Industrio is a hardware startup accelerator located in Trento, Italy. They run a 6-month acceleration program where they provide seed funding of up to €50,000 along with access to mentors, prototyping facilities, and their network. They are accepting applications for their Summer 2014 program. Eligible startups are those with innovative hardware products in sectors like industry automation, healthcare, agriculture, and more. The program helps teams develop their prototypes into real products and startups through modules focused on product development, market fit testing, industrialization, and growth strategy. Startups receive equity investment in exchange for 15% equity in their company.

1. info@industrio.cowww.industrio.co
WE BUILD PRODUCT STARTUPS
May 2014
Applications for
Summer-2014 Acceleration Program are open!
http://www.f6s.com/industrio

3. WHAT WE ARE UP TO
Industrio is a Hardware Startups Accelerator.
We are a company that invest in startups that
are developing a hardware product
(not purely software).
We run a 6-months program
where we provide a seed fund,
access to an advanced facility
for hardware prototyping
and development and
leverage a worldwide network
of mentors and business
partners between Italy,
China and USA.
We are looking at startups with a
technological background, addressing
a multi-billion market with a product
in the sector of industry automation,
mechatronics, agriculture,
healthcare technologies, connected
and wearables devices.
We transform teams with a
prototype into startups with a
product providing a customer-
oriented approach and all the
tools to validate faster and
cheaper a hardware business.

4. SUPPORT HARDWARE STARTUPS
TO GO TO MARKET
FASTER AND CHEAPER .

5. INVESTMENT FOCUS - VERTICALS
MECHATRONICS
AGRICOLTURE
TECHNOLOGY
MEDICAL DEVICES SPORT&OUTDOOR

6. CAPITAL MENTORS TOOLS
OUR OFFER
+ +
15.000€
Cash for the team
35.000€
Prototyping budget to
develop your hardware
30+
Mentors &
Partners
INDUSTRIO
LABS
24/7 access to our space
and prototyping lab
15%
Stake in the startup
ACCELERATION PROGRAM

7. ACCELERATION PROGRAM
We transform teams with a prototype into startups with a
product providing a customer-oriented approach and all
the tools to validate faster and cheaper a hardware
business in 24 weeks.
TEAM
+
PROTOTYPE
(patentable)
6
MONTHS
STARTUP
(SRLi)
+
PRODUCT
SCOUTING EXIT
1
MONTHS
TRANSFORMATION
FUNDING
PROCESS
2 DAYS
BOOT
CAMP

9. Validation of product
functionality;
Feasibility of the
technology with high
level requirements;
Identification of
competitive
advantages and
competitors.
Definition and
implementation of
detailed design
requirements;
Product
engineering,
electronics;
Test functionalities.
Contracting with
manufacturing
partners;
Define distribution
channels;
Forecasting the
revenues;
Quality control on the
product;
Obtaining IP rights and
patents.
3) INDUSTRIALIZATION
Product specifications,
functionalities, mechanics,
quality and UX.
Product design, customer
needs, user profiles.
Costs, Build of Materials
(BOM), scalability,
integration.
IP/Patent strategy, supply/
distribution, investors,
partnerships, road map,
business model, pricing.
1) PRODUCT
2) MARKET FIT
4) GROWTH STRATEGY
Product
MVP
Prototype
2 MONTHS
2 MONTHS
2 MONTHS
DEMO
DAY!
ACCELERATION PROGRAM
WE BUILD HARDWARE BUSINESSES

10. 3) INDUSTRIALIZATION
Product specifications,
functionalities, mechanics,
quality and UX.
Product design, customer
needs, user profiles.
Costs, Build of Materials
(BOM), scalability,
integration.
IP/Patent strategy, supply/
distribution, investors,
partnerships, road map,
business model, pricing.
1) PRODUCT
2) MARKET FIT
4) GROWTH STRATEGY
ACCELERATION PROGRAM /MODULES
WE BUILD HARDWARE BUSINESSES (6months)
Specifications,
Functionalities,
Mechanics and UX
Certification and Quality
IP/Patent
Building Materials, Costs
of components
Engineering
Integration and
Scalability
Fundraising strategy for
hardware startups
Go to Market and
Product Distribution
Business Model Canvas
Governance & Legals
User design Early marketing strategy
Product design
MVP
Prototype
Product

