This document provides details about a proposed social marketing campaign by Cleveland Clinic to promote better sleep habits among millennials (ages 18-35). The campaign goals are to educate the target audience about the importance of sleep for health and well-being, change beliefs about sleep, and encourage better sleep behaviors. Barriers to sleep that the campaign will address include perceptions of invulnerability to health risks from lack of sleep and sacrifices of sleep for other priorities. The campaign will develop a smartphone app and utilize social media to deliver messages and tools to help the target audience improve their sleep. It will be evaluated through pre- and post-campaign surveys.
The document discusses sleep health as a public health concern in West Point, New York. An assessment found sleeplessness to be a major issue affecting the community. A presentation was developed to educate cadets on insufficient sleep, its effects, and importance of getting 7-9 hours per night. A pre-test and post-test were administered, and the presentation was successful with 20% of participants improving their knowledge about sleep health. While the presentation met its goal, scheduling cadets was challenging due to their academic and military commitments.
The Let's Move It campaign aims to promote healthy living and the Cleveland Clinic. It will launch a mobile app to help users create a fitness community and stay motivated. The target audience is 18-54 year olds in Cleveland who earn $20,000-$100,000. The goals are to motivate healthy eating, exercise, and choosing the Cleveland Clinic as their provider through virtual tracking tools. Evaluation methods include surveys, website feedback, app downloads, event attendance, and materials distribution tracking.
This document summarizes a study on barriers to diabetes care in the Appalachian region. 27 participants were interviewed across two counties in West Virginia. 4 major themes emerged from the interviews related to barriers: 1) Lack of access to healthcare resources and education, 2) High rates of obesity, 3) Socioeconomic challenges like low income and lack of insurance, 4) Geographic isolation. The identical themes between counties suggest similar barriers may exist throughout Appalachia. The study used Leininger's theory of cultural care to guide ethnographic interviews and identify culturally appropriate ways to address diabetes in the region.
Economic Burden of Alcohol Consumption in the City and County of San Francisc...Tomas J. Aragon
The document summarizes the economic burden of alcohol consumption in San Francisco. It estimates that the total annual city administrative and programmatic costs related to alcohol abuse are $54.8 million. When considering broader economic costs, the total annual costs to San Francisco are estimated to be over $500 million. Excessive drinking is associated with a wide range of negative health outcomes and costs to both individuals and society. Reducing excessive alcohol consumption could help improve health and lower economic burdens.
The document discusses dementia and Alzheimer's disease. It defines Alzheimer's disease as the most common type of dementia, accounting for 60-80% of cases. Alzheimer's is a progressive brain disorder that causes problems with memory and thinking abilities severe enough to interfere with daily life. A definite diagnosis of Alzheimer's requires examination of brain changes after death. The document also provides statistics on the prevalence and rising cost of Alzheimer's disease in the United States.
This document summarizes a study analyzing themes in online Alzheimer's caregiver support forums. The study collected over 750 posts from 3 forums to identify themes around caregiver uncertainty and efforts to regain control. It found 6 themes of uncertainty including understanding unpredictable symptoms, managing homecare/placement, and seeking medical treatment information. A second study question aimed to identify themes around caregivers regaining or maintaining control will be analyzed in future work.
The document provides information about various fitness programs and aquatic safety certifications offered at the CSU Recreation Center. Customized fitness programs and instructional courses are described that focus on areas like yoga, boxing, and belly dancing. Information is also provided on programs to help participants train for races/triathlons, including the Cleveland Series, Cleveland Swims, and Cleveland Rides. Additional sections describe aquatic exercise classes, lap swimming, and private swim lessons. Certification classes are listed, such as CPR, first aid, lifeguard training, and water safety instructor.
Special event and member & staff engagementJessica Walsh
The document announces a Cinco de Mayo celebration to be held on the roof of the recreation center from 7-9 PM on May 3rd. It will include free chair massages, food, prize raffles, and a pinata filled with gift cards and prizes. Students are encouraged to take a break from studying for finals to relax and celebrate Cinco de Mayo at the event.
The document discusses sleep health as a public health concern in West Point, New York. An assessment found sleeplessness to be a major issue affecting the community. A presentation was developed to educate cadets on insufficient sleep, its effects, and importance of getting 7-9 hours per night. A pre-test and post-test were administered, and the presentation was successful with 20% of participants improving their knowledge about sleep health. While the presentation met its goal, scheduling cadets was challenging due to their academic and military commitments.
The Let's Move It campaign aims to promote healthy living and the Cleveland Clinic. It will launch a mobile app to help users create a fitness community and stay motivated. The target audience is 18-54 year olds in Cleveland who earn $20,000-$100,000. The goals are to motivate healthy eating, exercise, and choosing the Cleveland Clinic as their provider through virtual tracking tools. Evaluation methods include surveys, website feedback, app downloads, event attendance, and materials distribution tracking.
This document summarizes a study on barriers to diabetes care in the Appalachian region. 27 participants were interviewed across two counties in West Virginia. 4 major themes emerged from the interviews related to barriers: 1) Lack of access to healthcare resources and education, 2) High rates of obesity, 3) Socioeconomic challenges like low income and lack of insurance, 4) Geographic isolation. The identical themes between counties suggest similar barriers may exist throughout Appalachia. The study used Leininger's theory of cultural care to guide ethnographic interviews and identify culturally appropriate ways to address diabetes in the region.
Economic Burden of Alcohol Consumption in the City and County of San Francisc...Tomas J. Aragon
The document summarizes the economic burden of alcohol consumption in San Francisco. It estimates that the total annual city administrative and programmatic costs related to alcohol abuse are $54.8 million. When considering broader economic costs, the total annual costs to San Francisco are estimated to be over $500 million. Excessive drinking is associated with a wide range of negative health outcomes and costs to both individuals and society. Reducing excessive alcohol consumption could help improve health and lower economic burdens.
The document discusses dementia and Alzheimer's disease. It defines Alzheimer's disease as the most common type of dementia, accounting for 60-80% of cases. Alzheimer's is a progressive brain disorder that causes problems with memory and thinking abilities severe enough to interfere with daily life. A definite diagnosis of Alzheimer's requires examination of brain changes after death. The document also provides statistics on the prevalence and rising cost of Alzheimer's disease in the United States.
This document summarizes a study analyzing themes in online Alzheimer's caregiver support forums. The study collected over 750 posts from 3 forums to identify themes around caregiver uncertainty and efforts to regain control. It found 6 themes of uncertainty including understanding unpredictable symptoms, managing homecare/placement, and seeking medical treatment information. A second study question aimed to identify themes around caregivers regaining or maintaining control will be analyzed in future work.
The document provides information about various fitness programs and aquatic safety certifications offered at the CSU Recreation Center. Customized fitness programs and instructional courses are described that focus on areas like yoga, boxing, and belly dancing. Information is also provided on programs to help participants train for races/triathlons, including the Cleveland Series, Cleveland Swims, and Cleveland Rides. Additional sections describe aquatic exercise classes, lap swimming, and private swim lessons. Certification classes are listed, such as CPR, first aid, lifeguard training, and water safety instructor.
Special event and member & staff engagementJessica Walsh
The document announces a Cinco de Mayo celebration to be held on the roof of the recreation center from 7-9 PM on May 3rd. It will include free chair massages, food, prize raffles, and a pinata filled with gift cards and prizes. Students are encouraged to take a break from studying for finals to relax and celebrate Cinco de Mayo at the event.
The document advertises a Minute to Win It and Inflatables & More event at the Campus Recreation Center from 7-11pm. It will feature minute to win it games, prizes, food, t-shirts, inflatables, and a DJ. Various activities will take place throughout the recreation center such as dodgeball, yoga and Zumba demos, boxing, and more.
This document provides a summary of new book releases for the summer of 2011, author visits to local bookstores, recommendations for books that readers may not have encountered yet, and movies adapted from popular book series. It also lists upcoming summer reading programs offered through local libraries that offer prizes for participation.
Emrah Yücel graduated from Hacettepe University and received his master's degree in Art, Design and Architecture from Bilkent University. He is a graphic designer who creates movie posters and TV posters for a living.
Large scale banners and window advertisementsJessica Walsh
The document advertises a recreation center at Cleveland State University that offers private coaching, swimming lessons, and memberships or day passes. It promotes the recreation center as Cleveland's premier facility and notes that community memberships are available as well as providing the website for more information.
The American Cancer Society is hosting a Relay for Life event at Cleveland State University in April 2013 to raise funds for cancer research and patient support services. The Cancer Killers PR group has created a campaign plan to increase awareness of the event among CSU students, faculty, and the local community in order to boost participation, attendance, donations, and the amount of money raised compared to the previous year's event. The campaign will utilize online communications, campus publications, and promotional materials placed around campus to promote the Relay for Life and encourage involvement. The success of the campaign will be evaluated by comparing the participation, donation, and attendance totals to the previous year's event.
