The document discusses three techniques for accelerating the design process: 1) Identify a problem first and confirm others have it before designing a solution, 2) Test designs early and often as you work to get quick feedback, and 3) Parallelize design thinking to work on multiple ideas simultaneously rather than sequentially. It then promotes a side project called QuickRak that allows bikers to easily transport their bikes using a portable rack.

1. More Quickly: 3 Techniques To Accelerate Great Design
(or, lessons from our side project)

2. My Side Project: QuickRak

3. Shoot, Ready, Aim: Identify A Problem First
BAR
What a day at the office,
I’m gonna hit happy hour.
Drinks are pouring inside,
rain starts pouring outside.
Other times to use
QuickRak include:
Lucky me, a hottie offers me a
ride. Damn, my bike won’t fit.
Don’t get caught in
the rain without one!
0%
4
BROKEN
WEATHER
UPHILL
... Wait, I’ve got my QuickRak!
And, I’m off to the races.
SLEEPY
DRUNK
Clearly articulate a problem then confirm that other people actually have it.

4. Technique #1: Hurry Up & Wait
You’re trying to save time, but you’re actually wasting it.

5. Technique #2: Test Drive Your Design Early & Often
market
pad designs
directions
packaging
stability
website
strap designs
The quickest way to test ... is to test as you go.

6. Technique #3: Parallelize Design Thinking
series
parellel
Design thinking is more efficient when parallelized.

7. Thanks!
!
Roland Smart & Sean Taffler
Co-Founders & Bikeprenuers
!
roland@quickrak.com I sean@quickrak.com
!
Tweet Us @QuickRak
Friend Us @ Facebook.com/quickrak