Salt Presentation

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This presentation I made to the Student Affairs Leadership Team at UMass Boston. It presented the co-curricular model I co-developed.

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  • Salt Presentation

    1. 1. UMass Boston's New Student Engagement Model Presented by: Michael C. Metzger Samantha Rincon
    2. 2. Presentation Outline <ul><li>Our Purpose </li></ul><ul><li>Our Challenges </li></ul><ul><li>Our Solution </li></ul>
    3. 3. Who We Are <ul><li>UMass Boston’s premier student activities enterprise. </li></ul><ul><li>Our Mission: “Facilitate entertaining, enriching, and educational programs which will target the general campus audience and help to develop an engaged campus community.” </li></ul>
    4. 4. Our School: The University of Massachusetts Boston <ul><li>Established in 1964 </li></ul><ul><li>13,000 students: Undergraduates/Grad. </li></ul><ul><li>Median age of freshmen is 18. Median age of transfer students is 23. </li></ul><ul><li>59% of undergraduates are first-generation college students. </li></ul><ul><li>June 2004 graduates reported speaking over 90 different languages </li></ul><ul><li>No on Campus Housing </li></ul><ul><li>3 MBTA Red Line Stops from Boston </li></ul>
    5. 5. Inherent Challenges and Opportunities <ul><li>Lack of Traditions </li></ul><ul><li>Large Number of Potential Customers </li></ul><ul><li>Lack of a campus wide modal experience </li></ul><ul><li>Lack of understanding as what a student affairs unit can provide </li></ul><ul><li>No Captive Audience </li></ul><ul><li>Big Competition from Boston </li></ul>
    6. 6. Student Engagement at UMB Identity Based Groups UMB's Traditional Engagement Tool <ul><li>CASA Latina </li></ul><ul><li>HAS </li></ul><ul><li>Black Student Center </li></ul><ul><li>Member of that Identity </li></ul>Shared Interest Groups New Non-Identity Based Student Engagement Tool <ul><li>SAEC </li></ul><ul><li>Based on interest in various activities </li></ul>
    7. 7. SAEC’s New Student Engagement Model Aggressive and Creative Marketing Incentive Based Compensation Student Engagement
    8. 8. <ul><li>Personal Growth </li></ul><ul><li>Professional development </li></ul><ul><li>Social networking </li></ul>Generate New Incentives
    9. 9. Research Used to Develop ways to Deliver Incentives <ul><li>Eric Erikson’s Identity Theory </li></ul><ul><li>Arthur Chickering’s Vector Student Development Model </li></ul><ul><li>Howard Gordon’s “An assessment of the leadership skills of college of education students at Marshall” </li></ul><ul><li>Arthur Sandeen and Margaret J. Barr’s Critical Issues for Student Affairs: Challenges and Opportunities </li></ul>
    10. 10. The Best Method of Delivery: Sandeen's Student Affairs Philosophy <ul><li>Develop the student in a holistic manner </li></ul><ul><li>Support the academic mission of the university. </li></ul><ul><ul><li>In UMass Boston's case a culture of reciprocal learning </li></ul></ul><ul><li>As found in Arthur Sandeen and Margaret J. Barr’s Critical Issues for Student Affairs: Challenges and Opportunities </li></ul>
    11. 11. <ul><li>Communication </li></ul><ul><li>Planning </li></ul><ul><li>Interpersonal Relationships </li></ul><ul><li>Organization, Management, & Leadership </li></ul><ul><li>Work Survival </li></ul>Learning Domains We Generated
    12. 12. Measurement <ul><li>Initial Self-Skills Assessment </li></ul><ul><li>Goal setting and Achievement </li></ul><ul><li>360 Degree Self-Evaluation </li></ul>
    13. 13. Program Coordinator: Chuck Henriques Student Coordinator Michael C. Metzger Student Coordinator Samantha Rincon Vice Chair for Cinema Marissa Bias Center Stage Work Group Vice Chair for Music: Meghan Tavares Vice Chair for Out & About Eleanor Mooney Traditions Work Group 6 Members Music Work Group 5 Members Vice Chair for Traditions Cathy Avellani Vice Chair for Publications Santiago Taveras Information Technology Specialist Eric Mendes Cinema Work Group 5 Members Out and About Work Group 5 Members Vice Chair for Center Stage Samantha Leny SAEC’s Advisory Board Paid Student Activities Professional Staff Member Paid Student Activities Student Staff Members Volunteer Advisory Board Leadership Team (Est. Fall 2007)‏ Volunteer Advisory Board Members (Est. Fall 2007)‏
    14. 14. SAEC’s New Student Engagement Model Aggressive and Creative Marketing Incentive Based Compensation Student Engagement
    15. 15. Marketing Aggressively <ul><li>Create Professional and Attractive Product marketing campaigns </li></ul><ul><li>Have a Strong Web Presence </li></ul><ul><li>Create a personalized Email List </li></ul><ul><li>Develop a Dynamic Brand </li></ul>
    16. 17. Results <ul><li>28 Members </li></ul><ul><li>Dozens of Successful Programs </li></ul><ul><ul><li>Game On </li></ul></ul><ul><ul><li>Winter Blast </li></ul></ul><ul><ul><li>UMass Boston Nights on the Town </li></ul></ul><ul><ul><li>Road Trips </li></ul></ul><ul><ul><li>Colossal Comedy: Alonzo Bodden and Eric O'Shea </li></ul></ul><ul><ul><li>Center Stage: Frank Santos Jr. </li></ul></ul><ul><ul><li>Huskies Support Banner </li></ul></ul><ul><ul><li>Fall and Spring Film Series </li></ul></ul><ul><li>15,000 Memories Created </li></ul>
    17. 18. Spring 2008 Preview
    18. 19. Michael Metzger & Samantha Rincon <ul><li>UMass Boston’s SAEC </li></ul><ul><li>100 Morrissey Blvd. </li></ul><ul><li>617.287.7979 </li></ul><ul><li>[email_address] </li></ul>

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