SALES & MARKETING! It’s a dirty word. Actually it’s not far off an expletive in today’s world. It turns stomachs and sends people running for cover. However there is a light an the end of the funnel for our weary sales and marketing people. It involves the law of seduction and we outline the principles here with the second slideshare episode of our S&M series. Save yourself time and money and check it out below. If you agree with our findings, check out the first of our S&M slideshares and like or share it on your own social media channel of choice. If you disagree, we’ll settle our differences over an arm wrestle or a game of rock, paper, scissors. Either way, we won’t budge from our beliefs because we see the proof and results every day. The numbers don’t lie.

1. *
Sales & Marketing
(but were too afraid to ask)
Everything you
always wanted to
know about S&M*

2. ABANDON
TRADITION
Session I

3. THANKS TO ‘TRADITION’
YOU scream ‘HELP!’ when:
1. You’re drowning
2. You’re lost
3. You’ve just knocked over
Sean O’Brien’s pint

4. THANKS TO ‘TRADITION’
YOU scream ‘HELP!’ when:
NEVER>
In sales/marketing
spreadsheets
In Jargon
your own
1. You’re drowning
2. You’re lost
3. You’ve just knocked over
Sean O’Brien’s pint

5. Why?

6. You are Head of
Sales/Marketing
…and are expected to know everything…

7. Or

8. You are Head of
Sales/Marketing
…and are expected to know everything…
WANT TO BE
will be

9. TRADITION
THANKS TO
42% of sales reps
feel they do not have the
right information before
making a sales call.
(Source: Lattice Engines/CSO Insights)

10. Nearly half (45%) of companies
now report that their sales reps
need help figuring out which
accounts to prioritize.
(Source: Lattice Engines/CSO Insights)
TRADITION
THANKS TO

11. 53% of sales leads are now
generated by sales people,
compared to 24% by the
marketing team.
(Source: CSO Report)
TRADITION
THANKS TO

12. TRADITION
THANKS TO
Just 4% of the sales people in the U.S.
sell 94% of the goods and services.
(Source: Harvard University and Gallup)

13. 58% of buyers report that sales
reps are now unable to answer their
questions effectively.
(Source: Forbes Insight)
TRADITION
THANKS TO

14. TRADITION
but please close the door behind you.
THANKS A LOT
never liked you anyway
it’s not you, it’s me
nobody puts baby
in the corner

15. TRADITION
It’s time to start doing
things differently, asking the
right questions, and getting
the job done.
DOESN'T
WORK
HERE
ANY
MORE.

16. HOW?

17. 10 Hail MarYs
& 5 our fathers

18. Or

19. ABANDON
TRADITION
Embrace Inbound Marketing.
it might change your life!
Read our
‘Intro to Inbound’

20. STOP
WASTING TIME
Session II

21. It’s a dirty word.
(Fifty Shades of Filth actually)
It’s up there with ‘Marketing’ and ‘%*@!’
SALES

22. it’s a waste of time.
Because most
of the time,

23. of the average sales person's day is
spent on non-revenue generating
activities, including not knowing where
to find good prospects or recognising
them once they find them.
(Source: TeleSmart.com)
80%

24. Research shows that 35 - 50% of sales
go to the vendor that responds first.
(Source: InsideSales.com)

25. …if only there was a way to direct traffic to you?
(Hint, hint, there is; keep reading)

26. of business buyers say
when they’re ready to buy,
they’ll find you…
(Source: DemandGen Report)
or your competitor

27. More than a quarter of all
B2B sales cycles take 7 months
or more to close.
(Source: Harvard University and Gallup)
(or 4 dog years)

28. Why?

29. Sales!to the masses...
...and they’ll run a mile
Scream

30. THERE IS AN
ALTERNATIVE

31. Seduce them individually
with timely, engaging content and
they’ll seek you out and listen to
what you have to offer.

32. HOW?

33. Human Sacrifice

34. Or

35. Whispers that
In a nutshell, Inbound Marketing helps you
earn the trust of better quality sales leads.
( i.e less wasted time )

36. STOP
WASTING
TIME
Start Inbound Marketing.
it might change your life!Read our
‘Intro to Inbound’

37. PLEASURE
PAIN
Session III
vs

38. (This is a lie.)
NO PAIN, NO GAIN

39. (Run away Anastasia!)
PLEASURE = PAIN
(This is also a lie.)

40. WANT
PROOF?

41. PLEASURE
PAIN
(Source: Gleanster Research)
of marketing leads are qualified
but not yet ready to buy.
50%

42. more pain :(
pain
(Source: MarketingSherpa)
of marketing leads never
convert into sales.
Lack of lead nurturing is the common
cause of this poor performance.
79%

43. UGH!!
Mmmm!
(Source: MarketingSherpa)
61% of B2B marketers
send all leads directly
to Sales…
…however, only 27%
of those leads will be
qualified.

44. (Source: DemandGen Report)
Strawberries & Cream
Needle & Haystack
Nurtured leads produce, on average,
a 20% increase in sales opportunities
versus non-nurtured leads.

45. Wall, meet Head
(Source: MarketingSherpa)
of B2B organizations DO NOT
verify valid business leads
before they are passed to Sales.
44%

46. WE NEED
TO START:
1. Thinking Differently
2. Acting Differently
3. Marketing Differently

47. WANT
MORE
PROOF?

48. small far away
of B2B marketers confess to not
even measuring R.O.I
49%
(Source: The B2B Barometer)

49. of B2B marketers NOT producing
mobile-specific content as part of
their content marketing efforts
(Source: Smart Insights)

50. of marketers indicate that email
is their most important digital
marketing tool.
64%
(Source: BtoB Magazine)
***
Sigh***

51. END THE
PAIN

52. INBOUND
MARKETING
More pleasure, less pain
it might change your life!Read our
‘Intro to Inbound’

53. Squaredot was founded in 2015 with a
vision to deliver better marketing return on
investment for its B2B clients through
proven inbound marketing methodologies.
ian@squaredot.eu www.squaredot.eu +353 83 359 9077 +353 1 524 2731
18 Upper Stephen St.
Dublin 8, Ireland
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