The document provides insights from research into the digital behaviors and needs of older ("Silver Surfer") internet users in Flanders. It summarizes prototypes created and tested for three concepts: 1) "Truken van de Foor" - a platform sharing practical tips and tricks; 2) "Hobbyhoek" - a website introducing new hobbies with videos; and 3) "Vlavak Online" - an online community. User feedback indicated that while practical digital content was appreciated, an online presence was seen as a nice-to-have rather than essential for most Silver Surfers.
The document discusses using start-up thinking and design thinking approaches in journalism and newsrooms. It proposes pivoting an idea called "6Things" from a daily publication to distributing content across different platforms and formats. It also discusses assessing stories in new ways, making stories through processes like prototyping, and using frameworks like lean startup and business model generation to change newsroom culture. The goal is pioneering new approaches to engage younger audiences.
How Facebook Boost Wastes Your Money 2014 by Jomar HilarioJomar Hilario
Do you want to understand better how Facebook Boost wastes your money? Check out how you can get a better return of investment from your Facebook Ads using concrete examples.
Access your lessons now at:
http://jhilario.com/va202emailonly
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing97th Floor
The document discusses strategies for B2B digital marketing on social media. It recommends starting with useful, altruistic content and repurposing top-performing content across different platforms. Interactive marketing apps and getting social profiles consistent with Open Graph standards can help drive engagement. Repurposing content as blog posts, slides, videos and more extracts more value from efforts. Promotion on social requires consistency and leveraging features like autoplay videos on Facebook.
How to Run Giveaways in Facebook Page and Website Using RafflecopterKatleyaOasisLacsi
This document provides instructions for running giveaways on a Facebook page and website using RaffleCopter. It explains how to sign up for a RaffleCopter account and login, then create a new giveaway campaign and embed the RaffleCopter widget code on a website or Facebook page to allow entries.
10 things you should know, but no one ever told you-2010 versionEvan Van Lissum
The first quote of the “10 things” presentation of DMF2009 was: “What might be true today, may be false tomorrow”. One year later, this quote seems more valid than ever. Times are changing at the speed of light. This year’s “10 things” presentation is an accurate update of what is still valid, what is not anymore valid and other nice things to know about the internet. So, everyone who wants an update in 25 minutes about what’s hot or not, is more than welcome.
Brigitta Schlumpf - Wuzzon Company - Pytch/LiveWire Seminar: Succesvol groeie...Ayman van Bregt
Brigitta Schlumpf runs a creative internet agency called Wuzzon Company that specializes in lead generation, mobile, and social media. The document discusses Wuzzon Company's services such as viral marketing, flash games, and mobile apps. It also touches on obtaining clients, overcoming challenges, and the importance of passion and ambition.
This is a presentation I gave in April 2006 to the Canadian Media Research Consortium about "Youth and the News". At the time I was the editor-in-chief of Dose magazine. Obviously a lot has changed since 2006!
The document discusses using start-up thinking and design thinking approaches in journalism and newsrooms. It proposes pivoting an idea called "6Things" from a daily publication to distributing content across different platforms and formats. It also discusses assessing stories in new ways, making stories through processes like prototyping, and using frameworks like lean startup and business model generation to change newsroom culture. The goal is pioneering new approaches to engage younger audiences.
How Facebook Boost Wastes Your Money 2014 by Jomar HilarioJomar Hilario
Do you want to understand better how Facebook Boost wastes your money? Check out how you can get a better return of investment from your Facebook Ads using concrete examples.
Access your lessons now at:
http://jhilario.com/va202emailonly
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing97th Floor
The document discusses strategies for B2B digital marketing on social media. It recommends starting with useful, altruistic content and repurposing top-performing content across different platforms. Interactive marketing apps and getting social profiles consistent with Open Graph standards can help drive engagement. Repurposing content as blog posts, slides, videos and more extracts more value from efforts. Promotion on social requires consistency and leveraging features like autoplay videos on Facebook.
How to Run Giveaways in Facebook Page and Website Using RafflecopterKatleyaOasisLacsi
This document provides instructions for running giveaways on a Facebook page and website using RaffleCopter. It explains how to sign up for a RaffleCopter account and login, then create a new giveaway campaign and embed the RaffleCopter widget code on a website or Facebook page to allow entries.
