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“A problem well stated is a problem half solved”

Sister louisa’s halfway home
scoping meeting

copyright 2010 | All Rights Reserved

1
CONTENTS
Executive Summary…………………….3
Detailed Notes Capture………………...9

copyright 2010 | All Rights Reserved

2
OVERVIEW OF THE CHALLENGE
Feeling a need to find a way to address the needs of the
homeless in Atlanta’s Old Fourth Ward, a discussion was
started between local business owners, residents and
innovative solutions-minded professionals.
The question: how can we identify a meaningful way to help
the homeless?
On January 8th, 2013, a small team met to scope out the need
and begin charting the journey ahead

Michelle Dziak
Grant Henry

Steven
Carse

copyright 2010 | All Rights Reserved

Tim Black
Kenn Taylor

Jamie
Gordon
3
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
It’s important to nail down the right question.
We are in a hopeful place and feel like there
is at least the beginning of
a solution…

copyright 2010 | All Rights Reserved

4
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
Don’t be the person from above looking
down.
People aren’t problems to be solved.
Don’t squash the voice of the people

copyright 2010 | All Rights Reserved

5
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
Transformation of thought from both the
privileged and the homeless
Redefine the problem
Build In experimentation

copyright 2010 | All Rights Reserved

6
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
What can we do that is different from
every well-meaning room full
of privileged people?

copyright 2010 | All Rights Reserved

7
FOCUSING ON IDENTIFYING THE UNIQUE
NICHE WHERE WE CAN SERVE WITH PASSION
AND BE TRULY EFFECTIVE AT MAKING A
DIFFERENCE
The 3 E’s
ENGAGE with
EMPATHY
and EQUALITY

copyright 2010 | All Rights Reserved

8
NEXT STEPS
Individuals to complete thought starter
program positioning (slide 27) from their
personal perspective based on scoping
meeting output
Engage two more activation team
members:
•Richard Leslie (Culture Agency): Local
brand strategy entrepreneur
•Margaret Kaiser: Georgia State
Representative
Arrive at consensus on final program
mission and scope program plans for
strategy development and activation

copyright 2010 | All Rights Reserved

9
SCOPING MEETING
DETAILED NOTES
CAPTURE
copyright 2010 | All Rights Reserved

10
BITCH SESSION
• Everyone is trying to solve homeless problem on a purely
technical level
• Lots of good intention but no real sustainable change
• Personal frustrations:
– As a business owner locally it’s hard for me to care, but on a
bigger level I want to help
– I know business and if I allow my caring to get personal I won’t
have a business
– I can afford to personally help but it is counterintuitive to my
business goals
– I know I could help a little but I can’t let it infiltrate my business
because then my business will suffer

copyright 2010 | All Rights Reserved

11
BITCH SESSION
• Give an inch and people take a mile
• When we stop caring about humans because of $$ it’s a
problem
• There has to be a way to open doors instead of shutting
people out – we need to open a creative door
• Beauty and truth ought to be created in the word
• it’s not right to place all the blame for the tension on
business owners
• Homelessness is in our face downtown and has stifled
things, but they still need help

copyright 2010 | All Rights Reserved

12
BITCH SESSION
• I’m tired of hearing about solutions that not only won’t
make a dent but will create new problems
• Nothing seems to have worked really well for the “rock
bottom”
• Lots of people are slipping through the cracks
• The government is making it worse
• How do I help on a personal level without someone
becoming dependent on me?
• The poor will always be with us
• Some just cannot change so how can society help?
• Experience with homeless people who lie about everything
• some people just can’t be helped

copyright 2010 | All Rights Reserved

13
It’s important to nail down the right question.
We are in a hopeful place and feel like there
is at least the beginning of
a solution…

copyright 2010 | All Rights Reserved

14
BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
• Find homeless “trend setter” success story to set example,
benchmark – something relatable
• Audit what works and repeat it
• Design a low-income housing solution that thinks outside
the box
– e.g. artists not Moms, etc.
– Like telephone factory development strategy

