Email enquiry: activate@pico.com ; Website: www.pico.com
APEC China • THAI Airways Welcomes its First Dreamliner • BMW Joy Night • Singapore National Day Parade • Coke Summer • VANKE DreamWorks
Experience Centre • Australian Defence and Industry Conference • The 2014 Edition of GOYS Youth City 2030
What's Trending in Talent and Learning for 2016?Skillsoft
Skillsoft took a look at the top trends that will impact talent and learning efforts in 2016. For a number of reasons, it's a pivotal time for the HR industry to make its move. However, the landscape of work is changing fast and the most adept pace-setters will adapt to take advantage of the top trends. At the same time, companies need to be cautious of industry trends that may be overhyped. This infographic provides a balanced view of practices that will keep your talent and learning strategy moving in the right direction.
This document outlines Bill Aulet's presentation on improving entrepreneurship education. It discusses defining entrepreneurship, assessing student needs through personas, and designing a comprehensive curriculum with modular "tiles" addressing each persona's needs. The goal is to make entrepreneurship education more rigorous, practical, and tailored through open-source sharing of best practices. This will help address the increasing demand for high-quality entrepreneurship training.
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
What's Trending in Talent and Learning for 2016?Skillsoft
Skillsoft took a look at the top trends that will impact talent and learning efforts in 2016. For a number of reasons, it's a pivotal time for the HR industry to make its move. However, the landscape of work is changing fast and the most adept pace-setters will adapt to take advantage of the top trends. At the same time, companies need to be cautious of industry trends that may be overhyped. This infographic provides a balanced view of practices that will keep your talent and learning strategy moving in the right direction.
This document outlines Bill Aulet's presentation on improving entrepreneurship education. It discusses defining entrepreneurship, assessing student needs through personas, and designing a comprehensive curriculum with modular "tiles" addressing each persona's needs. The goal is to make entrepreneurship education more rigorous, practical, and tailored through open-source sharing of best practices. This will help address the increasing demand for high-quality entrepreneurship training.
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Jaguar Alive 3.0 Technology Display/ Chenzhou International Convention and Ex...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
Chenzhou International Convention and Exhibition Centre • Chevy Fun Drive • China Mobile Global Partner Conference • Dinosaurs: Dawn to Extinction
at ArtScience Museum • Hong Kong World Boutique • Jaguar Alive 3.0 Technology Display • Pico Activates Hytera’s New Showroom • Samsung New
Business Experience Centre • Shaikh Khalid Bin Hamad Swimming Challenge Celebration
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Expo at 2017 Astana
2. Volkswagen Multivan PanAmericana Night
3. Taste of Hong Kong
4. YO'HOOD 2017
5. Land Rover All-New Discovery SUV Launch Event
6. AFC Champion League Final
Singapore: Inside Out/ The Future of Us/ Mercedes-Benz GLC Driving Event/ Bah...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
1. Singapore: Inside Out, 2. The Future of Us, 3. Mercedes-Benz GLC Driving Event, 4. Bahrain PlayStation Gaming Experience, 5. Wanders into the Flow of Literature: The Chinese Calligraphy of Law Ching Bor, 6. BMW Masters, 7. Dow Japan Innovation Day
FIA Formula E HKT HONG KONG ePrix/ Ultra Singapore/ Jaguar Land Rover Evoque ...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
ImageMaker 2016 Winter Issue:
1. FIA Formula E HKT HONG KONG ePrix
2.Ultra Singapore
3. Jaguar Land Rover Evoque Seesaw Display
4. Audi R8 LMS Cup(Taiwan Leg)
5. Huawei Connect
6. Hub Zero Indoor Gaming Zone
Jo Wills has managed a variety of experiential marketing campaigns and events for clients such as Sky, Weetabix, FIFA and Tiger Beer. Some of her roles included overseeing the design and delivery of Sky Academy Skills Studios, a broadcast studio experience for students, and Rioja Tapas Fantasticas, a London wine and food festival attended by over 14,000 people annually. She has led project teams and collaborated with various specialists to bring campaigns and events to life.
