The document discusses strategies for distributing content through various online communication channels. It considers distributing essays through a newsletter to achieve goals like wider distribution, more consistency on the blog, and more efficient use of time. Constraints include not increasing resource requirements. Various options for newsletter frequency, essay content and format, and integrating with other channels are analyzed in a table to maximize benefits and minimize losses.
Greg Savage, Global CEO for Firebrand Talent Search keynote presentation at Sydney Bloggers Festival on 9th November 2010 on online communications for the CEO, Challenges and Opportunities. A rare glimpse at how a global CEO manages his own social media platforms to great advantage.
A presentation from Will Hodgman of M:Metrics outlining some of the key data around mobile and media from nextMEDIA - The Future of Digital Content 2008.
Audience Behaviour: Bring Back that Lovin‘ Feelin‘AchillesMedia
Today‘s media surfing audiences are no longer the faithful and loving partners they once were! In order to engage citizens of the digital era it takes more than sweet talk. Bryan Segal, Vice President, Sales - comScore Inc. reveals where the Millennials, Generation X, Baby Boomers and Matures are spending their time and their money.
From nextMEDIA - Monetizing Digital Media 2007, this presentation from Custometrics' David Beaton focuses on how to determine the worth of your content from the point of view of both advertisers and analytics.
Branded Entertainment is uniquely positioned to solve the challenges faced by content producers, digital marketers and users. Alexandra Levy, Director, Branded Entertainment – Google leads this provocative session that will have you thinking about the power of sponsored content and the future of developing and distributing content online.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Greg Savage, Global CEO for Firebrand Talent Search keynote presentation at Sydney Bloggers Festival on 9th November 2010 on online communications for the CEO, Challenges and Opportunities. A rare glimpse at how a global CEO manages his own social media platforms to great advantage.
A presentation from Will Hodgman of M:Metrics outlining some of the key data around mobile and media from nextMEDIA - The Future of Digital Content 2008.
Audience Behaviour: Bring Back that Lovin‘ Feelin‘AchillesMedia
Today‘s media surfing audiences are no longer the faithful and loving partners they once were! In order to engage citizens of the digital era it takes more than sweet talk. Bryan Segal, Vice President, Sales - comScore Inc. reveals where the Millennials, Generation X, Baby Boomers and Matures are spending their time and their money.
From nextMEDIA - Monetizing Digital Media 2007, this presentation from Custometrics' David Beaton focuses on how to determine the worth of your content from the point of view of both advertisers and analytics.
Branded Entertainment is uniquely positioned to solve the challenges faced by content producers, digital marketers and users. Alexandra Levy, Director, Branded Entertainment – Google leads this provocative session that will have you thinking about the power of sponsored content and the future of developing and distributing content online.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Strategic communications planning and building audience personas-Matt Tidwell...Matthew Tidwell
This was a presentation delivered by Kansas City area communications consultant Matt Tidwell, APR, and Tricia McKim, Vice President, Morningstar Communications to the Kansas City chapter of the International Association of Business Communicators in May 2014. It covers strategic communications planning and building audience personas as a planning tool.
15 липня 2016 року, м. Львів - Посольство Королівства Нідерландів в Україні організувало семінар для бізнесу “Корпоративна соціальна відповідальність: кращі еко-рішення бізнесу”. Організаційним партнером у проведенні заходу є Центр «Розвиток КСВ».
Марина Саприкіна, керівник Центру «Розвиток КСВ», представила секрети сталого розвитку Нідерландів, в тому числі наступні: 1) думати про майбутні покоління, 2) включати питання КСВ і довкілля в бізнес-стратегію, та оцінювати свій вплив на довкілля (бізнес-рішення); 3) думати про інновації та зелені продукти для споживачів; 4) мати зелені програми в бізнесі, звітуватися за результатами; 5) об’єднуватись для більших змін у суспільстві
Talk given in Beijing in April 2009 on new media in China for a group of EU managers. Some interesting data comparing US and China web companies for data lovers.
The Style Scout: Style Expert and Retail Style Direction, Content Creation a...Alia Ahmed-Yahia
As The Style Scout, Alia Ahmed-Yahia blends her strong foundation in both editorial (as a previous editor of Vanity Fair and ELLE Magazines) with six years as Chief Style Director of Ann Taylor/LOFT. Partner with Alia as a consultant to drive brand affinity and awareness among women 25-45. Capabilities include spokesperson, speaking engagements (internal and external) as a relevant Style Expert, content creation, internal style/styling eduction and training programs and internal retail style direction.