Samsung founded in 1938 and became a market leader in electronics. They created their first mobile phone in 1991 and launched the Galaxy line of smartphones in 2009. The Galaxy S line offers powerful specifications, large screens, removable batteries, expandable storage, and compatibility across major US carriers. However, Samsung faces threats from competing smartphones and reliance on Google's Android operating system over which they have less control.
Jessica Bales is seeking a career utilizing her marketing, communication, and analytic skills. She has a B.A. in Promotional Communication from Cleveland State University and relevant work experience. Her resume highlights her current role in marketing and business development at an insurance agency, as well as previous marketing roles at Cleveland State University's Recreation Center where she gained experience in areas such as marketing strategy, graphic design, and event planning.
This document provides a situation analysis and marketing plan for Samsung's Galaxy line of smartphones. It includes a company history, SWOT analysis, competitive analysis, creative sales tactics used, and target audiences. The marketing plan's goals are to make Samsung the market leader and gain 1% additional market share by focusing on lifestyle advertising demonstrating how the phone fits different ways of life. Key strategies include cognitive and affective appeals through TV, print, social media, and establishing a rewards program.
Last year, Edelman’s Wellness360 launched the Edelman Well-Being Study. The multi-generational study aimed to uncover how people define well-being, what they need to achieve well-being, the barriers they face in their well-being pursuits and the role brands play in helping consumers achieve their well-being goals.
Using the findings as a launch-point, Wellness360 conducted secondary research to further explore several behaviors that surfaced based on both the qualitative and quantitative results – stress, community, sleep, finances and personal care. This research exposed several rising wellness trends across the United States.
The document proposes the creation of an app called Isupport that would allow people around the world to connect through online support groups for various health conditions. Face-to-face interviews found that while most people know what support groups are, access is limited. Respondents expressed strong interest in an app that allows anonymous participation in global support communities. Isupport aims to address the growing needs of chronic disease patients by connecting them to peers and clinicians anytime, anywhere.
The document proposes making Anderson Hospital a "baby-friendly" hospital by implementing the "Ten Steps to Successful Breastfeeding" program. This would provide mothers with education and support for breastfeeding. The goals are to have Anderson Hospital complete the necessary steps and become designated as baby-friendly by January 2016, and increase the percentage of mothers exclusively breastfeeding for 6 months by 25% by December 2016. Key activities include forming a breastfeeding committee, training staff, establishing support groups, and collecting data to evaluate the program's impact.
The document discusses obesity rates and health issues in the UAE. Some key points:
- Over 70% of Emiratis are obese, and obesity rates are rising among expatriates as well.
- Health costs related to obesity and diseases like diabetes are a major part of national healthcare budgets.
- Cultural and lifestyle factors like sedentary lives and fast food consumption are contributing to obesity.
- New research suggests some people may be neurologically predisposed to obesity due to early life experiences resetting brain functions related to satiety.
- While more research is needed, diet is seen as the main factor in weight control, more so than exercise alone. Public health campaigns aim to increase awareness of
The document discusses active aging and how people are living longer lives with more years of quality. It emphasizes the importance of physical activity and maintaining wellness in all dimensions - physical, intellectual, social, vocational, spiritual, emotional and environmental. Regular physical activity and exercise can help prevent chronic diseases and disabilities that were once thought to be an inevitable part of aging. The document also discusses the importance of brain fitness and maintaining social and community engagement throughout life. Alternative therapies, nutrition, stress management and spiritual wellness are presented as important aspects of active aging.
Maternal & Child Health Among Detroit Michigan’s Lower Socio.docxandreecapon
Maternal & Child Health Among Detroit Michigan’s Lower Socioeconomic Group
Delroy Barnett
Christina Bergman
Maria Victoria Blanton
Veverly Brooks
Jennifer Castro
Ashford University
HCA415- Public and Community Health
Instructor: Tynan Mara
April 6, 2015
1
Target Population
Detroit Michigan Population:688,701
Percent of White American: 10.6%
Percent of Black American: 82.7%
Percentage of Women: 52.7%
Pregnancy Related Deaths 36.6 per 100,000 births.
Pregnancy Associates Deaths 75 pre 100,000 births.
Pregnancy Related deaths - 50.8 per 100,000 births in African Americans.
-3rd highest in nation
As of 2010, Detroit Michigan has a total population of 688,701 people. Of the 688,701 people, 10.6 % are White American and 82.7% are Black American. The community of Detroit is dealing with a rising concern with maternal health and pregnancy related mortality rates. Of the total population, 52.7% (or 362,945) are women. The cause of mortality among maternal mothers is obstetric causes, medical, accidents, suicide, assaults, and other causes. Per year on average, 6 women die from pregnancy issues, this amount is three times higher than that of the national average. These high mortality rates are more common in African American women than other races. Pregnancy related deaths among African Americans is 50.8 per 100,000 live births. This makes Detroit Michigan the third highest city of pregnancy related mortality in the nation. The high mortality rates in Detroit are due to health conditions, poverty, and proper health care. These numbers show that it is dangerous for a pregnant women to live and give birth in Detroit.
2
Thesis Statement
Thesis
The health disparities among women and children in Detroit are some of the worst in the nation. “The maternal mortality rate for black mothers in 2002 was almost 25 deaths per 100,000 live births, compared to nearly 6 deaths per 100,000 live births among white mothers and more than 7 deaths…among Hispanic mothers” (National Institute of Health, 2006, p.x). That is nearly four times the national average. More focus needs to be placed on maternal and child health in low socio-economic areas of Detroit.
Factors & Causes
Over 40% of population is living in poverty
Chronic Diseases
Limited access/ quality of health care
Obstetric, Medical, Accidents leading cause
While normally a major health concern in less developed countries, maternal and child health in the United States has become a major concern. “Child mortality is highly preventable and can be reduced greatly through improvement of environmental conditions and hygiene levels, as well as increased parental compliance with immunizations for vaccine preventable diseases…Many of these deaths were caused by preventable or easily treatable condition or by malnutrition (WHO, 2012c; WHO, 2012a)” (Friis, Bell, & Philibert, 2013). Poverty is a detrimental impact on the maternal health of women in Detroit. With the me ...
Community Health Charities Introduction 2010sshwiff
The document discusses the benefits of workplace wellness programs and charitable giving campaigns. It notes that over 133 million Americans have chronic illnesses, which account for 75% of healthcare spending. Workplace wellness programs have been shown to lower medical costs by $3.27 for every dollar spent and reduce absenteeism costs by $2.73 for every dollar spent. Such programs can improve employee health and productivity while reducing employers' healthcare costs.
Global Medical Cures™ | Epilepsy
DISCLAIMER-
Global Medical Cures™ does not offer any medical advice, diagnosis, treatment or recommendations. Only your healthcare provider/physician can offer you information and recommendations for you to decide about your healthcare choices.
Running head UNIT 8 PROJECT1UNIT 8 PROJECT2Unit 8 Proj.docxjoellemurphey
Running head: UNIT 8 PROJECT
1
UNIT 8 PROJECT
2
Unit 8 Project
Name
Community Health Assessment
Affiliated University
April 02, 2015
Abstract
This project is designed to give a bigger picture of the information so far covered in this course unit. It will provide information from project four which was about social behavior theories and its roots and unit six that concerned about Influenza vaccination in senior citizens 65 and over. It will also give some information from project two which was about the role of assessment in public health. Information about child obesity as a health problem in my community will be provided, and a detailed description of how data will be provided for this health problem assessment. A completed health assessment information using a U.S Census on my community and the evaluation of this information, and the information about who may be affected by this child obesity health evaluation and a plan of action, conclusion and a reference page where information was gathered.
Unit 8 Project
U.S Census data on my County in the State of Maryland
Montgomery County is where I live, located in the state of Maryland. Its population as of 2013 was estimated to be 1,016,677 according to (United States Census Bureau), with a racial breakdown of 62.6% white alone, 18.6% Black and African American alone,0.7% American Indian and Alaskan Natives alone, Asians 14.9%,Native Hawaiian and pacific Islanders 0.1%,Two or more races 3.1%,Hispanic and Latino 18.3%.Those who are not Latinos or Hispanic comprise of 47.0% .Female persons comprise of 51.8% and no information was provided about male. Senior citizens sixty five years and over take up 13.3% .Information for people who are disabled was not provided where as children under five years take up a 6.5% and those under 18 years comprised of 23.6%. (United States Census Bureau)
Influenza Vaccination Health Assessment from Unit 6
Influenza is a deadly virus that attacks the nose, throat and lungs and it can be spread from one person to another if a sick person sneezes or coughs without covering their mouth and the other person inhales it. In United States alone, Influenza is estimated to be responsible for 36,000 deaths, and 110,000 to 200,000 hospitalizations ("Influenza vaccination," 2003). It is a virus that is prevented mainly through immunization. The world at large and the U.S government in particular, has tried their level best to conduct public health campaigns that encourage influenza vaccination but despite all the effort, a number of people do not turn up due to varied reasons. In such helpless situations an assessment can be carried out to help health care advocates find out factors affecting vaccine commitment. A good example of this is from county of Los Angeles where immunization was carried out to people who are 65 and over noted to be one of those at high risk but to their surprise a few categories of people didn’t turn up for immunization. Results from Los Angeles Cou ...