The event was a CEO forum and awards dinner for BP Shipping held in London during the 2012 Olympics. It included a conference, gala dinner, Olympic activities, and informal dinner over two days. Venues Event Management organized transportation and ensured smooth transfers despite Olympic traffic. They incorporated the BP and Olympic themes into the event design and production. Feedback from delegates and BP praised the high quality and smooth execution of the multi-part event during a busy Olympic period.
Our company specializes in organizing corporate events from conception to completion, with the goal of creating unforgettable experiences. We have a specialized team that has organized some of the most spectacular luxury events in Greece. In 2011, a group of friends conceived the idea of an annual aviation event in Athens to introduce citizens to aviation, create a meeting for professionals, and allow visitors to experience beautiful Athens in September. The first Athens Flying Week was held in 2011 at Tatoi airport just outside Athens, attracting over 50,000 spectators over three days to an air show and family-friendly event. This year's event received extensive media coverage.
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Prudential Marina Bay Carnival
2. i Light Marina Bay
3. Audi quattro Land Taiwan
4. Mara’ee 2018
5. Yanfeng Plastic Omnium Corporate Gallery
6. Procter & Gamble at the PyeongChang Olympics
7. Think 2018 with Google
Email enquiry: activate@pico.com ; Website: www.pico.com
With almost half a century of total brand activation experience in globalevents and permanent offices and production facilities strategically located in almost 40 cities on five continents, Pico is a true global leader in overlay delivery.
Delivering excellence
From CONCEPT to KNOCKDOWN
Pico takes on events of any size, anywhere in the world
Enquiry email: activate@pico.com ; Website: www.pico.com
ImageMaker 2017 Summer Issue:
1. Art Central Hong Kong
2. i Light Marina Bay
3. Sesame Street Live in Bahrain
4. The 17th Annual Conference of Yabuli China Entrepreneurs Forum
5. Think with Google
This portfolio brings to life my seven years' experience throughout my varied career in integrated marketing for some of the UK's most prestigious brands such as BSkyB, O2, Microsoft and GSK.
The document summarizes the design and construction of the Water Cube venue for the 2008 Beijing Olympics. It discusses how Arup won the design competition with their cube-shaped design and then faced challenges in engineering complexities and tight timelines to complete the project on time and on budget. Key points:
1) Arup won the design competition for the Water Cube and delivered the multi-disciplinary engineering for the venue, completing it on time and on budget.
2) The cube design was innovative with its structure based on soap bubbles to form an insulated greenhouse using ETFE plastic panels.
3) Managing the complex design, engineering challenges, construction, and communication across cultures and countries was challenging but
The Kai Tak Cruise Terminal in Hong Kong offers several large indoor and outdoor venues that can accommodate various events. The terminal, designed by renowned architecture firm Foster + Partners, has two naturally lit indoor waiting halls on the second floor that each cover around 3,000 square meters. On the ground floor are two large baggage halls also around 2,500 square meters each. An outdoor apron area extends 700 meters along the terminal and offers spectacular views of Victoria Harbour. The spacious and flexible venues are well-suited to host corporate events, exhibitions, concerts and other private or public functions.
Pico Imagemaker 2018 Spring Issue - Audi at the Taipei International Auto ShowPico Global Services Ltd
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Audi at the Taipei International Auto Show
2. Jaguar Land Rover's The Art of Performance Tour
3. Google Developer Days
4. Gold Coast Motor Festival
5. Beautiful Bangkok by Magnolias at Ratchaprasong
6. Bahrain Light Festival
The Technical Cell of REC Rewa was established in September 2017 to provide a common platform for interdisciplinary technical activities and bring all-round development in students. It is guided by two faculty members and conducts various technical competitions, workshops and events throughout the year to promote technical knowledge and encourage participation from students across disciplines. Some of the major events held include Bridge Design Competition, Circuit Design Competition, Robomaze, Robosoccer and workshops on AutoCAD and technical drawing. During the COVID-19 pandemic, the cell transitioned to organizing online technical festivals and competitions like T-Fest, Fest-X, Technovanza and Equinox to continue engaging with students.
