Agile user stories attempt to cast product requirements in terms of value delivered to the user, but they often fall short of understanding who the user really is. This presentation demonstrates how to use personas to make Agile user stories more effective by grounding them in solid user research.
Friction, Mission Command and CoherenceSimon Marcus
My ignite talk from LKNA2013. Prussian military theorist Carl Von Clausewitz coined the term friction to describe everything that happens when our plans crash into reality. His context was war, but his ideas make a great deal of sense in the world of knowledge work. Here's how these ideas are influencing us at TLClabs.
The Soft Skills That Get You Paid | UX DesignLaith Wallace
The Soft Skills That Get You Paid is to help UX Designers develop life skills that will help them become more valuable to their team members and earn more money as they grow their career
Stop It! Taking on the bad habits that hurt design discussions.Adam Connor
In this presentation I discuss 10 bad habits that we've found in teams and organizations that inhibit their ability to critique and hold productive, meaningful design discussions.
We’ll explore critique as both an activity and an aspect of any communication or collaboration. Attendees will walk away with:
A clearer understanding of critique is and why asking for “feedback” is problematic.
Methods for gathering useful feedback from clients and teammates.
Ideas on how to introduce team members to the idea of critique and get everyone using it.
An understanding of where critique fits within the design processes and how to incorporate it into projects.
Friction, Mission Command and CoherenceSimon Marcus
My ignite talk from LKNA2013. Prussian military theorist Carl Von Clausewitz coined the term friction to describe everything that happens when our plans crash into reality. His context was war, but his ideas make a great deal of sense in the world of knowledge work. Here's how these ideas are influencing us at TLClabs.
The Soft Skills That Get You Paid | UX DesignLaith Wallace
The Soft Skills That Get You Paid is to help UX Designers develop life skills that will help them become more valuable to their team members and earn more money as they grow their career
Stop It! Taking on the bad habits that hurt design discussions.Adam Connor
In this presentation I discuss 10 bad habits that we've found in teams and organizations that inhibit their ability to critique and hold productive, meaningful design discussions.
We’ll explore critique as both an activity and an aspect of any communication or collaboration. Attendees will walk away with:
A clearer understanding of critique is and why asking for “feedback” is problematic.
Methods for gathering useful feedback from clients and teammates.
Ideas on how to introduce team members to the idea of critique and get everyone using it.
An understanding of where critique fits within the design processes and how to incorporate it into projects.
Delivered as part of Daxko's Team Member Development internal training series, this talk was intended to help team members gain a baseline literacy in graphic design.
Many developers or maintainers do not care about what and why are they doing. They say they just do their job. But how can they make decisions, how can they design the solution if they do not now the vision, the why behind?
This presentation from Agilia Budapest conference deals with the importance of knowing the vision, needs, understanding it and shows how it forms the teams, daily cooperation, daily decisions and closes the loop again back by updating the vision.
[Slides and the accompanying audio posted at http://www.portigal.com/blog/designing-the-problem-my-keynote-from-isa14]
Too often we assume that doing research with users means checking in with them to get feedback on the solution we've already outlined. But the biggest value from research is in uncovering the crucial details of the problem that people have; the problem that we should be solving.
As the design practices mature within companies, they need to play an active role in driving the creation of new and innovative solutions to the real unmet needs that people have. In part, driving towards this maturity means looking at one's own culture and realizing the value of being open-minded and curious, not simply confident. This is a challenge to each of us personally and as leaders within our teams and communities.
I will speak about the importance of this evolution and offer some tips to help guide the changes.
Authority is often the worst way to motivate people to action—and it's often not an option at all. In this session, learn how to use influence to motivate people from various teams and organizations to work toward a common goal.
