SVC is a nonprofit organization that provides activities and programs to enrich the lives of senior citizens in Chicago neighborhoods. To grow, SVC needs to recruit new board members and general members. It also needs to fill three specific board positions: fundraising, membership, and finance. The document provides recommendations on how SVC can strengthen its board structure, find and recruit qualified board members, and conduct outreach and marketing to attract more members to the organization.

1. Skyline Village Chicago (SVC)
Matthew Baron, Ibrahim Bengali, Stefanie Groner, TahaKagadawala, Mary Lin
Final Presentation
June 1st, 2012
Students Consulting for Non-Profit Organizations

2. SVC is a collaborative community organization that
creates activities to enrich the lives of its members.
• SVC’s main demographic are senior citizens and retirees.
• The non-profit operates in Streeterville, the Gold Coast, River North,
and the New Eastside.
• It strengthens the community and promotes well-being by keeping
residents socially and mentally active.
• Some events they plan:
– Walking groups
– Parlor games
– Gala benefits
– Art tours
– Health seminars
– Concerts and speakers
Final Presentation – Skyline Village Chicago
6/1/2012

3. In order to grow, SVC must recruit new board members
and general members.
Board Community
•Identify •Outreach
•Recruit •Promotions
Final Presentation – Skyline Village Chicago
6/1/2012

4. SVC needs to secure new board leadership for three
specific areas: fundraising, membership, and finance.
SVC’s Board Needs
Fundraising: Membership: Finance:
SVC requires SVC wants to grow, With more funds,
increased capital as both geographically SVC desires a
they expand and and socially, and member with past
offer new events improve its experience to
and services outreach manage accounts
Final Presentation – Skyline Village Chicago
6/1/2012

5. SVC should pursue a more structured board which would
make the leadership more engaged and successful.
Effective
Management Better Organization
Team Model Defined Roles and
Participation
Final Presentation – Skyline Village Chicago
6/1/2012

6. Find and recruit board members from SVC’s immediate
network, expanding into the focused area.
SVC’s Current Network and Targeted Organizations
- Associations
- Religious
- Performance
Final Presentation – Skyline Village Chicago
6/1/2012

7. SVC should utilize the continued leadership guide to
promote its sustained success.
Build Community Meeting
and Engagement Coordination
Good
Management
Effective Succession and
Communication Development
Final Presentation – Skyline Village Chicago
6/1/2012

8. In order to grow, SVC needs to recruit new members to its
board of directors and its community as a whole.
Board Community
•Identify •Outreach
•Recruit •Promotions
Final Presentation – Skyline Village Chicago
6/1/2012

9. SCNO analyzed SVC’s target audience to enable stronger
and more direct connections with potential members.
Audience Media Plan Outreach
Contact
Surveys Pitches
List
Promo
Research Networks
Materials
Final Presentation – Skyline Village Chicago
6/1/2012

10. An SVC brand pyramid explains the levels of connection
which the organization can use to appeal to a variety of
networks and audiences.
• Neighborhood Connections, Community
Building
• Support, Network, Learn
Essence • Live and Grow Together
• Friendly and outgoing
• Helpful and reliable
Personality • Active and dynamic
• Enthusiastic
• Functional: Entertainment,
Consumer learning, socialization
Benefits • Emotional: Companionship,
stimulation, support
• Social activities
• Arts and culture events
Product Attributes • Community knowledge
and networking
Final Presentation – Skyline Village Chicago
6/1/2012

11. Supplementary marketing materials are tools provided to
further build the outreach plan and help SVC attain
membership goals.
Final Presentation – Skyline Village Chicago
6/1/2012

12. With these recommendations, SVC will be able to develop
its board and expand its organization to better reach and
support its target community.
Final Presentation – Skyline Village Chicago
6/1/2012

13. Thank you!
Questions?
Final Presentation – Skyline Village Chicago
6/1/2012