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This document appears to be a screenshot from SlideShare that was created by Filippi Cecilia for an MBA 1A course. The screenshot shows presentation slides on the topic of business strategy and competitive advantage. In 3 slides or less, key frameworks on strategic positioning maps and the resource-based view of the firm are summarized at a high level.
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Mark Joseph Sullivan is an American businessman and philanthropist. He is the founder and chairman of Mark Joseph Sullivan Foundation, a non-profit organization that provides scholarships and educational opportunities to underprivileged youth. Sullivan made his fortune as the founder and former CEO of a successful technology company that was acquired in 2005.
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The document discusses the online dating industry and opportunities within it. It notes that online dating use is increasing and different sectors are emerging. This presents an opportunity to target consumers using social media on dating sites. The key aspects that could be focused on include generating long term relationships, assessing matches in a comprehensive way, and focusing on different relationship goals depending on the individual.
Social media and advocacy
The document provides tips for developing effective email and social media strategies for organizations. It recommends defining a clear purpose and call to action for emails. Regular announcements and calendarizing content are suggested to engage subscribers. Building email lists through sign-up boxes on websites and at events is also advised. Websites should have a clear purpose and audience in mind during design and content creation. Evaluation of engagement and impact is important.
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Behavioral control and claim of health care
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Redefinition and determination of death
There is a need to redefine death due to new life-prolonging technologies that can artificially maintain some bodily functions after brain death. This raises questions about when exactly death occurs. Key definitions of death include physiological, brain death, and cellular. Brain death criteria are now often used to declare death and allow for organ donation. Attitudes towards death involve cognitive, affective, and behavioral responses. Various ethical theories can provide guidance, such as natural law supporting removing life support if vital brain functions have ceased, and utilitarian principles promoting organ donation from brain dead individuals.
Trial and testimony
The early Christian church was established in a Jewish land that had been influenced by Greek culture and was part of the Roman Empire. The apostles formed the backbone of the church and believers lived out their faith by bearing the Christian message in their daily lives and tasks. Christianity spread through everyday acts of compassion, concern, and love for others as believers went about their daily lives and tasks. Key factors that helped the spread of the gospel included the passion of believers, the peace of Rome, cosmopolitanism, the Jewish diaspora, and the common use of Greek as a language.
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Mark Joseph Sullivan is an American businessman and philanthropist. He is the founder and chairman of Mark Joseph Sullivan Foundation, a non-profit organization that provides scholarships and educational opportunities to underprivileged youth. Sullivan made his fortune as the founder and former CEO of a successful technology company that was acquired in 2005.
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The document discusses the online dating industry and opportunities within it. It notes that online dating use is increasing and different sectors are emerging. This presents an opportunity to target consumers using social media on dating sites. The key aspects that could be focused on include generating long term relationships, assessing matches in a comprehensive way, and focusing on different relationship goals depending on the individual.
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Behavioral control and claim of health care
This document discusses various methods for controlling behavior, including psychosurgery like lobotomies, different types of psychosurgeries, chemotherapy using psychotropic drugs, psychotherapy, electrical brain stimulation, and aversion therapy. It also mentions the ethical issues around differentiating exorcism from psychiatric disorders and applying ethical theories like Kantianism, Rawlsianism, natural law, paternalism, utilitarianism, and Ross' theory to issues of behavioral control.
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There is a need to redefine death due to new life-prolonging technologies that can artificially maintain some bodily functions after brain death. This raises questions about when exactly death occurs. Key definitions of death include physiological, brain death, and cellular. Brain death criteria are now often used to declare death and allow for organ donation. Attitudes towards death involve cognitive, affective, and behavioral responses. Various ethical theories can provide guidance, such as natural law supporting removing life support if vital brain functions have ceased, and utilitarian principles promoting organ donation from brain dead individuals.
