The document discusses continuous delivery and how to achieve it using Maven. It explains that with continuous delivery, every build is a potential release. The principles of continuous delivery are to eliminate manual bottlenecks, automate wherever possible, and have automated tests you can trust. It describes how Maven can be used to implement a continuous delivery pipeline through its build lifecycle goals like test, verify, and deploy. These goals allow for compiling, unit testing, integration testing, packaging, and deploying builds. The Maven release process is also summarized, which prepares, performs and publishes a new release version.