Please Support The Chase After a Cure for Childhood CancerGoing Places, Inc
Chase After a Cure (CAAC) was started in 2009 by Summerville, S.C., resident Whitney Ringler and her family after her son, Chase, was given a 30 percent chance of survival after being diagnosed with Stage 4 neuroblastoma, a cancer of the nerve tissue of the sympathetic nervous system. Chase survived this aggressive form of cancer and now his family works tirelessly on behalf of childhood cancer research.
CAAC raises awareness about childhood cancer, specifically neuroblastoma, and funds childhood cancer research at the Medical University of South Carolina Children’s Hospital.
Cancer is the No. 1 cause of disease-related death among children. About 13,500 children between birth and age 19 are diagnosed with cancer each year. Just at the Medical University of South Carolina, about 70 children are diagnosed with pediatric cancer annually.
Compared to adult cancer, childhood cancers are rare. Even though childhood cancer incidence rates continue to increase slightly each year, they still represent less than 1 percent of all new cancer diagnoses. That means funding for childhood cancer research is limited. In particular, neuroblastoma – which has one of the lowest survival rates – receives very little attention because the population base with this form of cancer isn’t profitable enough for pharmaceutical companies to develop new treatments.
While childhood cancer may impact a smaller population, it impacts the young lives of those diagnosed at 100 percent. Please help support Chase After a Cure. www.chaseafteracure.com/donate
Ghia foundation strategy document v4.dec.17.2015 (ab)Ghia Foundation
GHIA FOUNDATION WAS FOUNDED IN 2013 by a team of kind-heated Professionals.
VISION: A World where women in developing Countries live healthier , longer lives
MISSION – To reduce morbidity and mortality among women in developing Countries by strengthening Health Systems to deliver high quality, comprehensive health services.
The document advertises a Minute to Win It and Inflatables & More event at the Campus Recreation Center from 7-11pm. It will feature minute to win it games, prizes, food, t-shirts, inflatables, and a DJ. Various activities will take place throughout the recreation center such as dodgeball, yoga and Zumba demos, boxing, and more.
This document provides a summary of new book releases for the summer of 2011, author visits to local bookstores, recommendations for books that readers may not have encountered yet, and movies adapted from popular book series. It also lists upcoming summer reading programs offered through local libraries that offer prizes for participation.
Emrah Yücel graduated from Hacettepe University and received his master's degree in Art, Design and Architecture from Bilkent University. He is a graphic designer who creates movie posters and TV posters for a living.
Large scale banners and window advertisementsJessica Walsh
The document advertises a recreation center at Cleveland State University that offers private coaching, swimming lessons, and memberships or day passes. It promotes the recreation center as Cleveland's premier facility and notes that community memberships are available as well as providing the website for more information.
The American Cancer Society is hosting a Relay for Life event at Cleveland State University in April 2013 to raise funds for cancer research and patient support services. The Cancer Killers PR group has created a campaign plan to increase awareness of the event among CSU students, faculty, and the local community in order to boost participation, attendance, donations, and the amount of money raised compared to the previous year's event. The campaign will utilize online communications, campus publications, and promotional materials placed around campus to promote the Relay for Life and encourage involvement. The success of the campaign will be evaluated by comparing the participation, donation, and attendance totals to the previous year's event.
Samsung founded in 1938 and became a market leader in electronics. They created their first mobile phone in 1991 and launched the Galaxy line of smartphones in 2009. The Galaxy S line offers powerful specifications, large screens, removable batteries, expandable storage, and compatibility across major US carriers. However, Samsung faces threats from competing smartphones and reliance on Google's Android operating system over which they have less control.
Jessica Bales is seeking a career utilizing her marketing, communication, and analytic skills. She has a B.A. in Promotional Communication from Cleveland State University and relevant work experience. Her resume highlights her current role in marketing and business development at an insurance agency, as well as previous marketing roles at Cleveland State University's Recreation Center where she gained experience in areas such as marketing strategy, graphic design, and event planning.
This document provides a situation analysis and marketing plan for Samsung's Galaxy line of smartphones. It includes a company history, SWOT analysis, competitive analysis, creative sales tactics used, and target audiences. The marketing plan's goals are to make Samsung the market leader and gain 1% additional market share by focusing on lifestyle advertising demonstrating how the phone fits different ways of life. Key strategies include cognitive and affective appeals through TV, print, social media, and establishing a rewards program.
Last year, Edelman’s Wellness360 launched the Edelman Well-Being Study. The multi-generational study aimed to uncover how people define well-being, what they need to achieve well-being, the barriers they face in their well-being pursuits and the role brands play in helping consumers achieve their well-being goals.
Using the findings as a launch-point, Wellness360 conducted secondary research to further explore several behaviors that surfaced based on both the qualitative and quantitative results – stress, community, sleep, finances and personal care. This research exposed several rising wellness trends across the United States.
The document proposes the creation of an app called Isupport that would allow people around the world to connect through online support groups for various health conditions. Face-to-face interviews found that while most people know what support groups are, access is limited. Respondents expressed strong interest in an app that allows anonymous participation in global support communities. Isupport aims to address the growing needs of chronic disease patients by connecting them to peers and clinicians anytime, anywhere.
The document proposes making Anderson Hospital a "baby-friendly" hospital by implementing the "Ten Steps to Successful Breastfeeding" program. This would provide mothers with education and support for breastfeeding. The goals are to have Anderson Hospital complete the necessary steps and become designated as baby-friendly by January 2016, and increase the percentage of mothers exclusively breastfeeding for 6 months by 25% by December 2016. Key activities include forming a breastfeeding committee, training staff, establishing support groups, and collecting data to evaluate the program's impact.
The document discusses obesity rates and health issues in the UAE. Some key points:
- Over 70% of Emiratis are obese, and obesity rates are rising among expatriates as well.
- Health costs related to obesity and diseases like diabetes are a major part of national healthcare budgets.
- Cultural and lifestyle factors like sedentary lives and fast food consumption are contributing to obesity.
- New research suggests some people may be neurologically predisposed to obesity due to early life experiences resetting brain functions related to satiety.
- While more research is needed, diet is seen as the main factor in weight control, more so than exercise alone. Public health campaigns aim to increase awareness of
The document discusses active aging and how people are living longer lives with more years of quality. It emphasizes the importance of physical activity and maintaining wellness in all dimensions - physical, intellectual, social, vocational, spiritual, emotional and environmental. Regular physical activity and exercise can help prevent chronic diseases and disabilities that were once thought to be an inevitable part of aging. The document also discusses the importance of brain fitness and maintaining social and community engagement throughout life. Alternative therapies, nutrition, stress management and spiritual wellness are presented as important aspects of active aging.
Maternal & Child Health Among Detroit Michigan’s Lower Socio.docxandreecapon
Maternal & Child Health Among Detroit Michigan’s Lower Socioeconomic Group
Delroy Barnett
Christina Bergman
Maria Victoria Blanton
Veverly Brooks
Jennifer Castro
Ashford University
HCA415- Public and Community Health
Instructor: Tynan Mara
April 6, 2015
1
Target Population
Detroit Michigan Population:688,701
Percent of White American: 10.6%
Percent of Black American: 82.7%
Percentage of Women: 52.7%
Pregnancy Related Deaths 36.6 per 100,000 births.
Pregnancy Associates Deaths 75 pre 100,000 births.
Pregnancy Related deaths - 50.8 per 100,000 births in African Americans.
-3rd highest in nation
As of 2010, Detroit Michigan has a total population of 688,701 people. Of the 688,701 people, 10.6 % are White American and 82.7% are Black American. The community of Detroit is dealing with a rising concern with maternal health and pregnancy related mortality rates. Of the total population, 52.7% (or 362,945) are women. The cause of mortality among maternal mothers is obstetric causes, medical, accidents, suicide, assaults, and other causes. Per year on average, 6 women die from pregnancy issues, this amount is three times higher than that of the national average. These high mortality rates are more common in African American women than other races. Pregnancy related deaths among African Americans is 50.8 per 100,000 live births. This makes Detroit Michigan the third highest city of pregnancy related mortality in the nation. The high mortality rates in Detroit are due to health conditions, poverty, and proper health care. These numbers show that it is dangerous for a pregnant women to live and give birth in Detroit.