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The early Christian church was established in a Jewish land that had been influenced by Greek culture and was part of the Roman Empire. The apostles formed the backbone of the church and believers lived out their faith by bearing the Christian message in their daily lives and tasks. Christianity spread through everyday acts of compassion, concern, and love for others as believers went about their daily lives and tasks. Key factors that helped the spread of the gospel included the passion of believers, the peace of Rome, cosmopolitanism, the Jewish diaspora, and the common use of Greek as a language.
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2. It covers the stages of sleep including REM sleep and how circadian rhythms affect sleep cycles.
3. Insomnia, narcolepsy, sleep apnea, and other sleep disorders are mentioned as reasons people may have issues with sleep.
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Powerpoint slideshare
This document appears to be a screenshot from SlideShare that was created by Filippi Cecilia for an MBA 1A course. The screenshot shows presentation slides on a topic related to business administration as there are titles and bullet points visible on the slides. In 3 sentences or less, the document is a screenshot from an online presentation platform that was made by a student named Filippi Cecilia for a Master of Business Administration first year, first semester course.
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This document discusses the moral issue of euthanasia. It defines euthanasia as an easy and painless death and classifies it as either self-administered or other-administered, and as either active/passive and voluntary/nonvoluntary. It outlines different views on whether euthanasia is right or wrong from philosophers like Garry Williams, James Rachel, Fillipa Foot, and Rachel Brandt. It also discusses perspectives from natural law ethics, Kant's ethics, and utilitarianism on when euthanasia may or may not be acceptable.
Ethical school of thought 2
Kant's ethics is a deontological theory based on duty and obligation. For an act to be moral, it must be done from a sense of duty rather than external factors like fear of punishment. Kant believed that it is always wrong to lie or treat people merely as a means to an end. Ross' ethics proposes that there are prima facie duties like fidelity, reparation, and beneficence that can conflict, and the stronger duty should be followed. Rawls' theory of justice holds that justice is the result of rational and self-interested individuals choosing principles from behind a "veil of ignorance" without knowing their place in society.
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Power System Network is continuously subjected to disturbances in the form of sudden load and generation changes. These disturbances give rise to oscillations in the rotor angle which are also seen in the frequency. To study these oscillations wide area frequency measurement setup is implemented in this project. The setup are strategically placed in five different places in India and are time synchronized via Network Time Protocol (NTP). The frequency is measured every 20 ms and is time stamped and send through
internet to a server in IITB.
The server program which is continuously receiving the packets, checking the correctness of packet information, doing the insertion in database according their time and displaying it on the web.
In ‘Wide area frequency measurement system’ frequencies measured at different places in India are sent to a IITB Server. Frequencies are measured by sensors at every 20 ms. Local frequency measured is stamped with the time and place and sent to IITB Server.
The IITB server is continuously listening for the packets on UDP port 6000. When a packet is received, it extracts the data and writes it in a file. A separate file is created for each sensor and when any file reaches its maximum a new file is created for each sensor with incremented serial number. Plotting of this data is done offline.
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iPDC Report Kedar
The document is a project report submitted by Kedar Khandeparkar for the partial fulfillment of the requirements for the degree of Master of Technology. It discusses the design and implementation of communication, storage, and archival of an IEEE C37.118 standard based Wide Area Measurement System (WAMS). WAMS uses Phasor Measurement Units (PMUs) to collect synchronized phasor measurements across the power grid to provide improved monitoring capabilities compared to traditional SCADA systems. The report covers the components of WAMS, communication protocols, existing WAMS implementations, and use of databases for storage and archival of PMU/PDC data.
Design & implementation of phasor data concentrator compliant to ieee c37.118...
The use of synchrophasors for monitoring and improving the stability of power transmission networks is gaining in significance all over the world. The aim is to monitor the system state, to intensify awareness for system stability and to make optimal use of existing lines. This way, system stability can be improved overall and even the transmission performance can be increased. The data from so many PMU’s and PDC’s needs to be collected and directed to proper channels for its efficient use. Thus we need to develop an efficient, flexible and hybrid data concentrator that can serve this purpose. Besides accepting the data from PMU’s, PDC should be able to accept the data also from other PDC. We have designed such a PDC (iPDC) that accepts data from PMU & PDC that are IEEEC37.118 standard compliant.