• Figure out biggest commonality of need and service it
– e.g. lack of friends or support

• Be the friend / human support

copyright 2010 | All Rights Reserved

15
BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
• Find ways to develop connections that elevate the human
spirit and motivate people to lift themselves
• Hit the hierarchy of needs on the most basic level
– need physical space for that

• Can we bridge between haves and have-nots beyond the cash
value?
– feel like you are helping on another level

• A reciprocal relationship of giving
• Build relationships

copyright 2010 | All Rights Reserved

16
BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
• Give those who are down and out who what to do the right
thing the tools / network to those who are like-minded but
not down and out
• Maybe make churches role outside of service is to feed /
house homeless? what can every church do?
• re-assign role of MLK Center
• Food landscaping as a part of city protocol
– grow food in public places to be foraged
– Trees Atlanta? ADD A LAYER?

• A Monastic community?
• A mentoring relationship initiative?

copyright 2010 | All Rights Reserved

17
BIG IDEAS: STARTER THOUGHTS
BRAINSTORM
• Lets be honest about or social capital and white privilege
and give it away
• Lets address some specific unmet needs?
– The profoundly mentally ill? There are local doctors who care
– Connection: Human to human
– Communication and collaboration between services that already
exist

copyright 2010 | All Rights Reserved

18
Don’t be the person from above looking
down.
People aren’t problems to be solved.
Don’t squash the voice of the people

copyright 2010 | All Rights Reserved

19
WE HAVE SOME QUESTIONS…
• How does that reciprocal giving relationship work and
what does it look like?
• Sometimes you don’t have a problem that can be solved.
How do you know?
• How can we add layers to services that already exist?
• What is the “marketing” draw?

copyright 2010 | All Rights Reserved

20
SOME EXAMPLES OF EXISTING
PROGRAMS
•
•
•
•
•
•
•
•

Covenant community program has an 85% success rate
The Simple Way Community: communal living example
Crossroads community ministry
Boulevard project
All Saints Ministry
Lots of “basic needs” stuff?
Gateway – a band-aid
Atlanta center for self-sufficiency / Café 458
– open to business community

copyright 2010 | All Rights Reserved

21
What can we do that is different from
every well-meaning room full
of privileged people?

copyright 2010 | All Rights Reserved

22
THE BIG BURNING QUESTIONS THAT
WILL FOCUS OUR INITIATIVE:
• What is the layer we can add to what is already being done?
• How can we use what we know about branding for social
good?
• What is the IDEA behind our brand that we want to stand
for?

copyright 2010 | All Rights Reserved

23
The 3 E’s
ENGAGE with
EMPATHY
and EQUALITY

copyright 2010 | All Rights Reserved

24
POSITIONING STATEMENT HOMEWORK:
Fill in the blanks:
“We believe that by engaging the homeless with empathy and
equality:
• we can _____________ (state the mission)
•by doing______(state the tactics / benefits delivered)
•knowing it will make a unique difference because __________
(state what the point of difference of the program is)

copyright 2010 | All Rights Reserved

25
POSITIONING STATEMENT HOMEWORK
EXAMPLE:
Fill in the blanks:
“We believe that by engaging the homeless with empathy and
equality:
• we can TRANSFORM THOUGHT
•by doing TRAINING IN THE RULES OF EMPATHETIC AND
EQUALITY-BASED COMMUNICATION WITH THE
HOMELESS
•knowing it will make a unique difference because WE CAN
REACH AND ENABLE PEOPLE WITH POTENTIAL BEING
OVERLOOKED BY THE SYSTEM AND MAKE PERSONAL
HUMAN CONNECTIONS TO INDIVIDUALS AND
RESOURCES THAT CAN HELP

copyright 2010 | All Rights Reserved

26
Transformation of thought from both the
privileged and the homeless
Redefine the problem
Build In experimentation

copyright 2010 | All Rights Reserved

27

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Slhh scoping meeting results