2
Thesis Statement
Thesis
The health disparities among women and children in Detroit are some of the worst in the nation. “The maternal mortality rate for black mothers in 2002 was almost 25 deaths per 100,000 live births, compared to nearly 6 deaths per 100,000 live births among white mothers and more than 7 deaths…among Hispanic mothers” (National Institute of Health, 2006, p.x). That is nearly four times the national average. More focus needs to be placed on maternal and child health in low socio-economic areas of Detroit.
Factors & Causes
Over 40% of population is living in poverty
Chronic Diseases
Limited access/ quality of health care
Obstetric, Medical, Accidents leading cause
While normally a major health concern in less developed countries, maternal and child health in the United States has become a major concern. “Child mortality is highly preventable and can be reduced greatly through improvement of environmental conditions and hygiene levels, as well as increased parental compliance with immunizations for vaccine preventable diseases…Many of these deaths were caused by preventable or easily treatable condition or by malnutrition (WHO, 2012c; WHO, 2012a)” (Friis, Bell, & Philibert, 2013). Poverty is a detrimental impact on the maternal health of women in Detroit. With the me ...
Community Health Charities Introduction 2010sshwiff
The document discusses the benefits of workplace wellness programs and charitable giving campaigns. It notes that over 133 million Americans have chronic illnesses, which account for 75% of healthcare spending. Workplace wellness programs have been shown to lower medical costs by $3.27 for every dollar spent and reduce absenteeism costs by $2.73 for every dollar spent. Such programs can improve employee health and productivity while reducing employers' healthcare costs.
Global Medical Cures™ | Epilepsy
DISCLAIMER-
Global Medical Cures™ does not offer any medical advice, diagnosis, treatment or recommendations. Only your healthcare provider/physician can offer you information and recommendations for you to decide about your healthcare choices.
Running head UNIT 8 PROJECT1UNIT 8 PROJECT2Unit 8 Proj.docxjoellemurphey
Running head: UNIT 8 PROJECT
1
UNIT 8 PROJECT
2
Unit 8 Project
Name
Community Health Assessment
Affiliated University
April 02, 2015
Abstract
This project is designed to give a bigger picture of the information so far covered in this course unit. It will provide information from project four which was about social behavior theories and its roots and unit six that concerned about Influenza vaccination in senior citizens 65 and over. It will also give some information from project two which was about the role of assessment in public health. Information about child obesity as a health problem in my community will be provided, and a detailed description of how data will be provided for this health problem assessment. A completed health assessment information using a U.S Census on my community and the evaluation of this information, and the information about who may be affected by this child obesity health evaluation and a plan of action, conclusion and a reference page where information was gathered.
Unit 8 Project
U.S Census data on my County in the State of Maryland
Montgomery County is where I live, located in the state of Maryland. Its population as of 2013 was estimated to be 1,016,677 according to (United States Census Bureau), with a racial breakdown of 62.6% white alone, 18.6% Black and African American alone,0.7% American Indian and Alaskan Natives alone, Asians 14.9%,Native Hawaiian and pacific Islanders 0.1%,Two or more races 3.1%,Hispanic and Latino 18.3%.Those who are not Latinos or Hispanic comprise of 47.0% .Female persons comprise of 51.8% and no information was provided about male. Senior citizens sixty five years and over take up 13.3% .Information for people who are disabled was not provided where as children under five years take up a 6.5% and those under 18 years comprised of 23.6%. (United States Census Bureau)
Influenza Vaccination Health Assessment from Unit 6
Influenza is a deadly virus that attacks the nose, throat and lungs and it can be spread from one person to another if a sick person sneezes or coughs without covering their mouth and the other person inhales it. In United States alone, Influenza is estimated to be responsible for 36,000 deaths, and 110,000 to 200,000 hospitalizations ("Influenza vaccination," 2003). It is a virus that is prevented mainly through immunization. The world at large and the U.S government in particular, has tried their level best to conduct public health campaigns that encourage influenza vaccination but despite all the effort, a number of people do not turn up due to varied reasons. In such helpless situations an assessment can be carried out to help health care advocates find out factors affecting vaccine commitment. A good example of this is from county of Los Angeles where immunization was carried out to people who are 65 and over noted to be one of those at high risk but to their surprise a few categories of people didn’t turn up for immunization. Results from Los Angeles Cou ...
Please Support The Chase After a Cure for Childhood CancerGoing Places, Inc
Chase After a Cure (CAAC) was started in 2009 by Summerville, S.C., resident Whitney Ringler and her family after her son, Chase, was given a 30 percent chance of survival after being diagnosed with Stage 4 neuroblastoma, a cancer of the nerve tissue of the sympathetic nervous system. Chase survived this aggressive form of cancer and now his family works tirelessly on behalf of childhood cancer research.
CAAC raises awareness about childhood cancer, specifically neuroblastoma, and funds childhood cancer research at the Medical University of South Carolina Children’s Hospital.
Cancer is the No. 1 cause of disease-related death among children. About 13,500 children between birth and age 19 are diagnosed with cancer each year. Just at the Medical University of South Carolina, about 70 children are diagnosed with pediatric cancer annually.
Compared to adult cancer, childhood cancers are rare. Even though childhood cancer incidence rates continue to increase slightly each year, they still represent less than 1 percent of all new cancer diagnoses. That means funding for childhood cancer research is limited. In particular, neuroblastoma – which has one of the lowest survival rates – receives very little attention because the population base with this form of cancer isn’t profitable enough for pharmaceutical companies to develop new treatments.
While childhood cancer may impact a smaller population, it impacts the young lives of those diagnosed at 100 percent. Please help support Chase After a Cure. www.chaseafteracure.com/donate
Ghia foundation strategy document v4.dec.17.2015 (ab)Ghia Foundation
GHIA FOUNDATION WAS FOUNDED IN 2013 by a team of kind-heated Professionals.
VISION: A World where women in developing Countries live healthier , longer lives
MISSION – To reduce morbidity and mortality among women in developing Countries by strengthening Health Systems to deliver high quality, comprehensive health services.
The document summarizes the various phases of research conducted by a team to understand factors influencing medicine compliance among Generation X individuals. The research included background research, an initial survey distributed to pharmacies and personal contacts, 8 in-depth interviews with Generation X individuals, analysis of a medicine compliance app, development of scenarios and images to represent their findings, cultural probes and co-design activities, and usability testing of an app prototype. The research uncovered that busy schedules, forgetting, and concerns about side effects were key reasons for non-compliance. Personas were also developed to represent typical Generation X individuals.
Running head ALZHEIMER DISEASE1ALZHEIMER DISEASE6.docxtoddr4
Running head: ALZHEIMER DISEASE 1
ALZHEIMER DISEASE 6
Alzheimer Disease
Dalia Catalan
Florida National University
Alzheimer Disease
Introduction
Alzheimer's disease tends to be a progressive, irreversible ailment that impacts the normal functioning of the brain slowly destroying the thinking and memory-related skills and as it progresses it limits the patient the ability to conduct simple tasks ("What Is Alzheimer's Disease?," 2020). Researchers suggest that approximately 6 million American citizens older than 65 years of age have dementia which is caused by Alzheimer's disease. In most patients, the symptoms of this condition begin to be identified when they are in their mid- the 60s. This condition is often ranked as one of the top ten causes of death in the United States, but following a recent investigation, the condition has climbed the ladder and it is currently ranked as the top five leading cause of death in the United States. Often the disease is categorized with cancer and heart disease as the main cause of death among the older population. This paper will focus on planning research that is focused on understanding Alzheimer's disease, its causes symptoms and its impact on the older population.
Problem identification
Alzheimer's disease tends to be the most common cause of dementia among the older population around the world. The condition impacts the normal functioning of the brain hence causing the loss of cognitive functioning such as reasoning, remembering and thinking. Also, it impacts behavioral abilities to the extent of the victim not being able to conduct various daily essential activities ("What Is Alzheimer's Disease?," 2020). The severity of the brain damage from the mildest stage where the normal function of a person is impact and it progresses to a most severe stage and the victim must be dependent on the people around him or her for basic activities related to daily living. The condition is most popular among the older population and its estimated that the condition has impacted about 6 million senior American citizens' normal function and also it is a leading cause of death among this population ("Alzheimer's Disease Fact Sheet," 2020).
Significance of the Problem to Nursing
With a significant population estimated to be victims of Alzheimer's disease in the United States, it is most likely that individuals in the nursing practice will encounter patients suffering from this condition either in their personal lives on in their careers. Thus, it is essential for the nurses to be able to understand and recognize the Alzheimer's Disease symptoms, treatment approaches, and options as well as learn how to effectively interact with this vulnerable population ("Update on Alzheimer’s: What Nurses Should Know," 2020).
