This document discusses leadership styles in broadcasting and profiles several leaders in the broadcasting industry. It begins by covering early theories of leadership and models of leadership in the workplace, including the transformational leadership model. It then defines and describes five important leadership styles: laissez-faire, autocratic, participative, transactional, and transformational. The document concludes by profiling several influential leaders in broadcasting, including Wendy Freeman (President of CTV News), Lloyd Robertson (Host of W5), Ben Sherwood (President of Disney ABC television group), and Robert Greenblatt (Chairman of NBC Entertainment).

1. Leadership in Broadcasting
(Chapter 10)
By: Rachelle Mannor

2. Early thinking that leaders were born not
made was reflected on the trait theories of
leadership. These theories propose that
there are qualities that will tend to be
associated with leaders and will result in
success in leadership activities.
Models of leadership in the workplace

3. The transformational leadership model
• The transformation leadership model makes a
distinction between transactional leaders and
transformational leaders.
• Transactional leaders refer to the relationship
where there is an exchange of some sort
between leaders and followers

4. Five Important Leadership
Styles

5. A laissez faire leader lacks direct supervision of employees and fails
to provide regular feedback to those under his supervision. Highly
experienced and trained employees requiring little supervision fall
under the laissez faire leadership style. Not all employees possess
those characteristics. This leadership style hinders the production
of employees needing supervision. The laissez faire style produces
no leadership or supervision efforts from managers, which can lead
to poor production, lack of control and increasing costs.
Laissez-Faire

6. Autocratic
The autocratic leadership style allows managers to make
decisions alone without the input of others. Managers possess
total authority and impose their will on employees. No one
challenges the decisions of autocratic leaders. Countries such as
Cuba and North Korea operate under the autocratic leadership
style. This leadership style benefits employees who require close
supervision. Creative employees who thrive in group functions
detest this leadership style

7. Participative
Also can be called the democratic leadership style, participative leadership
values the input of team members and peers, but the responsibility of making
the final decision rests with the participative leader. Participative leadership
boosts employee morale because employees make contributions to the
decision-making process. It causes them to feel as if their opinions matter.
When a company needs to make changes within the organization, the
participative leadership style helps employees accept changes easily because
they play a role in the process. This style meets challenges when companies
need to make a decision in a short period.

8. Transactional
Managers using the transactional leadership style receive certain tasks to
perform and provide rewards or punishments to team members based on
performance results. Managers and team members set predetermined
goals together, and employees agree to follow the direction and
leadership of the manager to accomplish those goals. The manager
possesses power to review results and train or correct employees when
team members fail to meet goals. Employees receive rewards, such as
bonuses, when they accomplish goals.

9. Transformational
The transformational leadership style depends on high levels of
communication from management to meet goals. Leaders motivate
employees and enhance productivity and efficiency through
communication and high visibility. This style of leadership requires
the involvement of management to meet goals. Leaders focus on the
big picture within an organization and delegate smaller tasks to the
team to accomplish goals.

10. Leaders in
Broadcasting

11. Leaders in broadcasting are very
important. Without them the
shows would never go on.
Leaders in broadcasting are
also commonly men. So also
being able to present some
women in the leadership of
broadcasting companies is very
important and exciting.

12. Wendy Freeman.
(President CTV News and WCT
Woman of the Year
She is the first woman in Canada to lead a national news division — the
country’s largest. Her responsibilities span all national, international
and local news operations. She oversees the workings of CTV News
Channel, CP24, BNN – Business News Network, and information
programming like CTV National News, Canada AM, Question Period and
more.

13. Lloyd Robertson
(Host and Chief Correspondent, W5)
As Host and Chief Correspondent for CTV’s investigative news series, W5, Lloyd Robertson is
still one of the most trusted faces in television news. He spent 35 years as Chief Anchor and
Senior Editor of the country's most-watched national newscast, CTV NATIONAL NEWS WITH
LLOYD ROBERTSON. One of the most accomplished journalists in North America, Robertson
has been broadcasting for more than 50 years. Robertson joined CTV in 1976, and held the
title of CTV's Chief Anchor and Senior Editor since 1983. Throughout his career, Robertson
has guided Canadians through some of the most significant events in recent history. In 1998,
Robertson became a Member of the Order of Canada, and in 2007, was the first journalist
inducted into Canada's Walk of Fame.

14. Ben Sherwood
(Co-Chairman Disney media networks, and the
President of Disney's ABC television group
former President of ABC News )
From 1989-93, Sherwood was an Associate Producer and a Producer for Primetime live
with hosts Diane Sawyer and Sam Donaldson. During that time, Sherwood was part of the
ABC News Team that came under sniper fire in Bosnia in August 1992, In 1997, Sherwood
joined NBC Nightly news with Tom Brokaw as a Producer, a Senior Producer, and the Senior
Broadcast Producer, where he worked during coverage of the September 11 attacks.
Sherwood left NBC News in January 2002. In January 2015, Sherwood was named President
of Disney ABC television group and Co-Chairman of Disney Media Networks

15. Robert Greenblatt
(NBC Entertainment Chairman)
Greenblatt began his television career at the Fox Broadcasting
Company where he ran prime time programming and developed
such shows as the original Beverly Hills, 90210, the X Files and
many more. From 2003 to 2010, Greenblatt was President of
Entertainment for Showtime. He supervised many original series.
Under his leadership, he developed and supervised award-winning
shows like Weeds, Dexter and many others. Greenblatt is now the
chairman of NBC Entertainment.

16. Works Cited

17. • NBCNews. "NBC News - Breaking News & Top
Stories - Latest World, US & Local News." NBC
News. N.p., 13 July 2014. Web. 08 Nov. 2016.
• Revisiting Stephen Colbert's Post-Debate Rundowns.
"CBS TV Network Primetime, Daytime, Late Night and
Classic Television Shows." CBS TV Network Primetime,
Daytime, Late Night and Classic Television Shows. N.p.,
15 Oct. 2016. Web. 08 Nov. 2016.

18. •ACMA. "List of TV Broadcasters." The Australian
Communications and Media Authority. N.p., 2014. Web. 08
Nov. 2016.
• The, By. "Leadership Styles: Choosing the Right
Approach for the Situation." Leadership Styles.
Mind Tools Editorial Team, 2013. Web. 08 Nov.
2016.

19. • Legacee.com. "Types of Leadership
Styles." Https://www.legacee.com. N.p., 14 Mar. 2014.
Web. 6 Nov. 2016.
• Women In Tv Broadcast News: Reporters And Sources
In Hard News Stories By Mariah Irvin —, Mariah
Irvin. Women in TV Broadcast News: Reporters and
Sources in Hard News Stories by Mariah Irvin — 39
Women in TV Broadcast News: Reporters and Sources
in Hard News Stories (n.d.): n. pag. Www.elon.edu.
2010. Web. 7 Nov. 2016.