This 2-minute advertisement will show old stationary moving from a pencil case to the bin, where new stationary will then be brought in and placed in the pencil case. The target audience is stationary customers and children, and the ad will be distributed on television and as a YouTube advert.

1. ANIMATION TREATMENT
NAME: Charlie Hall
TITLE Stationary Advert
MEDIUM Advertisement
RUNNING TIME 2 Minutes
SYNOPSIS The main focus of the advert will be to show old stationary
moving from the pencil case and then to the bin. Then the new
stationary will be brought in and replaced in the new pencil
case.
TARGET
AUDIENCE
Stationary Customers and Children.
POTENTIAL
DISTRIBUTION
Shown on the television and then on YouTube adverts.