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SIT	
  BREAKER	
  Sit	
  Less,	
  Move	
  More	
  
	
  
James	
  Hezekiah	
  
Syarief	
  Yazid	
  
Basically,	
  people	
  need	
  physical	
  ac5vity	
  to	
  be	
  healthy.	
  If	
  
we	
  have	
  a	
  desk	
  job,	
  we	
  have	
  to	
  be	
  crea9ve	
  to	
  find	
  ways	
  
to	
  keep	
  our	
  body	
  moving	
  at	
  work.	
  
	
  
The	
  stress	
  and	
  demand	
  of	
  the	
  job	
  keep	
  us	
  focused	
  only	
  
on	
  our	
  work,	
  not	
  on	
  our	
  physical	
  wellness.	
  It	
  can	
  lead	
  to	
  
40	
  hours	
  or	
  more	
  poor	
  health	
  habit	
  each	
  week.	
  
SITTING	
  
TOO	
  MUCH	
  
UNAVOIDABLE.	
  
COMFORTABLE.	
  
TERRIBLE.	
  
PROBLEM	
  
WHAT	
  MAKES	
  
PEOPLE	
  FEEL	
  
UNHEALTHY?	
  
FOOD	
  
LESS	
  EXERCIZE	
  
RESTLESS	
  
CIGARETTE	
  
STRESS	
  
PARTY	
  
DO	
  THEY	
  KNOW	
  THAT	
  
SITTING	
  TOO	
  MUCH	
  
IS	
  DANGEROUS?	
  
YES	
  
NO	
  
80	
  %	
  
20	
  %	
  
KNOW	
  IT	
  	
   FORGET	
  IT	
  
(based	
  on	
  a	
  survey	
  that	
  we	
  conducted	
  from	
  30	
  
office	
  worker	
  at	
  Lowe	
  Indonesia)	
  
SITTING	
  
TOO	
  MUCH	
  
PEOPLE	
  ARE	
  
FORGETFUL	
  
	
  
“They	
  know	
  about	
  it,	
  
But	
  forget	
  about	
  it.”	
  
“Si=ng	
  for	
  more	
  than	
  4	
  
hours	
  per	
  day	
  is	
  associated	
  
with	
  higher	
  risk	
  of	
  death.	
  
-­‐	
  Sax	
  Ins9tute’s	
  Study	
  “The	
  more	
  people	
  sit	
  each	
  
day,	
  the	
  greater	
  their	
  risk	
  
for	
  chronic	
  health,	
  like	
  
cancer.	
  “	
  
-­‐	
  The	
  Bri9sh	
  Journal	
  of	
  Sports	
  
Medicine	
  
“While	
  si=ng,	
  each	
  body	
  
posture	
  should	
  be	
  changed	
  
per	
  20-­‐40	
  minute.”	
  
-­‐	
  Gretchen	
  Renolds,	
  New	
  York	
  
Times	
  Physic	
  Edi9on	
  Columnist	
  
FACTS	
  
“An	
  hour	
  per	
  day	
  is	
  not	
  enough	
  to	
  
off-­‐set	
  the	
  negaTve	
  effect	
  of	
  
si=ng	
  too	
  much.	
  Unfortunately,	
  
Exercizing	
  doesn’t	
  offset	
  it.”	
  
-­‐	
  The	
  American	
  Cancer	
  Society	
  
HOW	
  MUCH	
  TIME	
  DO	
  PEOPLE	
  
SPEND	
  ON	
  SITTING	
  EACH	
  DAY?	
  
0	
  
5	
  
10	
  
15	
  
20	
  
25	
  
30	
  
35	
  
<	
  2	
  
HOURS	
  
2-­‐4	
  
HOURS	
  
4-­‐6	
  
HOURS	
  
6-­‐8	
  
HOURS	
  
>	
  8	
  
HOURS	
  
89%	
  
(based	
  on	
  a	
  survey	
  that	
  we	
  conducted	
  from	
  30	
  office	
  worker	
  at	
  Lowe	
  Indonesia)	
  
DO	
  THEY	
  DO	
  EXERCISE	
  EVERYDAY?	
  
YES	
  
NO	
  
90%	
  
10%	
  
THEY	
  SPEND	
  
TOO	
  MUCH	
  TIME	
  ON	
  SITTING.	
  
THEY	
  KNOW	
  THE	
  BAD	
  EFFECT	
  OF	
  IT,	
  
BUT	
  THEY	
  FORGET	
  IT.	
  
THEY	
  DON’T	
  DO	
  EXERCISE	
  EVERYDAY.	
  
	
  
SOMETHING	
  
SIMPLE	
  
NOT	
  COSTLY	
  
PRACTICAL	
  
THROUGH	
  
SMARTPHONE	
  
MOBILE	
  APP!	
  