The goal of this presentation is to explore the most efficient way to manage the product backlog, using blitz planning, story maps (walking skeleton) and improving the quality of our stories by focusing on stronger acceptance criteria, as well as using personas. The benefit of having a better way to organize and visualize the product backlog is to improve our ability to conduct release and iteration planning, as well as produce a better product road map. By attending this session you will be better equipped to help your team and product owner work with the product backlog. As a project manager, you will be introduced to simple techniques that will help you better manage your Agile project and improve visibility to all the work.
Learn how to create a culture of design at work, the signs of a design averse culture, and how anyone, even the intern, can become a design culture change agent.
Presented by Chris Avore at Webvisions NYC on April 4 2014
Things I've Learned (& Am Still Learning) from Leading (UX Designers)Russ U
I've worked for a lot of idiot managers in my career. And then, one day, after I had become a manager, it dawned on me: Now I'm the idiot! Most of my career has been an exercise in “trial by fire” and this process worked well when I was a designer and was trying to master the art of the site map, wireframe, personas, and so on. In leadership, the option to start over or iterate hasn't always been readily available--nor as painless to my pride and my pocketbook.
Many of these lessons haven’t been easy for me to learn. It’s been tough to simultaneously remove obstacles without becoming one, or learning how to say “no” (and the flavors of yes and no!) when I've also wanted people to be satisfied with me and the work I'm doing. However, these lessons have all helped me become better at managing to some degree, while instilling a strong sense of empathy for those people who either report to me, or bless their souls, manage me in one way or another.
Talk about the need for design in government, and the opportunity for UX and design professionals to make a difference by helping the public sector work better for people.
Designers are passionate. We make the world demonstrably better by the practice of our craft. Yet after a few years, many of us secretly harbor elaborate daydreams about quitting our jobs, raising free-range alpacas, and selling hand-knit sweaters on Etsy. Why do so many of us face exhaustion, disillusionment, and burnout? How can we find the balance necessary to be both fantastic designers and fully formed, happy, healthy human beings?
Presented at Deluxe's annual internal Product Learning Summit in 2017, this talk provided an informal survey of the limits of human cognition and perception and encouraged attendees to be more critical about acknowledging their own biases and limitations.
Delivered as part of Daxko's Team Member Development internal training series, this talk was intended to help team members gain a baseline literacy in graphic design.
Many developers or maintainers do not care about what and why are they doing. They say they just do their job. But how can they make decisions, how can they design the solution if they do not now the vision, the why behind?
This presentation from Agilia Budapest conference deals with the importance of knowing the vision, needs, understanding it and shows how it forms the teams, daily cooperation, daily decisions and closes the loop again back by updating the vision.
[Slides and the accompanying audio posted at http://www.portigal.com/blog/designing-the-problem-my-keynote-from-isa14]
Too often we assume that doing research with users means checking in with them to get feedback on the solution we've already outlined. But the biggest value from research is in uncovering the crucial details of the problem that people have; the problem that we should be solving.
As the design practices mature within companies, they need to play an active role in driving the creation of new and innovative solutions to the real unmet needs that people have. In part, driving towards this maturity means looking at one's own culture and realizing the value of being open-minded and curious, not simply confident. This is a challenge to each of us personally and as leaders within our teams and communities.
I will speak about the importance of this evolution and offer some tips to help guide the changes.
Authority is often the worst way to motivate people to action—and it's often not an option at all. In this session, learn how to use influence to motivate people from various teams and organizations to work toward a common goal.
The goal of this presentation is to explore the most efficient way to manage the product backlog, using blitz planning, story maps (walking skeleton) and improving the quality of our stories by focusing on stronger acceptance criteria, as well as using personas. The benefit of having a better way to organize and visualize the product backlog is to improve our ability to conduct release and iteration planning, as well as produce a better product road map. By attending this session you will be better equipped to help your team and product owner work with the product backlog. As a project manager, you will be introduced to simple techniques that will help you better manage your Agile project and improve visibility to all the work.
Learn how to create a culture of design at work, the signs of a design averse culture, and how anyone, even the intern, can become a design culture change agent.
