Steria is an IT services company with 20,000 employees working globally. The document discusses Steria's objectives in participating in the ITEI innovation project, which is to increase its theoretical understanding of innovation processes for both IT service companies and their software developer customers. It provides examples of how to identify innovation targets and involve the right internal and external people in the innovation process. The project helped Steria formalize its own innovation approach and create an R&D department to integrate innovation into its business model.

1.  www.steria.com
Innovate 2012 - 12 juni 2012
 R. Luyckx - St i
R L k Steria
Innovation for IT services companies.
© Steria

2.  Steria in Figures
20 000
20,000 1969
20,000 people working Founded in 1969, we have
around the globe a 42 year track-record of
client success
24 1,7 10
In 16 countries, In 2010 our group revenue We are in the top ten
p
serving clients was €1,7 billion European IT service
24 hours a day companies*
8 30%
Size of the company has Resources based
multiplied 8x since the IPO nearshore/offshore
in 1999*
1999
*in the category “end to end and non-captive IT service providers”
 www.steria.com 14/06/2012 2

3.  Steria’s Mission
We p
provide IT enabled
business services: informed by a
deep understanding of our
clients
clients’ business issues driven
issues,
by
an innovative spirit and
delivered with the hhuman
touch.
 www.steria.com 14/06/2012 3

4.  The ITEI project and IT services companies
 Steria is a IT service company.
 Most of our customers are service companies
 Service innovation is less understood than product
innovation
▬ Most of the (IT) service companies do not have any R&D or
formal innovation approach
approach.
 Software drives more and more the innovation cycle
 The ITEI project brings some answers
 www.steria.com

5.  Steria’s objectives in the ITEI project
 Increase our theoretical understanding of the
innovation process
- of Steria as a software developer
- of our customers as service companies
f t i i
 Test with the other consortium partners some
assumptions, techniques
- use and limits of Web 2.0 tools
- how to define /discover innovation targets
- how to involve the right people in the innovation
process
 www.steria.com 6/14/2012 5 © Sirris | www.sirris.be | info@sirris.be |

6. Team members
 Innovation Space
Innovation target
responsible
Innovation
Space
 www.steria.com 14/06/2012 6 © Sirris | www.sirris.be | info@sirris.be |

7.  Example Screen Shots of Innovation Space
 www.steria.com 14/06/2012 7 © Sirris | www.sirris.be | info@sirris.be |

8.  Lessons learned.
 Product and service innovation are really different but
….
 Software is a fantastic driver to boost your innovation
y
 Technology is not the major driver for innovation , even
for IT services companies.
 Focus on innovation targets
targets,
 Involve the right people, inside and outside your
company
 Use the right techniques is very important
 There is still a lot to do ….
 www.steria.com

9.  Product and service innovation are different.
 A service only exists in direct relationship to its consumer
 You can develop a new product without involving the end user,
not a service
The impact of the end user on innovation of services is much more
intricate than for products.
Involve/Connect your end users .
y
.
 www.steria.com

10.  ….but boundaries become diffuse
 Everything as a Service
▬ Platform as a Service
▬ Infrastructure as a Service
▬ Cloud computing
▬ Cambio
▬ Villo
Changing the mix of products and
services i a f t ti way t innovate
i is fantastic to i t
 www.steria.com

11.  Software will boost your innovation
Software is not tangible, it travels at the speed of light.
Software scales without costs .
Software gains value by the number of its users.
Software can be a direct bridge to the end user
Software is malleable, evolves constantly and can be
customized infinitively
Software adds this to your service
 www.steria.com

12. Major innovation drivers for an IT service
 company
 In the first place our customers
▬ Software development projects are an expression of innovation
needs of our customers and their end users.
 The end users
▬ Expectations – experience- equipment
▬ User interface - respond time - mobility
 Technology
▬ IT still stands for Information Technology.
 Internal drivers
▬ Productivity
▬ Quality
▬ New methodologies
▬ Industrialization
▬ Knowledge sharing
▬ (R&D)
 www.steria.com

13.  Results for Steria
 We have formalized our innovation approach and also
created a R&D/Innovation department in our
organization
 We are using Web 2 0 tools for innovation challenges
2.0
at group level
 We have clearly integrated innovation as p of our
y g part
business model.
 We have developed an approach together with Sirris
to help our customer to define their innovation targets
targets.
 www.steria.com