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Single Family Office Industry &
Investment Fundamentals

By Richard C. Wilson
CEO, Family Offices Group
Disclaimer & Limitations

Please do not use any advice within this or any other
presentation without first consulting your
compliance officer or legal counsel.

2
Disclaimer & Limitations
Single Family Office Advisory
1.

Advisory Board, Single Family Office
Formation/Formalization, Co-Investment Deal Flow
and Direct Investment Advisory Services.

2.

Founder of the Family Offices Group is the #1 Global
Family Office Brand. Founded in 2007, 72,000
Members in 50 countries. Face-to-face meetings with
over 1,000 family offices in 22 countries

3.

Operate a Single Family Office Syndicate and the
Billionaire Family Office.

4.

1,800 Articles, 275 Videos, 50+ Hours of Audio
Interviews, & Millions of Views. Our resources have
been used by over 5,000 family offices globally.

5.

#1 bestselling family office book called The Family
Office Book: Investing Capital for the Ultra-Affluent

6.

Family Office Certificate Program: Qualified Family
Office Professional (QFOP) designation:
http://FamilyOfficesGroup.com/Training

3
Disclaimer & Limitations
Family Office Workshops
1.

Live Full Day Catered Workshops

2.

Training Binders & Lifetime Access to the
Qualified Family Office Professional (QFOP)
program

3.

Grow your network & understanding: Meet
family offices and peers face-to-face

4.

The only guaranteed event in the family office
industry.

5.

Reserve your seat at
http://FamilyOfficesGroup.com/Workshops

4
Definitions
1.

Single Family Office

2.

Multi-Family Office

3.

Outsourced Chief Investment Officer
Secretive
1.

Around 2,000 single family offices in the
U.S. and well over 5,000 globally

2.

1,500 billionaires in the world, and over
10,000 $100 millionaires, they need some
sort of family office help

3.

Everywhere or nowhere?
Starting A Single Family Office
1.

3-8 months typically, up to 3 years possible

2.

Family Office Compass Creation

3.

Selecting Team Members + Experts

4.

Operations & Systems

5.

Governance & Multi-generational Changes
5 Most Valued Types of Expertise


Family Office CEO Chief Investment
Officer (CIO) level investment expertise



Taxation and Trust & Estate Law



Private Equity or Direct investments



CFO/Accounting Expertise from other
family offices, trusts, private bank, or
wealth management firms



Risk Management / Insurance

8
Family Office Investment Committees
Common Partners
1.

Ad-hoc advisory, advisory board, investment
committee, commercial
transactions/investments

2.

Investment Bankers

3.

Fund of Funds – Fund Advisory Consultants

4.

Accounting & Fund Administration Services

5.

Information Technology (IT) providers

6.

Outsourced Chief Compliance Officer

7.

Legal Counsel

8.

Virtual family office management

9.

PE/HF/RE funds

10. Public

Relations / Communications /
Marketing
9
Direct Investments & Operating Interests
1.

65%+ hold operating assets

2.

Single Sandbox Strategy vs. Diversified
Institutional

3.

Master of 2-3 skills or abilities as a family
which propels their assets forward

4.

Typically little to no professional staff hired
exclusively to oversee these operating assets

5.

Proprietary (targeted) deal-flow is a
bottleneck more than capital

Examples: $500M Asian Family, $1B Australian
Family,$1B Consumer Product, $1B Commodity
Families, $12B EU Family, & 6th Generation Textile
Family
Direct Investment Risks & Mistakes
1.

Due Diligence & Future Round Mistakes

2.

Technology Risk

3.

Market Risk

4.

Competitive Risk

5.

Management Risk

6.

Finance Risk

7.

Opportunity Cost

8.

Example: Helicopter Business Startup
Fund Manager Challenges
1.

Established vs. Too Big

2.

Unique offering, still understood

3.

Long-term trusted relationship &
references

4.

Spending time on the relationship, yet
institutions past the $300M in AUM level
may provide more capital per hour
invested

5.

Access?
Real Estate Challenges
1.

“Simple” Hurdle

2.

Apartment Buildings & Hotels Preferred

3.

Geographical checkbox or complete
diversification mentality

4.

Trophy Assets or Networking/Prestige
Benefits

5.

Professional Teams + Long-Term Track
Records are rare

6.

Many grow out of needing help
Partnership Suggestions
1.

Creative, flexible approach

2.