  • 1. “A problem well stated is a problem half solved” Sister louisa’s halfway home scoping meeting copyright 2010 | All Rights Reserved 1
  • 2. CONTENTS Executive Summary…………………….3 Detailed Notes Capture………………...9 copyright 2010 | All Rights Reserved 2
  • 3. OVERVIEW OF THE CHALLENGE Feeling a need to find a way to address the needs of the homeless in Atlanta’s Old Fourth Ward, a discussion was started between local business owners, residents and innovative solutions-minded professionals. The question: how can we identify a meaningful way to help the homeless? On January 8th, 2013, a small team met to scope out the need and begin charting the journey ahead Michelle Dziak Grant Henry Steven Carse copyright 2010 | All Rights Reserved Tim Black Kenn Taylor Jamie Gordon 3
  • 4. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE It’s important to nail down the right question. We are in a hopeful place and feel like there is at least the beginning of a solution… copyright 2010 | All Rights Reserved 4
  • 5. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE Don’t be the person from above looking down. People aren’t problems to be solved. Don’t squash the voice of the people copyright 2010 | All Rights Reserved 5
  • 6. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE Transformation of thought from both the privileged and the homeless Redefine the problem Build In experimentation copyright 2010 | All Rights Reserved 6
  • 7. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE What can we do that is different from every well-meaning room full of privileged people? copyright 2010 | All Rights Reserved 7
  • 8. FOCUSING ON IDENTIFYING THE UNIQUE NICHE WHERE WE CAN SERVE WITH PASSION AND BE TRULY EFFECTIVE AT MAKING A DIFFERENCE The 3 E’s ENGAGE with EMPATHY and EQUALITY copyright 2010 | All Rights Reserved 8
  • 9. NEXT STEPS Individuals to complete thought starter program positioning (slide 27) from their personal perspective based on scoping meeting output Engage two more activation team members: •Richard Leslie (Culture Agency): Local brand strategy entrepreneur •Margaret Kaiser: Georgia State Representative Arrive at consensus on final program mission and scope program plans for strategy development and activation copyright 2010 | All Rights Reserved 9
  • 10. SCOPING MEETING DETAILED NOTES CAPTURE copyright 2010 | All Rights Reserved 10
  • 11. BITCH SESSION • Everyone is trying to solve homeless problem on a purely technical level • Lots of good intention but no real sustainable change • Personal frustrations: – As a business owner locally it’s hard for me to care, but on a bigger level I want to help – I know business and if I allow my caring to get personal I won’t have a business – I can afford to personally help but it is counterintuitive to my business goals – I know I could help a little but I can’t let it infiltrate my business because then my business will suffer copyright 2010 | All Rights Reserved 11
  • 12. BITCH SESSION • Give an inch and people take a mile • When we stop caring about humans because of $$ it’s a problem • There has to be a way to open doors instead of shutting people out – we need to open a creative door • Beauty and truth ought to be created in the word • it’s not right to place all the blame for the tension on business owners • Homelessness is in our face downtown and has stifled things, but they still need help copyright 2010 | All Rights Reserved 12
  • 13. BITCH SESSION • I’m tired of hearing about solutions that not only won’t make a dent but will create new problems • Nothing seems to have worked really well for the “rock bottom” • Lots of people are slipping through the cracks • The government is making it worse • How do I help on a personal level without someone becoming dependent on me? • The poor will always be with us • Some just cannot change so how can society help? • Experience with homeless people who lie about everything • some people just can’t be helped copyright 2010 | All Rights Reserved 13
  • 14. It’s important to nail down the right question. We are in a hopeful place and feel like there is at least the beginning of a solution… copyright 2010 | All Rights Reserved 14
