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NAME -DEEPAN NANDI
ROLL NO-27
DIV-B
BATCH-2012-14
GENERIC BUSINESS MODEL IN BOLLYWOOD




               • Pre-shooting-concept,funding,etc.
                                        Revenue distribution
               • Shooting-planning,music recording etc.                (%)
               • Post-shooting-editing,publicity,etc.
Production                                                              Indian
                                                                        Theatrical
                                                                        Overseas
               • Theatrical-     domestic-6 territories
                                 overseas-multiple distributor
               • Non theatrical- domestic-music,satellite,etc.          Satellite
Distribution                     overseas-internet,DVD,VCD etc

                                                                        Home video

                                                                         Ancillary
               • 12900 screens in India,36000 screens in US & 65000 screens in China
               • How the money comes –Theatrical rights,music,TV & video revenues
Exhibition
Business metrics for bollywood

    Gross box office            1st day/1st week        Revenue from satellite &
       collection                   collection               music rights




Net profit (total income-     Censor board rating
                                                           Verdicts by critics
    production cost)              (A,U/A,U)




                             Popularisation of music
                             which is released early
                               e.g Sheila ki jawani
                             helped Tees Maar Khan
                            to earn heavy collection)
Contd.
%age of occupancy of theatres

No. of screens where movie is released

Going to telly soaps/shows to capture T.V. audiences

How smartly marketing is done

Associating movie with a product (Ra.One video games)

Bigger star cast
Comparison between Dabangg &
           Gangs of Wasseypur
Dabangg                                        Gangs of Wasseypur

Total collection is 215 cr                     Total collection is 30 cr

1st week collection is 76 cr                   1st week collection 17.35 cr

Satellite revenue 50 cr crore & music right    Satellite revenue 6 crore & music right for 1
for 10 cr                                      cr
Rating- U/A                                    Rating-A

Hit music with award winning munni             No such music popularity except the song
badnam & tere mast mast do nain                “o womaniya”
Net profit(total collection-production cost)   Net profit(total collection-production cost)
215-42=173cr                                   30-9=21 cr
Contd.
Dabangg                              Gangs of Wasseypur

97% occupancy for theatres           80-85% occupancy

1800 screens                         1000 screens

cast coming toTelly soaps,shows      less marketing through shows

Bigger star cast-SALMAN KHAN         Mediocre star cast

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deepan nandi sims brand ambassador b-27 2012-14

  • 1. NAME -DEEPAN NANDI ROLL NO-27 DIV-B BATCH-2012-14
  • 2. GENERIC BUSINESS MODEL IN BOLLYWOOD • Pre-shooting-concept,funding,etc. Revenue distribution • Shooting-planning,music recording etc. (%) • Post-shooting-editing,publicity,etc. Production Indian Theatrical Overseas • Theatrical- domestic-6 territories overseas-multiple distributor • Non theatrical- domestic-music,satellite,etc. Satellite Distribution overseas-internet,DVD,VCD etc Home video Ancillary • 12900 screens in India,36000 screens in US & 65000 screens in China • How the money comes –Theatrical rights,music,TV & video revenues Exhibition
  • 3. Business metrics for bollywood Gross box office 1st day/1st week Revenue from satellite & collection collection music rights Net profit (total income- Censor board rating Verdicts by critics production cost) (A,U/A,U) Popularisation of music which is released early e.g Sheila ki jawani helped Tees Maar Khan to earn heavy collection)
  • 4. Contd. %age of occupancy of theatres No. of screens where movie is released Going to telly soaps/shows to capture T.V. audiences How smartly marketing is done Associating movie with a product (Ra.One video games) Bigger star cast
  • 5. Comparison between Dabangg & Gangs of Wasseypur Dabangg Gangs of Wasseypur Total collection is 215 cr Total collection is 30 cr 1st week collection is 76 cr 1st week collection 17.35 cr Satellite revenue 50 cr crore & music right Satellite revenue 6 crore & music right for 1 for 10 cr cr Rating- U/A Rating-A Hit music with award winning munni No such music popularity except the song badnam & tere mast mast do nain “o womaniya” Net profit(total collection-production cost) Net profit(total collection-production cost) 215-42=173cr 30-9=21 cr
  • 6. Contd. Dabangg Gangs of Wasseypur 97% occupancy for theatres 80-85% occupancy 1800 screens 1000 screens cast coming toTelly soaps,shows less marketing through shows Bigger star cast-SALMAN KHAN Mediocre star cast