11. INDUSTRY PARTNERSPARTNERS
INVESTOR PARTNERS SCIENTIFIC PARTNERS
PUBLIC GOVERNMENT
(not investor)
TECHNICAL PARTNERS

12. ACCELERATION PROGRAM
ITALY – USA – CHINA (planned)
Trento
United States are
important for benchmark
your technology, validate
new customers and meet
great investors
Shenzen is the place to be
when you want to scale
your manufacturing and
address a new level of
cost and efficiency for
your product.
USA
Boston/
San Francisco
Shenzen
China
During the 20+ weeks together you will have access to our contacts and the best support to
bring your startups to USA and China. We work to help you become a global business faster and
validate new business models and partners.

13. TOOLS - HARDWARE MANUFACTURING PLATFORM
ANALYTICAL INSTRUMENTS METALIZATION SCREEN PRINTERS LYTHOGRAPHY IR CAMERA
PROBE STATION MEMS FACILITY DIGITAL MULTIMETER CUTTING TOOLS 3D LASER SINTER
STEREOLITHOGRAPHYCNC MACHINESMETALCOATINGOCSILLOSCOPE 3D PRINT FDM
We offer to startups the best, most advanced and convenient technology platform in Italy to
prototype and validate you first products faster, better and cheaper with local and international
partners. These are some of the machineries and tools you can find in the network of oru Industry
Partners.

14. TOOLS - INDUSTRIO LABS
This is the Industrio headquarter in Trento where all startups will stay for the entire acceleration
program. We provide broadband connection, equipped office space, meeting rooms, machineries
(wood/plastic/steel work), kitchen and parking.

15. MENTORS

16. METRICS
104APPLICATIONS RECEIVED
IN 5 MONTHS (2013-2014)

17. 50%
METRICS
APPLICATIONS COME
FROM OUTSIDE ITALY

18. 20+
METRICS
COUNTRIES
REPRESENTED

19. PORTFOLIO
Bigger, faster and stronger
3D-printer on the market
Smart hives for
advanced farming
Portable medical device for
fast and easy skin-detection
STARTUP CLASS FALL-2013
STARTUP CLASS SPRING-2014
E-bike conversion kit for
downhill ryders
Safely lock and charge
your e-bike
Advanced machineries
for bottling wine

20. PORTFOLIO
Meccatronicore Melixa Sinphoniq
DR Wine TechLock & ChargeBikeebike

21. FUTURE INDUSTRIO LABS
MECHATRONICS HUB – ROVERETO (ITALY)
Industrio will have at the end of 2014 an amazing headquarter at Polo Meccatronica in Rovereto (TN) - a
place where startups can access a unique technology platform to prototype, develop and accelerate
their product close to some of the most important and innovative industries in mechatronic sector in
Italy and worldwide. We’ll invest and host more than 20 startups in 2 years.

22. FUTURE INDUSTRIO LABS
MECHATRONICS HUB – ROVERETO (ITALY)

23. WE LIVE HERE - TRENTINO
We live and operate in one of the most brilliant, rural and innovative community in Italy
and Central Europe. Here Industrio is building its facility and attract every year the best
mind and talents worldwide working in hardware technology.
Here things born strong, and we want create great hardware startups.