Carnival Entertainment is a one-stop destination for inspiring, efficient content production. Our creative storyteller team understands that an outstanding content not only depends on professional process, but also the magic touch of humanity. Our production team enjoys wide underground network that can offer right talents for the right jobs. Together, we shall craft our show for you: from conceptualizing, scriptwriting to filming and post production – with only one aim in mind: to make it exceptional. We proudly offer:
- Video production
- Image production
- Bit-sized digital contents
C2 Square is a global design company that provides expertise in conceptualizing, executing, and managing world-class Expo projects, exhibitions, events, interiors, museums, and galleries. It offers construction, design, project management, events and marketing, pavilion operations, and technology services. C2 Square has represented clients worldwide and has a portfolio including pavilions for Qatar, Thailand, Uzbekistan, Russia, and more.
Ken Greenberg walks us through the history of Ontario Place, including the original vision, how Ontario Place lost its way by trying to focus on being a moneymaker, to the modern day vision of Ontario Place and why we must protect the vision of an Ontario Place for All.
This document summarizes the history and visions for the future of Ontario Place and Exhibition Place lands in Toronto. It discusses how the sites have been studied numerous times over decades to consolidate them into a larger waterfront park. While a full merger did not occur, incremental improvements have been made. Recent developments like Trillium Park have realized parts of the vision for a connected green space along the waterfront. The document argues this combined site presents an opportunity for an expanded public park and gathering space that could drive tourism and economic development if preserved for community and public use.
Expo 2025 Osaka's main theme is 'Designing Future Society for Our Lives' with sub-themes of saving, empowering and connecting lives. It aims to serve as a 'laboratory for a future society' by converging cutting-edge knowledge and solutions. Expo Osaka is scheduled to run for six months in 2025 in Osaka and is projected to attract over 28 million visitors. Pico is a global leader in Expo activations with over 50 years of experience including successful activations at Expo Aichi 2005.
The document describes Pico Group, a global leader in total brand activation. It provides experiential marketing, communications, and digital services to create extraordinary brand experiences. Pico has over 2,200 talented employees worldwide and presence in 36 major cities. It has over 50 years of experience in transforming brands through experience-led and digital-first solutions.
More Related Content
Similar to APEC China/ Singapore National Day Parade
Jaguar Alive 3.0 Technology Display/ Chenzhou International Convention and Ex...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
Chenzhou International Convention and Exhibition Centre • Chevy Fun Drive • China Mobile Global Partner Conference • Dinosaurs: Dawn to Extinction
at ArtScience Museum • Hong Kong World Boutique • Jaguar Alive 3.0 Technology Display • Pico Activates Hytera’s New Showroom • Samsung New
Business Experience Centre • Shaikh Khalid Bin Hamad Swimming Challenge Celebration
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Expo at 2017 Astana
2. Volkswagen Multivan PanAmericana Night
3. Taste of Hong Kong
4. YO'HOOD 2017
5. Land Rover All-New Discovery SUV Launch Event
6. AFC Champion League Final
Singapore: Inside Out/ The Future of Us/ Mercedes-Benz GLC Driving Event/ Bah...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
1. Singapore: Inside Out, 2. The Future of Us, 3. Mercedes-Benz GLC Driving Event, 4. Bahrain PlayStation Gaming Experience, 5. Wanders into the Flow of Literature: The Chinese Calligraphy of Law Ching Bor, 6. BMW Masters, 7. Dow Japan Innovation Day
FIA Formula E HKT HONG KONG ePrix/ Ultra Singapore/ Jaguar Land Rover Evoque ...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
ImageMaker 2016 Winter Issue:
1. FIA Formula E HKT HONG KONG ePrix
2.Ultra Singapore
3. Jaguar Land Rover Evoque Seesaw Display
4. Audi R8 LMS Cup(Taiwan Leg)
5. Huawei Connect
6. Hub Zero Indoor Gaming Zone
Jo Wills has managed a variety of experiential marketing campaigns and events for clients such as Sky, Weetabix, FIFA and Tiger Beer. Some of her roles included overseeing the design and delivery of Sky Academy Skills Studios, a broadcast studio experience for students, and Rioja Tapas Fantasticas, a London wine and food festival attended by over 14,000 people annually. She has led project teams and collaborated with various specialists to bring campaigns and events to life.