NextPhase Strategy is a branding and marketing company focused on generating bottom line results for its clients. Your brand is your most important asset. Effective brand management supported by a clever marketing campaign can build a critical mass so you ‘own’ certain perceptions in the mind of your target audience. Our goal is to build and support your corporate or product brand so that brand recognition, market dominance and enhanced brand value are the end result. And your bottom line will look good too.
An overview of media relations delivered at a media relations summer camp for community groups who are helping to make Hamilton the best place to raise a child.
Part of a free media relations summer camp offered to community groups who are working to make Hamilton, Ontario the best place to raise a child. The camp is presented by the Hamilton Roundtable for Poverty Reduction, Mohawk College and the Hamilton Spectator. For more on the summer camp, email Jay Robb at jay.robb@mohawkcollege.ca.
For more on the Hamilton Roundtable for Poverty Reduction, email Liz Weaver at lizweaver@hcf.on.ca.
For more on the Hamilton Spectator, email Jane Allison at jallison@thespec.com.
The 2012 edition of the Media Relations Summer Camp offered free of charge for nonprofits & community groups in Hamilton, ON and presented by The Hamilton Spectator and Mohawk College. Campers will practice, polish and pitch story ideas to reporters, columnists and editors at The Spectator with help from PR pros / camp counselors.
The New Marketing Manifesto: Modern Marketing in an Agile WorldRoland Smart
The famed management guru Peter Drucker said it best, “Business has only two functions — marketing and innovation.” We are in the midst of a marketing revolution that has the potential to position the chief marketing officer alongside the chief product officer as the two primary drivers of the business. This revolution is founded on a groundswell of marketing and social technology innovation that is enabling the business to understand their customer like never before. Following this, marketers are more able to deliver the right messages via the right channel at the right time to the right customer. Doing so with point solutions has delivered tremendous business value and competitive advantage. This in turn has provided marketers with much more credibility and has initiated a conversation about what might be possible if we could tie these point solutions together as part of an integrated marketing platform. Clearly the impact would be multiplicative rather than additive. That’s what’s behind the vision of an integrated marketing platform and what has fueled a tsunami of investment in marketing technology companies.
In reality, however, there’s a massive chasm between the above vision and what’s possible today. In fact, the marketing technology landscape is overwhelmingly complex and fragmented. While there are powerful point solutions, they do not integrate well. So, how can marketers deliver on the vision that they’ve helped create? The answer is emerging from an unexpected place, software development. In fact, the title of this book, The New Marketing Manifesto, refers to the Agile Manifesto - a declaration by a group of influential developers who have effectively revolutionized the way that software development is done today. And it turns out that their approach is so powerful that it’s now influencing the rest of the business. The biggest impact will be in the marketing organization because chief marketing officers are now managing as much technology as chief technology officers. What’s more, chief marketing officers need to adjust the way that marketing is done to reflect changes in development.
This book is for marketing leaders who are attempting to modernize their marketing practices -and the platforms that support them- so that they can partner with the chief product officer to innovate, drive the business, and establish competitive advantage. It’s also for marketers who recognize a unique opportunity to position marketing as the “steward” not just of the brand but of customer experience across the board.
Strategic communications planning and building audience personas-Matt Tidwell...Matthew Tidwell
This was a presentation delivered by Kansas City area communications consultant Matt Tidwell, APR, and Tricia McKim, Vice President, Morningstar Communications to the Kansas City chapter of the International Association of Business Communicators in May 2014. It covers strategic communications planning and building audience personas as a planning tool.
15 липня 2016 року, м. Львів - Посольство Королівства Нідерландів в Україні організувало семінар для бізнесу “Корпоративна соціальна відповідальність: кращі еко-рішення бізнесу”. Організаційним партнером у проведенні заходу є Центр «Розвиток КСВ».