  • 15. BIG IDEAS: STARTER THOUGHTS BRAINSTORM • Find homeless “trend setter” success story to set example, benchmark – something relatable • Audit what works and repeat it • Design a low-income housing solution that thinks outside the box – e.g. artists not Moms, etc. – Like telephone factory development strategy • Figure out biggest commonality of need and service it – e.g. lack of friends or support • Be the friend / human support copyright 2010 | All Rights Reserved 15
  • 16. BIG IDEAS: STARTER THOUGHTS BRAINSTORM • Find ways to develop connections that elevate the human spirit and motivate people to lift themselves • Hit the hierarchy of needs on the most basic level – need physical space for that • Can we bridge between haves and have-nots beyond the cash value? – feel like you are helping on another level • A reciprocal relationship of giving • Build relationships copyright 2010 | All Rights Reserved 16
  • 17. BIG IDEAS: STARTER THOUGHTS BRAINSTORM • Give those who are down and out who what to do the right thing the tools / network to those who are like-minded but not down and out • Maybe make churches role outside of service is to feed / house homeless? what can every church do? • re-assign role of MLK Center • Food landscaping as a part of city protocol – grow food in public places to be foraged – Trees Atlanta? ADD A LAYER? • A Monastic community? • A mentoring relationship initiative? copyright 2010 | All Rights Reserved 17
  • 18. BIG IDEAS: STARTER THOUGHTS BRAINSTORM • Lets be honest about or social capital and white privilege and give it away • Lets address some specific unmet needs? – The profoundly mentally ill? There are local doctors who care – Connection: Human to human – Communication and collaboration between services that already exist copyright 2010 | All Rights Reserved 18
  • 19. Don’t be the person from above looking down. People aren’t problems to be solved. Don’t squash the voice of the people copyright 2010 | All Rights Reserved 19
  • 20. WE HAVE SOME QUESTIONS… • How does that reciprocal giving relationship work and what does it look like? • Sometimes you don’t have a problem that can be solved. How do you know? • How can we add layers to services that already exist? • What is the “marketing” draw? copyright 2010 | All Rights Reserved 20
  • 21. SOME EXAMPLES OF EXISTING PROGRAMS • • • • • • • • Covenant community program has an 85% success rate The Simple Way Community: communal living example Crossroads community ministry Boulevard project All Saints Ministry Lots of “basic needs” stuff? Gateway – a band-aid Atlanta center for self-sufficiency / Café 458 – open to business community copyright 2010 | All Rights Reserved 21
  • 22. What can we do that is different from every well-meaning room full of privileged people? copyright 2010 | All Rights Reserved 22
  • 23. THE BIG BURNING QUESTIONS THAT WILL FOCUS OUR INITIATIVE: • What is the layer we can add to what is already being done? • How can we use what we know about branding for social good? • What is the IDEA behind our brand that we want to stand for? copyright 2010 | All Rights Reserved 23
  • 24. The 3 E’s ENGAGE with EMPATHY and EQUALITY copyright 2010 | All Rights Reserved 24
  • 25. POSITIONING STATEMENT HOMEWORK: Fill in the blanks: “We believe that by engaging the homeless with empathy and equality: • we can _____________ (state the mission) •by doing______(state the tactics / benefits delivered) •knowing it will make a unique difference because __________ (state what the point of difference of the program is) copyright 2010 | All Rights Reserved 25
  • 26. POSITIONING STATEMENT HOMEWORK EXAMPLE: Fill in the blanks: “We believe that by engaging the homeless with empathy and equality: • we can TRANSFORM THOUGHT •by doing TRAINING IN THE RULES OF EMPATHETIC AND EQUALITY-BASED COMMUNICATION WITH THE HOMELESS •knowing it will make a unique difference because WE CAN REACH AND ENABLE PEOPLE WITH POTENTIAL BEING OVERLOOKED BY THE SYSTEM AND MAKE PERSONAL HUMAN CONNECTIONS TO INDIVIDUALS AND RESOURCES THAT CAN HELP copyright 2010 | All Rights Reserved 26
  • 27. Transformation of thought from both the privileged and the homeless Redefine the problem Build In experimentation copyright 2010 | All Rights Reserved 27