This document summarizes a seminar on setting up and managing sales operations in China. The seminar will cover topics such as choosing the right sales strategy and channels in China, managing Chinese salespeople, ensuring stable growth, and turning around underperforming Chinese entities. It will feature speakers with experience setting up and managing operations in China discussing shifting sales to China, remotely managing sales and distribution in China, and using Hong Kong as an investment platform. Attendees will include owners, executives, and leaders of Dutch companies with activities in China. Registration is required by November 20th and costs 195 euro per person.

1.
The Smart Way to Set Up and Manage Sales Operations
in China
Benefits of offshore and remote management
Mercure Hotel Amsterdam Aan de Amstel, Amsterdam, The Netherlands
November 25, 2009 @ 14:00 – 18:00
It's a well know fact that manufacturing in China is no longer the natural choice. China is no longer a cheap
manufacturing base. Even Chinese companies shift their production to countries like Vietnam and Bangladesh.
'Made in China' is being replaced by 'Made and Sold in China.' How can international companies compete in
this abundant market? Which sales strategy and channels to choose? How to manage Chinese sales people?
How to ensure stable growth and avoid mistakes? How to turnaround underachieving Chinese entities?
The seminar is for the Dutch companies with existing activities in China. Business owners, C-levels, VPs and
executives responsible for the sales in China will appreciate this seminar the most!
Program
14:00 Welcome and Registration
14:30 Shift Your Sales you China. The best time is NOW! (Jan Jaap Folmer, Global7)
15:00 Management of Remote Sales and Distribution in China (Zvi Shalgo, PTL Group)
16:00 Coffee Break
16:30 Hong Kong as a Mainland Investment Platform (Jan Holthuis, HIL)
17:15 Case study – Turnaround & Crisis Management in China (Zvi Shalgo, PTL Group)
17:40 Q&As
18:00 Drinks & Networking
Speakers
Zvi Shalgo, Founder and CEO at PTL Group (China) has more than 14 years experience of setting up
and managing operations in China. Supporting international companies’ penetration initiatives, PTL
Group provides outsourced logistics, finance and HR management solutions. The group offers ready
made infrastructure in a unique business model. The Group also specializes in turnaround and change
management projects focusing specifically on sales and distribution operations.
www.PTL-Group.com
Jan Holthuis is a Founding and Managing Partner of HIL International Lawyers & Advisors. Jan has
successfully represented companies in connection with suits involving the retransfer of shares,
shareholder agreements, direct termination of directors, agency agreements, distribution agreements,
seizure of bank accounts, and trademark and tradename disputes.
www.HIL-law.com
Jan Jaap Folmer is a Founder and Director of Global7. Jan Jaap supports a growing number of
companies in setting up or improving sales and distribution operations in China and Vietnam. Activities
range from organizing workshops and training through boardroom consultancy activities to
international change and turnaround projects.
www.Global7.nl
Registration
Amount of sits is limited. Please register before November 20 by filling out Online Registration Form at www.PTL-Group.com.
Participation cost is 195 euro (excl VAT) per person. For group discounts and additional information contact us at info@global7.nl.