WAMS architecture with iPDC and PMU at different levels. This architecture enables iPDC to receive data either from a PMU or other iPDC. Both PMU and iPDC from whom the data is being received should be IEEE C37.118 synchrophasor standard compliant. It is hybrid architecture.
iPDC Design
The client server architecture is common in networks when two peers are communicating with each other. Of the two peers (PMU and iPDC) that are communicating with each other in WAMS one acts as a client and the other as a server. Since PMU saves the requests coming
from iPDC by sending data or configuration frames it acts as a server. It listens for command frames from iPDC. PMU-iPDC communication can be either over TCP or UDP communication protocols. On receiving command frames, PMU replies to the iPDC with data or configuration frames according to the type of request.
iPDC functionality is bifurcated as server and client. iPDC as a Client - When iPDC receives data or configuration frames its acts as a client. When acting as a client, it creates a new thread for each PMU or a PDC from whom it is going to receive data/configuration frames. This thread would establish connection between the two communication entities. It handles both TCP and UDP connections. The first frame that the server (PMU/PDC) would receive is the command for sending the configuration frame. When the server replies with the configuration frame, iPDC (client) would generate another request to start sending the data frames. On receiving
such a command frame, the server starts sending the data frames. If there is some change in the status bits of data frame which the client (iPDC) notices, it would take an action. For example if it notices a bit 10 has been set, it would internally send a command to server to send the latest configuration frame.
iPDC as a Server- When iPDC receives command frames from another PDC it would acts as a server. There would be two reserved ports one for UDP and other for TCP on which the PDC would receive command frame requests. Thus PDC now plays the role of PMU waiting
for command frames.
111101 - Knowing & Growing workshop presentation
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This document discusses artificial insemination as a way to conceive without sexual intercourse. It describes the different methods of artificial insemination, including intravaginal, intracervical, and intrauterine insemination. There are two types: homologous insemination using the husband's sperm, and heterologous insemination using a sperm donor. Justifications for homologous insemination include male impotence or infertility. The document also analyzes artificial insemination through the lenses of different ethical theories and their varying views on whether it is moral or immoral.
Human experiment
This document discusses the ethics of human experimentation. It outlines several key guidelines and codes for ethical experimentation, including the Nuremberg Code, the Declaration of Helsinki, and principles of informed consent. It also mentions some infamous examples of unethical experiments, like the Tuskegee Syphilis Study. The document examines different ethical theories for evaluating human experimentation, considering principles like utility, autonomy, and justice.
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Moral issue of birth deformities
This document discusses moral issues surrounding birth deformities. It defines genetic and congenital deformities and their causes, including radiation, drugs, malnutrition and diseases. Specific deformities described include Down syndrome, spina bifida, anencephaly and hydrocephalus. Ethical theories discussed for decisions around severely deformed newborns include natural law supporting life, Kantian principles of dignity, Ross ethics deferring to families, Utilitarianism weighing benefit to most people, and Pragmatism considering practicality and resources.
Human experiment
This document discusses guidelines and principles for ethical human experimentation. It outlines the Nuremberg Code which establishes that voluntary consent is essential, experiments must yield socially beneficial results, risks should not exceed potential benefits, and subjects can end participation. It also mentions the Declaration of Helsinki, which requires review boards and informed consent. Examples like the Tuskegee Syphilis Study and Thalidomide are provided to justify the need for ethics in research involving humans.
1. introduction to bioethics
This document provides an introduction to bioethics. It defines key terms like ethics, biology, bioethics, health ethics, and professional ethics. It explains that bioethics education is important for medical practitioners given changing medical policies, healthcare systems, and new issues in clinical practice. The document also lists some common ethical issues in areas like abortion, euthanasia, cloning, and stem cell research.
