Pico Imagemaker 2017 Fall Issue － Google's AlphaGo Challenge

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Enquiry email: activate@pico.com ; Website: www.pico.com 1. Marketing Event Awards 2017 at Singapore 2. Gardens by the Bay Children's Festival 3. Stack Bahrain Lego Event 4. BBC Sport Wimbledon Studio 2017 5. The 27th Asian Football Confederation Congress

Marketing

Pico Imagemaker 2017 Fall Issue － Google's AlphaGo Challenge

Expo 2025 Osaka's main theme is 'Designing Future Society for Our Lives' with sub-themes of saving, empowering and connecting lives. It aims to serve as a 'laboratory for a future society' by converging cutting-edge knowledge and solutions. Expo Osaka is scheduled to run for six months in 2025 in Osaka and is projected to attract over 28 million visitors. Pico is a global leader in Expo activations with over 50 years of experience including successful activations at Expo Aichi 2005.

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Pico Virtuosity

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Even before the recent challenges facing the events industry, Pico was developing ways to make events more sustainable, accountable and accessible. Finding new ways to harness cutting-edge but proven technologies to optimise our clients’ event marketing strategies. Seamlessly blending physical and virtual to reach people whenever and wherever. We defined this new approach as “Agile Events”. Now we’ve given it a new name - Virtuosity.

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Pico Global Services Ltd

Pico Imagemaker 2018 Spring Issue - Audi at the Taipei International Auto Show

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The document describes Total Brand Activation, which aims to immerse audiences in powerful and engaging experiences that showcase a brand's work from around the globe. It provides examples of innovative and ambitious events, exhibitions, themed environments, and interiors that evoke experiential marketing and the immersive world of "Total Brand Activation". Specific projects highlighted include the Singapore JewelFest, Hong Kong Fashion Extravaganza, Maraée Bahrain Animal Production Show, APEC Singapore, Bahrain National Charter Monument Inauguration, Coca-Cola Pin Trading Centre at the Beijing Olympics, and the Advice D-Day Dealer Conference.

Venue Infrastructure and Overlay solutions

Pico Global Services Ltd

Email enquiry: activate@pico.com ; Website: www.pico.com With almost half a century of total brand activation experience in globalevents and permanent offices and production facilities strategically located in almost 40 cities on five continents, Pico is a true global leader in overlay delivery. Delivering excellence From CONCEPT to KNOCKDOWN Pico takes on events of any size, anywhere in the world

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Email enquiry: activate@pico.com ; Website: www.pico.com Chenzhou International Convention and Exhibition Centre • Chevy Fun Drive • China Mobile Global Partner Conference • Dinosaurs: Dawn to Extinction at ArtScience Museum • Hong Kong World Boutique • Jaguar Alive 3.0 Technology Display • Pico Activates Hytera’s New Showroom • Samsung New Business Experience Centre • Shaikh Khalid Bin Hamad Swimming Challenge Celebration

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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

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Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

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