The Singapore Entrepreneurship Challenge was the first of its kind Startup Case Challenge competition in Singapore in conjunction with NTU's Entrepreneurship & Innovation week involving 100+ startups in Singapore.

1. Singapore Entrepreneurship
Challenge 2012
Post-Event Impact Report
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Top: Cheers of the Singapore Entrepreneurship Challenge Organizing Committee
Top & Left: Singapore Entrepreneurship
Challenge 2012 Supporters and Sponsors
Student Affairs Office
Alumni Affairs Office

2. The Singapore Entrepreneurship Challenge (or “SEC”) is a first-of-its-kind 2-week case challenge, held
from 13th to 25th August 2012. Organized by AIESEC NTU with the full support of Nanyang
Technopreneurship Center (or “NTC”), in conjunction with the Entrepreneurship & Innovation Week 2012,
SEC has attracted and developed intensely of more than 150 youths from all over Singapore who are
passionate about leading changes, via solving real-life challenges faced by local start-ups. SEC created a
rigorous learning environment through a case challenge, dialogues and exchange sessions where
participants had the opportunities to network with over 20 distinguished entrepreneurs, academic
professors and professional consultants in their respective fields.
The event theme of Singapore Entrepreneurship Challenge was sustainable entrepreneurship. Featuring 4
social enterprises - Buy1Give1, EcoTravel, Pytheas Infosys and Zinicat, with a strong focus on making the
businesses sustainable while doing good to the society, SEC created a platform for youths to improvise
real business solutions for social start-ups and to be innovative.
Singapore Entrepreneurship Challenge has witnessed active participation from over 150 delegates, from
Singapore's local universities, in the Launch Conference on 16 August; over 120 delegates to partake in
the Workshops & Pitching Sessions on 18 August; and 30 finalists to present their innovative business
solutions in the Grand Finalé on 25 August. Over the course of the 2-week case challenge and 1-day Start-
up Talent Search on 13 August, local delegates and the NTU student body had the opportunities to
interact with 7 representatives from the 4 start-up partners, 22 start-ups in an exhibition fair, 5 panel
discussion speakers, 7 workshop speakers and 2 external judges who are industrial and academic leaders.
The rest of this report seeks to provide a more extensive coverage of the SEC event executed and present
the feedback from case participants, Launch Conference observers and externals. Photographs have been
added to provide a visual representation of the event.
This report is jointly brought to you by the Singapore Entrepreneurship Challenge Organizing Committee .
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
INTRODUCTION AND THEME
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3. Singapore Entrepreneurship Challenge consists of Start-up Talent Search, SEC Launch Conference,
Workshop & Pitching Sessions, and SEC Grand Finalé. The bellow is a general timeline of the events.
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
EVENT DATES AND OVERVIEW
August 13th, Monday Start-up Talent Search
August 16th, Thursday Singapore Entrepreneurship Challenge Launch Conference
August 18th, Saturday Workshops and Pitching Sessions
August 25th, Saturday Singapore Entrepreneurship Challenge Grand Finalé
The Start-up Talent Search was an opportunity for the local start-ups to showcase their company’s vision,
mission, culture and products to the students, as well as target potential interns or employees among the
passionate and entrepreneurial student population. This exhibition cum career fair was held by over 50
representatives from 22 start-ups, in a high-human-traffic area and it received a constant influx of
talented students to visit the booths.
It aimed to create the awareness to the students of start-ups and their businesses through an interactive
road show and provide the former with the chance to further network and engage with the latter.
Indeed, it has achieved its purpose, as one of the participating start-ups has responded in the email:-
“We want to portray the fact that, as entrepreneurs, what you can do is only limited by your own
imaginations” to the students. – Mr. Miyavi Lin, Brand Molecule
START-UP TALENT SEARCH
AUGUST 13TH, MONDAY
PLAZA @ SOUTH SPINE, NANYANG TECHNOLOGICAL UNIVERSITY
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Above: exhibitors talking to students and students signing up for Singapore Entrepreneurship Challenge Launch Conference.

4. The SEC Launch Conference represents one of the most highly anticipated events in SEC, serving as a
platform for the sharing of resources in terms of knowledge, experience and innovation, among the
corporate, youth and academia of Singapore. It attracted and educated more than 150 highly potential
youth and corporate representatives through a vigorous Panel dialogue on working in a start-up.
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
SEC LAUNCH CONFERENCE
AUGUST 15TH, THURSDAY
AUDITORIUM, NANYANG EXECUTIVE CENTRE, NANYANG TECHNOLOGICAL UNIVERSITY
The SEC Launch Conference also served as the formal opening of
the SEC Case Challenge Competition to the pre-registered student
contestants Case Participants via the highly-interactive
Brainstorming Sessions with four local start-ups (the “Case
Partners”) who provide their real-life business challenges for the
Case Participants to solve. The sessions created a forum for the
Case Partners and Participants to discuss more on the businesses,
the cases, the challenges and restrictions faced; and to start the
primitive brainstorming together. It helped the Case Participants
to understand more about what they were to solve and to start
immediately with an information injection.
Titled as “Life at a Start-up: Should YOU decide to work at a Startup after graduation?”, the Panel
dialogue was powered by the real-life experiences from start-up founders, employees and career
professionals. It explored with the audience on the alternative career choice in start-ups, shared the good
and bad about working there and being an entrepreneur; and highlighted the considerations the
audience should go through before choosing to work at a start-up or starting up their own business. Our
prestigious Panellists include renowned corporate and industrialists, such as Ms. Grace Sai from the Hub
Singapore, Ms. Bhavani Prakash from Eco WALK the Talk and Mr. Scott Bales from Movenbank.
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Above left: Speech by the Guest-of-Honour, Prof. Hooi from NTC, NTU Above right: Panel dialogue with 5 outstanding small enterprise owners
Right: Brainstorming with the representative from ZiniCat, one of the Case Partners

5. SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
WORKSHOPS AND PITCHING SESSIONS
AUGUST 18TH, SATURDAY
NANYANG TECHNOPRENEURSHIP CENTER, NANYANG TECHNOLOGICAL UNIVERSITY
Ultimately, the Workshops and Pitching Sessions serves as the Semi-Final and Case Participants competed
vigorously for qualification into the Grand Finalé. Different from normal case competitions, this event was
also designed in a way to start with mutual learning and case-solving process for the Case Participants
through various Workshops conducted by seasoned industrialists, consultants and coaches; followed by a
casual consultation session with the Workshop Speakers and Case Partners to clarify certain issues and
fine tune their solutions, before the exciting pitching sessions finally arrived.
After lunch, the Pitch Session will be held for the Case Participants to present their solutions to the Case
Partners. The session is to be conducted in an exciting way as the Case Participants only have five minutes
to pitch their ideas. It tests not only on how well they have conceptualized their thoughts, but also their
vocal and verbal presentation skills, leveraged on what has been taught and discussed in the workshops
and consultations before noon. Two teams of each case, i.e. 8 distinguishing teams with 4 cases, would
enter the Grand Finale for final competition.
The topics of the Workshops ranged from the common consulting framework and case solution models,
to more specific focuses on consumer research, online marketing, etc. All the Case Participants actively
took part in the Workshops and claimed to have learned useful tips and skills through the intense
individual learning and group interactions. Our renowned Workshop Speakers included Mr. Nawal K. Roy
and Mr. Brian Vo from McKinsey & Co., Mr. Sirish Kumar from PayPal, Mr. Dragos Necula from Etrican,
and Professor Hooi Den Huan from Nanyang Technopreneurship Center.
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“We really enjoyed the collaborative format of AIESEC's event and felt honored to be part of this
new wave of young entrepreneurship here in Singapore. It will be exciting to see the students
take this passion and turn it into real businesses."
- Ms. Lara Dudley, Co-Founder of the Talent Society; as the independent judge for Buy1 Give1,
one of the Case Partners
Abice: Case Participants attending Workshops with professionals from McKinsey & Co., Nanyang Technopreneurship Center and PayPal
The Pitching Sessions were held concurrently with all four
Case Partners. The judges were impressed by the creative yet
well-thought ideas for their critical business challenges. It
surely broadened the thinking of the small enterprise owners
with a fresh and alternative perspective from the students.
Right: Case Participants pitching to Buy1
Give1, one of the Case Partners

6. SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
SEC GRAND FINALÉ
AUGUST 25TH, SATURDAY
NTUC CENTRE, ONE MARINA BOULEVARD
SEC Grand Finalé concludes the SEC Case Challenge Competition and the series of SEC events. Thirty
outstanding Case Participants were selected from the Pitching Sessions were present, together with the
Case Partners and two independent judges, as well as distinguished guests from the Workshop Speakers,
NTU Ventures and Young NTUC.
After vigorous competition among 10 teams on various cases given, three 2nd year business students
stood out from the crowd and took away the grand prize, with a Best Speaker Award to an NBS final year
student and 12 First Runners-up awarded.
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Above: Case Participants, Case Partners and independent judges presenting in the Grand Finalé.
Above: Judges assessing the presentation of the Case participants.
Right: the final winning team of Jennifer Xie Kaixin, Heng Choon Kim,
and Eric Lin Jian Hui, from both NTU and NUS.