10 things you should know, but no one ever told you-2010 versionEvan Van Lissum
The first quote of the “10 things” presentation of DMF2009 was: “What might be true today, may be false tomorrow”. One year later, this quote seems more valid than ever. Times are changing at the speed of light. This year’s “10 things” presentation is an accurate update of what is still valid, what is not anymore valid and other nice things to know about the internet. So, everyone who wants an update in 25 minutes about what’s hot or not, is more than welcome.
Brigitta Schlumpf - Wuzzon Company - Pytch/LiveWire Seminar: Succesvol groeie...Ayman van Bregt
Brigitta Schlumpf runs a creative internet agency called Wuzzon Company that specializes in lead generation, mobile, and social media. The document discusses Wuzzon Company's services such as viral marketing, flash games, and mobile apps. It also touches on obtaining clients, overcoming challenges, and the importance of passion and ambition.
This is a presentation I gave in April 2006 to the Canadian Media Research Consortium about "Youth and the News". At the time I was the editor-in-chief of Dose magazine. Obviously a lot has changed since 2006!
Practical examples to make consistent cashRachel Manosa
The document provides instructions for summarizing an online webinar on earning constant cash in order to practice promotion and earn money. It advises attendees to write a summary of the webinar as a Facebook post, tagging the webinar host to both practice the skills learned and promote the webinar to others. Summarizing the webinar helps with remembering the content and fulfilling the pre-promotion work required to earn money through online activities.
The document advertises a system for making money from home by working online. It claims the system allows one to make over $500 per day and asks if the reader would be interested in learning more. It then lists common financial struggles and situations that might motivate someone to seek additional income, such as unemployment, disability, being a college student, or wanting to spend more time with family. It encourages clicking a link to discover more information.
IRRESISTIBLE STOP GAPS THAT EASILY GET 25,000 EMAILSJomar Hilario
IRRESISTIBLE STOP GAPS
THAT EASILY GET 25,000 EMAILS
by Jomar Hilario
Want more?
These lessons won't be free for long.
Go here:
Http://jhilario.com/getinstantvirtualskills
This document discusses blogging and microblogging (Twitter) for businesses. It notes that anyone can blog, but engagement is the real difference between a blog and traditional website. Blogging allows businesses to present a more human face, build brand communities, provide expertise, and improve search visibility. Twitter is a quick way to communicate but lacks focus. While Twitter is largely unproven for business, social media engagement cannot be avoided altogether.
Learn how to get started with Twitter and use it successfully in your business. @shaneadams and @ppadley slides discuss the tools you need to manage your Twitter identity and build your online reputation.
Social networks can be effective networking tools for associations to connect with their communities. LinkedIn is a professional network for building connections with colleagues and industry experts. ActiveRain and Trulia are good for real estate professionals to network and build referrals. Facebook allows connecting with others based on shared interests, while Twitter allows posting short messages to followers. YouTube, Viddler and Vimeo are social networks through video. Flickr is for photo sharing and networking. To get started on social networks, create a searchable profile highlighting your expertise and ways to contact you. Optimize your profile and include relevant keywords. Cross-promote your profiles on different networks.
The document discusses the concept of "whufï¬e", which refers to social capital and influence gained through online communities. It provides five principles for raising one's whufï¬e score: turning the bullhorn around to focus on individuals; becoming part of the community served; creating amazing customer experiences; embracing chaos and openness; and finding a higher purpose. Combining these principles can help build trust, loyalty, and word-of-mouth promotion.
The document is a slide presentation on digital evangelism and social media best practices for churches. It covers introductory topics like assumptions, pitfalls and possibilities of social media use for churches. It then details specific social networks like Facebook, Twitter and Instagram and how churches can best utilize them for connection, communication and curation. It provides recommendations for tools that can help with coordination, scheduling and sharing content. It concludes with posing questions to the audience about their social media use and needs.
How to Win the Internet (With Social Media)Jonathan Wylie
Tips, tricks and hacks on how to maximize your engagement and followers on social media. Created for educators but with lessons for everyone. Originally presented at the Iowa 1:1 Conference in April 2015.
This document is a transcript from a Twitter chat (#mbachat) on the topic of networking for success. The chat was hosted by @TechMBAOnline and guest hosted by @HajjFlemings on July 16, 2010. Participants discussed best practices for networking including building a network before needing it, following up with new contacts, helping others, and identifying people with similar interests through groups on LinkedIn. Questions were asked about when less contact is better in networking and how to identify people with shared interests.
