Moda is a fashion advice app designed for teenage girls. It provides fashion advice and tips anytime and anywhere to help girls who are unsure of what to wear for different occasions. The app aims to give girls confidence in their fashion choices by connecting them to other users and celebrities from around the world for fashion advice and feedback. Market research found little competition in fashion advice apps and that many people would consider using or recommending the app.

1. Moda
By
Antonia Fagan
Ellena Consadine
Olivia Henderson

2. It’s for teenage girls
Fashion advice app
Any time they need fashion advice
Anywhere
Girls often need advice

3. Many girls don't know what to wear for specific occasions
and need help and advice.

4. How can I make sure that my fashion trend is on point?

5. Making sure that you look put together for any occasion.

6. Mini Elevator Pitch
My team, McBusted is developing a fashion app
to help teenage girls get better fashion sense with advice from
other people and celebrities around the world.

7. Many people thought it would be a unique idea and that they
would consider using it.

8. We found very little competition.

9. The apps core feature is that we give girls confidence to go
out side with what they are wearing.

10. There was not alot of people that said they didn't think that there
would be ,any apps like that in the system. Most people said that they
would use the app

11. [Key wireframes 1/3]

12. [Key wireframes 2/3]

13. [Key wireframes 3/3]

14. [Feasibility]
[Data, content, technical]

15. [Business Case & Customer pledges]

16. [Marketing Strategy]

17. App Design Mock-up
[Wildcard]
[Anything else you want to share?]