The document discusses business climate and entrepreneurship in Serbia based on two reports. It defines entrepreneurs and entrepreneurship. It then discusses franchising, defining it as a business expansion method using a trademark license and fees, with significant assistance from the franchisor. Franchising provides advantages to franchisees like financing assistance, knowledge of the market, and an established business plan. The document concludes that franchising provides entrepreneurs an affordable way to accelerate expansion with less risk than starting independently, and helps develop important management skills for Serbia's economy.