Smart Sheets are a connected bed sheet and blanket system that allows users to sleep better and worry less. The sheets are equipped with sensors that can alert users or caregivers in emergencies, track sleep patterns, and gently wake users at optimal times. The target customers are parents, the elderly, those with medical conditions, and businesses. The founders plan to launch a Kickstarter campaign and partner with major retailers to introduce the product and grow the business over two years.

1. Smart Sheets
Sleep better. Worry less.
Venture Lab: Project 2 - April 2012

2. Smart Sheets are a simple, safe
sleeping cover allowing adults and
children of all ages to sleep in a
natural, worry free environment.
Sleep better. Worry less.

3. Smart Sheets
• “Connected” bed sheets and blankets
• The latest in sleep technology adding protection and safety
– Wake immediately during a fire, gas leak, natural disaster or other
critical event
– Alert others when your vitals have dropped or you have stopped
breathing (sleep apnea, SIDS)
– Alerts parents when children are sick, having night terrors or have had
an accident in the bed
• The latest in sleep technology adding lifestyle convenience
– Gently wake within your optimal sleep stage (or when you are snoring)
– Rise 15 minutes before your scheduled wake time when it has snowed
greater then 6 inches the night before
– Track and share your sleeping patterns with Health professionals
What is it?

4. Smart Sheets
Elderly
residents Sleep Clinics
Moms
People with Hospital
Handicaps s
Homes Businesses
New
Deep Couples
Sleepers
College Home Healthcare
Students
Hotels
Who is our customer?

5. Smart Sheets
 Better for your health
 Protects you (and loved ones) during sleep
 Turns a common household item into a
“smart device” (e.g. connects to alarms)
 Easy to install for all ages, backgrounds
 Smart Sheets will save lives
What is the value?

6. Smart Sheets
• Patent-pending
• Kickstarter (or crowdsourced) funded
• Secure manufacturing/production partners
• Manage Amazon, Big Box and QVC partners
• Create the SmartSheets.co website
• Product marketing (initial focus on Mom’s
and elderly segments)
What are our key actions?

7. Smart Sheets
Operations Production (cost per 1000)
• Wages (4 employees) • $1.50 per unit*
• Business incorporation – Fabric ($500)
• Patent filings – Electronics ($500)
• R&D for product safety – Assembly ($100)
• App development – Transportation ($125)
• Website development – Warehouse ($25)
• Customer onboarding – Distribution ($75)
• Partner onboarding – Stocking Fees ($100)
• Payment processing fees – Advertising/Marketing ($75)
• Server/hosting fees
* Retail Sales Price ($19.99), Wholesale ($9.99)
What are our costs?

8. Smart Sheets
• Patents
• Simplicity, ease-of-use
• Product endorsements, influencers
• Partnerships with Amazon, Big Box and QVC
• Licensee opportunities (in progress –
Disney, NFL Network, Walgreens)
• High product margins
What are our assets/partners?

9. Smart Sheets
• Kickstarter (pre-sales commitments)
• Online (direct) via SmartSheets.co
• Amazon
• QVC
• Walgreens (in progress)
• Bed, Bath & Beyond (in progress)
• Target (in progress)
What are our distribution channels?

10. Smart Sheets
Step 1 Step 2 Step 3
First 6 Months First 12 Months First 24 Months
• 4 employees • 4 employees • 12 to 20 employees
• Kickstarter project • 5 to 8 new sensors • Add pillows
• 1 product • QVC • 5 new partners
• 3 to 5 sensors
• Amazon • 5 new licensees
• SmartSheets.co
• Big box partners • Target businesses
• Target Moms and
• Target consumers and international
the elderly
How will we go to Market?

11. Smart Sheets
Sleep better. Worry less.
Venture Lab: Project 2 - April 2012