Think tank 2013
3D printing is a process that uses additive manufacturing to create three-dimensional objects from digital files. It works by laying down successive layers of material until the entire object is built. Files created in CAD software are sent to 3D printers to be reproduced using this layering technique. 3D printing enables the creation of innovative and customized products and is being used in industries like fashion, art, architecture, music, food, medicine, and hospitality.
Reputation management
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Medical Staff Annual Education 2011
This document provides an overview of annual education topics for medical staff and residents at Sibley Memorial Hospital. It covers the hospital's values of compassionate service, professionalism, teamwork, trust, quality improvement and privacy. It also reviews performance improvement goals, safety protocols, infection control practices, communication standards, and policies around informed consent, confidentiality and professional conduct.
m19 Hypnosis
Hypnosis is a mental state involving focused attention and reduced peripheral awareness. There are two main theories on hypnosis: the dissociation theory which suggests that hypnosis involves a dissociation between the conscious and unconscious mind, and the social-cognitive theory which views hypnosis as a social interaction where expectations of altered experience lead to responses of compliance and suggestion.
M18 slides
The document discusses various topics related to sleep, hypnosis, and drugs including:
1. It presents several true/false statements about sleep, fantasies, and hypnosis.
2. It covers the stages of sleep including REM sleep and how circadian rhythms affect sleep cycles.
3. Insomnia, narcolepsy, sleep apnea, and other sleep disorders are mentioned as reasons people may have issues with sleep.
4. Theories about what people dream about and Freud's views on dream content are briefly outlined.
Search engine optimization (seo) workshop 2
The document summarizes an SEO workshop presented by Gabriel Goldenberg. It covers key topics in SEO including how search engines work, how to do SEO through research, planning, execution and measurement, and techniques for link building. Group activities are also outlined to have participants research keywords, measure link building efforts, and analyze competitor backlinks.
Powerpoint slideshare
This document appears to be a screenshot from SlideShare that was created by Filippi Cecilia for an MBA 1A course. The screenshot shows presentation slides on a topic related to business administration as there are titles and bullet points visible on the slides. In 3 sentences or less, the document is a screenshot from an online presentation platform that was made by a student named Filippi Cecilia for a Master of Business Administration first year, first semester course.
Content strategy for the social web
This document discusses content strategy for the social web. It emphasizes locating where attention flows online, focusing content activities in those areas, recruiting skills like community management and outreach, and measuring the right metrics. Key points are that attention online follows a power law distribution, with a few sites and content getting most engagement, and an editorial approach needs to understand this to compete effectively for attention on the social web.
Moral issue of euthanasia
This document discusses the moral issue of euthanasia. It defines euthanasia as an easy and painless death and classifies it as either self-administered or other-administered, and as either active/passive and voluntary/nonvoluntary. It outlines different views on whether euthanasia is right or wrong from philosophers like Garry Williams, James Rachel, Fillipa Foot, and Rachel Brandt. It also discusses perspectives from natural law ethics, Kant's ethics, and utilitarianism on when euthanasia may or may not be acceptable.
Ethical school of thought 2
Kant's ethics is a deontological theory based on duty and obligation. For an act to be moral, it must be done from a sense of duty rather than external factors like fear of punishment. Kant believed that it is always wrong to lie or treat people merely as a means to an end. Ross' ethics proposes that there are prima facie duties like fidelity, reparation, and beneficence that can conflict, and the stronger duty should be followed. Rawls' theory of justice holds that justice is the result of rational and self-interested individuals choosing principles from behind a "veil of ignorance" without knowing their place in society.
Storage, retreival and process of continuous streaming data in a widearea fre...
Storage, retreival and process of continuous streaming data in a Wide Area Frequency Measurement System and further analysis to generate the flags and alerts.