Presented by Chris Avore at Webvisions NYC on April 4 2014
Things I've Learned (& Am Still Learning) from Leading (UX Designers)Russ U
I've worked for a lot of idiot managers in my career. And then, one day, after I had become a manager, it dawned on me: Now I'm the idiot! Most of my career has been an exercise in “trial by fire” and this process worked well when I was a designer and was trying to master the art of the site map, wireframe, personas, and so on. In leadership, the option to start over or iterate hasn't always been readily available--nor as painless to my pride and my pocketbook.
Many of these lessons haven’t been easy for me to learn. It’s been tough to simultaneously remove obstacles without becoming one, or learning how to say “no” (and the flavors of yes and no!) when I've also wanted people to be satisfied with me and the work I'm doing. However, these lessons have all helped me become better at managing to some degree, while instilling a strong sense of empathy for those people who either report to me, or bless their souls, manage me in one way or another.
Talk about the need for design in government, and the opportunity for UX and design professionals to make a difference by helping the public sector work better for people.
Designers are passionate. We make the world demonstrably better by the practice of our craft. Yet after a few years, many of us secretly harbor elaborate daydreams about quitting our jobs, raising free-range alpacas, and selling hand-knit sweaters on Etsy. Why do so many of us face exhaustion, disillusionment, and burnout? How can we find the balance necessary to be both fantastic designers and fully formed, happy, healthy human beings?
Presented at Deluxe's annual internal Product Learning Summit in 2017, this talk provided an informal survey of the limits of human cognition and perception and encouraged attendees to be more critical about acknowledging their own biases and limitations.
UX in Agile: How one team is making it workWill Sansbury
At Daxko, specialized knowledge doesn’t mean specialized work. It means responsibility to coach the entire team to execute well within the specialist’s area of expertise. That’s how we approach user experience (UX) design—our embedded designers on each team have a responsibility to coax good design out of the team through a variety of methods and techniques, but they’re not solely responsible for generating the design.
In this combination presentation and panel discussion for PMI Atlanta's Agile Interest Group meeting, we shared how we work at Daxko, how we account for UX in project planning, and how we practice design as a team sport. We also fielded audience questions and gave an honest and transparent view into what we’ve done that works as well as some of the failed experiments we’ve undertaken.
User-centered Design for Technical CommunicatorsWill Sansbury
This presentation explains user-centered design, explores how UCD principles can help technical communicators create better deliverables, and suggests ways that technical communicators can offer their skills to strengthen existing UCD processes in their workplaces.
Presented at a meeting of the Atlanta Chapter of the STC on October 27, 2009.
User-centered design: A road map to usabilityWill Sansbury
Nobody ever set out to build a Web site that’s difficult to use. Even so, many sites prove to be frustrating for the very people they’re built to serve. When we design without a clear and proven understanding of the site’s audience–or with our own preferences and biases unchecked–we put the overall usability and effectiveness of the site at jeopardy.
In this presentation, Will Sansbury overviews user-centered design, a process that infuses concern for the audience into every step of creating a site or software product. He shares practical tools for learning about your audience initially, checking your decisions against your understanding of the audience throughout the design process, and gauging the effectiveness of your final design using qualitative usability testing.
As an information architect on the WhatsUp Gold team at Ipswitch, Will has experimented with integrating user experience design into the Scrum software development process. Because he’s a practitioner first, he has a pragmatic, from-the-trenches view that makes user experience and user-centered design approachable to designers and developers of all skill levels.
This presentation was delivered at RefreshAugusta on July 22, 2009.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 5
Skinning your users: Building better products by humanizing Agile user stories
1. Building
be1er
products
by
humanizing
Agile
user
stories
Will
Sansbury
Interac=on
designer
@willsansbury
2. Drop the torches and pitchforks! Skinning
I’m talking about putting skin on. your users
Moving from this… …to this
@willsansbury
3. Skinning
Fair warning your users
If you think “scrum” is:
Something you scrub off your tub
Easily cleared up with a round of antibiotics
Usually encountered on the rugby pitch
That weird thing the developers do
… then this isn’t the right session for you.
arn more?
