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Hotel online reputation action plan
- 1. HOTEL ONLINE REPUTATION ACTION PLAN Reputation management LAURE DUPONT LAURENT LOZANO CARPIO BENOIT POIRIER CECILIA FILIPPI MBA 2B
- 2. HOTEL LE MARCEL,PARIS
- 3. LE MARCEL HOTEL,PARIS HOTEL ONLINE RESEARCHES
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- 16. ACTION PLAN TOIMPROVE ONLINE REPUTATION I. Operations Presence on social medias: Youtube: Create a hotel page and upload one video per month (interview of the staff, management, clients, value of the hotel, facilities, surroundings, tourism opportunities…) Facebook: Feed it with videos links (towards Youtube), pictures, comments, articles, status… Twitter: Barely same as Facebook Community websites: Booking and Tripadvisor: Respond to customers’ reviews, upload the latest pictures… Create a blog
- 17. II. PR /Marketing Make trend setters speak about the hotel: invite them for a free night, breakfast Create a package for special events: Valentine’s day, new year, fashion week, Marcel Proust related events Offer a Marcel Proust pocket book for every booking Tweet good clients’ reviews (from booking, tripadvisor, facebook…) to improve online visibility and hotel reputation
- 18. III. Users GeneratingContent Every Monday and Tuesday night, the night auditor will check the report. He/she has to review the UGC via ReviewPro and Olery and incorporate those data in an Excel spreedsheet, in order , to cross RevPar and OccRate with ReviewPro and Olery ones. This will enable the hotelier to assess its online hotel reputation and performance evolutions afterwards.