London, Ink Presents: (How) Can Web 2.0 Help Credit Unions Market More Effect...Chief Listening Officers
With all the noise and hype surrounding Web 2.0 and social marketing/media, Credit Unions might assume they should be doing "something," whether its setting up a Facebook page or Twitter presence. A closer look explores the real value of Web 2.0 for marketing.
Originally presented by Bob London at NAFCU's Strategic Growth Conference, Clearwater Beach, FL, March, 2009.
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
This document proposes a new concept for a social networking service based on augmented reality. It would allow users to communicate and interact with each other and share content in the real world via virtual objects. The document outlines how the service would work, potential features for users like exploring places or enriching the world with advertisements. It provides an example user case and surveys interest among campus users. Finally, it discusses the business model, potential revenue sources from services and advertisements, as well as costs and potential partners.
Daily particulate matter (PM 10) limits in Europe are 50 mg/m3, with no more than 35 days over the limit per year. Recent data from Italy shows levels over 124 mg/m3 in Turin and Milan having exceeded limits for 30 days so far in 2011. Studies show 2,467 early deaths per year in London due to air pollution and Brussels residents wasting 65 hours per year in traffic jams. The annual cost of traffic congestion in the US was estimated at $114.8 billion in 2009 for lost time and fuel.
The Ministry of Education in Saudi Arabia's Qaseem region sent a letter of recognition to the general director of Anjal Al-Qaseem Schools, Majed Abdulfattah Ghonim. The letter praised Ghonim for his attention to teacher training courses held by the Ministry of Education and for helping to transform and boost teacher performance, putting the school in an outstanding position. The letter was signed by the Educational Director of Buraidah, Abdullah Al-Ghusn.
Reference Letter from Emily Hess - VP of OperationsDavid DePalma
David DePalma is recommended for a new position by his former manager. He worked as a Junior Accountant and Payroll Administrator for nine months, receiving exemplary performance reviews. David is praised as an excellent problem solver who delivers outstanding results for any projects assigned. His former manager believes David would be a valuable asset for any new employer.
An interior architect is responsible for designing beautiful and functional interior spaces. Their role involves understanding client requirements, structurally analyzing buildings, and developing schematic designs and construction documents within budget. Key tasks include consulting with clients, gathering measurements, supervising construction to ensure the design is followed, and providing an advisory role post-construction. Interior architects produce various types of drawings at different stages of design from thumbnail sketches to technical plans, elevations, sections and rendered documents.
The document discusses maket, which is a three-dimensional miniature model of an object made at a smaller scale, usually from materials like wood or paper. It describes different types of makets and their functions, which include visualizing and presenting designs. It also provides information about a tea plantation company, including its location, products, production process, number of employees, and land area requirements.
Practical examples to make consistent cashRachel Manosa
The document provides instructions for summarizing an online webinar on earning constant cash in order to practice promotion and earn money. It advises attendees to write a summary of the webinar as a Facebook post, tagging the webinar host to both practice the skills learned and promote the webinar to others. Summarizing the webinar helps with remembering the content and fulfilling the pre-promotion work required to earn money through online activities.
The document advertises a system for making money from home by working online. It claims the system allows one to make over $500 per day and asks if the reader would be interested in learning more. It then lists common financial struggles and situations that might motivate someone to seek additional income, such as unemployment, disability, being a college student, or wanting to spend more time with family. It encourages clicking a link to discover more information.
IRRESISTIBLE STOP GAPS THAT EASILY GET 25,000 EMAILSJomar Hilario
IRRESISTIBLE STOP GAPS
THAT EASILY GET 25,000 EMAILS
by Jomar Hilario
Want more?
These lessons won't be free for long.
Go here:
Http://jhilario.com/getinstantvirtualskills
This document discusses blogging and microblogging (Twitter) for businesses. It notes that anyone can blog, but engagement is the real difference between a blog and traditional website. Blogging allows businesses to present a more human face, build brand communities, provide expertise, and improve search visibility. Twitter is a quick way to communicate but lacks focus. While Twitter is largely unproven for business, social media engagement cannot be avoided altogether.