To be able to provide quality health care services the nurse practitioner needs to understand the various vital components that support better working conditions .
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docxcharisellington63520
Running head: NUTRITION & PERFORMANCE IN TEENAGERS
1
EFFECTIVE DISSEMINATION & EVALUATION PLAN
8
Nutrition & Performance in Teenagers
Cheryl Rand
Kaplan University
In the first part of your course project, you will select a health issue to promote as well as a specific target population. In addition, you should elaborate on the 4Ps of social marketing to design your campaign and discuss the promotional strategies to be incorporated in the campaign.
Follow the icon link below to download a useful campaign design-planning template created by the World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign.
The following information should be included in your Project: Part I submission:
· Health issue
· Target Population (i.e. demographic data, vital statistics, etc.)
· 4Ps of Social Marketing applied to your campaign
· Promotional Strategies for the campaign (i.e. printed and media)
Nutrition and Performance in Teenagers
Type 1 diabetes means the human body cannot produce the integral chemical messenger, insulin, and sugar cannot be metabolized by the body. Five percent of all diagnosed diabetics are diagnosed with type 1 diabetes usually at a young age (ADA,2013)What the pancreas does naturally for a healthy body, breaking down sugars and starches into usually energy, does not happen and must be maintained by the patient and their caregivers. Sounds simple enough but it is a very complex process where forgetfulness has no place, add young children as those who may forget to maintain an entire chemical process and the end result could be a nightmare. Dissemination planning for type 1 diabetic education is needed to provide much needed support and up to date information regarding scientific progress of the disease. How will important update With the Center for Disease Control estimating that 11.3 percent of the population over the age of twenty in America has diabetes, whether they know it or not (www.cdc.gov-2011)it is completely necessary to educate type 1 diabetic candidates about the available genetic testing.. With over 24.8 out of 100,000 people under ten years old and 22.6 out of 100,000 less than nineteen years old. Diabetes type 1 is typically caused by outside risk like bacteria that possibly attack the immune system causing an autoimmune disorder or genetics. Whatever the cause of type I diabetes; the patient will require daily insulin injections. It is integral for optimum health benefits that patients and their families are educated early on as to gain the most benefit from intervention.
Starting with a small audience, I chose to identify and target an audience that has been predicted by the CDC to be the most growing population to be diagnosed with type 1 diabetes. The average Bridesburg family makes 45,000 dollars annually with only thirty percent of the residents completing high school, well below the average in the city of Philadelphia. Less than five pe.
This document discusses the potential for a global, goal-based initiative to improve women's health in low and middle income countries. It notes that women face many health risks throughout their lives from diseases like cancer, diabetes and childbirth complications. The "diagonal approach" is proposed to tackle multiple diseases and strengthen health systems by focusing on areas like prevention, reducing stigma, and improving access to care. Country examples show how integrating cancer services into health programs can expand coverage. Lessons highlight how advocacy combined with evidence can drive action, and how a global initiative could contribute to setting shared goals, measuring progress, and gaining knowledge to benefit all women. Challenges of funding, scope, and setting achievable yet meaningful interim goals are also discussed
This document discusses personalized medicine and public health as currently practiced. It argues that while personalized medicine aims to tailor treatments to individuals, it does not focus enough on prevention. Population health approaches also have limitations and are failing to adequately predict and prevent worsening health trends. The document proposes that a cross-generational collaboration model using wireless health technologies could help communities better track health behaviors and recognize adverse trends early enough to implement course corrections. This could help improve outcomes compared to traditional approaches.
SAFEASSIGNCHECKTEST - CSU SAFEASSIGN PLAGIARISM CHECK TOOL
SafeAssign Originality Report Generator III
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Case Study 7.docx
1 DESCRIBE A SOCIAL DETERMINANT OF HEALTH IN YOUR
COMMUNITY THAT HAS PRODUCED HEALTH RISKS AND
OUTCOMES.
Addressing the Determinant AIDS
1 DESCRIBE A SOCIAL DETERMINANT OF HEALTH IN YOUR
COMMUNITY THAT HAS PRODUCED HEALTH RISKS AND
OUTCOMES.
Stillwaggon (2000) shows that “HIV/AIDS has developed below diverse conditions
around the world”. For instance, in the industrialized countries, ‘what commenced as
an epidemic amongst guys who have intercourse with men and then needle sharing
drug users, is now increasingly concentrated in negative and marginalized sectors of
the population’. In Africa and South Asia, ‘the AIDS epidemic is nearly entirely
among heterosexual non-drug users. Latin America represents a composite of the
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Case Study 7.docx
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industrial and growing worlds both in its monetary overall performance and its HIV
epidemics’. While it is acknowledged that “social determinants of fitness have an
effect on a person’s risk of HIV infection, the velocity with which HIV contamination
will growth to AIDS and a person’s capability to control and live with
HIV/AIDS” (Public Health Agency of Canada, 2006), these social determinants can
be categorized in a wide variety of ways. For instance, as counseled through Pound
stone et al. (2004), these can focus on structural factors, social factors, character
factors and HIV transmission dynamics. To be useful for research, programmatic
and coverage purposes, the categorizations need to add explanatory power to the
conceivable pathways between factors and outcomes, and no longer certainly be a
laundry list of societal aspects. Furthermore, the meaning and relevance of these
determinants may additionally range notably relying on the regional context as. For
this cause we will at the beginning evaluation the social determinants of HIV/AIDS
from a North American (Canada and the USA) unique perspective, and then from an
emerging markets nations perspective.
1 DESCRIBE HOW THE COMMUNITY IS PRESENTLY TACKLING THE
PROBLEM THROUGH THE LOCAL PUBLIC HEALTH DEPARTMENT.
Local health department in our society is a non profit organization. And along with
this local organization some organizations are working same for the prevention of
AIDS and their roles are as follows:
Because of their capacity to more effortlessly provide services to high-risk groups,
non-governmental agencies (NGOs) will play a quintessential function in any
profitable AIDS prevention program.
Nano-gold for Cancer Therapy chemistry investigatory projectSIVAVINAYAKPK
chemistry investigatory project
The development of nanogold-based cancer therapy could revolutionize oncology by providing a more targeted, less invasive treatment option. This project contributes to the growing body of research aimed at harnessing nanotechnology for medical applications, paving the way for future clinical trials and potential commercial applications.
Cancer remains one of the leading causes of death worldwide, prompting the need for innovative treatment methods. Nanotechnology offers promising new approaches, including the use of gold nanoparticles (nanogold) for targeted cancer therapy. Nanogold particles possess unique physical and chemical properties that make them suitable for drug delivery, imaging, and photothermal therapy.
Travel vaccination in Manchester offers comprehensive immunization services for individuals planning international trips. Expert healthcare providers administer vaccines tailored to your destination, ensuring you stay protected against various diseases. Conveniently located clinics and flexible appointment options make it easy to get the necessary shots before your journey. Stay healthy and travel with confidence by getting vaccinated in Manchester. Visit us: www.nxhealthcare.co.uk
How to Control Your Asthma Tips by gokuldas hospital.Gokuldas Hospital
Respiratory issues like asthma are the most sensitive issue that is affecting millions worldwide. It hampers the daily activities leaving the body tired and breathless.
The key to a good grip on asthma is proper knowledge and management strategies. Understanding the patient-specific symptoms and carving out an effective treatment likewise is the best way to keep asthma under control.
Are you looking for a long-lasting solution to your missing tooth?
Dental implants are the most common type of method for replacing the missing tooth. Unlike dentures or bridges, implants are surgically placed in the jawbone. In layman’s terms, a dental implant is similar to the natural root of the tooth. It offers a stable foundation for the artificial tooth giving it the look, feel, and function similar to the natural tooth.
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
- Video recording of this lecture in English language: https://youtu.be/Pt1nA32sdHQ
- Video recording of this lecture in Arabic language: https://youtu.be/uFdc9F0rlP0
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
5-hydroxytryptamine or 5-HT or Serotonin is a neurotransmitter that serves a range of roles in the human body. It is sometimes referred to as the happy chemical since it promotes overall well-being and happiness.
It is mostly found in the brain, intestines, and blood platelets.
5-HT is utilised to transport messages between nerve cells, is known to be involved in smooth muscle contraction, and adds to overall well-being and pleasure, among other benefits. 5-HT regulates the body's sleep-wake cycles and internal clock by acting as a precursor to melatonin.
It is hypothesised to regulate hunger, emotions, motor, cognitive, and autonomic processes.
