The document discusses site selection and layout planning for a new business. It includes maps showing the trade area, competitors, traffic patterns, and potential customers. The floor plan layout has clothing racks in the center with rooms for dressing rooms, storage, an office, and entrances/exits arranged circularly around the perimeter to differentiate the store from competitors and provide optimal retail flow.

1. SITE SELECTION & LAYOUT
PLANNING
By: Shikari Martin

2. PURPOSE
 The purpose of the site selection process and
layout planning is finding a nice area to place my
business and creating a layout that accommodates
the type of business that I have.

3. GOOGLE MAP

4. TRADE AREA
 A trade area is a region
or section of the
community from which
you expect to draw
customers. My trade
area is shaded in
yellow. (Conyers and
surrounding cities)

5. COMPETITORS
 A competitor is an
organization or country
that is engaged in
commercial or economic
competition with others.
My competitors are
marked with a blue “x”.
Some of the competitors I
chose were Rue21,
Stonecrest Mall, and
Ross.

6. TRAFFIC
 The traffic around my
business is
represented by the
green lines. Most of the
traffic builds up by the
highways and
decreases as you go
further out.

7. POTENTIAL CUSTOMERS
 My potential customers
are inside the red
boarders. I chose
Rockdale because my
business is in Conyers
and Lithonia because it
is right next to
Rockdale and maybe
customers will travel
here if the products I
sell are worth it.

8. Exit
FLOOR LAYOUT Entrance
Clothing Racks
Pink Room
Entrance
Entrance
Wi-Fi Room
Accessories &
Miscellaneous
Dressing Rooms & Register
Public Restroom
Entrance/Exit
Employee Restroom
Storage
Office
Buy SmartDraw!- purchased copies print this
document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.

9. FLOOR PLAN (CONTINUED)
 I chose a circular floor
plan because it sets my
business apart from my
competitors. I also
chose to build my store
the way I did because
the flow and the setting
of it is perfect for retail.