Learn how to get started with Twitter and use it successfully in your business. @shaneadams and @ppadley slides discuss the tools you need to manage your Twitter identity and build your online reputation.
Social networks can be effective networking tools for associations to connect with their communities. LinkedIn is a professional network for building connections with colleagues and industry experts. ActiveRain and Trulia are good for real estate professionals to network and build referrals. Facebook allows connecting with others based on shared interests, while Twitter allows posting short messages to followers. YouTube, Viddler and Vimeo are social networks through video. Flickr is for photo sharing and networking. To get started on social networks, create a searchable profile highlighting your expertise and ways to contact you. Optimize your profile and include relevant keywords. Cross-promote your profiles on different networks.
The document discusses the concept of "whufï¬e", which refers to social capital and influence gained through online communities. It provides five principles for raising one's whufï¬e score: turning the bullhorn around to focus on individuals; becoming part of the community served; creating amazing customer experiences; embracing chaos and openness; and finding a higher purpose. Combining these principles can help build trust, loyalty, and word-of-mouth promotion.
The document is a slide presentation on digital evangelism and social media best practices for churches. It covers introductory topics like assumptions, pitfalls and possibilities of social media use for churches. It then details specific social networks like Facebook, Twitter and Instagram and how churches can best utilize them for connection, communication and curation. It provides recommendations for tools that can help with coordination, scheduling and sharing content. It concludes with posing questions to the audience about their social media use and needs.
How to Win the Internet (With Social Media)Jonathan Wylie
Tips, tricks and hacks on how to maximize your engagement and followers on social media. Created for educators but with lessons for everyone. Originally presented at the Iowa 1:1 Conference in April 2015.
This document is a transcript from a Twitter chat (#mbachat) on the topic of networking for success. The chat was hosted by @TechMBAOnline and guest hosted by @HajjFlemings on July 16, 2010. Participants discussed best practices for networking including building a network before needing it, following up with new contacts, helping others, and identifying people with similar interests through groups on LinkedIn. Questions were asked about when less contact is better in networking and how to identify people with shared interests.
London, Ink Presents: (How) Can Web 2.0 Help Credit Unions Market More Effect...Chief Listening Officers
With all the noise and hype surrounding Web 2.0 and social marketing/media, Credit Unions might assume they should be doing "something," whether its setting up a Facebook page or Twitter presence. A closer look explores the real value of Web 2.0 for marketing.
Originally presented by Bob London at NAFCU's Strategic Growth Conference, Clearwater Beach, FL, March, 2009.
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
This document proposes a new concept for a social networking service based on augmented reality. It would allow users to communicate and interact with each other and share content in the real world via virtual objects. The document outlines how the service would work, potential features for users like exploring places or enriching the world with advertisements. It provides an example user case and surveys interest among campus users. Finally, it discusses the business model, potential revenue sources from services and advertisements, as well as costs and potential partners.
Daily particulate matter (PM 10) limits in Europe are 50 mg/m3, with no more than 35 days over the limit per year. Recent data from Italy shows levels over 124 mg/m3 in Turin and Milan having exceeded limits for 30 days so far in 2011. Studies show 2,467 early deaths per year in London due to air pollution and Brussels residents wasting 65 hours per year in traffic jams. The annual cost of traffic congestion in the US was estimated at $114.8 billion in 2009 for lost time and fuel.
The Ministry of Education in Saudi Arabia's Qaseem region sent a letter of recognition to the general director of Anjal Al-Qaseem Schools, Majed Abdulfattah Ghonim. The letter praised Ghonim for his attention to teacher training courses held by the Ministry of Education and for helping to transform and boost teacher performance, putting the school in an outstanding position. The letter was signed by the Educational Director of Buraidah, Abdullah Al-Ghusn.
Reference Letter from Emily Hess - VP of OperationsDavid DePalma
David DePalma is recommended for a new position by his former manager. He worked as a Junior Accountant and Payroll Administrator for nine months, receiving exemplary performance reviews. David is praised as an excellent problem solver who delivers outstanding results for any projects assigned. His former manager believes David would be a valuable asset for any new employer.
