In some ways, sameness is great - we have same hobbies, we go to the same school, etc. But in what ways does sameness get us into trouble? How does sameness lead to stereotypes, bullying, and other things we don't want to see in the world? Learn how appreciating differences and becoming allies to one another can make a difference.
In some ways, sameness is great - we have same hobbies, we go to the same school, etc. But in what ways does sameness get us into trouble? How does sameness lead to stereotypes, bullying, and other things we don't want to see in the world? Learn how appreciating differences and becoming allies to one another can make a difference.
In some ways, sameness is great - we have same hobbies, we go to the same school, etc. But in what ways does sameness get us into trouble? How does sameness lead to stereotypes, bullying, and other things we don't want to see in the world? Learn how appreciating differences and becoming allies to one another can make a difference.
In some ways, sameness is great - we have same hobbies, we go to the same school, etc. But in what ways does sameness get us into trouble? How does sameness lead to stereotypes, bullying, and other things we don't want to see in the world? Learn how appreciating differences and becoming allies to one another can make a difference.
I gave this presentation on 4/15/14 to a group of law students interested in learning more about networking and personal branding basics. Folks are free to use or disregard this presentation as they like. Feedback, criticism, or disagreement is appreciated.
Fundraising Triumphs & Keeping Members Engaged for the Long Haul, FCI at NFCA...NFCACoops
Suzi Carter recently joined Food Co-op Initiative after working to help launch recently opened Friendly City Food Co-op, among other community development projects. This presentation covers strategies for fundraising success, and how co-ops can best serve and motivate their members in each stage of co-op development.
Networking is a top skill required for any professional/ business owner in today's world. This presentation shares some simple and effective tips on networking better.
The presentation focuses on:
1. Identify the mindset of a networker.
2. Observe the prerequisites of effective networking
3. Communicate for effective networking.
Like every other skill, the ability to network, connect and influence others positively is a slow and long process.
Like someone said " You're network is you're net worth"!
This presentation helps us to look at professional networking from a more friendly and informal perspective. What works when you're looking for a job? What doesn't work?
The presentation starts off with a set of premises such as 'a friend is more likely to help you than a non-friend when looking at your resume' - a set of facts/assumptions that help drive the argument of corporate pick-up lines forward. We then discuss a set of lines that were used successfully to start a normal conversation, and we look at the common elements that help us start conversation with complete strangers. This can, in essence, be used to create new friendships (note 'friendships' rather than 'professional connections') which lead to new and exciting opportunities.
How to Gather, Write and Publish Your Donor StoriesLeah Eustace
We all know how effective and inspiring a good story can be, but how do you go about actually gathering and preparing a donor story for publication? In this webinar, you’ll learn how to identify a good story, conduct an interview and write an impactful piece… all while nurturing the donor relationship. Leah will share practical tips that will apply whether you’re a big or small shop.
Originally broadcast February 27, 2013
These slides walk you through:
* How to identify people you should be meeting
* How to build reciprocity into every encounter
* How to maintain and nurture an established network
I gave this presentation on 4/15/14 to a group of law students interested in learning more about networking and personal branding basics. Folks are free to use or disregard this presentation as they like. Feedback, criticism, or disagreement is appreciated.
Fundraising Triumphs & Keeping Members Engaged for the Long Haul, FCI at NFCA...NFCACoops
Suzi Carter recently joined Food Co-op Initiative after working to help launch recently opened Friendly City Food Co-op, among other community development projects. This presentation covers strategies for fundraising success, and how co-ops can best serve and motivate their members in each stage of co-op development.
Networking is a top skill required for any professional/ business owner in today's world. This presentation shares some simple and effective tips on networking better.
The presentation focuses on:
1. Identify the mindset of a networker.
2. Observe the prerequisites of effective networking
3. Communicate for effective networking.
Like every other skill, the ability to network, connect and influence others positively is a slow and long process.
Like someone said " You're network is you're net worth"!
This presentation helps us to look at professional networking from a more friendly and informal perspective. What works when you're looking for a job? What doesn't work?
The presentation starts off with a set of premises such as 'a friend is more likely to help you than a non-friend when looking at your resume' - a set of facts/assumptions that help drive the argument of corporate pick-up lines forward. We then discuss a set of lines that were used successfully to start a normal conversation, and we look at the common elements that help us start conversation with complete strangers. This can, in essence, be used to create new friendships (note 'friendships' rather than 'professional connections') which lead to new and exciting opportunities.
How to Gather, Write and Publish Your Donor StoriesLeah Eustace
We all know how effective and inspiring a good story can be, but how do you go about actually gathering and preparing a donor story for publication? In this webinar, you’ll learn how to identify a good story, conduct an interview and write an impactful piece… all while nurturing the donor relationship. Leah will share practical tips that will apply whether you’re a big or small shop.
Originally broadcast February 27, 2013
These slides walk you through:
* How to identify people you should be meeting
* How to build reciprocity into every encounter
* How to maintain and nurture an established network
Similar to A Simple Formula To Start A Conversation With Someone You Don't Know (20)
My book "Start with Hello" - sample of a chapterLinda Coles
Business people all over the world are looking for new and alternative ways to market themselves and their businesses.
By going back to good old-fashioned small talk and saying hello to people we don't currently know, more business opportunities and business connections will arise.
People buy from people they know, like and trust, so get to know more people!
How to find new customers: Talk to more peopleLinda Coles
Business people all over the world are looking for new and alternative ways to market themselves and their businesses.
By going back to good old-fashioned small talk and saying hello to people we don't currently know, more business opportunities and business connections will arise.
People buy from people they know, like and trust, so get to know more people!
Ever wondered why some business people have all the luck? They talk to more people!
It’s not about being lucky; it’s about talking to more people, more of the time and you can only do that by being present. New conversations and new connections will lead to new opportunities.
You just need to be open to the idea of talking to complete strangers and act on the signs you receive to make an opportunity happen.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
9. Ask: How are you associated
with this event?
• “Are you a member here too?”
• “Are you a regular attendee of
these events?”
• “Do you know the organizer?”
11. Ask: What do you do in
your down time?
• “What do you have planned for the
weekend?”
• “Do you follow any particular sport?”
• “Tell me about your hobbies”