The event was a CEO forum and awards dinner for BP Shipping held in London during the 2012 Olympics. It included a conference, gala dinner, Olympic activities, and informal dinner over two days. Venues Event Management organized transportation and ensured smooth transfers despite Olympic traffic. They incorporated the BP and Olympic themes into the event design and production. Feedback from delegates and BP praised the high quality and smooth execution of the multi-part event during a busy Olympic period.
Our company specializes in organizing corporate events from conception to completion, with the goal of creating unforgettable experiences. We have a specialized team that has organized some of the most spectacular luxury events in Greece. In 2011, a group of friends conceived the idea of an annual aviation event in Athens to introduce citizens to aviation, create a meeting for professionals, and allow visitors to experience beautiful Athens in September. The first Athens Flying Week was held in 2011 at Tatoi airport just outside Athens, attracting over 50,000 spectators over three days to an air show and family-friendly event. This year's event received extensive media coverage.
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Prudential Marina Bay Carnival
2. i Light Marina Bay
3. Audi quattro Land Taiwan
4. Mara’ee 2018
5. Yanfeng Plastic Omnium Corporate Gallery
6. Procter & Gamble at the PyeongChang Olympics
7. Think 2018 with Google
Email enquiry: activate@pico.com ; Website: www.pico.com
With almost half a century of total brand activation experience in globalevents and permanent offices and production facilities strategically located in almost 40 cities on five continents, Pico is a true global leader in overlay delivery.
Delivering excellence
From CONCEPT to KNOCKDOWN
Pico takes on events of any size, anywhere in the world
Enquiry email: activate@pico.com ; Website: www.pico.com
ImageMaker 2017 Summer Issue:
1. Art Central Hong Kong
2. i Light Marina Bay
3. Sesame Street Live in Bahrain
4. The 17th Annual Conference of Yabuli China Entrepreneurs Forum
5. Think with Google
This portfolio brings to life my seven years' experience throughout my varied career in integrated marketing for some of the UK's most prestigious brands such as BSkyB, O2, Microsoft and GSK.
The document summarizes the design and construction of the Water Cube venue for the 2008 Beijing Olympics. It discusses how Arup won the design competition with their cube-shaped design and then faced challenges in engineering complexities and tight timelines to complete the project on time and on budget. Key points:
1) Arup won the design competition for the Water Cube and delivered the multi-disciplinary engineering for the venue, completing it on time and on budget.
2) The cube design was innovative with its structure based on soap bubbles to form an insulated greenhouse using ETFE plastic panels.
3) Managing the complex design, engineering challenges, construction, and communication across cultures and countries was challenging but
The Kai Tak Cruise Terminal in Hong Kong offers several large indoor and outdoor venues that can accommodate various events. The terminal, designed by renowned architecture firm Foster + Partners, has two naturally lit indoor waiting halls on the second floor that each cover around 3,000 square meters. On the ground floor are two large baggage halls also around 2,500 square meters each. An outdoor apron area extends 700 meters along the terminal and offers spectacular views of Victoria Harbour. The spacious and flexible venues are well-suited to host corporate events, exhibitions, concerts and other private or public functions.
Pico Imagemaker 2018 Spring Issue - Audi at the Taipei International Auto ShowPico Global Services Ltd
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Audi at the Taipei International Auto Show
2. Jaguar Land Rover's The Art of Performance Tour
3. Google Developer Days
4. Gold Coast Motor Festival
5. Beautiful Bangkok by Magnolias at Ratchaprasong
6. Bahrain Light Festival
The Technical Cell of REC Rewa was established in September 2017 to provide a common platform for interdisciplinary technical activities and bring all-round development in students. It is guided by two faculty members and conducts various technical competitions, workshops and events throughout the year to promote technical knowledge and encourage participation from students across disciplines. Some of the major events held include Bridge Design Competition, Circuit Design Competition, Robomaze, Robosoccer and workshops on AutoCAD and technical drawing. During the COVID-19 pandemic, the cell transitioned to organizing online technical festivals and competitions like T-Fest, Fest-X, Technovanza and Equinox to continue engaging with students.
