SlideShare a Scribd company logo
Half-Pipe Dreams: tales
from the street
The brief
• “You have been commissioned by the Darlington TV to
  produce a Documentary to be aired on their Internet TV
  station. Your product document anything of interest or
  relevance with the North East, but it must be self financed
  through advertising. You must produce your show for a
  specified audience segment within the 16 to 25 age group.”
Client profile
•    Northern Echo
•   Local target audience – they have a far more caring
    relationship with their target audience than national
    newspapers
•   An organisation under lots of financial pressure –
    newspapers sales decreased 5% each year
•    The newspapers target audience are going to be much older
    –middle class as they have recently changed from
    broadsheet to tabloid
•   They have very high production and editorial values.
•   The Northern Echo is owned by Newsquest
Target Audience Outline
•   Gender: mostly male
•   Socioeconomic group: B – D
•   Age: 16 -25
•   Tribe: Young alts, skaters
Genre Research
• Mixed documentary   Other skateboard
  style:                documentaries have
• fly-on-the-wall       been this genre and
• observational         have proved successful
                        and appealing to this
• un-obtrusive          target audience.
• interviews
• voxpops
• realistic
• fast-paced
Commercial and Audience viability
• Director
• Producer
• Camera personnel
• Editors
• Music production
Overall expenditure = £1170
Total profit = £630
Audience Testing
• “a true, real representation of what it’s like
  from our point of view”
• “I can’t wait to see the finished product”
My Product
My documentary
This documentary will take a closer look at the skateboard sub-
  culture:
• Is skateboarding an art or a sport? – physically demanding
  but also creative, self-expressive
• Exploring the lifestyle and habits of skaters
• Is the typical negative stereotype fair? – skaters are associated
  with vandalism, drugs
• It will also look at opinion, art, music and various other factors
  that affect the skating scene in the North East
• Why do skaters continue to put themselves in danger to
  master new tricks?
Establishing shot –
                                                                            Interview –
location non-                         Cutaways                                                                Cutaways –
                                                                            presenting
diegetic music                        Different                                                               disruptive
                                                                            skateboarding as
5 seconds                             locations -                                                             behaviour -
                                                                            an art
                                      skate park's                          Montage                           police etc

                                                                                        Skateshops in
       Voxpops would they like                       Montage of skating
                                                                                        northeast,
       skating to be more respected                  footage – eg
                                                                                        interviews
       – public opinions                             Hartlepool –
                                                                                        sponsors, how
       short cutaways skateboarding                  cutaways of
                                                                                        has skating
                                                     locations
                                                                                        survived? etc




                                                              Onscreen text –
                                                              skating in                          Interview -
              Footage of skate                                northeast, art or                   skaters
              trucks and stunts                               sport? ...                          stereotyped -
              (3 seconds)                                                                         fair?

                                         Introduce
                                         skateboarder                                                             Voxpops –
                                         short                                                                    public opinions
Montage cutaways –                                                           Interview –
                                         interviews
skateboarding (10 -15 shots)                                                 presenting skating
Loud music                                                                   as a sport-
Onscreen text introduction                                                   competitive etc
begins
My Product
• People think that because they hang around in
  gangs on the streets that they are causing trouble
  when really all they want to do is skate - skaters are
  creative people, ‘artists’ involved in their own sub-
  culture
My product
• Why do skateboarders put themselves in danger to master
  new stunts – adrenaline rush? Way of expressing
  themselves?
• Would they like skateboarding to be more recognised and
  respected as a ‘sport’ – professional? Or an art form?
• Do they compete – when? Where? What happens there?
  Can a career be made out of it?
• Serious injuries from skateboarding?
My Product
•   Montages
•   Cutaways
•   Voxpops
•   Hand-held camera

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Skateboard documentary

  • 2. The brief • “You have been commissioned by the Darlington TV to produce a Documentary to be aired on their Internet TV station. Your product document anything of interest or relevance with the North East, but it must be self financed through advertising. You must produce your show for a specified audience segment within the 16 to 25 age group.”
  • 3. Client profile • Northern Echo • Local target audience – they have a far more caring relationship with their target audience than national newspapers • An organisation under lots of financial pressure – newspapers sales decreased 5% each year • The newspapers target audience are going to be much older –middle class as they have recently changed from broadsheet to tabloid • They have very high production and editorial values. • The Northern Echo is owned by Newsquest
  • 4. Target Audience Outline • Gender: mostly male • Socioeconomic group: B – D • Age: 16 -25 • Tribe: Young alts, skaters
  • 5. Genre Research • Mixed documentary Other skateboard style: documentaries have • fly-on-the-wall been this genre and • observational have proved successful and appealing to this • un-obtrusive target audience. • interviews • voxpops • realistic • fast-paced
  • 6. Commercial and Audience viability • Director • Producer • Camera personnel • Editors • Music production Overall expenditure = £1170 Total profit = £630
  • 7. Audience Testing • “a true, real representation of what it’s like from our point of view” • “I can’t wait to see the finished product”
  • 9. My documentary This documentary will take a closer look at the skateboard sub- culture: • Is skateboarding an art or a sport? – physically demanding but also creative, self-expressive • Exploring the lifestyle and habits of skaters • Is the typical negative stereotype fair? – skaters are associated with vandalism, drugs • It will also look at opinion, art, music and various other factors that affect the skating scene in the North East • Why do skaters continue to put themselves in danger to master new tricks?
  • 10. Establishing shot – Interview – location non- Cutaways Cutaways – presenting diegetic music Different disruptive skateboarding as 5 seconds locations - behaviour - an art skate park's Montage police etc Skateshops in Voxpops would they like Montage of skating northeast, skating to be more respected footage – eg interviews – public opinions Hartlepool – sponsors, how short cutaways skateboarding cutaways of has skating locations survived? etc Onscreen text – skating in Interview - Footage of skate northeast, art or skaters trucks and stunts sport? ... stereotyped - (3 seconds) fair? Introduce skateboarder Voxpops – short public opinions Montage cutaways – Interview – interviews skateboarding (10 -15 shots) presenting skating Loud music as a sport- Onscreen text introduction competitive etc begins
  • 11. My Product • People think that because they hang around in gangs on the streets that they are causing trouble when really all they want to do is skate - skaters are creative people, ‘artists’ involved in their own sub- culture
  • 12. My product • Why do skateboarders put themselves in danger to master new stunts – adrenaline rush? Way of expressing themselves? • Would they like skateboarding to be more recognised and respected as a ‘sport’ – professional? Or an art form? • Do they compete – when? Where? What happens there? Can a career be made out of it? • Serious injuries from skateboarding?
  • 13. My Product • Montages • Cutaways • Voxpops • Hand-held camera