Travel Clinic Cardiff: Health Advice for International TravelersNX Healthcare
Travel Clinic Cardiff offers comprehensive travel health services, including vaccinations, travel advice, and preventive care for international travelers. Our expert team ensures you are well-prepared and protected for your journey, providing personalized consultations tailored to your destination. Conveniently located in Cardiff, we help you travel with confidence and peace of mind. Visit us: www.nxhealthcare.co.uk
Co-Chairs, Val J. Lowe, MD, and Cyrus A. Raji, MD, PhD, prepared useful Practice Aids pertaining to Alzheimer’s disease for this CME/AAPA activity titled “Alzheimer’s Disease Case Conference: Gearing Up for the Expanding Role of Neuroradiology in Diagnosis and Treatment.” For the full presentation, downloadable Practice Aids, and complete CME/AAPA information, and to apply for credit, please visit us at https://bit.ly/3PvVY25. CME/AAPA credit will be available until June 28, 2025.
Breast cancer: Post menopausal endocrine therapyDr. Sumit KUMAR
Breast cancer in postmenopausal women with hormone receptor-positive (HR+) status is a common and complex condition that necessitates a multifaceted approach to management. HR+ breast cancer means that the cancer cells grow in response to hormones such as estrogen and progesterone. This subtype is prevalent among postmenopausal women and typically exhibits a more indolent course compared to other forms of breast cancer, which allows for a variety of treatment options.
Diagnosis and Staging
The diagnosis of HR+ breast cancer begins with clinical evaluation, imaging, and biopsy. Imaging modalities such as mammography, ultrasound, and MRI help in assessing the extent of the disease. Histopathological examination and immunohistochemical staining of the biopsy sample confirm the diagnosis and hormone receptor status by identifying the presence of estrogen receptors (ER) and progesterone receptors (PR) on the tumor cells.
Staging involves determining the size of the tumor (T), the involvement of regional lymph nodes (N), and the presence of distant metastasis (M). The American Joint Committee on Cancer (AJCC) staging system is commonly used. Accurate staging is critical as it guides treatment decisions.
Treatment Options
Endocrine Therapy
Endocrine therapy is the cornerstone of treatment for HR+ breast cancer in postmenopausal women. The primary goal is to reduce the levels of estrogen or block its effects on cancer cells. Commonly used agents include:
Selective Estrogen Receptor Modulators (SERMs): Tamoxifen is a SERM that binds to estrogen receptors, blocking estrogen from stimulating breast cancer cells. It is effective but may have side effects such as increased risk of endometrial cancer and thromboembolic events.
Aromatase Inhibitors (AIs): These drugs, including anastrozole, letrozole, and exemestane, lower estrogen levels by inhibiting the aromatase enzyme, which converts androgens to estrogen in peripheral tissues. AIs are generally preferred in postmenopausal women due to their efficacy and safety profile compared to tamoxifen.
Selective Estrogen Receptor Downregulators (SERDs): Fulvestrant is a SERD that degrades estrogen receptors and is used in cases where resistance to other endocrine therapies develops.
Combination Therapies
Combining endocrine therapy with other treatments enhances efficacy. Examples include:
Endocrine Therapy with CDK4/6 Inhibitors: Palbociclib, ribociclib, and abemaciclib are CDK4/6 inhibitors that, when combined with endocrine therapy, significantly improve progression-free survival in advanced HR+ breast cancer.
Endocrine Therapy with mTOR Inhibitors: Everolimus, an mTOR inhibitor, can be added to endocrine therapy for patients who have developed resistance to aromatase inhibitors.
Chemotherapy
Chemotherapy is generally reserved for patients with high-risk features, such as large tumor size, high-grade histology, or extensive lymph node involvement. Regimens often include anthracyclines and taxanes.
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdfrightmanforbloodline
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
Test bank for karp s cell and molecular biology 9th edition by gerald karp.pdf
Know the difference between Endodontics and Orthodontics.Gokuldas Hospital
Your smile is beautiful.
Let’s be honest. Maintaining that beautiful smile is not an easy task. It is more than brushing and flossing. Sometimes, you might encounter dental issues that need special dental care. These issues can range anywhere from misalignment of the jaw to pain in the root of teeth.
2. Cleveland Clinic
Executive Summary
Research shows that lack of sleep causes various physical health issues. In addition to these
health issues, sacrificing sleep can lead to decreased performance at work and negatively
impacting relationships with family members, partners, and friends. Although most Americans
realize that sleep is important, a majority of Americans still do not get the amount of sleep that
they need.
The purpose of this campaign is to increase the quality of sleep for Americans and make
sure that getting the recommended amount of sleep is easily accessible despite restrictions.
Cleveland Clinic is one of the most prestigious hospitals in the Greater Cleveland area and its
name is known throughout the country, especially for their exceptional cardiac research. The
Cleveland Clinic can expand its expertise into the sleep clinics it already operates through this
campaign promoting sleep hygiene utilizing resources in sleep technology improving on efforts
by previous campaigns in sleep.
The audience targeted are Millennials or those in Generation Y. By targeting Americans aged
18-35, the Cleveland Clinic learns why sleep is often sacrificed for what this audience perceives
to be better opportunities.
The overall goal of the campaign is for the audience to practice better sleep habits to improve
their overall well-being. This includes knowledge, belief, and behavior goals and objectives.
Millennials have specific barriers that prevent them from getting the appropriate amount of
sleep recommended. This campaign will focus on the benefits of sleeping while also reducing
some of the barriers in order to make getting the amount of sleep enjoyable and easily
attainable.
This campaign targets this generation primarily through the use of technology. Developing a
multifaceted smartphone application in addition to utilizing social media such as Facebook,
Twitter, Instagram, and Pinterest will grab the attention of this group. The campaign will also
utilize time specific traditional media when the audience is likely to feel the effects of lack
of sleep the most and be most willing to change. Finally by utilizing the partnerships already
established and gaining new partnerships with local sport teams will help spread the message.
Research conducted for this campaign will be conducted through secondary research, pre-
campaign surveys, monitored and adjusted throughout the campaign, and will conclude with a
post-campaign question and attitude survey. The results of this post-campaign can be compared
to the pre-campaign survey to find results. Measurements will also be obtained through web
analytics, self-reports, smartphone application user data, and monitoring sales of promoted
products.
This campaign will operate on a budget of under $200,000.00 and will begin n September
2013 and will run over the course of a year concluding in September 2014.
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Background
Americans are aware that sleep is important yet a large percentage do not practice
recommended sleep habits. 80% of respondents in a Gallup Poll believed that sleep mattered a
“Great deal” to a healthy lifestyle. Almost the same amount of people (79%) agreed that lack of
sleep increases risks for developing serious illnesses. (Lyons, 2005). 64% of Americans report
inadequate sleep and 75% report symptoms of a sleep disorder in the 2005 Sleep in America
poll (Sleep Foundation, 2005). Broken down by gender, 25% of men get less than 6 hours of
sleep and 18% of women get less than 6 hours of sleep. (Sleep Foundation, 2012). More of
those in Generation Y reported being sleep than in Generation X with 16% in Generation Y and
11% in Generation Y. In order to offset the sleepiness, the average person drinks approximately
36 ounces of caffeinated beverages daily. 52% of those in Generation Y and 53% in Generation
Z take at least one nap a week to catch up on lost sleep (Sleep Foundation, 2011).
Sleep is an important bodily function used to allow the body to rest and revitalize itself. By
denying the body of a chance to recharge can prove detrimental. Lack of sleep can cause
multiple health issues including obesity, heart disease, diabetes, headaches, depression, lapse
of attention and delayed reaction times, and in some cases even death. Lack of sleep causes
an imbalance of hormones leptin and ghrelin causing an increased appetite. Lack of sleep can
also increases stress hormones which increases blood pressure. Over time this can cause heart
disease. Sleep apnea can also increase the risk for heart disease. Sleep affects the body’s
ability to monitor and regulate glucose levels. The sleep-wake schedule is also related to mood
and energy levels triggering depression. Low amounts of sleep over a lifetime also has a slight
correlation with early mortality (Schupska, 2010). 28% of Generation X’ers and Generation Yers
drive “drowsy” once or twice a week (Sleep Foundation, 2011).
In addition to the physical effects of sleep, it can also have an effect on lifestyles. 74% of
Americans over 30 that participated in the 2011 Sleep in America Poll found that lack of sleep
negatively impacted their work performance. 85% of adults said it affected their mood. 72%
claimed that sleepiness affected their family life and responsibilities. 68% also claimed it
affected their social life (Sleep Foundation, 2011).