Carnival Entertainment is a one-stop destination for inspiring, efficient content production. Our creative storyteller team understands that an outstanding content not only depends on professional process, but also the magic touch of humanity. Our production team enjoys wide underground network that can offer right talents for the right jobs. Together, we shall craft our show for you: from conceptualizing, scriptwriting to filming and post production – with only one aim in mind: to make it exceptional. We proudly offer:
- Video production
- Image production
- Bit-sized digital contents
C2 Square is a global design company that provides expertise in conceptualizing, executing, and managing world-class Expo projects, exhibitions, events, interiors, museums, and galleries. It offers construction, design, project management, events and marketing, pavilion operations, and technology services. C2 Square has represented clients worldwide and has a portfolio including pavilions for Qatar, Thailand, Uzbekistan, Russia, and more.
Ken Greenberg walks us through the history of Ontario Place, including the original vision, how Ontario Place lost its way by trying to focus on being a moneymaker, to the modern day vision of Ontario Place and why we must protect the vision of an Ontario Place for All.
This document summarizes the history and visions for the future of Ontario Place and Exhibition Place lands in Toronto. It discusses how the sites have been studied numerous times over decades to consolidate them into a larger waterfront park. While a full merger did not occur, incremental improvements have been made. Recent developments like Trillium Park have realized parts of the vision for a connected green space along the waterfront. The document argues this combined site presents an opportunity for an expanded public park and gathering space that could drive tourism and economic development if preserved for community and public use.
Similar to APEC China/ Singapore National Day Parade (20)
Expo 2025 Osaka's main theme is 'Designing Future Society for Our Lives' with sub-themes of saving, empowering and connecting lives. It aims to serve as a 'laboratory for a future society' by converging cutting-edge knowledge and solutions. Expo Osaka is scheduled to run for six months in 2025 in Osaka and is projected to attract over 28 million visitors. Pico is a global leader in Expo activations with over 50 years of experience including successful activations at Expo Aichi 2005.
The document describes Pico Group, a global leader in total brand activation. It provides experiential marketing, communications, and digital services to create extraordinary brand experiences. Pico has over 2,200 talented employees worldwide and presence in 36 major cities. It has over 50 years of experience in transforming brands through experience-led and digital-first solutions.
Virtuosity X - blending the best of both worlds, live and virtual. The unrivalled power of the live event - experienced remotely.
Virtuosity X. is an integrated system of tried and tested technologies such as virtual reality, connected to amplify and blend the power of live.
Pico Virtuosity provides an agile solution by drawing on three of Pico’s core competencies: tech enablement, brand engagement - and our deep understanding of experience design. Whatever you need, Virtuosity has end-to-end solutions for virtual events. From simple branded online spaces to rich immersive environments, you can create a secure virtual event to match your business objectives.
In response to requests to better understand how brands and marketers are responding to the COVID-19 Pandemic, the team at the Pico Group explored this with a group of 28 clients.
Even before the recent challenges facing the events industry, Pico was developing ways to make events more sustainable, accountable and accessible. Finding new ways to harness cutting-edge but proven technologies to optimise our clients’ event marketing strategies. Seamlessly blending physical and virtual to reach people whenever and wherever. We defined this new approach as “Agile Events”. Now we’ve given it a new name - Virtuosity.
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Marketing Event Awards 2017 at Singapore
2. Gardens by the Bay Children's Festival
3. Stack Bahrain Lego Event
4. BBC Sport Wimbledon Studio 2017
5. The 27th Asian Football Confederation Congress
Enquiry email: activate@pico.com ; Website: www.pico.com
ImageMaker 2017 Spring Issue:
1. Dyson Pop-up Store at Lab Concept
2. Hong Kong Jockey Club Pop-up Store at the peak Galleria
3. Bahrain Food Festival
4. AIA Great European Carnival
5. RBC Race for the kids
6. BMW at UBS Hong Kong Open
The document describes Total Brand Activation, which aims to immerse audiences in powerful and engaging experiences that showcase a brand's work from around the globe. It provides examples of innovative and ambitious events, exhibitions, themed environments, and interiors that evoke experiential marketing and the immersive world of "Total Brand Activation". Specific projects highlighted include the Singapore JewelFest, Hong Kong Fashion Extravaganza, Maraée Bahrain Animal Production Show, APEC Singapore, Bahrain National Charter Monument Inauguration, Coca-Cola Pin Trading Centre at the Beijing Olympics, and the Advice D-Day Dealer Conference.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
APEC China/ Singapore National Day Parade
1. Winter 2014
Whenever there is an Audience, there is a Mission for Total Brand Activation.