24. TEAM
CEO
Jari Ognibeni
Jari is co-founder of Industrio. He is
an investor and advisor in several
early stage technology startups in
Italy and US. Jari is expert in
entrepreneurial community
development and he is a startup co-
pilot.
President
Alfredo Maglione
Alfredo is co-founder of Industrio
and President of Optoi Group srl.
He is a serial entrepreneur in the
microelectronic and embedded
systems sector. Alfredo is member
of Trentino Sviluppo advisory board
and an active member of
Confindustria Trento.
Partner & Board Member
Alberto Gasperi
Partner & Board Member
Alessio Romani
Alessio is co-founder of Industrio
and a Business Angel; previously
was Plant Manager for Zobele
Group. Alessio has a deep
knowledge on real product
manufacturing in consumer goods
sector.
Alberto co-founder of Industrio
and President of Spinnvest,
technology investment firm
focused on health and cleantech
sector. Alberto has more than 20
years running international
business and new ventures.
Head of Prototype
Mirko Bonvecchio
Mirko is Technical Manager of HSL Italia
and supports startups in the prototype and
industrialization phase.
Head of Electronics
Michele Corrà
Michele is CEO of 3TEC and he supports
startups in all aspects related to
electronics, data and wireless
communication.
Business Analyst
Saverio Castellano
Saverio is currently graduating in MSc
Economics at University of Trento.
Saverio supports startups in market
research, reporting and getting the
best from the acceleration program.

25. Jari Ognibeni
CEO
jo@industrio.co (+39) 327 2966 367
@industriofund
@jaribeni
CONTACT

26. 2
6
Q: Who’s eligible to join Industrio?
A: Candidates must be 18 years or older, and have an idea, a prototype or existing early stage startup that is innovative
and has the potential to scale. The industrial sectors Industrio focuses on are: mechanics, mechatronics, electronics,
microelectronics and smart systems in all market applications from agro-food, to mobility, health and energy.
Q: Can I apply if I’m not from Italy?
A: Sure! Teams from all over the world apply. We can help you with getting settled into Trento as well.
Q: Can you get us visas?
A: No, however we can help you with this. We will deal with it on case by case basis.
Q. Can I apply as an individual or do I have to have a team?
A. It is recommended that a team of two or more apply though we will accept individuals. Startups are generally a ‘team
sport’ and in some cases there may be more than one person interested in commercializing the technology. We
strongly recommend that you try and team up with others that are interested and form a team that will become a
startup founding team upon successful acceptance into the program.
Q: If I have a team of cofounders, should we submit one online application or more?
A: Only one application per team is needed but please include personal and contact information for all team members.
Q: Should we open the company in Trentino before applying?
A: No, you are not required to have a company in Trentino or in Italy for applying. If you are admitted to the program,
then you have to open the company in Italy.
Application /1
FAQ

27. 2
7
Q: I already have funding. Can I still apply?
A: Yes. In your application, please specify the nature of your previous funding.
Q: Will you sign a non-disclosure agreement (NDA)?
A: No. We look at hundreds of business plans each year, we do not sign NDAs. However, we will work with you to find the
balance between understanding your company’s unique advantage without requiring you to divulge proprietary
information. In your application, please avoid disclosing any technical information that you consider to be your "secret
sauce”, but be as clear as possible about your competitive advantage.
Q: Do we have to start a company in Trento for you to invest in us?
A: Yes, we will help you to do that.
Q: Do we need to send in a business plan?
A: No! We want to know who you are. Just fill out the online application here http://www.f6s.com/industrio - that s all we
need!
Q: What is the application process for Industrio?
A: After submitting your online application, here is how the process will take place:
1. Validation: Industrio will evaluate all the applications received according to a process that considers the innovation
potential, the technology and the applicable industry, the market opportunity. Teams passing this first selection will be
invited to a bootcamp that will take place in Trento;
2. Selection: startups taking part to the bootcamp will present their product, work with mentors and get to know
Industrio better. After the bootcamp Industrio will choose the final startups that will participate to the Program and
receive the seed fund;
3. Acceleration: selected startups will start working on their project inside Industrio, will receive a seed fund and will
have complete access to an international network of mentors, entrepreneurs and investors. Let’s rock!
Application /2

