The document proposes a platform called Trendsetters to help brands promote their products through digital marketing. It would feature promotional codes and different items daily on Instagram, Facebook, and a website. This is meant to address the problems of lack of online presence and returns. The estimated revenue per month is RM1,932 and the ROI within 6 months would be RM11,592. Funding of RM10K is being requested to spend on promotional codes, Facebook/Instagram ads, and website development.

2. Problem
Lack online
presence

3. Problem
Lack return

4. Solution
A platform for
Trendsetters do
digital marketing

5. Benefits
Save Time Convenience Exclusivity

6. Advantage
Competitive Advantages
Brands
Promotional
codes
Suffocated
list
Different
items
everyday

7. Market
53M USD
Spent on social media
advertising in 2016

8. Go To Market
Instagram Website Facebook

9. Vision
82M USD
Spent on search advertising
in 2016
81M USD
Spent on banner advertising
in 2016

10. Instagram

11. Website

12. Facebook

13. Revenue
3 items & repost x 28 days = 84 items & repost
84 items & repost x 23 per month =
6 items x 28 days = 168 items
RM1,932 estimate revenue per month

14. X Revenue
RM 10 per product
Keyword advertising
RM 50 per week
Video advertising

15. Timeline
Market
Validation
Instagram &
Facebook
Publish website
3K followers in
instagram
84 items with us
1K likes in
Facebook
Kickoff
2nd month
4th month

16. Harvey Tan
Developer
B. Sc. CS
Kok Yong Sheng
Designer
STPM
Team
Lee Wei Chen
Business Mind
B. Eng. Chem

17. Milestones
Instagram
370+ likes in
2 days

18. The Ask
RM 10K

19. ROI
RM1,932 estimate revenue per month
x
6 months
= RM11,592

20. THANK
YOU

21. Appendix A - HOW USE FUND
RM 7K
Promotional code
RM 2K
Facebook & Instagram
advertising
RM 1K
Website development

22. Appendix B - CUSTOMER
24.8M USD
Spent on social media ads
desktop in 2016
28.7M USD
Existing e social media ads
mobile in 2016

23. Appendix C - CONSUMER
116.4M USD
Spent on fashion through
e commerce in 2016
13.98M
Existing e commerce
users in 2016

24. Appendix D - CONSUMER
3.9M aged 16 - 24
7.5M aged 25 - 34
1.9M aged 35 - 44

25. Appendix E - Consumer
380M USD
Spent on Electronics & Media
through e commerce in 2016
149M USD
Spent on Toys & DIY through
e commerce in 2016