Imagemaker
APEC China
Beijing
The Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting was held
in Beijing from November 10 to 11, making headlines around the world. During APEC
Leaders’ Week, Pico provided a series of venue set up services – from the warm welcome
given to leaders at Beijing Capital International Airport, through to the official hotel and
most of the meeting venues, as well as the spouses’ programme.
Pico provided consistent and flawless arrangements, delivering much more than just functional venue set up services, creating instead a refined
and elegant ambience delicately aligned to different meeting and event objectives; ultimately winning the Chinese hosts respect and appreciation
from the leaders and spouses of the APEC nations. APEC leaders’ week is the biggest APEC event of the year, and this year the high-profile
meetings have been positive, constructive and closely followed by the world’s media.
This year, the APEC meetings were themed “Shaping the Future through Asia-Pacific Partnership”, with APEC members attempting to reach
consensus on regional economic integration, innovation-driven development, reform and growth as well as infrastructure and connectivity. The
21 APEC members, including the United States, China, Japan and Russia, account for over half of the world’s economic output, 40 percent of the
world’s population, and 46 percent of the total global trade. Pico’s involvement with APEC dates back to 2009 in Singapore.
In this issue:
APEC China • THAI Airways Welcomes its First Dreamliner • BMW Joy Night • Singapore National Day Parade • Coke Summer • VANKE DreamWorks
Experience Centre • Australian Defence and Industry Conference • The 2014 Edition of GOYS Youth City 2030
2. 2 IMAGEMAKER • Winter 2014
THAI Airways Welcomes its First Dreamliner
Bangkok
Flying has always been a thrilling and dream-like act for all who take part in it. Being part of
aviation history is particularly evocative, as Pico teams found out as they helped activate an
outstanding three-part welcome ceremony to celebrate the arrival of THAI Airways’ first-ever
Boeing 787 Dreamliner, the most innovative aircraft in the sky.
Having been THAI’s brand activation partner
for the past six years, Pico has a profound
understanding of the company’s needs and
objectives. Indeed, when the client first
proposed a small-scale welcome event, we
advised them that this once-in-a-lifetime moment
needed to be celebrated in grand style.
The activation, with the theme ‘THAI 787
Dreamliner: The new lifestyle above the
Earth’, came in three stages – the Reveal, the
Communication and the Celebration, each of
which was conceived, designed, fabricated
and managed by Pico.
The Reveal took place at Bangkok’s Suvarnabhumi
Airport – after the aircraft touched down, the
taxiing plane was welcomed by a water salute
and a ‘march out’ of 300 THAI staff wearing
coloured uniforms. They quickly arranged
themselves to form a giant, waving human 787
logo – stylishly greeting the plane as it parked.
The Communication involved spreading the
news of the plane’s imminent arrival via social
networks and inviting guests and VIPs to the
party via a custom-designed e-vite card.
The Celebration took place at the 10,000 sq. m. THAI hangar at Suvarnabhumi Airport – the first full event
ever to be held here. Over 1,000 guests enjoyed the lavish fleet upgrade ceremony. Entertainment included a
full orchestra and opera singers, speeches by the THAI vice chairman and Boeing and Rolls Royce executives,
and interviews with five THAI ‘Dream Flyers’ – selected captains and cabin crew. VIP guests included THAI management,
celebrities, THAI business partners and travel agents.
This event allowed the staff and stakeholders of THAI Airways to celebrate this important milestone in proper
style, as they delighted in the magic of flight and the wonder of innovation.
3. Our team had to work to a tight schedule and overcome numerous complicating factors to deliver this colossal project. The primary complication
was that the main part of the steel structure could not be built on a foundation due to the geography of Olympic Park Avenue. The solution
proposed by our structural engineer was bold and imaginative – an enormous, pillar-less edifice. At 170m long, 38m wide and 15m high, the
steel-frame structure resembled an aircraft hangar divided into three zones – Storytelling, Launch and Concert.