Power System Network is continuously subjected to disturbances in the form of sudden load and generation changes. These disturbances give rise to oscillations in the rotor angle which are also seen in the frequency. To study these oscillations wide area frequency measurement setup is implemented in this project. The setup are strategically placed in five different places in India and are time synchronized via Network Time Protocol (NTP). The frequency is measured every 20 ms and is time stamped and send through
internet to a server in IITB.
The server program which is continuously receiving the packets, checking the correctness of packet information, doing the insertion in database according their time and displaying it on the web.
In ‘Wide area frequency measurement system’ frequencies measured at different places in India are sent to a IITB Server. Frequencies are measured by sensors at every 20 ms. Local frequency measured is stamped with the time and place and sent to IITB Server.
The IITB server is continuously listening for the packets on UDP port 6000. When a packet is received, it extracts the data and writes it in a file. A separate file is created for each sensor and when any file reaches its maximum a new file is created for each sensor with incremented serial number. Plotting of this data is done offline.
Artificial insemination
This document discusses artificial insemination as a way to conceive without sexual intercourse. It describes the different methods of artificial insemination, including intravaginal, intracervical, and intrauterine insemination. There are two types: homologous insemination using the husband's sperm, and heterologous insemination using a sperm donor. Justifications for homologous insemination include male impotence or infertility. The document also analyzes artificial insemination through the lenses of different ethical theories and their varying views on whether it is moral or immoral.
iPDC Report Kedar
The document is a project report submitted by Kedar Khandeparkar for the partial fulfillment of the requirements for the degree of Master of Technology. It discusses the design and implementation of communication, storage, and archival of an IEEE C37.118 standard based Wide Area Measurement System (WAMS). WAMS uses Phasor Measurement Units (PMUs) to collect synchronized phasor measurements across the power grid to provide improved monitoring capabilities compared to traditional SCADA systems. The report covers the components of WAMS, communication protocols, existing WAMS implementations, and use of databases for storage and archival of PMU/PDC data.
Design & implementation of phasor data concentrator compliant to ieee c37.118...
The use of synchrophasors for monitoring and improving the stability of power transmission networks is gaining in significance all over the world. The aim is to monitor the system state, to intensify awareness for system stability and to make optimal use of existing lines. This way, system stability can be improved overall and even the transmission performance can be increased. The data from so many PMU’s and PDC’s needs to be collected and directed to proper channels for its efficient use. Thus we need to develop an efficient, flexible and hybrid data concentrator that can serve this purpose. Besides accepting the data from PMU’s, PDC should be able to accept the data also from other PDC. We have designed such a PDC (iPDC) that accepts data from PMU & PDC that are IEEEC37.118 standard compliant.
WAMS architecture with iPDC and PMU at different levels. This architecture enables iPDC to receive data either from a PMU or other iPDC. Both PMU and iPDC from whom the data is being received should be IEEE C37.118 synchrophasor standard compliant. It is hybrid architecture.
iPDC Design
The client server architecture is common in networks when two peers are communicating with each other. Of the two peers (PMU and iPDC) that are communicating with each other in WAMS one acts as a client and the other as a server. Since PMU saves the requests coming
from iPDC by sending data or configuration frames it acts as a server. It listens for command frames from iPDC. PMU-iPDC communication can be either over TCP or UDP communication protocols. On receiving command frames, PMU replies to the iPDC with data or configuration frames according to the type of request.
iPDC functionality is bifurcated as server and client. iPDC as a Client - When iPDC receives data or configuration frames its acts as a client. When acting as a client, it creates a new thread for each PMU or a PDC from whom it is going to receive data/configuration frames. This thread would establish connection between the two communication entities. It handles both TCP and UDP connections. The first frame that the server (PMU/PDC) would receive is the command for sending the configuration frame. When the server replies with the configuration frame, iPDC (client) would generate another request to start sending the data frames. On receiving
such a command frame, the server starts sending the data frames. If there is some change in the status bits of data frame which the client (iPDC) notices, it would take an action. For example if it notices a bit 10 has been set, it would internally send a command to server to send the latest configuration frame.
iPDC as a Server- When iPDC receives command frames from another PDC it would acts as a server. There would be two reserved ports one for UDP and other for TCP on which the PDC would receive command frame requests. Thus PDC now plays the role of PMU waiting
for command frames.