Want to le
ike Cohn
Go og le “M
goat.”
mo untain
pro mise.
It’s SFW—I
@willsansbury
4. Skinning
User stories your users
As a user, I want to be
able to save phone
numbers of my family
and friends so that I
don’t have to remember
them to make a call.
@willsansbury
5. Skinning
User stories your users
The actor is
the person
As a user, I want to be or class of people
able to save phone who benefit from
numbers of my family the requirement
being satisfied
and friends so that I
don’t have to remember
them to make a call.
@willsansbury
6. Skinning
User stories your users
As a user, I want to be The action is
able to save phone what the actor
wants or needs
numbers of my family to be able
and friends so that I to do
don’t have to remember
them to make a call.
@willsansbury
7. Skinning
User stories your users
As a user, I want to be
able to save phone
numbers of my family
and friends so that I The value is
don’t have to remember what the actor gains,
in real-world terms,
them to make a call. if the requirement
is satisfied
@willsansbury
12. Skinning
Your real users are live in 3D. your users
But you can’t really design
for all of them, can you?
@willsansbury
13. Skinning
your users
Honestly, no.
But you can do better.
A whole lot better.
@willsansbury
14. Your users have more in Skinning
common than your product. your users
@willsansbury
15. Your users have more in Skinning
common than your product. your users
rly
Elde
Music lo vers
Heavy Unicorn!
email users @willsansbury
16. Personas make the Skinning
commonalities apparent. your users
“[A persona is] a precise descriptive model of the user,
what he wishes to accomplish, and why.”
Cooper & Reimann, About Face 2.0
“Personas are typically amalgams of multiple people
who share similar goals, motivations, and behaviors.
The difference between each persona must be based on
these deep characteristics: what people do (actions or
projected actions) and why they do them (goals and
motivations).”
Saffer, Designing for Interactions yone?
0 1, an
p hy 1 ic for ms,
Ph iloso n
Plato sers
T hink o ur u rs.
r y
but fo d of chai
ins tea
@willsansbury
17. Right now, Skinning
your users
you’re thinking,
“Dude.
We’re Agile.
That sounds like
Big Design Up Front.”
@willsansbury
20. Skinning
your users
Don’t worry yourself
with perfection.
You’re seeking
actionable insights,
not publishable data.
f like
ind o
It’s k s and
hors eshoe des.
ena
ha nd gr
@willsansbury
22. To see patterns in users, Skinning
you have to see users. your users
@willsansbury
23. To see patterns in users, Skinning
you have to see users. your users
Forget everything you think you know.
Open your eyes and observe.
@willsansbury
24. Spend significant time Skinning
with your users in their world. your users
@willsansbury
25. Spend significant time Skinning
with your users in their world. your users
Watch. Listen. Learn.
@willsansbury
26. But before you go, Skinning
do your homework. your users
Prepare a list of topics you want to learn about
Practice phrasing questions in a way that doesn’t suggest
an answer
When in doubt, fall back on open-ended questions or
requests
Please explain to me what you’re doing right now.
Why do you prefer to do it that way?
Tell me more about…
@willsansbury
30. Skinning
Keep listening. your users
When you’re no longer hearing surprises,
you’ve done enough research.
Plan for twenty interviews, but be flexible.
@willsansbury
31. Skinning
Look for patterns in your data. your users
Name
Martha
Jack
Emily
Sarah
Arnold
Age
79
years
old
24
years
old
17
years
old
45
years
old
85
years
old
"I
hate
this
thing.
"I
can't
live
without
"My
phone
is
my
"My
phone
makes
"I
don't
know
how
Quote
My
daughter
my
iPhone."
whole
life."
me
feel
secure."
to
use
it!"
bought
it
for
me."