Each zone had its own particular challenges and requirements. In the Storytelling zone, our teams needed to create gigantic, remotely-con-
trollable blinds which were 47m tall by 26m wide, a process which required several design attempts. In the Launch zone, we created another
huge deliverable: a 47m high by 38m wide oval-shaped 360-degree curved screen installed on a steel and wooden-framed structure. This was a
particular success, as our craftsmen installed the massive screen on a floor with 50cm drop height (front/back) and 20 cm drop height (left/right).
The Concert zone was situated in the ‘dot’ of the lower case ‘i’. The irregularly-shaped, open design was made even more complicated due to
the lack of supporting cable stays.
During the intense 23 days of this project, we successfully delivered the construction of the steel structure, the interior decoration and the installation
and adjustment of electrical equipment, allowing the client’s rehearsals to proceed on schedule.
From customer’s point of view, the highlight of the event was the stunning view when the ‘i’ lit up and became a temporary Beijing landmark
situated between the Bird’s Nest and the Water Cube. From our team’s point of view, completing a project of this size, with its tight time frame,
challenging deliverables, and complex logistics was simply an incredible achievement.
BMW Joy Night
Beijing
BMW held an exciting event in late September in the centre of Beijing to celebrate the launch of the
brand new BMW i3 and BMW i8, and to display all its car models in a unique fashion. The launch was
held on Olympic Park Avenue and housed in a massive temporary building situated between the Bird’s
Nest and the Water Cube. Taking the form of a gargantuan steel-framed letter ‘i’, the huge building was
spread over 10,000 sq. m. – a full 8,000 sq. m. of which was the steel structure.
4. 4 IMAGEMAKER • Winter 2014
Singapore National Day Parade
Singapore
The Singapore National Day Parade is an event of
great significance for the country of Singapore. Held
on 9 August every year, the ‘NDP’ is the climatic finale
to a day spent celebrating Singapore, and is watched
by a live audience of over 150,000 and broadcasted to
a national TV audience of over two million.
This year’s event was a display of Singapore’s independence,
its multi-racial and multicultural heritage, and offered a
glimpse into the future of this vibrant nation.
Pico designed and fabricated the infrastructure supporting
the parade, ceremony and show segments of NDP 2014,
including the overall stage set, actor’s bridge, fireworks platform,
front-of-house scaffolds and numerous other elements.
By far the largest element, the rectangular stage set supported a myriad of activities which celebrated not just
Singapore’s 49th birthday, but all things Singaporean. Built on a floating platform in the Marina Bay reservoir, the
design was technically challenging, as the platform level fluctuated with the tides and the varying loading levels. All
the structures, connections and joints for the infrastructure on the floating platform needed to accommodate these
variations in platform level.
Despite the design challenges, the variable weather conditions and the general unpredictability of an outdoor event
of this size, the team was still able to deliver the project three days ahead of schedule, allowing the preparations for
this important day to go off without a hitch.
5. The goal of the event – which stretched through the day and into the night – was to have consumers in Liaoning experience the idea that sharing
is an integral part of Coca-Cola’s DNA.
Prior to the evening concert, a daytime carnival was held, with guests enjoying numerous activities united by the theme “let’s share a Coca-Cola
with our family, friends and lovers”. The fun included parent-child activities, cooperative games between friends and couples, free drinks and a
cutting-edge dance performance by Coke’s Red Planet dancers. The carnival was a big hit – especially with those who won enough game points
to enter the lucky draw for the evening’s Mayday concert.
At the end of the day, almost 8,000 bottles of Coke were given away to the happy participants. That night, Mayday, one of Taiwan’s biggest
bands, took to the stage in front of a huge crowd of lucky concert-goers, bringing the event to a thrilling climax.
With Pico providing creative concept development, stage and programme design and event management, ensuring things ran smoothly was a
large and complex undertaking. With scorching hot weather, complicated approval procedures and heavy security restrictions, our teams needed
to use the full range of their communication and coordination skills to get the job done.
The results speak for themselves – with over 11,500 ecstatic concert-goers, 70 separate pieces of media coverage and a great time had by all,
this was the biggest Coke consumer event of the year and a great success for Pico.