7. Signed-up Teams
Signed-up Students
Qualified Teams
Qualified Case Participants
Participants at SEC Launch Conference
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
IMPACT BREAKDOWNS
68
204
45
135
IMPACT ON LOCAL YOUTH
Students from Local Tertiary Institutes
150+
66%
13%
4%
2%
15%
Qualified Case Participants
Bachelor
Master
MBA
PhD
Others
88
17
6
3
20
Total 134
Breakdown by Degree of Study Breakdown by University
116
9
7
1
1
Total 13486%
7%
5%1%1%
Qualified Case Participants
NTU
NUS
Others
SIM
SMU
Panellists and Moderator
Participated Case Partner Representatives
Workshop Speakers
Independent Judges
Exhibitors at Start-up Talent Search
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8
7
3
IMPACT ON EXTERNALS
INDUSTRIAL AND ACADEMIC PROFESSIONALS
50+
Case Partners – Local Start-ups
Participated Talent Search Partners
Small Enterprise Owners
Participated Externals in Total
4
22
16
80+
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8. SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
EXTERNAL TESTIMONIALS
“It is indeed most encouraging and heartening to witness AIESEC initiating and very successfully
implementing the Singapore Entrepreneurship Challenge. Not only are both the substance and
form of the event impressively executed but is it very timely too – taking place following the
Singapore’s Economic Strategies Committee report which highlighted the importance of
entrepreneurship and innovation in a dynamically changing environment.
NTC is both proud and pleased to collaborate with AIESEC in this undertaking. NTC’s mission of
making a meaningful difference to humanity through entrepreneurship education, converges with
AIESEC’s role to provide a platform for youth leadership development, and offering young people
the opportunity to be global citizens, to change the world, and to get experience and skills that
matter today.”
- Professor Hooi Den Huan, Director, NTC, and Teacher Advisor, AIESEC NTU
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“Singapore Entrepreneurship Challenge is a wonderful platform for students to gain awareness on what
social enterprises are and how they can benefit the society and earn a profit at the same time. It is also
a unique platform in Singapore for the youths to experience hands-on and appreciate what it is like
working in and with social enterprise start-ups and get to interact and learn from social entrepreneurs.
As an AIESEC alumnus I am very proud to see that the organization continues to pioneer such initiatives
to enable young people to discover and develop their leadership potential for positive impact in
society. I look forward to be involved in the Singapore Entrepreneurship Challenge again next year.“
- Mr. Ashwin Subramaniam, Co-founder at Gone Adventurin’
- Mr. Eryi Toh, Managing Director, Pytheas Infosys
“Entrepreneurial spirit is what makes every business thrive - in today's dynamic economic
environment even more than ever before. AIESEC Singapore identified this relevant topic and
brought together passionate young minds, ambitious start ups, educational institutions as well as
committed experts from the private sector.
Singapore Entrepreneurship Challenge provided great value to all parties involved and has been
executed with a high level of professionalism and passion. I applaud AIESEC and all participants
and would like to encourage more organizations to think as entrepreneurial as AIESEC and join
for their programmes and projects!
We certainly would love to participated for the next round.”
- Mr. Lars Voedisch, Owner/Principal Consultant at PRecious Communications

9. Green Startup – Eco Travel
ECO TRAVEL is a Singapore-based travel agency which provides extraordinary
overseas travel experience through nature appreciation and environmental
learning. Eco Travel’s business model centers closely around Eco-Tourism and
Sustainable Travel. It actively works to improve its operations to be more eco-
friendly and also to stick close to its values to promote eco-tourism to travelers.
Lifestyle Startup – ZiniCat
ZINICAT provides a food recommendation application service that matches persons to food. The
service runs off an intelligent computing system that learns about a person’s food preferences and
helps the user discover relevant and new information about food and restaurants. People worldwide
are passionate about food and there is a clear demand for food services.
Social Startup – Buy1GIVE1
B1G1 Giving is a Not-For-Profit Society registered and regulated in Singapore. It supports mainly other
charity organizations around the world to create sustainable contribution models.
100 % of contributions made by B1G1 Businesses directly go to the Worthy Cause organizations
through B1G1 Giving. B1G1 takes nothing from the contributions nor does it receive funds from
charities in any way fro the services it provides.
Technology Startup – Pytheas Infosys
Pytheas Infosys is a travel technology firm that is building Singapore’s online travel marketplace.
They provide travel agents with their proprietary Travel CMS software that helps customers publish
their travel packages online and set up their own web and mobile store. Through a combination of
internet, mobile and social media technologies, they are aiming to enrich the conventional offline
shopping and travel planning experience.
Buy1GIVE1 is a social enterprise established in 2007 in Singapore. It
supports, inspires and educates businesses globally.
SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
SEC 2012 CASE PARTNERS
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10. SINGAPORE ENTREPRENEURSHIP CASE CHALLENGE
Standout, Empower Others, Change Lives
SEC 2012 START-UP TALENT SEARCH PARTNERS
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COLLABORATIONS INTENDED
AFTER SINGAPORE ENTREPRENEURSHIP CHALLENGE 2012

11. Be our Project Partner Today!
We would like to hear your opinions in bringing
the local youth entrepreneurship higher!
Kindly contact us for more details on upcoming project plans.
Xu Yiming (Ms)
Chairperson
Singapore Entrepreneurship Challenge 2012
Contact No. +65 9750 5663 (HP)
Email. Yiming.Xu@aiesec.net
PROJECT ENTREPRENEURSHIP TEAM
AIESEC Singapore
Tok Xinyu (Ms)
Director
Project Entrepreneurship
Contact No. +65 9126 5539 (HP)
Email. Tok.Xinyu@aiesec.net
Janice Joeng (Ms)
Agenda Manager
Singapore Entrepreneurship Challenge 2012
Contact No. +65 9770 7621 (HP)
Email. Janice.Joeng29@aiesec.net
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Singapore Entrepreneurship Challenge Organizing Committee
AIESEC Singapore
Office No. +65 6338 5308
www.aiesec.org.sg