111101 - Knowing & Growing workshop presentation
Enterprise Europe Network held at Workshop on their partnership Tool at the Annual Rise conference "Knowing and Growing 2011" at UWE Conference Centre in Bristol on Tuesday 1st November 2011
Artificial insemination
This document discusses artificial insemination as a way to conceive without sexual intercourse. It describes the different methods of artificial insemination, including intravaginal, intracervical, and intrauterine insemination. There are two types: homologous insemination using the husband's sperm, and heterologous insemination using a sperm donor. Justifications for homologous insemination include male impotence or infertility. The document also analyzes artificial insemination through the lenses of different ethical theories and their varying views on whether it is moral or immoral.
Human experiment
This document discusses the ethics of human experimentation. It outlines several key guidelines and codes for ethical experimentation, including the Nuremberg Code, the Declaration of Helsinki, and principles of informed consent. It also mentions some infamous examples of unethical experiments, like the Tuskegee Syphilis Study. The document examines different ethical theories for evaluating human experimentation, considering principles like utility, autonomy, and justice.
Moral issue of birth deformities
This document discusses birth deformities, their causes, and the moral issues surrounding them. It defines genetic and congenital deformities, then lists common causes like radiation, drugs, and nutritional deficiencies. Specific deformities described include Down syndrome, spina bifida, anencephaly, and hydrocephalus. Ethical theories around terminating severely deformed fetuses or babies are examined, with natural law favoring respecting their right to life if extraordinary measures are possible, while utilitarianism and pragmatism may justify termination depending on personal and social factors like financial resources.
Moral issue of birth deformities
This document discusses moral issues surrounding birth deformities. It defines genetic and congenital deformities and their causes, including radiation, drugs, malnutrition and diseases. Specific deformities described include Down syndrome, spina bifida, anencephaly and hydrocephalus. Ethical theories discussed for decisions around severely deformed newborns include natural law supporting life, Kantian principles of dignity, Ross ethics deferring to families, Utilitarianism weighing benefit to most people, and Pragmatism considering practicality and resources.
Human experiment
This document discusses guidelines and principles for ethical human experimentation. It outlines the Nuremberg Code which establishes that voluntary consent is essential, experiments must yield socially beneficial results, risks should not exceed potential benefits, and subjects can end participation. It also mentions the Declaration of Helsinki, which requires review boards and informed consent. Examples like the Tuskegee Syphilis Study and Thalidomide are provided to justify the need for ethics in research involving humans.
1. introduction to bioethics
This document provides an introduction to bioethics. It defines key terms like ethics, biology, bioethics, health ethics, and professional ethics. It explains that bioethics education is important for medical practitioners given changing medical policies, healthcare systems, and new issues in clinical practice. The document also lists some common ethical issues in areas like abortion, euthanasia, cloning, and stem cell research.
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Design & implementation of phasor data concentrator compliant to ieee c37.118...
Design & implementation of phasor data concentrator compliant to ieee c37.118...
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Think tank 2013
3D printing is a process that uses additive manufacturing to create three-dimensional objects from digital files. It works by laying down successive layers of material until the entire object is built. Files created in CAD software are sent to 3D printers to be reproduced using this layering technique. 3D printing enables the creation of innovative and customized products and is being used in industries like fashion, art, architecture, music, food, medicine, and hospitality.