Марина Саприкіна, керівник Центру «Розвиток КСВ», представила секрети сталого розвитку Нідерландів, в тому числі наступні: 1) думати про майбутні покоління, 2) включати питання КСВ і довкілля в бізнес-стратегію, та оцінювати свій вплив на довкілля (бізнес-рішення); 3) думати про інновації та зелені продукти для споживачів; 4) мати зелені програми в бізнесі, звітуватися за результатами; 5) об’єднуватись для більших змін у суспільстві
Talk given in Beijing in April 2009 on new media in China for a group of EU managers. Some interesting data comparing US and China web companies for data lovers.
The Style Scout: Style Expert and Retail Style Direction, Content Creation a...Alia Ahmed-Yahia
As The Style Scout, Alia Ahmed-Yahia blends her strong foundation in both editorial (as a previous editor of Vanity Fair and ELLE Magazines) with six years as Chief Style Director of Ann Taylor/LOFT. Partner with Alia as a consultant to drive brand affinity and awareness among women 25-45. Capabilities include spokesperson, speaking engagements (internal and external) as a relevant Style Expert, content creation, internal style/styling eduction and training programs and internal retail style direction.
NextPhase Strategy is a branding and marketing company focused on generating bottom line results for its clients. Your brand is your most important asset. Effective brand management supported by a clever marketing campaign can build a critical mass so you ‘own’ certain perceptions in the mind of your target audience. Our goal is to build and support your corporate or product brand so that brand recognition, market dominance and enhanced brand value are the end result. And your bottom line will look good too.
An overview of media relations delivered at a media relations summer camp for community groups who are helping to make Hamilton the best place to raise a child.
Part of a free media relations summer camp offered to community groups who are working to make Hamilton, Ontario the best place to raise a child. The camp is presented by the Hamilton Roundtable for Poverty Reduction, Mohawk College and the Hamilton Spectator. For more on the summer camp, email Jay Robb at jay.robb@mohawkcollege.ca.
For more on the Hamilton Roundtable for Poverty Reduction, email Liz Weaver at lizweaver@hcf.on.ca.
For more on the Hamilton Spectator, email Jane Allison at jallison@thespec.com.
The 2012 edition of the Media Relations Summer Camp offered free of charge for nonprofits & community groups in Hamilton, ON and presented by The Hamilton Spectator and Mohawk College. Campers will practice, polish and pitch story ideas to reporters, columnists and editors at The Spectator with help from PR pros / camp counselors.
The New Marketing Manifesto: Modern Marketing in an Agile WorldRoland Smart
The famed management guru Peter Drucker said it best, “Business has only two functions — marketing and innovation.” We are in the midst of a marketing revolution that has the potential to position the chief marketing officer alongside the chief product officer as the two primary drivers of the business. This revolution is founded on a groundswell of marketing and social technology innovation that is enabling the business to understand their customer like never before. Following this, marketers are more able to deliver the right messages via the right channel at the right time to the right customer. Doing so with point solutions has delivered tremendous business value and competitive advantage. This in turn has provided marketers with much more credibility and has initiated a conversation about what might be possible if we could tie these point solutions together as part of an integrated marketing platform. Clearly the impact would be multiplicative rather than additive. That’s what’s behind the vision of an integrated marketing platform and what has fueled a tsunami of investment in marketing technology companies.
In reality, however, there’s a massive chasm between the above vision and what’s possible today. In fact, the marketing technology landscape is overwhelmingly complex and fragmented. While there are powerful point solutions, they do not integrate well. So, how can marketers deliver on the vision that they’ve helped create? The answer is emerging from an unexpected place, software development. In fact, the title of this book, The New Marketing Manifesto, refers to the Agile Manifesto - a declaration by a group of influential developers who have effectively revolutionized the way that software development is done today. And it turns out that their approach is so powerful that it’s now influencing the rest of the business. The biggest impact will be in the marketing organization because chief marketing officers are now managing as much technology as chief technology officers. What’s more, chief marketing officers need to adjust the way that marketing is done to reflect changes in development.
This book is for marketing leaders who are attempting to modernize their marketing practices -and the platforms that support them- so that they can partner with the chief product officer to innovate, drive the business, and establish competitive advantage. It’s also for marketers who recognize a unique opportunity to position marketing as the “steward” not just of the brand but of customer experience across the board.
The Coevolution of Language & Social TechnologiesRoland Smart
This presentation explores the hypothesis that language and social technology are in a coevolutionary state. The narrative cites arguments from Evolutionary Linguistics and showcases examples of how social technology is changing the way we communicate.
