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Submitted By:

 Aastha Singh
         D-30
2011-13 batch
Generic Business Model of
Bollywood
                                              Exhibitors
    Producer of the                           (Cinema
         film                                 Owners)

                                                      Revenue Generation
       Star Cast
      (actors) and
         Crew
                                       Major Revenue
                                       generated from        Music of the film sold
                                       Theatrical ( Box-       prior to release
       Film Sold to                    Office) Releases


                                                              Subsidies received
                                                                 from foreign
                                         Sale of Satellite
                                                                authorities for
                                       rights of the movie
                                                              shooting in foreign
Distributors      Music    Satellite                               locations
                  Rights    Rights
10 Business Metrics in
Bollywood

  No. of days a movie ran in the theatre


  Rupees spent in production per ticket sold


  Total Domestic Box Office Collection


  Total Overseas Box Office Collection


  Total cost of Production
10 Business Metrics in
Bollywood (Contd)

   Ratings given by film critics


   Public Ranking ( Market Survey)


   Cost incurred during pre-release movie
   promotion

   Revenue earned from selling music and
   satellite rights


   Time of Release
Comparative Business Analysis


Business                   Dabangg          Gangs of Wasseypur
Metrics/Business
Model
Domestic Box Office        Rs. 141 crore    Rs. 27.52 crores
Collection

Overseas Box Office        US$ 5 million    US$ 0.3 millions
Collection

Rating by film critic      4.5/5            3.5/5
                           (Taran Adarsh)   (Taran Adarsh)


Total Cost of Production   Rs. 30 crores    Rs. 9.2 crores


Public Ranking             Very Good        Good
Comparative Business
    Analysis ( Contd.)
Business                    Dabangg   Gangs of Wasseypur
Metrics/Business
Model


Certification by Censor     U/A       A
Board

No. of Successful Running   11        8
Weeks

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Sims brand ambassador_2012-aastha_singh

  • 1. Submitted By: Aastha Singh D-30 2011-13 batch
  • 2. Generic Business Model of Bollywood Exhibitors Producer of the (Cinema film Owners) Revenue Generation Star Cast (actors) and Crew Major Revenue generated from Music of the film sold Theatrical ( Box- prior to release Film Sold to Office) Releases Subsidies received from foreign Sale of Satellite authorities for rights of the movie shooting in foreign Distributors Music Satellite locations Rights Rights
  • 3. 10 Business Metrics in Bollywood No. of days a movie ran in the theatre Rupees spent in production per ticket sold Total Domestic Box Office Collection Total Overseas Box Office Collection Total cost of Production
  • 4. 10 Business Metrics in Bollywood (Contd) Ratings given by film critics Public Ranking ( Market Survey) Cost incurred during pre-release movie promotion Revenue earned from selling music and satellite rights Time of Release
  • 5. Comparative Business Analysis Business Dabangg Gangs of Wasseypur Metrics/Business Model Domestic Box Office Rs. 141 crore Rs. 27.52 crores Collection Overseas Box Office US$ 5 million US$ 0.3 millions Collection Rating by film critic 4.5/5 3.5/5 (Taran Adarsh) (Taran Adarsh) Total Cost of Production Rs. 30 crores Rs. 9.2 crores Public Ranking Very Good Good
  • 6. Comparative Business Analysis ( Contd.) Business Dabangg Gangs of Wasseypur Metrics/Business Model Certification by Censor U/A A Board No. of Successful Running 11 8 Weeks