Do your homework to add insight and value

3.

Scenario planning before meeting

4.

Think in terms of royalties, convertible
debt, equity, protected
downside, liability, etc.

5.

Be Influenceable before influential

6.

Relationship is more important than the deal
Wealth Managers Serving SFOs
1.

Examples/Case Studies

2.

Niche Hedge Fund, CIO, or Direct Investing Focus

3.

Blue Ocean Strategy “7 years ago we were always
the only or one of two solutions considered, today
the market is competitive” – CEO of a top ultrawealthy investment consulting firm

4.

Example: SFO Advisory/Consulting, Virtual Family
Office, & Direct Investment Advisory…need CIO
services or talent, etc. we can help but typically
through partners.

5.

How do you carve out a small niche or sandbox,
and be world class within that defined area?
Conviction
1.

Many single family office want to know
someone for 5-7 years before hiring them
as a CEO or CIO

2.

Relationship is most important, how single
family offices perceive partners and other
family offices matters greatly

3.

Experience, Brand, References, Insight,
Track Record can help replace the need to
wait 5-7 years before working together.
Family Offices Group Offerings
If you are setting up a family office, need help with family
office marketing, or other advisory work please send an
email to Richard@FamilyOffices.com

We offer the following resources on family offices:
1.

Single Family Office Advisory Service:
http://SingleFamilyOffices.com

2.

Billionaire Family Office: Solutions exclusively for
families with $1B or more in assets under management:
http://BillionaireFamilyoffice.com

3.

Qualified Family Office Professional (QFOP):
http://FamilyOfficesGroup.com/Training

4.

Family Office Workshop Series:
Http://FamilyOfficesGroup.com/Workshops
Disclaimer & Limitations
Family Office Workshop
1.

Live Full Day Catered Workshops

2.

Training Binders & Lifetime Access to the
Qualified Family Office Professional (QFOP)
program

3.

Grow your network & understanding: Meet
family offices and peers face-to-face

4.

The only guaranteed event in the family office
industry.

5.