An interior architect is responsible for designing beautiful and functional interior spaces. Their role involves understanding client requirements, structurally analyzing buildings, and developing schematic designs and construction documents within budget. Key tasks include consulting with clients, gathering measurements, supervising construction to ensure the design is followed, and providing an advisory role post-construction. Interior architects produce various types of drawings at different stages of design from thumbnail sketches to technical plans, elevations, sections and rendered documents.
The document discusses maket, which is a three-dimensional miniature model of an object made at a smaller scale, usually from materials like wood or paper. It describes different types of makets and their functions, which include visualizing and presenting designs. It also provides information about a tea plantation company, including its location, products, production process, number of employees, and land area requirements.
L’architecture durable sur le chemin du développement régénératifFabrice Berrahil
Présentation de Vanessa Grob sur l’architecture durable sur le chemin du développement régénératif dans le cadre de l'ICEB Café du 24 novembre 2014 qui portait sur la démarche bioclimatique en Amérique latine.
Événement organisé par l'ICEB (Institut pour la Conception Eco-responsable du Bâti.
Фармацевтическая отрасль Беларуси / The pharmaceutical industry of BelarusIvan Osipau
Особенности фармацевтического рынка Беларуси в контексте мирового фармацевтического рынка.
Самый полный и детальный обзор фармацевтического рынка Беларуси.
This document outlines Anna Guray's personal 20-year marketing plan to achieve her goals and reach her "best destination". Her goals include obtaining an MBA and potentially a PhD, becoming an executive HR head, getting married and having kids. She lays out her vision, roles, 12-point plan, daily monitoring strategies and 21 steps to accomplish goals to help her achieve her end goal of being a young, successful jetsetter by age 45.
This document discusses why studying ethics is important for business students. It notes that several major corporate scandals in the early 2000s like Enron showed the consequences of unethical behavior and lack of ethics education. These scandals led to new regulations like Sarbanes-Oxley that require companies to have ethics codes. The goals of business ethics education are to help students understand ethical issues, develop skills to evaluate them, and appreciate leading an ethical life. With globalization, businesses also need ethics to manage legal, financial, and reputational risks.
Este documento resume la teoría de las inteligencias múltiples de Howard Gardner, la cual propone que la inteligencia no es una habilidad única y fija, sino que está compuesta de múltiples inteligencias independientes. Gardner clasificó ocho inteligencias principales (lingüística, lógico-matemática, espacial, corporal-cinestésica, musical, interpersonal, intrapersonal y naturalista) y se está considerando una novena inteligencia existencial. El documento también describe brevemente cada inteligencia y sus aplicaciones en diferentes
Start-Up Techniques for Journalists and NewsroomsEzra Eeman
The document discusses strategies for pioneering new approaches to journalism and news delivery at VRT, the Belgian public broadcaster. It describes using design thinking techniques like empathy, insights, prototyping and validation to develop new news products, formats and concepts aimed at younger audiences. Examples mentioned include 6Things, a daily digest of the 6 most interesting things, and Sambal, an alternative brand focused on creating rather than just aggregating content. The goal is to give VRT an essential place in the lives of digital natives and disrupt legacy media through innovation.
This document discusses the concept of "whufï¬e", which refers to social capital and influence gained through building trust and relationships online. It provides 5 principles for raising whufï¬e, such as turning communication outward to focus on community needs rather than self-promotion. Following these principles like creating amazing customer experiences can help build whufï¬e over time and lead to increased traffic, loyalty and profits through positive word of mouth.
Copy of PayPal Course - Academy Slide Deck 2024.pdfBloomerang
This document provides an overview of a Bloomerang Academy webinar on digital wallets. It begins with welcoming remarks and housekeeping details. Then it introduces the speaker and defines digital wallets as a convenient way for donors to make payments. The bulk of the document focuses on why nonprofits should offer PayPal and Venmo, including their large user base and ability to increase conversions and recurring donations. It provides a brief demo on how to enable PayPal and Venmo donations in Bloomerang in 5 minutes. Additional resources are shared at the end.
This document provides information and guidance about building a sustainable online store in Nigeria. It discusses the size and demographics of Nigeria's population and internet/mobile market, which present opportunities for online retailers. The basics of e-commerce are explained, such as how online shopping works, the necessary components to set up an online store, and factors that influence Nigerian consumers' purchasing decisions. The document encourages the reader to take action now to start their online store rather than make excuses, as you don't need extensive experience or learning to get started.
