Advert 2
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The document describes a business advertisement that features the company's logo and text overlaid on an image of saucepans. The advertisement targets adults interested in fine cuisine by depicting colorful, appetizing images of fruits and foods using the business' products. The overall focus is on promoting the food products the business offers.
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Unit 1 | Overview Powerpoint
The document provides a case study analysis of a 2007 print advertisement by Skoda for their new Fabia car model. The ad featured a team of bakers creating a life-sized cake model of the Fabia. The purpose was to show the car's quality and signal it had "lovely things". The ad was unconventional for the car industry by not featuring the actual car. It was distributed in UK newspapers like The Sun and Mail, and promoted on YouTube and Facebook, receiving over 700,000 views. The colorful, unusual ad successfully changed perceptions of Skoda as a cheap brand and increased interest in the new Fabia.
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Advertising plan
Nana Mexico is a takeout restaurant in Cambridge, England that serves authentic Mexican food. An advertising plan is being created to promote the restaurant to potential customers in the local area. The plan targets tourists, shoppers, and office workers around the restaurant at lunchtime. It aims to communicate that Nana Mexico offers unique Mexican dishes not found elsewhere in Cambridge and that everything is fresh and authentic. Advertisements will be released on social media and in the restaurant at the end of February.
Skoda Cake Car Advert
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Bbfc letter
The documentary The Milkman is being submitted for a classification decision. The filmmaker requests a 12A rating due to explicit language used by the central interviewee to describe sexual matters, though not in a sexual context. While this language and some issues raised in the film may offend some viewers, it is felt to be a fair representation. Guidance is sought on achieving an appropriate rating if 12A is not suitable.
Bbfc letter
The writer is requesting a 12A classification for their documentary film "The Milkman" because it contains explicit language and discusses issues that may offend younger viewers such as children. The film uses language and raises topics that could potentially upset some audiences. The writer believes a 12A rating is suitable but is open to feedback from the classification board if they disagree with the selected rating.
BBFC Classification Letter, CHall
The writer is requesting a 12A classification for their documentary film "The Milkman" because it contains explicit language and discusses issues that may offend younger viewers such as children. The film features a person who uses offensive words that could upset some audiences. The writer believes a 12A rating is suitable but is open to feedback from the classification board if they disagree with the selected rating.
Call sheet
This call sheet provides contact details for three people relevant to an upcoming documentary film. It lists Ray Moonie's phone number and work location, Charlie Hall's address, telephone numbers, and email, and notes they can be reached regarding the documentary film project.
Filming risk assessment form
Charlie Hall completed a risk assessment form for a documentary film shoot following Ray on his nightly delivery route. The assessment identified risks such as being hit by drivers at night, confrontations with intoxicated people, and falling over objects in dark gardens. For each risk, Hall listed actions to reduce the likelihood such as wearing a reflective vest, avoiding confrontations, and using a torch. With these measures, most risks were lowered from high to medium level. The form was signed and dated by Charlie Hall on September 29, 2014.
Pitch notes
This documentary follows Raymond Moonie, a rural milkman in Suffolk, England over the course of a night as he makes his deliveries. The film asks Ray questions about his job as a milkman, what he observes in neighborhoods at night, and how the work impacts his personal life. Viewers will get a glimpse into the nightly routine of a milkman and learn more about this unique occupation from Ray's perspective.
Consent form
A student named Charlie Hall is creating a documentary film for his media diploma and is asking Raymond Moonie to sign a consent form agreeing to be filmed for the project. The consent form states that Raymond understands his participation is voluntary, he can choose not to participate or withdraw at any time, and he gives Charlie permission to film him for use in the media diploma project.
Question sheet
Raymond Moonie is interviewed about his job as a milkman at Moo Juice Dairy LTD. The interviewer asks Raymond about his background, job role delivering milk, how long he has been a milkman, what other jobs he has had, what products the dairy sells, details about his delivery route, and what he enjoys most about his job as a milkman.
Treatment P3
This 125 second stop motion animation features various stationary items and is intended as an abstract, visually pleasing one-off piece. It does not contain any inappropriate content so it can be viewed by all audiences, including young children. The animation has potential to be distributed as an advertisement for stationary retailers to promote creativity.
Tv ad script
The script describes stationary items like pencils and pens moving around the screen in different patterns, such as spiraling in circles, moving diagonally, and creating various shapes. More stationary is gradually added as the camera zooms in and moves around to showcase the items. At the end, the stationary moves in opposite directions before concluding with a logo and information about the stationary products for sale.
Animation treatment
This 2-minute advertisement will show old stationary moving from a pencil case to the bin, where new stationary will then be brought in and placed in the pencil case. The target audience is stationary customers and children, and the ad will be distributed on television and as a YouTube advert.
Table_Issues
This document outlines several potential ethical and legal issues that may arise in an animated production. It discusses the need to obtain proper licenses to use popular songs and brand logos in the animation. It also notes that the animation will contain some adult humor, bad language, low violence, and potentially offensive portrayals of a disabled character, a black character, and a larger character that could be seen as fat. The document suggests addressing these issues by applying an age rating of 15 and adding disclaimers about certain characters.
Animation production schedule
The document outlines a 12-week production schedule and budget for an animated film. It includes stages for concept design, storyboarding, character design, animation, lighting and post-production. The budget totals £21,582 and covers costs for a producer, director, animators, artists and other crew over the 12-week period.
SponggeBob+Analysis
Spongebob is a rectangular character with a black outline and an exaggerated face with large eyes and mouth to convey expression. There is some shading added to give the 2D character a 3D appearance.
Character_Analysis_Eric
Eric Cartman from South Park is a character with no outline color or details like eyebrows, eyelashes or a nose. His eyes are over exaggerated and his mouth has three teeth. His clothing is very simple without shading or details.
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Advert 2
- 1. Image of the product that the business offers. Business logo Orange text Smooth font , curvy, no capital letters. Saucepan behind the text, the text is overlaid over the image behind. Targeted at adults who like finer cuisine, as the products look expensive. Image of the foods looks bright, looks nice to eat. The image is colourful, range of different colours. The main focus is on the fruit and other foods. Advert is concentrated on the business food products.