This is a presentation that was given as part of an IxDA event at IDEO in San Francisco. It outlines how I created a design process diagram in the context of the diagram itself.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
20240605 QFM017 Machine Intelligence Reading List May 2024
Online Communications (Scrubbed)
1. Online Communications Research &
Strategy
What are the benefits of changing the way we distribute our ideas?
Goals:
more consistency and activity on the blog
wider distribution for our best content
more eficient use of our time and energy
make our content more accessible
better support for personal brand
Constraints:
don’t increase resource requirements
Tuesday, March 3, 2009
2. Where to start?
Where did those questions come from?
Reports seems to have fallen by the wayside.
Podcasts go out unannounced to our blog subscribers.
Essays are sometimes used in the newsletter and sometimes not.
Essays don’t get highlighted on the blog, and are in a backwater of our
site.
The newsletter is a digest, but is that enough of an added value?
How to make
sense of this
tangle of
messages and
communications
channels?
Tuesday, March 3, 2009
3. Two perspectives
The Condensing Funnel
we pour content into the top, and see how
far it can travel through a variety of
channels.
The newsletter is the most condensed
message.
The Formality/Frequency Meter
here we see how channels that oer a
Tuesday, March 3, 2009
4. It’s like we need a mixing board
The messages mixing board
DJ knows where to plug in specific types on content.
DJ can adjust the levels according to his/her taste
DJ can get the message out on each channel with the right
tone
little happenings
project launches
news
press releases
essays
conferences
virtual seminars
interviews
slideshares
podcasts
blog posts
ideas
Tuesday, March 3, 2009
5. Some #’s for context
Survey Results
The Stats
}
Newsletter subscribers: XXXXX (approx. XXXX opens per issue)
XX% overlap
Blog subscribers: XXXX (unknown reads)
Twitter subscribers: XXXXX
News subscribers: XXXX (unknown reads)
Essay subscribers: XXXX (unknown reads)
Alum list: XXXX
Facebook fans: XXXX
Podcast subscribers: XXXX (unknown plays)
LinkedIn Group: XXX
results based on all survey participants.
Tuesday, March 3, 2009
8. More insight
I would be more likely to subscribe to a newsletter if I knew I
would get a significant piece of content before the general public.
2%
7%
Strongly Agree
17% Agree
37% Neutral
Disagree
Strongly Disagree
38%
filtered by non-newsletter subscribers
Tuesday, March 3, 2009
9. More insight
I would be more likely to subscribe to an e-mail newsletter if I
knew I would get discounts for conferences, and books that I
wouldn't get elsewhere.
8%3%
Strongly Agree
24% Agree
Neutral
24% Disagree
Strongly Disagree
42%
filtered by non-newsletter subscribers
Tuesday, March 3, 2009
10. More insight
If available, I would read an __________ e-mail newsletter with
the following frequency:
6%
Every Week
22% Every other week
Once a month
37% Quarterly
No Preference
Not at all
35%
filtered by current newsletter subscribers
Tuesday, March 3, 2009
11. More insight
Which of these subjects would you like to see in the _________
e-mail newsletter?
Methods Practices
Research Findings
Case Studies
A digest of what we’re reading
Short Form Ideas
Info about AP conferences
Info about industry conferences
Interviews
A digest of blog posts
Discounts
A digest of company news
Job opportunities
0 25 50 75 100
all survey participants
Tuesday, March 3, 2009
12. More insight
I would prefer the ___________ newsletter to contain an entire article, essay, interview, or other content that I can read OFFLINE.
I would prefer the ___________ newsletter to offer summaries of articles essays interviews or other content that I can read ONLINE.
No preference
22% 18%
60%
filtered by current newsletter subscribers
Tuesday, March 3, 2009
13. More insight
I would be most likely to read a significant piece of content, such
as an essay, case study, or white paper in:
an e-mail newsletter
A blog post
Online group discussion board
A PDF download
No Preference
0 12.5 25.0 37.5 50.0
all survey participants
Tuesday, March 3, 2009
14. More insight
If you subscribe, or contribute, to an online community such as an
industry group, please indicate how you prefer to participate in
group conversations:
through a mailing list
35% of total
(that comes to my inbox)
through an online thread
47% of total
(that can send me comments
on my posts if I choose)
17% of total
I don’t do this
10 20 30 40 50 60 10 20 30 40 50 60
current Alum subscribers currently NOT Alum subscribers
55 of 341 (16%) 210 of 341 (61%)
Tuesday, March 3, 2009
15. More insight
“less regular, higher quality + easier for me to find time to read”
“I'm a big fan of your essays, journals and studies. It would be good to
make them more accessible.”