In order to combat the sleep deficiency in America, the Cleveland Clinic will create a social
marketing campaign to communicate the importance of sleep. The Cleveland Clinic is a
nonprofit medical center that was founded in 1921. The Cleveland Clinic conducts research
and uses its findings to care for the sick. It focuses on patient experience, clinical outcomes,
research, and education. Cleveland Clinic became the first healthcare provider in the United
States to sign the United Nations Global Compact. The Cleveland Clinic has more than 3,000
physicians and other scientists with 1,785 residents and fellows in training. They receive
$169,000,000 in Total Grant and Contract Revenue and $109,000,000 in Federal Revenue.
The Cleveland Clinic specializes in heart care and cardiac surgery being ranked as the best in
the United States since 1995. The Cleveland Clinic Sleep Center is accredited by the American
Academy of Sleep Medicine. (Cleveland Clinic, 2013).
4. Cleveland Clinic
Campaign Purpose
Increase the quality and quantity of sleep for Americans.
Focus
Make obtaining quality sleep habits easily obtainable for Americans.
Situation Analysis
The Cleveland Clinic has many internal strengths that can help this campaign be successful.
Because the Cleveland Clinic is a world renowned hospital system, it has a good reputation
and is well known. The Cleveland Clinic also already has an established Sleep Center with
accreditation. The Sleep Center has a holistic approach providing insights from experts in
neurology, pulmonary medicine, psychiatry, psychology, pediatrics, otolaryngology, and family
medicine. The Sleep Center also conducts clinical trials and research. Cleveland Clinic also has
received $200,000,000 in grants in addition to donors. In addition to financial resources, the
Clinic also partners with major Cleveland sports teams including the NFL Browns, MLB Indians,
and NBA Cavaliers.
Although the Cleveland Clinic has many strengths to help this campaign, there are internal
weaknesses this campaign must overcome. Although the Cleveland Clinic has an impressive
reputation to the medical community, the average person in the United States may not know of
the Cleveland Clinic and its positive image. The Clinic has locations in other countries and other
states but a vast majority of their locations are in the greater Cleveland area. Finally, although
the Cleveland Clinic already has an accredited Sleep Center, it is overshadowed by the Clinic’s
prominence in cardiac care.
This campaign can also take advantage of many opportunities. Research shows the importance
and benefits of sleep and there is a market for technology to assist in sleeping. This includes
not only mattresses, beds, pillows, and bed sets, but technology such as the Nike Fuel Bands,
smartphone applications, and blue light technology. In addition to the research and technology,
there are sleep clinics throughout the country that diagnose and treat sleep disorders and can be
used for promotion.
There are a few threats that the campaign needs to accommodate for. Many adults perceive that
they are too busy for sleep and often skip sleeping to meet deadlines. Additional diseases such
as acid reflux, nocturia, bruxism, restless leg syndrome, snoring, sleep apnea, and circadian
rhythm diseases can impact the quality of sleep and may need to be addressed with certain
individuals. Many people also believe that they are fully functional on five hours of sleep
(Schupska, 2010).
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Target Audience
The target audience is comprised of members of Generation Y, also known as millenials.
The campaign is targeting both males and females between the ages of 18-35. This group
is targeted because of they are least likely to sleep and it affects their life, even if they are
unaware. These students are middle class and live throughout the United States. The campaign
will target those that live in more metropolitan and suburban areas, particularly ones close to a
Cleveland Clinic campus.
This group is very reliant on technology to accomplish tasks throughout their days. 97% have
cellphones with 72% of those with smartphones (Lesonsky, 2013). The audience is also social
and enjoys spending time with their friends. They have a constant need to be connected,
including using social media in classes (Young, 2012). Millenials are often pressured by their
parents to have financial success so Millenials are therefore focused on their own success.
These Generation Y’ers however value a balance between work and their personal life (Myers,
2010).
Cleveland Clinic
Jill is a 31 year old white woman from Minnesota. She is married and has
one child is employed as a Software engineer. She uses Facebook to com-
municate with friends from high school and college and post pictures and
stories of her son. She updates it daily and checks it about five times a
day. She also uses LinkedIn to network and checks two times a day.
She Enjoys fitness and has a gym membership that she hasn’t been able to
use as much since having her son. She uses technology such as her phone
and tablet to plan workouts and listen to music as well as find healthy reci-
pes. She enjoys smart phone applications that make her hectic life easier
She typically watches cooking channels and HGTV no the weekends and
watches the Discovery & History Channels during the week
Uses DVR to record shows
Frustrations and pain points include her hectic schedule such as dropping
off her son at day care which makes her wake up early. Another frustration
is that her son can’t sleep through the night yet and keeps she and her
husband awake. She also must balancing being a full-time, career driven
woman and being a mother
Jill
6. Cleveland Clinic
Goals and Objectives
Campaign goal
1. Practice better sleep habits to improve their overall well-being
Knowledge goals
1. Educate audience on steps they can take to ensure they have the time to sleep, how to fall
asleep, and stay asleep
2. Educate audience on sleep disorders that might prevent them from getting proper sleep and
where to get diagnosed and treated
3. Educate audience on where to find more information
John is 21 year old junior in college at OSU. He has girlfriend. John is
employed as a pizza deliverer and works night shifts. He is currently a psy-
chology major and hopes to be a school counselor.
He uses Facebook and Twitter frequently. He checks Facebook about ten
times a day and tweets about twelve times a day, mostly from his phone.
He enjoys spending time with his friends at sports bars. He enjoys watch-
ing football and basketball and likes to party after games. He is often
up late on weekends and sleeps until noon. He is also up until 2:00am
on weekdays writing papers. He frequently naps during the day between
classes.
He feels difficulty balancing his social life, good grades, and getting
enough sleep and often feels that he cannot accomplish all three.
John
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Belief Goals
1. Want audience to realize that getting adequate sleep is essential to overall health
2. Want audience to feel that getting adequate quality sleep is attainable in their life
3. Want audience to feel that sacrificing some time in their day to get enough sleep will be
worth the effort
Behavior Goals
1. Getting tested if exhibiting symptoms of sleep disorders
2. Practice good habits for proper sleep hygiene
3. Follow treatment plan prescribed by doctor
Knowledge objectives
1. To have 80% of survey respondents be able to recognize half of symptoms of sleep disorders
including excessive daytime drowsiness, daytime fatigue, waking up feeling un-refreshed,
snoring, difficulty going or staying asleep, cessation of breathing in sleep, irritability, sexual
dysfunction, and unusual behaviors in sleep in the post-campaign survey.
2. 95% of post-campaign survey respondents be able to identify the proper amount of sleep is
8-9 hours.
Belief objectives
1. To have 75% of people in post-campaign survey to report “easy” in scale of getting
appropriate amount of sleep.
2. To have 40% of people getting adequate sleep reporting improvement relations with family
by the end of the campaign.
3. To have 50% of people getting adequate sleep reporting improvement in work performance
by the end of the campaign.
4. To have 30% of people reporting better romantic relations after the campaign.
5. To have 35% of people in post-campaign survey to report improved social life.
Behavior objectives
1. 20% higher fixed wake and sleeping schedules by the end of the campaign by those who
have seen the campaign.
2. 30% more people avoiding daytime naps by the end of the campaign.
3. 25% more people exercising daily and maintaining healthy body weight by the end of the
campaign.
4. 10% increase in people using nasal strips by the end of the campaign.
5. 30% increase in those avoiding caffeine, alcohol and nicotine 4-6 hours before sleeping by
the end of the campaign.
6. 15% increase in those following the toss-and-turn 20 minute rule by the end of the
campaign.
7. 20% more appointment reported by sleep clinics 6 months after the launch of the
campaign.
8. Cleveland Clinic
Target audience barriers benefits, competition, and
influential others
Barriers
Some barriers that millenials would have to embracing the sleep campaign would be the illusion
of invulnerability. Although people know that sleep is important, they often feel that 5-6 hours
is enough sleep to function despite the fact that most sleep doctors agree that less than 5% of
the population can function on 5-6 hours of sleep. Even the segment that can function on such
small amounts of sleep would benefit with more sleep (Schupska, 2010). Members may not
realize that lack of sleep can affect the safety of themselves and others when they are not alert
(Sleep Foundation, 2011). A common reason that people do not get the sleep they require is
that they sacrifice sleep in order to stretch out their day to accomplish other tasks. Others are
“night owls” and are more functional in the night ( (Kanazawa, 2010). Similarly, those working
third shift during their job or work early mornings will sacrifice part of their sleep for their job.
A high price for premium bedding can discourage members from creating a comfortable sleep
environment. The final barrier is that there may be other conflicting illnesses or complications
that may prevent individuals from either going to sleep or staying asleep.
Benefits
Proper sleep hygiene can have many benefits to the target audience. Sleep can positively affect
family relations, increase work performance, improve social relationships, and improve romantic
relations. Most people do enjoy sleeping. Sleeping in is often seen as a reward or a luxury.
