1. Group: Tom, Charlie and Sophie
Written by C Hall
Advertising Plan:
Overview:
 For each of our ideas we are advertising the companies
name and what the company offers. We are also selling the
company’s products,which are Authentic Mexican, fast food
products. The products range from burritos, tacos and
nachos. These items are available to eat in or takeaway.
Target Audience:
 The aimed target audience for this campaign is for tourists
and shoppers who pass the Petty Cury store in
Cambridge. The Mexican food is mainly for lunch so we are
targeting people who are out around lunch times. People can
range from tourists, people shopping in the area and office
workers going out for lunch. We want the customers to feel
that what they are eating is fresh and a unique dish. The
meals that they are receiving to eat are personal to them.
 They have a split decisionto make, as there is other
restaurants close by such as Yo Sushi! and McDonalds.
Nana Mexico offer a specific dishthat cannot be found in
other restaurants in Cambridge and this therefore makes
them unique and stand out.
Company Message:
 The main message forthe campaign is to get across that the
takeout restaurant is an authentic Mexican and everything
produced there is fresh.
 Everything from the food to the seating arrangements is
Mexican. The owner is looking to get the message across a
there is no other takeout like Nana Mexico in Cambridge and
the surrounding area.
Schedule:
 The campaign adverts are going to be in the stores and on
social networks at the week beginning the 23rd
of February.
 The advertisements will be finished by February 15th
2015
ready for the client.
 The adverts will be on Nana Mexico’s Facebookand Twitter
pages.The ads will also feature on the webpage.
 The campaign will be run for six months. The aim is to boost
trade.
 Roughs of the adverts will be shown to the client on
Wednesdaythe 4th
of February 2015.
 The final chosenadvert will be ready for the client to view on

2. Group: Tom, Charlie and Sophie
Written by C Hall
the 18th
February.
 Posterbudget: 1 hour to photographselected food.2 hours
to put all the elements together in photoshop.
 Van Design: Allowing 1 – 2 weeks for professionals to take
our designs and fit it to a van template which will be ready for
printing and then transferred to the van. Will take a
professionalsign writer 3-4 hours to do.
 Perforated Postcards,allow an hour to properly photograph
burrito / taco with correct lighting. Will then need to add text
in correctplaces using Photoshop and placing photos. Allow
a day for full production.
Legal and Ethical Issues:
 We have looked into the issue of there being inappropriate
content on the ‘#bigassborrito’but everything seems to be ok
as Nana Mexico currently use this #.
 There could be issues with people not thinking the food is
very healthy. A chart of other fast foods could be produced
and placed in the stores to show how the Mexican street
food shapes up to other fast foods.