2. Six Key Strategic Spaces in Facebook Admissions Strategy: Induce prospective students and parents to ‘like’ these pages. Advancement Strategy: Induce alums (including ‘future alums,’ the Class of ‘11) to ‘like’ these pages. Class of ‘15 Page Alumni Facebook Page Commencement 2011 Page Class of ‘15 Group Creative Thought at Work Facebook Page
3. Primary Content to be Fed from Skidmore Web Site Student Affairs Campaign Celebration Skidmore Shop Athletics Zankel Tang Scope Online Skidmore College Facebook Page Alumni Page Class of ‘15 Page Alumni Facebook Page Admissions Page Reunion Scope Online Alumni Clubs Commencement 2011 Page At Skidmore Class of ‘15 Group Annual Fund Scope Monthly Creative Thought at Work Facebook Page Scope Quarterly SBN & FOSA Career Services Creative Thought at Work Microsite Alumni Travel
4. Attaching Names to Content Robin Adams Stacey Mattison Bob Carlson Student Affairs Campaign Celebration Skidmore Shop Athletics Zankel Tang Scope Online Skidmore College Page Andrea Wise (Stories) Pat Wright (Photos) Peter MacDonald (Video) Bob Kimmerle Susi Kerr Bill Jones Amanda Boehmer
5. Attaching Names to Content Directs Alums to Skidmore Connect Alumni Page Mary Monigan SBN Alumni Facebook Page Ann Delauney Reunion Crystal Brownell Alumni Clubs Janis Petroski Commencement 2011 Page Paul Budlong Annual Fund Ciara Austin Career Services Alison Doyle Alumni Travel Megan Mercier Plus: All offices and departments that have messages for departing seniors. Celebration Weekend Sue Rosenberg & Paul Dwyer Scope Monthly Scope Quarterly Tim Clemmey FOSA Janis Petroski
6. Attaching Names to Content Creative Thought at Work Facebook Page Creative Thought at Work Microsite Dan Forbush Paul Dwyer Admissions Web Coordinator (TBA)
7. Attaching Names to Content Admissions Web Coordinator (TBA) Class of ‘15 Facebook Page Admissions Page At Skidmore Peter MacDonald Scope Online Class of ‘15 Facebook Group Andrea Wise Joe Yanks Marla Melito
