This document provides an overview of social media and its value for marketing. It discusses that while social media may seem strange, many people had that impression when first using technologies like email and smartphones. The document then states that the organization's project management team wants to explore online marketing options, as their current information was out of date and not interactive. It emphasizes developing a focused social media plan that is humanistic, actionable, tangible, clear and promotes happiness. The document provides tips for getting started with social media and lists 13 essentials for an effective social media strategy. It stresses including all stakeholders and listening before launching any initiatives.

1. First Presented: May 19th, 2011 ◦ 10 AM – 3 PM ◦ PTC,
NLR, AR
Annie Sells, AATYC WorkForce Training Assistant

2. Remember your first time?
•
•
•
•
•
•
www
Email
Website
Cell Phone
Text messaging
Blackberry, Palm, Android, and/or
iPhone
• Social Media

3. If Social Media seems like
a useless waste of time – or –
a strange and unnatural way of communicating,
you are not alone!

4. Why are you here?
The AATYC Aerospace Training Consortium
Project Management Team expressed the desire
to explore online marketing options.
After thorough analysis we discovered:
– Information was 2+ years old
– More negative than positive
– Was obscure
– Was not interactive

5. Defrag: What do you think?
What are your impressions thus far?
What are your concerns?
What are you excited about?

7. According to Harvard Business School
SM networking is the
most significant business
development of 2010,
topping the resurgence of the
U.S. automobile industry.
Published December 27th, 2010

8. Harvard Business School continued…
SM networking is a
Unique way of broadly communicating
real-time messages to the audiences they
(YOU) want to reach.
Published December 21th, 2010

9. Can you see the value?

10. What do you choose?
Choice 1: Walk away.
Choice 2: Learn to utilize these
tools yourself and/or invest in
someone who will utilize these
tools with you .

11. NO SECRETS

12. Before you launch your SM Marketing
Talk to & work with your:
• Aerospace / Workforce development departments
• Public Relations & Advancement officers
• Communications offices
• Admissions offices
• Student Services offices
• Career Pathways directors
• Your student bodies, especially your Aerospace,
Public Relations & Communications students

13. Not only are you not alone,
you are not reinventing
the wheel!
You shouldn’t have to worry,
about finding extra spokes!
– S. Paull

14. Getting started: Take baby steps
1. Gather your team.
2. Develop a plan, SM policy & mission
statement.
3. Start small.
4. Manage your tools effectively &
efficiently by connecting.
5. Good starting points are Facebook
(NOW) & LinkedIn (ASAP).

15. H. A. T. C. H. :
5 Components of a focused SM Plan
1. Humanistic
2. Actionable
3. Tangible
4. Clarity
5. Happiness
-Andy Smith co-author of The Dragonfly Effect

16. Humanistic
FOCUSED ON THE
NEEDS
OF YOUR AUDIENCES

17. Actionable
SINGLE GOALS:
START LONG TERM, THEN
DETERMINE YOUR SHORT-TERM
GOALS & PRIORITIZE

18. Tangible
GOALS ARE MANAGEABLE
HAVE A CLEAR PROCESS
ALLOW FOR COURSE
CORRECTIONS

19. Clarity
TOO MANY GOALS
=
LOST FOCUS
K. I. S. S.

20. Happiness
GOALS SHOULD BE PERSONALLY
MEANINGFUL TO YOU AND YOUR TEAM
MEANINGFUL = MOTIVATING

21. Everyone that is a part of your
offline network can become a
part of your online community.

22. 13 SM Essentials
1. Establish a clear
objective.
2. Reframe your notion of
marketing &
communications, where
SM is concerned.
3. Clarify your positioning.
4. Identify the influencers in
your camp.
5. Listen before you launch.
6. Integrate your SM
(websites, email tag lines,
publications, etc.).
7. Engage your staff.
8. Engage your students.
9. Engage your business and
industry partners.
10. Be honest and authentic.
11. Define your metrics
according to your
objectives.
12. Fail quickly and fail
cheaply.
13. Listen, reevaluated & try
again.

23. Where can you find me?
Personal Facebook
LinkedIn Profile
Twitter
Wordpress Blog
Examiner.com Column
TheCityWire Article

24. We are here to assist YOU!