28. 2
8
Q: Once I submit my application to Industrio, will I hear from Industrio?
A: Yes. ALL candidates that apply to Industrio will receive an email or telephone call from Industrio within 2 weeks
following the application deadline.
Q: If our team is not selected, will we receive feedback about my idea?
A: Yes. Our team is small however we do the best to give individualized feedback.
Q: If our team is not selected, can we apply again?
A: Absolutely. Sometimes a rejection is due to the startup being a little too early and without enough traction for our
program. Whatever the case, we encourage startups to learn why they were not accepted so they can work on those
things and potentially apply again later.
Q: What are the standard Industrio terms?
A: Our standard terms are that startups accepted into Industrio receive initial seed funding of up to €50K (with 15k€ in
cash for team and 35k€ to use for product dev.); 6 months of intense mentoring and expertise from our extensive
network; a dynamic workspace; potential introductions to outside investors and more. Startups receive all of this in
exchange for a max 15% startup stake. After the 6 months acceleration program, it is possible to receive additional
mentoring, support and resources (including office space) from Industrio. That offer is available at Industrio s sole
discretion, and will be determined based on a team s progress during the previous program.
Application /3

29. 2
9
Q: Who are the mentors?
A: We have handpicked our mentors based on their expertise in specific fields. We want to ensure that you get the best
advice throughout the program that will ultimately help you succeed and we are extremely confident that our mentors
will do just that. Take a look at our Mentors page on industrio.co
Q: How much access will we get to the mentors?
A: The mentors will be coming in and out of the space at periodic times. We'll be working on setting up office hours so
everyone can get some one on one time. There will also be opportunities to ping people via email or our forum.
Q: What is the role of the other partnering organizations?
A: As a Industrio firm, you will have access to an extremely wide support system; the available services and tools are listed
in the catalogue.
Q: Where do teams live while they re there?
A: We will certainly provide guidance to help you find a place to stay, but you re mostly on your own with this one. The
good news is you can absolutely count on affordable living in Trentino.
Q: Do the team need to be there for entire time?
A: Yes. We understand there may be last minute unusual circumstances that change things, but you are expected to
spend the 6 months in Trento.
Q: If I am accepted into Industrio, do I need to headquarter my business in Trentino?
A: Yes. If you are accepted into Industrio, the startup that we help you to launch must be headquartered anywhere in
Trentino (we suggest in Trento or Rovereto), and the business must pay all applicable regional taxes.
Program /1

30. 3
0
Q: What stage should do you expect my company to be in at the end of the six months?
A: The program will focus heavily on the concept of a Minimum Viable Product (MVP), prototype and the final product. By
the end of the program we expect you to have boiled your business or product down to its core components, build
them, launch them and begin to integrate feedback from potential and actual customers. Revenue should be a real
possibility if not reality.
Q: Are there any obligations after the program?
A: No. Though we do hope you continue to be an active member of the Industrio alumni group. Even after the program,
the resources of the Industrio are still at your fingertips – including helping you find investors and mentors. You don’t
have to stay in Trento (although we would love you to). Ultimately, we are building a strong community that you are
part of for years to come and hope you are looking for the same thing.
Q: What happens if our company fails?
A: We recognize that not all startup companies succeed. While we want to give you every chance for success, sometimes
market and customer feedback says otherwise. In that case, it’s better that you had the opportunity to find out earlier,
and more cost-effectively, than you might have otherwise. Whatever happens, we believe that your experience at
Industrio will be extremely valuable for your next venture.
Q: Are we required to stay in Trentino after the program?
A: Absolutely not. We advise you to live where you can best realize your business and goals.
After Program

31. 3
1
Q: Who’s behind this?
A: Meet our team, and see our growing list of amazing partners (www.industrio.co).
Q: How is Industrio different from Angel Investors and VC firms?
A: Most other funding sources have been moving upstream, looking for companies that have at least a beta/prototype, a
business plan, and some structured idea where they are going. We are looking to become involved earlier then that.
We are looking for great ideas and great people and will help develop great companies around them.
Q: Can any of the information about Industrio change?
A: Yes. The information provided on our website and on all other Industrio materials is likely to change. The information
provided represents plans at this point in time.
Q: Why is Industrio based in Trentino?
A: To be small means great things. Trentino is the ideal destination for international business with the high quality of life
and authentic experiences, research and innovation activities. Trentino is a leader in sustainable building and
renewable energy, the cooperative movement and international solidarity with the rich industry heritage.
Q: Help! I was not able to find my answer here!
A: Feel free to email us info@industrio.co to get your question answered. Due to the volume of emails we receive please
be patient with us.
General