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1. School of
Internet
Marketing
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under CC BY-NC

2. KEYPOINTS
What is digital marketing
Benefits of digital marketing
What does digital marketing consist of
Search Engine Optimization (SEO)
Social media marketing
Affiliate marketing
Email marketing
Digital marketing measurement

3. DEFINITION
 Digital marketing is an
umbrella term for the
marketing of products or
services using digital
technologies, mainly on the
Internet, but also including
mobile phones, display
advertising, and any other
digital medium.

4. BENEFITS OF DIGITAL MARKETING
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5. OBJECTIVE
 Reach the right audience
 Engage with your audience
 Motivate your audience to take your
action
 Maximize return on investment(ROI)
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6. DIGITAL
MARKETING
CONSIST OF
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7. WHAT IS SEO
Whenever you enter a query in a search engine and hit 'enter'
you get a list of web results that contain that query term. Users
normally tend to visit websites that are at the top of this list as
they perceive those to be more relevant to the query. If you have
ever wondered why some of these websites rank better than the
others then you must know that it is because of a powerful web
marketing technique called Search Engine Optimization

8. Social Media Marketing
(SMM)
Social media marketing uses social media and social
networks—like Facebook, X platform (formerly
Twitter), and Instagram—to market products and
services, engage with existing customers, and reach new
ones.
The power of social media marketing comes from the
unparalleled capacity of social media in three core
marketing areas: connection, interaction, and customer
data.
Social media marketing has transformed the way
businesses are able to influence consumer behavior—
from promoting content that drives engagement to
extracting personal data that makes messaging resonate
with users.
Because social media today is so ubiquitous,
marketing techniques using these platforms are
extremely important for businesses.
Social media marketing is often more cost-effective
with great exposure, though it requires ongoing
maintenance and might have unintended negative
feedback consequences.

9. Affiliate Marketing
• Affiliate marketing is a marketing
scheme in which a company
compensates partners for business
created from the affiliate's marketing
tactics.
• Digital marketing, analytics, and cookies
have made affiliate marketing a billion-
dollar industry.
• Firms typically pay affiliates per sale and
less frequently by clicks or impressions.
• The three main types of affiliate
marketing are unattached affiliate
marketing, involved affiliate marketing,
and related affiliate marketing.
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10. Email Marketing
1. Access to customer insights: With email
marketing, you own the connection between
your customer and you. All the data generated
from marketing emails is yours to analyse and
draw conclusions from. This helps you get a
better understanding of what interests your
audiences and how they like to engage with
your brand.
2. Longer lifespan: Email addresses have a sort
of stickiness. People tend to keep the one they
have for a long time, so it becomes easier to
connect with audiences even after a gap.
3. Ease of Use: With new-age email marketing
services, creating and executing an email
marketing campaign is easier than ever. Most
email marketing service providers offer loads of
templates and tools that make the process of
creating and sending an email
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11. CONCLUSION
 The study started with the aim to analyse the different issues related to the digital
marketing. Based on the discussion it has been found that in case of the digital
marketing the most important aspect is to connect with the users. The ladder of
engagement has shown the approaches to attach with the customers. The study
has also revealed that in order to utilise the digital marketing in an effective way,
the companies are required to design an effective platform. With the example of
Pinterest the effectiveness of a social media platform has been discussed. The
current trends in SIM Best Digital marketing courses in pune.