“You asked how I would best read important articles, and I said a
download as well as a blog post, and want to elaborate on that point. If
I bring a blog post to some folks, it is sometimes perceived as lacking
credibility. After all, it's quot;just a blogquot; and everyone can have one of
those. Now, if I bring in some fancy-smancy downloaded quot;literature,quot;
then bang! it's got more credibility with some folks.”
Tuesday, March 3, 2009
16. An Initial Question
What should distinguish an essay from a newsletter?
Related issues:
linked distribution
potential added value opportunities
scheduling impacts
eects on website
eects on the essays RSS feed
Tuesday, March 3, 2009
17. Essay Newsletter Exercise
Linked Sometimes Not
Together Together Linked
Improves newsletter quality. Flexible. Newsletter feels special and
Greater audience for essays. exciting, not redundant for
More eficient use of people who subscribe to both
resources. the newsletter and the blog.
Increased value of
communication raises the
Benefits value of other content in the
channel (i.e. events, news, etc)
By putting essays on a
schedule it is easier to
manage them (i.e. there are
deadlines).
Timing of the newsletter could Become confusing when trying Newsletter content dies or
slow ideas (though there is to find content. becomes old once it’s
always the blog). Lack of consistency. archived.
If the essays are posted on the Ineficient and prone to last More demanding of
blog as well, then the minute changes. practitioner time.
newsletter feels less special. Too much content could lead
to less quality.
Losses Perception that we’re
rehashing stu?
Tuesday, March 3, 2009
18. Essay Newsletter Exercise
Linked Sometimes Not
Together Together Linked
Improves newsletter quality. Flexible. Newsletter feels special and
Greater audience for essays. exciting, not redundant for
More eficient use of people who subscribe to both
Improves newsletter quality.
resources. the newsletter and the blog.
Increased value of
communication raises the
Greater audience for essays.
Benefits value of other content in the
channel (i.e. events, news, etc)
More eficient use of resources.
By putting essays on a
schedule it is easier to
Increased value of communication
manage them (i.e. there are
deadlines).
Timing of raises the value of when trying content in or
the newsletter could Become confusing other Newsletter content dies
slow ideas (though there is to find content. becomes old once it’s
always the blog). channel (i.e. events, news, etc)
theposted on the Lack of consistency. to last archived.
If the essays are Ineficient and prone More demanding of
By less special. minute changes. on a schedule it islead
putting essays
blog as well, then the practitioner time.
newsletter feels Too much content could
easier to manage them (i.e. there are to less quality.
Losses Perception that we’re
rehashing stu?
deadlines).
Tuesday, March 3, 2009
19. Essay Newsletter Exercise
What is the Where Which other Other
How Frequent?
content? do they live? channels? ideas?
Anytime. No Limit. A complete POV or They should be Twitter it! Ideas come before
At least as often as “how to” available through Announce on social channels.
newsletter. An edited and the blog with a network (Facebook). This is not just about
Once a month. reviewed - fully special header Announce on sharing, but being
The website says baked - content. Somewhere where LinkedIn. able to debate!
“twice a month” Prose Plus - video, folks can comment! Collected work - an Use to encourage
images, audio. Topic based archive AP annual newsletter sign up.
Essay NOT and interview. more prominent. communication.
1500-3500 word PDF format so we can
fully formed ideas. sent to clients.
On blog is ok but
there needs to be a
better way of finding
them.
Monthly. Essays and other A newsletter archive? BaseCamp or some Drive engagement
Bi-Weekly curated content. Not at all if the other client with other AP
alternative between More formal than content is touchpoint? touchpoints (we do
essays and other blog. elsewhere. This is Twitter it! this now)
content? Digest of other more of a reference Rotating authors vs.
channels. for us than our one or two who write
Curator’s ideas/voice. community. on the blog.
Newsletter Emphasis on tools/ Time based archive. It’s not about
methods/practices. reserving ideas to
incentivize
subscriptions, but
about speading the
ideas as far as
possible.
