SLA 2017 - They Don't Know We're Here
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Promoting Your Special Library and Performing In-house Outreach. Presented by Eryn Campbell and Brian McCann at SLA 2017.
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Most of the organizations I work with in my practice already have all the ingredients in place for a real, vibrant community that lives on and off line. Too often though, on- and offline are treated as separate worlds, with little effort made to bridge the gap. Communities thrive when there is varied and ongoing interaction. Merging physical and non-physical conversations, events, and activities is one of the strongest tactics for building community in the real world.
In this session, we'll talk about how communities form, the ingredients for engagement, the importance of culture, and tactics for bridging the gap.
Takeaways:
- An understanding of the different types and benefits of online and offline communities
- Tactics to kickstart their online and offline communities
- Ways to engage their communities both online and offlineSimilar to SLA 2017 - They Don't Know We're Here (20)
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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SLA 2017 - They Don't Know We're Here
- 2. They Don’t Know We’re Here Performing outreach in-house in special libraries. Eryn Campbell, NAIC Brian McCann, Black & Veatch
- 3. Eryn Campbell • Research Librarian at the NAIC (National Association of Insurance Commissioners) • Semi-solo, so I do a little bit of everything! • When not in a library, I’m singing with the Kansas City Women’s Chorus, reading, gardening, or spending time with my husband and our fur kids.
- 4. Brian McCann • Librarian at Black & Veatch, an infrastructure engineering company • User experience, social media, outreach, web design • When not in a library, I’m at the movies, running an obstacle course, or writing books.
- 5. Promotional Methods Physical New Work Digital Targeted Visual
- 6. Physical Methods • Go wherever your users are. • Desk-Drops/ table tents in break rooms • You may need to be silly. • It will take time for them to get used to you. • Food bribery
- 7. Physical Methods • Talk Like a Pirate Day • Highlights a resource in a fun way. • Shows that librarians are fun too.
- 10. Physical Methods
- 11. Physical Methods • Other company events • Electric Vehicle Event • Specific holidays—Engineers Week, Nurses Day • Library Week • Scavenger Hunt • Bring in a speaker (local history, genealogy, Kansas City Food Circle, local meteorologist, etc) • Don’t be afraid to cross borders. • Have an Open House – bring people physically into your space - donuts help! • Have swag
- 12. Physical Methods
- 13. Visual Methods • Make your space inviting and approachable • Posters or art on the walls – something colorful • Brand yourself
- 14. Visual Methods
- 15. Visual Methods
- 16. Visual Methods
- 17. Visual Methods
- 18. Visual Methods
- 19. Visual Methods
- 20. Visual Methods
- 21. Digital Methods • You would make shelves look good, so make your online access look good too. • Invest some time learning skills. • Basic web design, User experience, social media • Get on your company’s announcement board. • Use global language. • Be cool. • Be classy.
- 22. Digital Methods
- 23. Digital Methods
- 24. Digital Methods
- 25. Digital Methods
- 26. Digital Methods
- 27. Digital Methods
- 28. Digital Methods
- 29. Targeted Methods • Target admin and office staff. • Consult about how to use seats. Grow relationships with HR. • Meet with department leaders – this is a reference interview! • People like to be consulted • Different homepages based on user type (public, staff, members)
- 30. Targeted Methods • Advisory council • Not only can you get feedback from people/departments you wouldn’t always interface with, advisory councils can also help create ambassadors/power users • Orientation • Be a resource for new employees as they learn their jobs. • Find out job titles/departments before and tailor your presentation. Send out follow up emails a few weeks/months later.
- 31. Targeted Methods
- 32. Finding new work • Have an elevator speech. • Ask to sit in on meetings. • Pay attention to company newsletters etc to track hot topics – become an expert.
- 33. Finding new work • Sometimes offering to help isn’t enough – send a sample of what you can do. • Your work will speak for you too. • Say Yes to the Mess.
- 34. Finding new work
- 35. Thanks! If you have questions, please contact us! • Eryn Campbell • eecampbell@naic.org • @erynlibrarian • Brian McCann • mccannb@bv.com • @writerbrarian