Digital Expert PART1 - When Digital Becomes HumaTom Fleerackers
The document discusses digital marketing and building brands with digital at the core. It introduces the digital value model, which helps build value propositions for the future by evaluating a company's "state of digital." It also discusses how the relationship with customers will change in the future, with both digital and human relationships becoming important - the digital relationship provides automation and data while the human relationship provides empathy, creativity and passion. The ultimate customer relationship of the future will combine both digital and human relationships for maximum customer intimacy.
Over-60s now make up around 15 million people in the UK and will continue growing significantly. While generations are becoming more digitally engaged over time, many over-75s remain offline due to barriers like lack of understanding of benefits, concerns over security, and preference for familiar routines. However, initiatives like Age UK's Down Memory Lane project show that focusing training on interests like reminiscence and using tablets can help older people gain confidence and skills while bringing social benefits. More support is still needed to address cost and resource barriers to digital inclusion as technology continues advancing.
MeasureWorks - Emerce eFinancials - Content is King, but Experience is your k...MeasureWorks
Slides from presentation at Emerce efinancials event. During this session Jeroen Tjepkema, CEO & Founder of MeasureWorks, togehter with Matthew Niederberger, Digital Insights & Analytics Manager at Philips Lighting talk about why user experience and performance are essential in persuading online consumers to buy something on your website. Based on both real data and case studies Matthew and Jeroen will share practical information about the relationship between content and experience and how to implement these at your website.
The document discusses the concept of "whufï¬e", which refers to social capital and influence gained through online connections and reputation. It provides 5 factors for raising one's whufï¬e: 1) turning marketing approaches outward to listen to communities, 2) becoming part of the communities served, 3) creating amazing customer experiences, 4) embracing openness and transparency, and 5) finding a higher purpose that gives back. Following these factors can help build trust, loyalty, and word-of-mouth resulting in increased business success.
The document presents a pitch deck for DI.Circle, which aims to build an open source community and launch a STEAM workshop/design library to help prepare people, especially children, for future jobs amidst increasing automation through equipping them with skills like coding, design thinking, and collaboration. It outlines DI.Circle's vision, values, programs, target audiences, business model, and fundraising strategy to achieve its goal of creating a community of creative thinkers and makers.
Tech-savvy end-users can't Google the effective ideas in your head. Learn the attributes of a Google-Proofer and how, as a Promotional Marketer, you can become more indispensable to your clients.
UserConf NYC Welcome & Keynote - The (Coming) Golden Era of ProductsUserVoice
This document discusses the future of customer service and support. It notes that there will be more emphasis on user self-service, subscription-based revenue models, and providing social media levels of customer care across all channels. Companies will need to focus more on customer retention rather than acquisition and will need chief customer officers to oversee excellent customer experiences across all touchpoints. The future will require proactive support, more self-service options, using analytics to drive meaningful engagement, and empowering frontline staff to solve customer issues.
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
Isn’t it cool - it’s the greatest time in history, as we have access to literally billions of people around the world.
Yet, it’s also the worst time in history because we have access to… literally billions of other people around the world.
Competition is fierce; you’re essentially 1-click away from disaster.
It’s never been easier to get your story out there, but it’s also the hardest time because there is so much more noise out there. Isn't business fun?
In the Digital Age, story matters now more than ever. If you have a strategy you can tell your true story. If you don't, you get lost in the noise of everything else.
We were born to tell stories & we know how to listen to them, but rarely how to tell them. The story is what gives your customer clarity & certainty.
It’s not a story about how awesome you are. Nor even how you might be the next “amazing” founder.
Nor how you are going to “change the world”. They’ve heard it all before.
Nothing seems to work in marketing? Can’t figure out who to blame?
Ask yourself, what’s your strategy & how are you telling your story?
Story matters in creating your own certainty, your own future for the real hero, your customers.
This is your strategy. Welcome to digital storytelling.
#digitaltransformation #strategy #leadership
The document provides advice from a fictional grandmother, Sally, on how to succeed in customer relationship management (CRM) based on her 65 years of experience in customer service. She emphasizes the importance of truly understanding customers through research, segmentation, and listening. Her wisdom stresses providing a personalized, convenient, and human experience for customers through community, content, and commerce tailored to their needs and with their privacy and preferences in mind. Grandma Sally's tips focus on treating customers like individuals and building long-term relationships through service, trust, and mutual understanding.