We should make
Tuesday, March 3, 2009
20. Essay Newsletter Exercise
What is the Where Which other Other
How Frequent?
content? do they live? channels? ideas?
Anytime. No Limit. A complete POV or They should be Twitter it! Ideas come before
At least as often as “how to” available through Announce on social channels.
Monthly newsletter. An edited and the blog with a network (Facebook). This is not just about
Once a month. reviewed - fully special header Announce on sharing, but being
The website says baked - content. Somewhere where LinkedIn. able to debate!
“twice a month” Prose Plus - video, folks can comment! Collected work - an Use to encourage
images, audio. Topic based archive AP annual newsletter sign up.
Essay NOT and interview. more prominent. communication.
1500-3500 word PDF format so we can
fully formed ideas. sent to clients.
On blog is ok but
there needs to be a
better way of finding
them.
Monthly. Essays and other A newsletter archive? BaseCamp or some Drive engagement
Bi-Weekly curated content. Not at all if the other client with other AP
alternative between More formal than content is touchpoint? touchpoints (we do
essays and other blog. elsewhere. This is Twitter it! this now)
content? Digest of other more of a reference Rotating authors vs.
channels. for us than our one or two who write
Curator’s ideas/voice. community. on the blog.
Newsletter Emphasis on tools/ Time based archive. It’s not about
methods/practices. reserving ideas to
incentivize
subscriptions, but
about speading the
ideas as far as
possible.
We should make
Tuesday, March 3, 2009
21. Essay Newsletter Exercise
What is the Where Which other Other
How Frequent?
content? do they live? channels? ideas?
Anytime. No Limit. A complete POV or They should be Twitter it! Ideas come before
At least as often as “how to” available through Announce on social channels.
Monthly edited newsletter. An edited and the blog with a network (Facebook). This is not just about
Once a month. reviewed - fully special header Announce on sharing, but being
The website says baked - content. Somewhere where LinkedIn. able to debate!
“twice a month” Prose Plus - video, folks can comment! Collected work - an Use to encourage
images, audio. Topic based archive AP annual newsletter sign up.
Essay NOT and interview. more prominent. communication.
1500-3500 word PDF format so we can
fully formed ideas. sent to clients.
On blog is ok but
there needs to be a
better way of finding
them.
Monthly. Essays and other A newsletter archive? BaseCamp or some Drive engagement
Bi-Weekly curated content. Not at all if the other client with other AP
alternative between More formal than content is touchpoint? touchpoints (we do
essays and other blog. elsewhere. This is Twitter it! this now)
content? Digest of other more of a reference Rotating authors vs.
channels. for us than our one or two who write
Curator’s ideas/voice. community. on the blog.
Newsletter Emphasis on tools/ Time based archive. It’s not about
methods/practices. reserving ideas to
incentivize
subscriptions, but
about speading the
ideas as far as
possible.
We should make
Tuesday, March 3, 2009
22. Essay Newsletter Exercise
What is the Where Which other Other
How Frequent?
content? do they live? channels? ideas?
Anytime. No Limit. A complete POV or They should be Twitter it! Ideas come before
At least as often as “how to” available through Announce on social channels.
Monthly edited newsletter. An edited and the blog with a network (Facebook). This is not just about
Once a month. reviewed - fully special header Announce on sharing, but being
The website says baked - content. Somewhere where LinkedIn. able to debate!
“twice a month” Prose Plus - video, folks can comment! Collected work - an Use to encourage
images, audio. Topic based archive AP annual newsletter sign up.
Essay NOT and interview. more prominent. communication.
1500-3500 word PDF format so we can
fully formed ideas. sent to clients.
blog archived with comments
On blog is ok but
there needs to be a
better way of finding
them.
Monthly. Essays and other A newsletter archive? BaseCamp or some Drive engagement
Bi-Weekly curated content. Not at all if the other client with other AP
alternative between More formal than content is touchpoint? touchpoints (we do
essays and other blog. elsewhere. This is Twitter it! this now)
content? Digest of other more of a reference Rotating authors vs.
channels. for us than our one or two who write
Curator’s ideas/voice. community. on the blog.
Newsletter Emphasis on tools/ Time based archive. It’s not about
methods/practices. reserving ideas to
incentivize
subscriptions, but
about speading the
ideas as far as
possible.