Reserve your seat at
http://FamilyOfficesGroup.com/Workshops

18
Questions?

Richard C. Wilson
CEO/Founder
Family Offices Group
Richard@FamilyOffices.com

New York
Singapore

London
Portland, Oregon

United Airlines

Sao Paulo, Brazil

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Single family office

  • 1. Single Family Office Industry & Investment Fundamentals By Richard C. Wilson CEO, Family Offices Group
  • 2. Disclaimer & Limitations Please do not use any advice within this or any other presentation without first consulting your compliance officer or legal counsel. 2
  • 3. Disclaimer & Limitations Single Family Office Advisory 1. Advisory Board, Single Family Office Formation/Formalization, Co-Investment Deal Flow and Direct Investment Advisory Services. 2. Founder of the Family Offices Group is the #1 Global Family Office Brand. Founded in 2007, 72,000 Members in 50 countries. Face-to-face meetings with over 1,000 family offices in 22 countries 3. Operate a Single Family Office Syndicate and the Billionaire Family Office. 4. 1,800 Articles, 275 Videos, 50+ Hours of Audio Interviews, & Millions of Views. Our resources have been used by over 5,000 family offices globally. 5. #1 bestselling family office book called The Family Office Book: Investing Capital for the Ultra-Affluent 6. Family Office Certificate Program: Qualified Family Office Professional (QFOP) designation: http://FamilyOfficesGroup.com/Training 3
  • 4. Disclaimer & Limitations Family Office Workshops 1. Live Full Day Catered Workshops 2. Training Binders & Lifetime Access to the Qualified Family Office Professional (QFOP) program 3. Grow your network & understanding: Meet family offices and peers face-to-face 4. The only guaranteed event in the family office industry. 5. Reserve your seat at http://FamilyOfficesGroup.com/Workshops 4
  • 5. Definitions 1. Single Family Office 2. Multi-Family Office 3. Outsourced Chief Investment Officer
  • 6. Secretive 1. Around 2,000 single family offices in the U.S. and well over 5,000 globally 2. 1,500 billionaires in the world, and over 10,000 $100 millionaires, they need some sort of family office help 3. Everywhere or nowhere?
  • 7. Starting A Single Family Office 1. 3-8 months typically, up to 3 years possible 2. Family Office Compass Creation 3. Selecting Team Members + Experts 4. Operations & Systems 5. Governance & Multi-generational Changes
  • 8. 5 Most Valued Types of Expertise  Family Office CEO Chief Investment Officer (CIO) level investment expertise  Taxation and Trust & Estate Law  Private Equity or Direct investments  CFO/Accounting Expertise from other family offices, trusts, private bank, or wealth management firms  Risk Management / Insurance 8
  • 9. Family Office Investment Committees Common Partners 1. Ad-hoc advisory, advisory board, investment committee, commercial transactions/investments 2. Investment Bankers 3. Fund of Funds – Fund Advisory Consultants 4. Accounting & Fund Administration Services 5. Information Technology (IT) providers 6. Outsourced Chief Compliance Officer 7. Legal Counsel 8. Virtual family office management 9. PE/HF/RE funds 10. Public Relations / Communications / Marketing 9
  • 10. Direct Investments & Operating Interests 1. 65%+ hold operating assets 2. Single Sandbox Strategy vs. Diversified Institutional 3. Master of 2-3 skills or abilities as a family which propels their assets forward 4. Typically little to no professional staff hired exclusively to oversee these operating assets 5. Proprietary (targeted) deal-flow is a bottleneck more than capital Examples: $500M Asian Family, $1B Australian Family,$1B Consumer Product, $1B Commodity Families, $12B EU Family, & 6th Generation Textile Family
  • 11. Direct Investment Risks & Mistakes 1. Due Diligence & Future Round Mistakes 2. Technology Risk 3. Market Risk 4. Competitive Risk 5. Management Risk 6. Finance Risk 7. Opportunity Cost 8. Example: Helicopter Business Startup
  • 12. Fund Manager Challenges 1. Established vs. Too Big 2. Unique offering, still understood 3. Long-term trusted relationship & references 4. Spending time on the relationship, yet institutions past the $300M in AUM level may provide more capital per hour invested 5. Access?
  • 13. Real Estate Challenges 1. “Simple” Hurdle 2. Apartment Buildings & Hotels Preferred 3. Geographical checkbox or complete diversification mentality 4. Trophy Assets or Networking/Prestige Benefits 5. Professional Teams + Long-Term Track Records are rare 6. Many grow out of needing help
  • 14. Partnership Suggestions 1. Creative, flexible approach 2. Do your homework to add insight and value 3. Scenario planning before meeting 4. Think in terms of royalties, convertible debt, equity, protected downside, liability, etc. 5. Be Influenceable before influential 6. Relationship is more important than the deal
  • 15. Wealth Managers Serving SFOs 1. Examples/Case Studies 2. Niche Hedge Fund, CIO, or Direct Investing Focus 3. Blue Ocean Strategy “7 years ago we were always the only or one of two solutions considered, today the market is competitive” – CEO of a top ultrawealthy investment consulting firm 4. Example: SFO Advisory/Consulting, Virtual Family Office, & Direct Investment Advisory…need CIO services or talent, etc. we can help but typically through partners. 5. How do you carve out a small niche or sandbox, and be world class within that defined area?
  • 16. Conviction 1. Many single family office want to know someone for 5-7 years before hiring them as a CEO or CIO 2. Relationship is most important, how single family offices perceive partners and other family offices matters greatly 3. Experience, Brand, References, Insight, Track Record can help replace the need to wait 5-7 years before working together.
  • 17. Family Offices Group Offerings If you are setting up a family office, need help with family office marketing, or other advisory work please send an email to Richard@FamilyOffices.com We offer the following resources on family offices: 1. Single Family Office Advisory Service: http://SingleFamilyOffices.com 2. Billionaire Family Office: Solutions exclusively for families with $1B or more in assets under management: http://BillionaireFamilyoffice.com 3. Qualified Family Office Professional (QFOP): http://FamilyOfficesGroup.com/Training 4. Family Office Workshop Series: Http://FamilyOfficesGroup.com/Workshops
  • 18. Disclaimer & Limitations Family Office Workshop 1. Live Full Day Catered Workshops 2. Training Binders & Lifetime Access to the Qualified Family Office Professional (QFOP) program 3. Grow your network & understanding: Meet family offices and peers face-to-face 4. The only guaranteed event in the family office industry. 5. Reserve your seat at http://FamilyOfficesGroup.com/Workshops 18
  • 19. Questions? Richard C. Wilson CEO/Founder Family Offices Group Richard@FamilyOffices.com New York Singapore London Portland, Oregon United Airlines Sao Paulo, Brazil