Reputation management
This document summarizes a webinar discussing how online guest reviews and reputation impact hotel performance and pricing power. The webinar featured experts from Cornell University and hotel companies who presented research showing a strong correlation between positive guest reviews, higher booking rates, and increased average daily prices. Hotels can now integrate guest review metrics like the Global Review Index into revenue management strategies to optimize pricing, distribution, and revenues compared to competitors. Managing a hotel's online reputation through tools like ReviewPro is essential to react quickly to guest feedback, control the brand's reputation, and maximize financial performance.
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The document outlines an action plan to improve the online reputation of Hotel Le Marcel in Paris. The plan involves 1) increasing the hotel's presence on social media sites like YouTube, Facebook, and Twitter, 2) responding promptly to customer reviews on sites like Booking.com and TripAdvisor, and 3) implementing marketing promotions to generate positive word of mouth. It also recommends monitoring user-generated content from sites like ReviewPro and Olery on a weekly basis to track the hotel's reputation and performance over time.
Exercice 3
The document discusses customer discovery paths for hotels. It provides an example path for a generic hotel of word-of-mouth raising awareness, then reviews and media for consideration, followed by visiting the website to make a purchase. The document then examines the digital touchpoints and social media presence of the Morgans Hotel Group, including links to their sites, blogs, careers page and magazine. It suggests a customer discovery path for this hotel group starting with public relations and online ads for awareness, followed by their blog for consideration and then purchase on the website, with community forums, promotions and social networks aiding retention and advocacy.
Green final exam
OTA stands for online travel agencies that allow customers to book hotels and flights online through websites like Expedia and Booking.com. Direct bookings are when a customer books directly with a supplier like a hotel or cruise line without an agent. Last moment booking apps allow customers to book same-day hotels through mobile apps that sometimes offer discounts. Roomkey is a booking platform founded by major hotel groups that displays hotel information and reviews but books directly on the hotel website.
Green final exam
This document defines and provides examples of several travel industry terms:
OTA refers to online travel agencies that allow customers to book travel arrangements like flights and hotels online. Examples include Expedia, Hotels.com, and Booking.com. Direct bookings involve purchasing travel directly from suppliers like hotels or cruise lines without an agent. Last moment booking apps allow customers to book same-day hotel stays and potentially get discounts on apps like Hotel Tonight and Expedia. Interactive campaigns engage consumers beyond just social media posts through activities like McDonald's Pick 'n' Play billboards. SEO refers to search engine optimization strategies to increase website visitors by ranking higher in search results through keywords and other tactics.
Accor vs nowness
The document compares and contrasts the navigation, targets, and search simplicity of the Accor and Nowness websites. Accor's website is described as simple and clear with everything directly accessible from the main page for customers, stockholders, candidates, and others. In contrast, Nowness's website is confusing to navigate when narrowing down subjects, with mixed articles and no specific public or apparent aim. The document concludes that Accor is easy to navigate and find information, while Nowness takes more time to look around due to its complexity.
Customer discovery path four seasons
Four Seasons has an online strategy focused on maintaining a consistent luxury brand image across platforms and improving the customer experience. They position themselves as offering luxury, diverse accommodations and excellent customer satisfaction. Visuals and collaborator contributions help reinforce their authentic yet elegant brand personality. Engagement occurs through their site, social media linked on their site, a travel magazine, and mobile apps to perfect the travel experience for customers.
Online booking opportunities
There are several methods for booking a hotel room including a hotel's own website, brand portals, online travel agencies, social networks, mobile apps, and reverse auction sites. The main booking methods are a hotel's website, brand portals like Hilton or Marriott that allow booking across their chains, and online travel agencies like Expedia or Booking.com that offer rooms from many different hotels.
Roomkey.com
Roomkey.com is a hotel booking platform founded by six major hotel groups - Choice Hotels, Hilton, Hyatt, IHG, Marriott, and Wyndham - to allow customers to book directly on hotel websites with no extra fees, penalties for changes or cancellations, and ability to earn hotel loyalty points. The website displays each hotel's information including TripAdvisor ratings to facilitate direct booking on each hotel's own site rather than third-party sites.
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