We should make
Tuesday, March 3, 2009
23. Essay Newsletter Exercise
What is the Where Which other Other
How Frequent?
content? do they live? channels? ideas?
Anytime. No Limit. A complete POV or They should be Twitter it! Ideas come before
At least as often as “how to” available through Announce on social channels.
Monthly edited newsletter. An edited and the blog with a network (Facebook). This is not just about
Once a month. reviewed - fully special header Announce on sharing, but being
The website says baked - content. Somewhere where LinkedIn. able to debate!
“twice a month” Prose Plus - video, folks can comment! Collected work - an Use to encourage
images, audio. Topic based archive AP annual newsletter sign up.
Essay NOT and interview. more prominent. communication.
1500-3500 word PDF format so we can
fully formed ideas. sent to clients.
blog archived with comments
On blog is ok but
there needs to be a
better way of finding
them.
Monthly. Essays and other A newsletter archive? BaseCamp or some Drive engagement
Bi-Weekly curated content. Not at all if the other client with other AP
alternative between More formal than content is touchpoint? touchpoints (we do
essays and other blog. elsewhere. This is Twitter it! this now)
content? Digest of other more of a reference Rotating authors vs.
and available in pdf
channels. for us than our one or two who write
Curator’s ideas/voice. community. on the blog.
Newsletter Emphasis on tools/ Time based archive. It’s not about
methods/practices. reserving ideas to
incentivize
subscriptions, but
about speading the
ideas as far as
possible.
We should make
Tuesday, March 3, 2009
24. Communication Channel Exercise
*these channels are unique in that they are value added benefits to being a client.
Tuesday, March 3, 2009
25. Communication Channel Exercise
Channel Twitter Blog Podcast Essay Newsletter Facebook LinkedIn* Mailing List* CrowdVine*
*these channels are unique in that they are value added benefits to being a client.
Tuesday, March 3, 2009
26. Communication Channel Exercise
Channel Twitter Blog Podcast Essay Newsletter Facebook LinkedIn* Mailing List* CrowdVine*
*these channels are unique in that they are value added benefits to being a client.
Tuesday, March 3, 2009
27. Communication Channel Exercise
Channel Twitter Blog Podcast Essay Newsletter Facebook LinkedIn* Mailing List* CrowdVine*
jobs /
interviews / fully baked jobs / conversation /
Content thoughts ideas digest + social conversation /
talks ideas conversation networking
networking
*these channels are unique in that they are value added benefits to being a client.
Tuesday, March 3, 2009
28. Communication Channel Exercise
Channel Twitter Blog Podcast Essay Newsletter Facebook LinkedIn* Mailing List* CrowdVine*
jobs /
interviews / fully baked jobs / conversation /
Content thoughts ideas digest + social conversation /
talks ideas conversation networking
networking
Unique O the cu Conference Recording Build Promote Outside of Make Resource for Resource for
Social Stu info of our personal events work professional asking asking
Values Links Build hosted brand Build connection connections community community
Breaking personal events Reliable personal s Resource for questions questions
news brand Recording scheduled brand Promote asking Post
Quick Whenever I of our Communica Reliable events community conference
community want it. presentatio ting scheduled Register for questions networking
questions. ns valuable events? Automatic Lead follow
Price clis Our ideas blog/news up
interview feed.
and those
of others
*these channels are unique in that they are value added benefits to being a client.
Tuesday, March 3, 2009
29. Communication Channel Exercise
Channel Twitter Blog Podcast Essay Newsletter Facebook LinkedIn* Mailing List* CrowdVine*
jobs /
interviews / fully baked jobs / conversation /
Content thoughts ideas digest + social conversation /
talks ideas conversation networking
networking
Unique O the cu Conference Recording Promote Promote Outside of Make Resource for Resource for
Social Stu info of our events events work professional asking asking
Values Links Build hosted Build Build connection connections community community
Breaking personal events personal personal s Resource for questions questions
news brand Recording brand brand Promote asking Post
Quick Whenever I of our Reliable Reliable events community conference
community want it. presentatio scheduled scheduled Register for questions networking
questions. ns events? Automatic Lead follow
Price clis Our blog/news up
interview feed.
and those
of others
Notes Opportunity for regular Essays will benefit from Can we use LinkedIn Groups allows Planned
content features the removal of reports. Facebook members to start group integration
Essays Newsletter is a condensed to place conversations with all past with LinkedI
Signposts digest featuring the latest Upcoming? alums.