A,tude
toward
Intense
dislike
Intensely
likes
Intensely
likes
Likes
Dislikes
cell
phones
Frequency
of
20-‐30
per
day
50-‐75
per
day
5-‐10
per
day
Once
per
day
Once
per
week
making
calls
Frequency
of
Never
100-‐150
per
day
200-‐300
per
day
>
5
per
day
Never
sending
texts
@willsansbury
32. Weave the common Skinning
threads together. your users
Elizabeth Barrister
82 years old
s a stay-at-
Elizabeth spent her adult life a
w, she is proud
home mother and wife. No
ma.”
of being a “grr-grand
ng the Great
Hav ing come of age duri
urceful and
Depress ion, Elizabeth is reso
om any
hone spunky. Sh e doesn’t shy away fr
Why she got a cell p t afraid to try to
Safety while travelin
g cha llenges, and she’s no
not as
learn new things—though she’s
ll phone
How she uses her ce quick a study as she
once was.
ntacts
Ca lling a select set of co @willsansbury
(friends and family)
34. Skinning
You’re not Robin Hood. your users
You have a limited number of arrows.
How many targets will you aim for?
a lot
umb er is ig ht
The n an yo u m e
th fiv
lower Three to
.
think rks well.
wo
@willsansbury
35. Need more than 5 or 6? Skinning
You have a bigger problem. your users
Personas are not things you make. Personas are
discovered.
We typically find that a product will have an informative
suite of five or six personas, and we’ll design for one or
two.
If you find there are more than that, it means that you T h is
co ul
yo u d
don't have an appropriate focus for your product, which is have mean
mar m
a very useful thing to learn. pro d keta ore
uct ble
than i deas
Paraphrased from Alan Cooper in the UXpod Podcast, December 2006 orig yo u
in
http://www.infodesign.com.au/uxpod/alancooper tho u ally
g ht!
@willsansbury
36. You have your personas. Skinning
Now tell their stories. your users
Print large-scale posters of the personas and post them
in the team area
Speak of personas as often as possible; always steer
requirements and design discussions back to your
personas
When you overhear your team members arguing about
what one of the personas would prefer, skip out early
and celebrate with a margarita
@willsansbury
37. Skinning
Kill User. your users
As a user, Elizabeth,
I want to be able to save
phone numbers of my
family and friends so
that I don’t have to
remember them to make
a call.
@willsansbury
38. With a clear idea of who you’re
satisfying, the questions of what Skinning
and how take on new meaning. your users
The Jitterbug moves
phonebook maintenance
to a website, where
Elizabeth’s accessibility
needs are easily met.
@willsansbury
40. DANGER ZONE #1
We have a customer on the team, Skinning
so we don’t need personas. Right? your users
r
Yo u mer
o
cus t
@willsansbury
41. DANGER ZONE #2
Our marketing already put Skinning
together some personas. your users
Personas capture information about behaviors and
motivations
Marketing is concerned with the behaviors and
motivations of about buyers, not users
Optimizing design for the buyer results in short-term
sales, but long-term dissatisfaction
BUY ER ≠ US ER
@willsansbury
42. By casting personas Skinning
your users
as the actors in user stories,
Agile product owners
can better express requirements,
better prioritize backlogs,
and better evaluate design
approaches.
And , ultimately,
build better pro ducts.
@willsansbury
43. Skinning
Thank you! Any questions? your users
Will Sansbury
Interaction designer
willsansbury.com
w@willsansbury.com
@willsansbury
@willsansbury
44. Skinning
Photo credits your users
Thanks to the following Flickr users for releasing some of
the photos used in this presentation under a Creative
Commons Attribution 2.0 Generic license.
beggs Paul Watson
Aresjoberg Creative Tools
William Hook Galapagos
Johan Larsson Editor B
Ckaroly TheMarque
US Army Africa
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