Product Instructions: The Missing Piece of the Customer Experiencedclsocialmedia
The document discusses the importance of product instructions for customer experience. It provides research showing that most customers use product instructions but often find them confusing or unhelpful. This negatively impacts customers' confidence in products and likelihood of repeat purchases. The document recommends writing product instructions from a user-centric perspective using clear, concise language and supporting different learning styles through a mix of text, graphics, and other media. The goal is to address customers' main questions and provide an overall positive customer experience.
Confessions of a Riding Nerd: What Snowboarding Could Learn from Internet Bus...Mike Ma
1) The snowboarding industry is facing challenges as its average rider is aging, riding less, and becoming less economically diverse. Snowboarding needs to adapt to remain relevant.
2) The author proposes focusing on three areas: clarity in what guests are buying, convenience by meeting guests' needs on their terms, and community by allowing more participation.
3) Examples of proposals include an online lesson booking and progress tracking system, on-demand mobile lessons, and empowering more people to become certified instructors through affiliate programs.
To remain relevant in today’s fast-paced business landscape, delivering a great customer experience is now simply table stakes. But how do you measure something qualitative like experience? Where does customer experience start and finish? And who owns it? We'll explore these questions and share insights on how leading brands stay ahead.
Be remarkable in how you approach your relationship building. Build a network that really makes a difference to you and others. More than collecting connections, Networlding provides a proven methodology and support system to enable you to develop mutually beneficial relationships, connect globally and create incredible opportunities. This slideshow provides you with insight into Networlding and the methodology guaranteed to make a difference to your career and personal success.
http://www.connectcreate.co.uk/
Slides created by Kwai Yu http://www.leaderscafe.co.uk
5 digital habits of highly effective museumsMike Ellis
The document discusses 5 digital habits of highly effective museums on small budgets. It covers producing incredible content like stories and interactives; highlighting interesting objects and making them social and sharable; and facilitating real conversations on social media channels by engaging where users are and responding to their feedback. The goal is to get museum content in front of people and become part of their lives rather than just driving them to the museum website.
Customer experience and product instructionsSharon Burton
Product instructions are part of the Use cycle of the customer experience but how do you know if they are meeting the needs of your customers?
How do you know if your product instructions are meeting your customers needs?
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
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Summary
I. Perspective
II. Project charter
III. Our process
IV. General insights
V. Prototypes
VI. Must do’s
VII. Questions
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In the VRT study ’MEMO 2013’ Silver Surfer is
defined as: ‘65+ who uses internet a few times a week.
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65+: use of internet and social media (Memo 2015)
A few times a week or more frequent
Only once a week or less
internet
social media
2013
2015
2015
2013
53%
78%
47%
18%
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1. Digital literacy
2. Connecting generations
3. Wellbeing & health
4. Learn by playing
5. A digital stage for talent, knowledge and competences
6. Broaden and stimulate interests
7. Money & consumer affairs
8. Flemish showbizz
Domeinen
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9. Active life
10. A listening ear
11. Make new contacts online
12. Guidance in a changingsociety
13. Recap and reference
Domeinen
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They want
to keep
up
digitally…
Online banking
grand children Taxes
mails
Travel
online shopping
Train and bus
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...
but
they are
limited
Because they
lack
Where can I go? Explanation goes too fast
Is it safe?
Everything is new
How do I do it?
Who can I trust?
confidence and knowledge.
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They use the internet
to learn
more
about existing interests
gardening
cooking
health
family
games
books
hobbies
travelling
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Prototyping Flow
For every concept we did two sprints of one week each.
At the end of every week there were insight sessions with two times four users.
Week 1 Week 2
Development concept
Validating the assumptions
Processing the learnings
Development prototype
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Concept
A platform where you can find practical tips
and tricks that have proven
their value over time.
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ScoreConcept: 9/10
ScorePrototype: 7,5/10
Quite positive feedback,
people think it’s a nice-to-have,
visually attractive and
a practical way of curating tips.
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“ I like that, I’m already reading. I think it’s fun,
you can exchange knowledge.”
Quote from Rik. “Simple tips with great results,
that’s always interesting.”
Quote from Willy.
“It’s a little bit like Tante Kaat. I
find it interesting.”
Quote from Hilde.
