Simple
            Strategy
How to Profit From Your Unique Business Advantage
Geoff McDonald @BookRapper BookRapper.com
The Book




GeoffMcDonald.com/blog
The Book

StrategyLand.com
Richard Rumelt

The Author
Strategy is not always Strategic

The BIG Idea
Bad   Good
            Fluffy     Diagnosis
            Goals     Guidance
           Hopeful     Action




The Speed RAP
What’s your advantage?

Your Challenge : How are you going to profit from it?
Timely!

Book Rapper Says...
Good and Bad




GeoffMcDonald.com/blog
Skips the Details
                                Fluffy Buzzwords
                                Focus on Results
                 Bad            Avoids obstacles
                                No Decisions
                                Covers Real Issue
                                Aims to Please



How to Recognize Bad Strategy
Identifies problem
                             Identifies how to win
                             Inherent logic
             Good            Allocates resources
                             Coordinates action
                             Why, what, how
                             Identifies leverage



How to Recognize Good Strategy
Avoidance

                             Templates

                             Hopeful

Three Reasons for Bad Strategy
Bad Strategy




GeoffMcDonald.com/blog
Bad
     Fluff                                 Objectives



    Goals                                 Avoidance




Four Hallmarks of Bad Strategy to Avoid
Strategy For Your Strategy




GeoffMcDonald.com/blog
The Point of Strategy


How do you get from here to there?
❶ Diagnose



Rumelt’s Kernel
❷ Guidelines



Rumelt’s Kernel
❸ Actions



Rumelt’s Kernel
Diagnosis

What’s going on?
Guiding Principles

What’s our general approach?
Coordinated Action

What are we going to do about it?
Sources of Power




GeoffMcDonald.com/blog
Tipping the Odds

Strengths are relative to opportunities
Using Leverage

Making small changes to produce big gains
Proximate Objectives
If you could only have one feasible objective...
Chain Link Systems

What’s the weakest link in your organisation?
Using Design
It’s the overall organisation that matters
Focus

Focus to create more power applied to the right target
Growth
Growth is the result of good strategy well executed
Deepen           Broaden




                 Increase          Isolate



              Using Advantage
Four ways to increase your advantage
Using Dynamics

Which waves are you riding?
Inertia and Entropy
An organisations greatest threat may be internal
Think Strategically




GeoffMcDonald.com/blog
Science of Strategy

Test your Strategic Theory in the real world
Use Your Head

The one common obstacle is your bias
Belief                        Doubt




                Keep Your Head

Strong enough to believe, doubtful enough to question
More...




GeoffMcDonald.com/blog
Buy the Book!

StrategyLand.com
Strategic Questions

Questions to provoke a strategic response
What’s your advantage?

And, what are you going to do about it?
A


                                    Presentation




Recording available for members at : BookRapper.com

Simple Strategy