STRATEGY	
  
FACT	
  
CARDS	
  
MOBILE	
  
APP	
  
STEP	
  1:	
  TRIGGER	
   STEP	
  2:	
  ENGAGEMENT	
  
FACT	
  
CARDS	
  
STEP	
  1:	
  TRIGGER	
  
à REMIND	
  THEM	
  
à EDUCATE	
  THEM	
  
These	
  fact	
  cards	
  will	
  be	
  placed	
  on	
  the	
  employee’s	
  chair.	
  
MOBILE	
  
APP	
  
STEP	
  2:	
  ENGAGEMENT	
  
MOBILE	
  
APP	
  
Each	
  20-­‐40	
  minute	
  there	
  will	
  be	
  a	
  reminder	
  for	
  
people	
  to	
  move	
  their	
  body	
  in	
  a	
  fun	
  way.	
  
MOBILE	
  
APP	
  
MOBILE	
  
APP	
  
MOBILE	
  
APP	
  
SIT	
  LESS.	
  MOVE	
  MORE	
  
INCREASE	
  
HEALTH	
  
INCREASE	
  
PRODUCTIVITY	
  
INCREASE	
  
HAPPINESS	
  INDEX	
  
INCREASE	
  
TOGETHERNESS	
  
ROI	
  

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Sitbreaker - Sit Less Move More

  • 1. SIT  BREAKER  Sit  Less,  Move  More     James  Hezekiah   Syarief  Yazid  
  • 2. Basically,  people  need  physical  ac5vity  to  be  healthy.  If   we  have  a  desk  job,  we  have  to  be  crea9ve  to  find  ways   to  keep  our  body  moving  at  work.     The  stress  and  demand  of  the  job  keep  us  focused  only   on  our  work,  not  on  our  physical  wellness.  It  can  lead  to   40  hours  or  more  poor  health  habit  each  week.  
  • 3. SITTING   TOO  MUCH   UNAVOIDABLE.   COMFORTABLE.   TERRIBLE.   PROBLEM  
  • 4. WHAT  MAKES   PEOPLE  FEEL   UNHEALTHY?   FOOD   LESS  EXERCIZE   RESTLESS   CIGARETTE   STRESS   PARTY   DO  THEY  KNOW  THAT   SITTING  TOO  MUCH   IS  DANGEROUS?   YES   NO   80  %   20  %   KNOW  IT     FORGET  IT   (based  on  a  survey  that  we  conducted  from  30   office  worker  at  Lowe  Indonesia)  
  • 5. SITTING   TOO  MUCH   PEOPLE  ARE   FORGETFUL     “They  know  about  it,   But  forget  about  it.”  
  • 6. “Si=ng  for  more  than  4   hours  per  day  is  associated   with  higher  risk  of  death.   -­‐  Sax  Ins9tute’s  Study  “The  more  people  sit  each   day,  the  greater  their  risk   for  chronic  health,  like   cancer.  “   -­‐  The  Bri9sh  Journal  of  Sports   Medicine   “While  si=ng,  each  body   posture  should  be  changed   per  20-­‐40  minute.”   -­‐  Gretchen  Renolds,  New  York   Times  Physic  Edi9on  Columnist   FACTS  
  • 7. “An  hour  per  day  is  not  enough  to   off-­‐set  the  negaTve  effect  of   si=ng  too  much.  Unfortunately,   Exercizing  doesn’t  offset  it.”   -­‐  The  American  Cancer  Society  
  • 8. HOW  MUCH  TIME  DO  PEOPLE   SPEND  ON  SITTING  EACH  DAY?   0   5   10   15   20   25   30   35   <  2   HOURS   2-­‐4   HOURS   4-­‐6   HOURS   6-­‐8   HOURS   >  8   HOURS   89%   (based  on  a  survey  that  we  conducted  from  30  office  worker  at  Lowe  Indonesia)  
  • 9. DO  THEY  DO  EXERCISE  EVERYDAY?   YES   NO   90%   10%  
  • 10. THEY  SPEND   TOO  MUCH  TIME  ON  SITTING.   THEY  KNOW  THE  BAD  EFFECT  OF  IT,   BUT  THEY  FORGET  IT.   THEY  DON’T  DO  EXERCISE  EVERYDAY.    
  • 11. SOMETHING   SIMPLE   NOT  COSTLY   PRACTICAL   THROUGH   SMARTPHONE   MOBILE  APP!   STRATEGY  
  • 12. FACT   CARDS   MOBILE   APP   STEP  1:  TRIGGER   STEP  2:  ENGAGEMENT  
  • 13. FACT   CARDS   STEP  1:  TRIGGER   à REMIND  THEM   à EDUCATE  THEM  
  • 14. These  fact  cards  will  be  placed  on  the  employee’s  chair.  
  • 15. MOBILE   APP   STEP  2:  ENGAGEMENT  
  • 17. Each  20-­‐40  minute  there  will  be  a  reminder  for   people  to  move  their  body  in  a  fun  way.  
  • 21. SIT  LESS.  MOVE  MORE   INCREASE   HEALTH   INCREASE   PRODUCTIVITY   INCREASE   HAPPINESS  INDEX   INCREASE   TOGETHERNESS   ROI