“ By making it visually,
it becomes more attractive.
You can remember it very easy.”
Quote from An.
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• Watch out with health tips (experiencedas “dangerous”).
• Tips should be practical andimmediatelyapplicable.
• Nostalgic tips work very good with this audience, users also like surprising
facts.
• Tips should be short, visual and step by step.
• For short tips a picture or GIF with a little bit of information is enough.
• Video with different chaptersis useful for more difficult tips.
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• No storytelling needed: tips should be described very practical,no
superfluous information.
• Photos should be very clear,no extra filtersor new information.
• The source isn’t relevant, they don’t need celebritiesof storytellers.
• A feedback option canbe interesting, but a ‘thumbs up’ or ‘thumbs down’
button will probably be good enough.
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Innovative and interactive
videoformats for tablets are
very popular.
(long and short form)
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Concept
A website that gives an introduction about
new hobbies with videos and testimonials.
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Score Concept: 7/10
Score Prototype: 7/10
Positive evaluation, Silver Surfers think it’s a
fast and easy way to find a new hobby when
you’re looking for something different.
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“It will be professionally explained if VRT
makes it. There’s a lot of bullshit on the
Internet.”
Quote from Rik.
“Most of the time a book is too
specific and expensive. This is
more useful.”
Quote from Albert.
“This is very quick and attractive.”
Quote fromWendy. “You make it very easy for us
with this system.”
Quote from An.
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The added value are
the less obvious
hobbies (for example:
drones, pilates, beer
brewing…)
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Users like curated lists:
“hobbies with the grandchildren”,
“hobbies for rainy days”…
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Users see this platform as
something they would visit once
(when they are looking for a new hobby).
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The added value of VRT is bringing inspiring
content when it becomes very practical.
(beautiful pictures and videos)
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• Variation of different content types is important.
• They want the possibillity to react.
• A location based feature isn’t only interesting to find clubs or organistions,
but also to find other people who have the same hobby.
• The users want to be guided to practical information.
• Short instructions are enough to guess if a hobby is something they want to
try.
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Next Steps?
• There isn’t a basis for a permanent platform.
• They need inspiration, but only once. It could be an
online part of a campaignabout hobbies or spare
time: start to hobby.
• New and original hobbies are a relevant topic for
online content for this audience.
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Concept A
A platform about travelling
where you can find inspiration
and share your own experiences.
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Concept B
A online platform where
you can watch old episodes from
travel show Vlaanderen Vakantieland,
enriched with practical information.
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Score Concept: 9/10
Score Prototype: 8,5/10
Very positive feedback for this concept,
it’s perceived as an entertaining source of
inspiration for travelling and other activities.
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“I really like to use it when
I go on trip for a weekend.”
Quote from Wendy. “Now I seach it myself, but this
would be more easy.”
Quote from Jozef.
“I really would use it, it’s very
practical.”
Quote from An.
“It shoudn’t be too elaborate,
otherwise I would fast forward it.”
Quote from Rik.
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The added value of an online platform is the
freedom to watch only what they want to see.
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Inspiration is a trigger to
watch or read certain
content… but if they search
something online
themselves, it is very
practical information.
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• Clear criteria to select a destination are important
• Searching for a category first and afterwardsfor a location, seems a good
structure.
• Curatedlists of trips are positively evaluated.
• Silver Surfers like longform video that are split in different shorter chapters
• You can give more info with eachchapter: for exemple location, website,
prices…
• Celebritiesaren’t necessary online.
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1. Think about elderly in user tests
Interview 60+ before the launch of new productsabout the usability of your service or
format.
2. Welcome button
Users don’t always get how your website works, abutton where you can find a video that
gives an explanation, could be a resolution to this.
3. A better FAQ
Frequently asked questions can resolve the most typical problems. This page should be
elaborate and up-to-date, good practice: http://www.bbc.co.uk/faqs
4. Community management
It’s important to follow up the questions you get fromthe existing communities
(Facebook, Twitter, mail, site…). Users can help to find and resolve problems in an early
stage.
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5. The ”I have news” button
A button where users can share your local or breaking news
6. News explained
Difficult wordscan be explained with pop-ups.
7. Consistent look and feel for URLs
During a radio or television program a lot of URLs are mentioned. If they always look the
same on the website, people will find them more easily.