Coke Summer
Liaoning
This year, Coca-Cola gave its
customers across China a summer
to remember – especially those
in Liaoning. In early August,
the global soft drink giant
organised the massive ‘Share a
Coke with Mayday Red Party’
at Shenyang’s Tie Xi Stadium,
as part of its exciting and
passionate cross-China Coke
Summer integrated marketing
campaign.
6. VANKE DreamWorks Experience Centre
Shenzhen
The largest real estate developer in China, Vanke has a
broad portfolio of properties which stretches the length and
breadth of the country. The company’s “Happiness” product
line is a new generation of highly-functional and healthy-
living residential products developed by the Vanke Group
exclusively for modern cities. The new Vanke DreamWorks
Experience Centre in Shenzhen showcases some of these
properties as part of its new strategy of regional brand
promotion. This new business model is a creative innovation by
Vanke, designed to replace traditional real estate sales centres.
As the first Vanke project to combine exhibition, multimedia and set-up services, the complex is divided into a sales hall, landscape hall and several
display areas, and spans an area of 3,000 sq. m.. Pico was engaged to provide overall planning, space design, experience design, multimedia, set-up
and fabrication, video management and project management services for the 505 sq. m display area of the centre.
The delivery of the entire project took only two and a half months from the initial proposal to the completion of the implementation, requiring a
great deal of passion and effort from our management and design teams, helping us develop integrated business with Vanke and cementing our
strong reputation with this important client.
6 IMAGEMAKER • Winter 2014
7. Australian Defence and Industry Conference
Adelaide
The Australian Defence Force (ADF) has been in existence
since 1903, with a mission to defend Australia and its
national interests. In late July, Pico helped the ADF create
an environment for the Australian defence forces and the
defence industry to come together, network and be part of
a conference at the Adelaide Convention Centre.
Pico teams were responsible for design, fabrication, multimedia and project management for the 3,000 sq. m. conference and its 2,500 attendees.
With an extremely short timeline of only four weeks from concept to delivery, we had to move fast to design and deliver this important event.
Compared with the previous three Defence and Industry conferences we have been involved with, this time the organisers took a very open
approach to the event. Hard printed banners were used minimally, instead, multimedia screen pylons were scattered across the hall and entrance
area, increasing space and allowing the mixed use of sponsorship videos and wayfinding graphics.
There was no exhibition component, so the design concept involved creating an integrated networking conferencing space with a variety of sitting
areas to induce discussion between industry and government stakeholders. The end result was a highly productive conference and an extremely
satisfied client.
8. Please visit www.pico.com for more information.
Edited, coordinated, designed and published by Pico Group. All rights reserved. No part of this publication may be reproduced in any form or by any
means, including photocopying and recording without the written permission of the publisher.
The photos shown in this newsletter were taken by photographers and cameramen commissioned by Pico, courtesy of our direct and indirect clients, and
were chosen to highlight Pico’s part in our clients’ projects and to place it in context. While care has been taken to select the most appropriate photos, no
implication is intended that all elements in the projects shown were done by Pico.
For information, please contact us at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, NT, Hong Kong SAR, or call us at 852 2665 0990, or email to
corp.info@hk.pico.com.
8 IMAGEMAKER • Winter 2014
The 2014 Edition of GOYS Youth City 2030
Bahrain
Youth City 2030 is an annual event organised by
Bahrain’s General Organisation for Youth and
Sport (GOYS) which focuses on key growth areas
for Bahraini youth. The event aims to promote
creative thinking among young people and enrich
their talent and expertise in numerous areas
from media and information technology to arts,
languages, science and sport.
This year marked the fifth anniversary of Youth City 2030, and Pico were honoured to be selected again as the preferred official programme
contractor and to provide the concept and design, place planning, venue setup and branding services for this landmark occasion.
Transforming a 6,000 sq.m. hall into a living, breathing ‘education city’ with full facilities was no small job, involving the design of numerous
training centres for the youth participants. These training centres created opportunities for the 2,600 plus participants in a vast range of fields
– among them science, leadership, arts and media, English and Spanish, sign language, printing and photography, and electronic games and
smartphone applications design.
This was a demanding task which pushed our teams to their limit. However, Pico’s experience with this event over the past four years meant that
the project was planned and delivered smoothly. Leveraging all our skills, ideas and creativity, we were able to deliver the best Youth City event yet.