There may be more value essay. CrowdVine limits
simply posting in the blog conversations to those
attending a specific event.
The Alum mailing list allows
all conference attendees to
consolidate
consolidation opportunity consolidation opportunity consolidation opportunity
upgrade
*these channels are unique in that they are value added benefits to being a client.
Tuesday, March 3, 2009
32. One Possible Message Pathway
REGULAR
FEATURES
44% read
on _.com
Tuesday, March 3, 2009
33. One Possible Message Pathway
REGULAR
FEATURES
WEEKLY
review of what
we’re reading
44% read
on _.com
Tuesday, March 3, 2009
34. One Possible Message Pathway
REGULAR
FEATURES
WEEKLY
review of what
we’re reading
44% read
on _.com
MONTLY
insights and
ideas essay
Tuesday, March 3, 2009
35. One Possible Message Pathway
REGULAR
FEATURES
WEEKLY
review of what
we’re reading
44% read
on _.com
MONTLY
insights and
ideas essay
MONTHLY
podcast
interview
Tuesday, March 3, 2009
36. One Possible Message Pathway
REGULAR
FEATURES
WEEKLY
review of what
we’re reading
44% read
on _.com
MONTLY
insights and
ideas essay
MONTHLY
podcast
interview
monthly alternating
newsletter content
Tuesday, March 3, 2009
37. How can folks find stu on our
site?
Tuesday, March 3, 2009
38. How can folks find stu on our
site?
Tuesday, March 3, 2009
39. How can folks find stu on our
site?
Tuesday, March 3, 2009
40. How can folks find stu on our
site?
Add section
headers to
navigation
Tuesday, March 3, 2009
41. How can folks find stu on our
site?
Add section
headers to
navigation
Add banners
to distinguish
content
Tuesday, March 3, 2009
42. Recommendations
Blog (weekly monthly features) Social Networks QUESTIONS
add regular features navigation to blog continue to build out community through
how does this impact archives?
add RSS feeds to section headers the Alum list, CrowdVine, and LinkedIn.
what happens to ideas page?
add PDF downloads for essays
LinkedIn can we use this as an
consolidate essay archive into blog
send invitations to join to all conference
delay feature blog posts by one week opportunity to give the ideas
attendees (build into events template)
page a greater RD focus?
start discussions to follow up newsletters
Newsletter (every other week)
and blog topics
send out essay summaries once a month
use as a mechanism to solicit brown bags
send out podcast summary once a month
pursue opportunities with CrowdVine
alternate content
give greater presence to events in layout
increase discounts to 15%? Facebook
start using Facebook for in house events
registration
Podcast
create a monthly podcast interview -
these can be broken into two groups to Alum List
avoid new content creation needs, pre- continue as is
event audio interviews, and post event
videos. this is also offset by the reduction
of writing for newsletters.
Tuesday, March 3, 2009
Editor's Notes
Efficiency
More Consistency
Clear Expectations
Tangled
Not Transparent
No clear expectations
Missed Opportunities
Two ways of thinking about our channels
We need a mixing board to balance volume, mix channels, etc
Some context about the size of each channel
Incentives should help increase subscriptions
Incentives should help increase subscriptions
Incentives should help increase subscriptions
There is strong demand
This supports what I’ve heard in the field
It seems there is support for moving away for including a piece of content to read offline
We need to make essays in PDFs
We have two groups of people, and we are only serving one well.
Let’s start with a specific question and see if we can pull it apart.
An initial exercise and findings
What I take away from a second exercise
What I take away from a second exercise
What I take away from a second exercise
What I take away from a second exercise
Looking at all our channels and what they might be best used for
Looking at all our channels and what they might be best used for
Looking at all our channels and what they might be best used for
Identify values and look for overlap
Proposed consolidation
Many people read on our site .... how can we take advantage of this?
Many people read on our site .... how can we take advantage of this?
Many people read on our site .... how can we take advantage of this?
Many people read on our site .... how can we take advantage of this?
Many people read on our site .... how can we take advantage of this?
Many people read on our site .... how can we take advantage of this?