People associate sleep with comfort. Finally, getting adequate sleep can energize individuals
and put them in an overall good mood.
Competition
The competition to getting adequate amounts of sleep include activities competing with the
time that people would sleep. These include meeting deadlines, working third shift, socializing
in person or virtually through social media. Additionally, the audience may take other steps
instead of getting adequate sleep. This includes taking naps throughout the day to make up for
lost sleep. Individuals also try to make up sleep by sleeping in on the weekends. The average
person will consume large amounts of caffeinated beverage in the morning and when they feel
tired.
Influential others
Millennials are often influenced by various people in their life. These include their parents,
whom they have a close relationship (Young, 2012). They also consider their work supervisors
as parental figures (Myers, 2010). They also look up to doctors and other credible figures.
Finally they are also influenced by celebrities and famous athletes.
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Positioning Statement
Adults aged 18-35 to see proper sleep hygiene as improving overall health and life and are
easily attainable despite their busy lifestyle.
Strategies and tactics
Strategy 1
Develop a smartphone application to help the audience monitor their sleep cycles.
Tactics
1. Implement calendar planner with deadlines to help remind people of their schedule and
when to accomplish tasks
2. Sleep charts indicating points that they wake up and move within their sleep
3. Alarm clock to help them awake comfortably
4. Include a reminder about when to go to sleep and an option for a lullaby or white noise to
help the user fall asleep
Strategy 2
Utilize a Twitter social media campaign
Tactics
1. Create a Twitter account to post tips on sleeping well and use the hashtag
#SleepWellLiveWell to encourage users to share how getting a good night’s rest helped them
2. Recruit celebrity endorsers to take over the Twitter handle and interacting with the audience
3. Retweet tweets about improved sleep from experts, persons of interests
Strategy 3
Utilize YouTube as a means of spreading this message
Tactics
1. Create a mini humor campaign
2. Use both everyday and celebrity/athlete testimonials on YouTube
Strategy 4
Develop a Facebook campaign
Tactics
1. Make a Facebook page and giveaway prizes such as Sheex performance bed sheets, Verilux
Blue Light, Night Wave Sleep Assistant, Phillips goLITE BLU Light Therapy Device, and iPod
10. Cleveland Clinic
alarm clocks to users interacting with the page through liking, sharing, and testimonials
2. Share quotes about sleep
3. Share testimonials
4. Post interesting information about different celebrities and athletes with sleep disorders
5. Post information on how to find a sleep clinic
Strategy 5
Utilize time specific traditional forms of media
Tactics
1. Place radio advertisements in the morning when target audience is likely to be headed into
work and tired about tips they can have to feel energized when waking up or symptoms of
sleep disorders and how to contact a sleep clinic
2. Place a matching advertisement during rush hour in the evening asking how the work day
went and give tips about how they can sleep well that night including the toss and turn 20
minute rule or keeping the bedroom only for relaxing.
3. Display late night advertisements on television or YouTube playing lullaby type music and
stressing the point that getting enough sleep is important and can improve overall health
4. Use Celebrities on Public Service Announcements such as “The More You Know” to promote
messages
Strategy 6
Partner with local sports teams to promote tips on sleeping better
Tactics
1. Display large scale posters on different levels at stadiums containing information about the
smart phone application and the QR code to get it
2. Sponsor commercial break games such as the hotdog races
3. Place television advertisements during telecasted sporting events
Product Platform
Core Product
Practicing proper sleep hygiene including getting better asleep so that the audience will feel
well-rested and be more alert and focused improving family relationships, social and romantic
relations, and work productivity.
Actual Product
Behaviors such as sleeping the recommended 8-9 hours a day, avoiding caffeine, alcohol, and
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nicotine within 4-6 hours before falling asleep, maintaining a comfortable sleep environment
free from distractions, and following the twenty minute toss and turn rule.
Augmented product
The augmented products include the smartphone application, bed sheets, blue lights, pillows,
comforter sets, breathing strips, sleep assistants, weighted face masks, and alarm clocks.
Price
1. Free version of the application (supplemented with advertisements) or ad-free version for
$0.99.
2. Sheets can cost $13-$90
3. Pillows: $8-80
4. Blue Light Therapy $60-$200
5. Sleep assistant: $45-$55
6. Weighted face masks: $1.50-$30
7. iPod Alarm Clocks: $15-$30
8. Nasal Strips: $5-$10
9. Monetary Incentives
10. Products
11. Rebates on partnering brands
Place
1. In-Store Advertising such as Bed, Bath, and Beyond, Drug Stores, etc
2. Cleveland Clinic Campuses and hospitals in Northeastern Ohio
3. Various sleep clinics across the country
4. Sport stadiums
Promotion
Messages Audience:
1. Working
2. Families
3. Those in relationships
4. College students
5. Late night
6. Smartphone users
7. Social Media users
Messengers
1. Celebrities/Sport stars
2. Cleveland Clinic
3. Sports Teams
12. Cleveland Clinic
4. Partnering companies
Messaging Strategies
1. “Getting enough 8 hours of adequate sleep can be the difference between [Smile] and
[Frown] Those who feel well-rested reported benefits in their (Insert one of the following: Work,
Family Life, Social Life, Romantic Relations)”
2. “If you had a good night sleep last night, you should have awoken easily and be full of
energy. If you’re falling asleep at the wheel hearing this message, try these tips to help you
wake up easier:
Have caffeine in the morning, but it won’t help much if you didn’t get enough quality
sleep. Avoid using it right before going to sleep
Use the Sleep Well Live Well application to monitor your sleep cycle to wake you up
when you’re in your lightest amount of sleep”
If you experienced (Insert one: excessive daytime drowsiness, daytime fatigue, waking up
feeling un-refreshed, snoring, difficulty going or staying asleep, cessation of breathing in sleep,
irritability, sexual dysfunction, and unusual behaviors) you may suffer from a sleep disorder.
Check out the Sleep Well Live Well application to find a sleep clinic near you to get tested and
start your day off better
3. “So…how was work? If you found yourself irritable and that it was hard to focus it may be
caused by lack of quality sleep. Try these tips to get a better night’s sleep and perform better at
work:
Make your bedroom a relaxing place with comfortable products
Use the lullaby or white noise part of the application
Use the application to plan out your day and week so you know when to go to sleep and
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not stay up late to meet deadlines
Avoid alcohol, caffeine, and nicotine 4-6 hours before bed
4. “Hey there night owl.
You may feel that 5-6 hours is enough sleep for you to function tomorrow morning, but
most people can’t function to their full potential on such little sleep.
We get it, you’re smart and productive. Research shows that most night owls are smarter
than those early birds. Just make sure you’re getting enough sleep consistently to reach your
full potential. Hey, you might actually get that raise you’ve been working towards
Communication Channels
1. Facebook
2. Youtube
3. Twitter
4. Pinterest
5. Radio
6. Television
7. Sport arenas
8. Cleveland Clinic campuses
9. Local sleep clinics
10. Partnering companies
Evaluation
The purpose of the evaluation will be used to justify funds to the Cleveland Clinic board,
donors, and partners. The goals will measure what knowledge was retained from the campaign,
the attitudes and how they have changed since the campaign, and which behaviors were
adopted.
Knowledge goals will be measured through both pre-campaign and post-campaign surveys and
tests. The campaign will compare answers from those who have seen the campaign with those
who have not. Attitudes will be measured through pre-campaign and post-campaign surveys
utilizing the Likert and Gutman scales. Behavior goals will be measured through self-reporting
via the surveys and on the social media sites, sleep clinic reports, information collected from
the smartphone application, an evaluation of the sales of partnering companies’ products before
and after the campaign.
Inputs Outputs Outcomes Impacts
Funding from the
Cleveland Clinic, their
donors and partners
Millenials are
aware of benefits
of quality sleep
habits, knowledge of
symptoms of sleep
disorders, and how to
find more information
More people are
making appointments,
downloading
the smartphone
application, and
getting better sleep
More people are alert
and focused and
having a better well
being
14. Cleveland Clinic
Evaluation
Activity Timing Budget
Smartphone Development January-June 2013 $90000
Smartphone application
release
September 2013 and remain
ongoing
Included in smartphone
development
Facebook Start September 2013 and
remain ongoing
$0
Twitter Start September 2013 and
remain ongoing
$0
Pinterest Start September 2013 and
remain ongoing
$0
Instagram Start September and remain
ongoing
$0
YouTube September 2013-November
2013
Included in TV advertisements
Radio Advertisements December 2013-April 2014 $5400
TV Advertisements August 2014-September 2014 $1500
Sport Stadium
Advertisements
September 2013-December
2013 (Football)
November 2013-April 2014
(Basketball)
November 2013-April 2014
(Baseball)
$4500
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References
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