SlideShare a Scribd company logo
S I M P L I F Y
    It’s the least you can do.
S    I   M   P    L   I   F   Y




    bare essence
    Decide what is absolutely
    necessary to tell a story.
    Anything beyond that could
    dilute the message.
S   I   M     P   L   I   F   Y




ruthless editing
This page about the big
east coast blackout
uses some extreme
editing to create drama.




Paul Wallen
S   I   M   P   L       I     F      Y




                    Tiny scale and
                    generous white
                    space illustrate the
                    flea market idea.




                    San Jose Mercury News
S   I   M   P   L        I       F   Y




                    This example also
                    plays with that
                    sense of scale on a
                    most minimal page,
                    with not even a
                    headline.



                    martin gee
S   I   M   P   L       I     F       Y




                    A simple pattern of
                    black lines create a
                    cross.




                    Tomasz Bochenki
S   I   M    P   L   I   F   Y




A minimal color
scheme and just
part of a yin-yang
symbol also give
this profile of golfer
Y.E. Yang a nice
play of positive and
negative space.




Christian Font
S    I    M    P    L    I    F    Y




cropping
By showing only a minimum of each character, the
images become less literal and more powerful.
S   I   M   P   L        I     F     Y




                    Tight shots, cropped
                    or not, can get to just
                    the essence of the
                    character.




                    Margit Toovere
S   I   M   P   L        I      F      Y




                    metaphor
                    The glowing clock
                    radio expresses the
                    idea of insomnia in a
                    less literal, more
                    emotional way.

                    Gustavo Lo Valvo
S   I   M   P   L        I     F   Y




                    understatement
                    Downplayed branding.
                    Tiny headline.
                    Wide crop.
                    Hidden face.
                    Memorable page.

                    Trent Koland
S   I   M   P   L   I   F   Y

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Simplify» Creative strategies for newspaper designers

  • 1. S I M P L I F Y It’s the least you can do.
  • 2. S I M P L I F Y bare essence Decide what is absolutely necessary to tell a story. Anything beyond that could dilute the message.
  • 3. S I M P L I F Y ruthless editing This page about the big east coast blackout uses some extreme editing to create drama. Paul Wallen
  • 4. S I M P L I F Y Tiny scale and generous white space illustrate the flea market idea. San Jose Mercury News
  • 5. S I M P L I F Y This example also plays with that sense of scale on a most minimal page, with not even a headline. martin gee
  • 6. S I M P L I F Y A simple pattern of black lines create a cross. Tomasz Bochenki
  • 7. S I M P L I F Y A minimal color scheme and just part of a yin-yang symbol also give this profile of golfer Y.E. Yang a nice play of positive and negative space. Christian Font
  • 8. S I M P L I F Y cropping By showing only a minimum of each character, the images become less literal and more powerful.
  • 9. S I M P L I F Y Tight shots, cropped or not, can get to just the essence of the character. Margit Toovere
  • 10. S I M P L I F Y metaphor The glowing clock radio expresses the idea of insomnia in a less literal, more emotional way. Gustavo Lo Valvo
  • 11. S I M P L I F Y understatement Downplayed branding. Tiny headline. Wide crop. Hidden face. Memorable page. Trent Koland
  • 12. S I M P L I F Y