduction in accidents using forward collision warning and
adaptive cruise control
– Based on tests in vehicle fleets (~2,000 vehicles) over ~200 million
miles
– Sources: US Department Of Transportation, FHWA (USDOT) July 19,
2006
• Maverick Transportation reported a 65% decrease in all lane-
departure related accidents using vision-based LDW systems in its
trucks
– Tested on 1000 trucks driving 110 million miles over 2 years
20
21. 400 Trucks reference no Mobileye 2000 Trucks with Mobileye
1 year of testing. 77 Million kilometers
5 Accidents No Accidents
(4-5 predicted) (11-13 predicted)
LDW works effectively
FCW works effectively
“…Participants also maintain their distance better, use their indicators more often and maintain their direction on the road more
effectively. Furthermore, they also find the task of driving to be less demanding overall…”.
“The majority of participants in the pilot are satisfied with AWS. They find the system easy to use and believe that driving with
both LDW and HMW is conducive to road safety. This is due to the fact that drivers’ adapt their driving behavior (in a positive
sense) in order to minimize the number of warnings…”
21
22. 600
“Besides reducing driver safety events and
changing driver behavior from aggressive to
500 defensive driving the fleet saw an average of
12% reduction in fuel consumption!”
139
400
100
69
300 FCW
61 53
LDW
79 HMW
200 36
23
291
258
100 189
159
0
Week 1 AVG Week 2 AVG Week 3 AVG Week 4 AVG
23. In February of 2009, the Swiss insurance firm AXA Winterthur
conducted a study on the link between collisions and cases of
whiplash. Collision probability
Crossing accidents
Col. with oncoming traffic
The study concluded that a
Rear end accidents
forward collision warning
system will have
04/13/10
a high potential in preventing
rear-end collisions.
Early warning time
23
24. ROI BETWEEN 4 – 18 MONTHS
• The US FMCSA (Federal Motor Carrier Safety
Administration) 2009 research:
• ROI for FCW system (cost 1415-1843 US$) is between 8-37
months (system efficiency – 21%-41%, VMT, cost)
• ROI for LDW system (cost 765-866.4 US$) is between 9-37
months (system efficiency – 23%-53%, VMT, Cost).
• Mobileye C2-270 cost is less than 1000 Euro (1300$)
including FCW, LDW, Pedestrian and more.
• ROI maximum – 4-18 months !!! Mobileye offers the highest ROI
of any driver assistance system
worldwide
24
25. 1. http://en.wikipedia.org/wiki/Traffic_collision
2. Sources: VTRC – Virginia Transportation Research Council
NHTSA – www.nhtsa.dot.gov/people/injury/research/UDAshortrpt/background.html
3. Accident Prevention and Accident Mitigation System Effectiveness Report Mobileye®
Technologies Ltd., July, 2009
4. Accident Prevention and Accident Mitigation System Effectiveness Report Mobileye®
Technologies Ltd., July, 2009
5. http://www.its.umn.edu/Events/SeminarSeries/2004/Articles/Shinar.html
6. http://ec.europa.eu/transport/road_safety/specialist/knowledge/pdf/bfs2007_sn-kfv-1-3-
pedestrians.pdf
7. http://ec.europa.eu/transport/road_safety/specialist/knowledge/pdf/bfs2007_sn-kfv-1-3-
pedestrians.pdf
7. http://ec.europa.eu/transport/road_safety/users/motorcyclists-mopdeds/index_en.htm
8. http://ec.europa.eu/transport/road_safety/users/motorcyclists-mopdeds/index_en.htm
