SII Intro Office Hours 3rd April 2018 for Zamil - Final

1. Strategy Is Innovation:
How the Leaders of Tomorrow Create the Future!
Office Hours with Yeeli Lee
3rd April, 2018

2. Objective of
• Attend only if you have questions on the course material
• You definitely do not have to stick around for the full hour!
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3. In the upcoming Week 4 assignment,
you will work with your group
(1) HiPPO = Highest paid person’s opinion
You will start by having a conversation around the individual assignments from each
member. You will submit a new group version of the exercise
Some tips:
 We are not asking you to predict the future, but to imagine it
 Be careful of today’s logic which can create blind spots
 Do not develop hypotheses of the future in a vacuum
 Avoid the HiPPO(1) culture
 Use the template we have provided
 Refer to the grading rubric to understand how you will be evaluated
If you cannot find the template or the grading rubric, write to:
programsupport@emeritus.org
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4. Group Assignment #1 Template
The 1st group assignment is released on April 7 and is due April 14.
You will need approximately 2 hours and 30 minutes to complete the module.
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5. Assignment 1 Grading Rubric
• Rememberto start by providing context forthe grader –
industry, market landscape,company, competitors strengths and customerbehavior.
• Keep the context brief.Share only what is relevant as background,linked to your Box 3 ideas.
• This is a Pass/Failcourse. Points are included here to help guide your effortforeach
componentand to help the grader identify the better assignments
Component A High-Quality Group Project Submission: Points
Non-Linear Shifts
and Weak
Signals
▪ Shows a high-level understanding of the industry/market and what is happening in that
industry/market
▪ Covers all relevant shifts/weak signal areas – customer, technological, competitors, distribution
channels, regulatory environment
3
Box 3 Ideas
▪ Ideas are fresh, insightful and based on an understanding of how non-linear shifts and weak
signals may play out in the future 3
Prioritization
▪ Demonstrates knowledge about market potential for ideas
▪ Demonstrates knowledge about feasibility of ideas
▪ Incorporates innovative insights
3
Scoping of Ideas
▪ Comprehensive explanation of the problem space
▪ Exhibits a solid understanding of a market or societal need and has a sense of how a solution
might meet that need
▪ Shows understanding of customer needs/pain points
▪ Demonstrates thoughtful market sizing and price point estimates
▪ Demonstrates understanding of business model needed to address
▪ customer pain points
▪ Explains the capabilities required to executer the idea
5
Potential in
Emerging
Markets
▪ Demonstrates initial understanding of other countries that may be targets for each Box 3 idea
▪ Explains, at a high level, the potential market opportunity in each developing and wealthy country
mentioned
3
Business Model
Modifications
▪ Shows initial understanding of culture and context for each developing (and wealthy) nation listed
and therefore the business model modifications needed for successful implementation in each of
these countries
3
Total
▪ Excellent work demonstrating knowledge, effort, and critical thinking
▪ Demonstrated knowledge of course content, and integrated many major and minor concepts
▪ Original and insightful work that is thorough and compelling
▪ PowerPoint slides are memorable and effective in conveying ideas to the audience
20
5

6. An Inspiration: The Story of a Shoe
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7. Inspiration: Story of a Nike Shoe
How a non-tech company approach its Box 3
What can be more basic than a shoe? It is made of leather, rubber,
plastic and some fabric.
A titanic shift in the way Nike transformed itself, from a product-
centric company to a data and social community business
How Nike’s Box 3 create more value on top of its core product?
• Added sensors and embed into the shoe to start collecting data
• Connected it to mobile devices
• Hosted analytics in the cloud
• Built social communities to log runs, join teams,
engage in challenge etc.
• Continuously leverage the ecosystem for data
and insight, to drive innovation,
optimize marketing and increase loyalty
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8. Your deliverables – remaining 5 weeks
Module 1
Strategy is
Innovation
Module 2
Strategic Intent
& Core
Competencies
Module 3
Box 3
Ideation
Module 4
Innovation
Execution
Week 1 (Release Mar17) Week 2 (Release Mar24) Week 3 (Release Mar31) Week 6 (Release Apr21)
Individual = 4 points
assignment
(due Mar 24)
Individual = 12 points
assignment
(due Mar 31)
Individual = 16 points
assignment
(due Apr 7)
Individual = 8 points
assignment
(due Apr 28)
Week 4 (Release April 7) Week 7 (Release Apr28)
Group = 20 points
assignment #1
(due Apr 14)
Individual = 15 points
assignment
(due May 5)
Week 5 (Release Apr14) Week 8 (Release May5)
Individual = 5 points
Group = 20 points
assignment #2
(dueMay 12)Notes:
Release = the date when the topics and assignments areavailable
Due = the date when the assignmentis due. Participantscan email programsupport@emeritus.org to request for an extension up to
7 calendar days pastthe assignmentdue date for grading.Beyond 7 calendar days,you will notreceivea grade for this assignment. 8

9. Office hours and Webinar dates
Module 1
Strategy is
Innovation
Module 2
Strategic Intent
& Core
Competencies
Module 3
Box 3
Ideation
Module 4
Innovation
Execution
Week 1 Week 2 Week 3 Week 6
Welcome Webinar
(Mar 20, 10am Saudi time)
Office hours – optional
Attend if you have queries
on the course material
(Apr 3, 10am Saudi time)
Group Assignment #1
debrief Webinar
(April 24, 10am Saudi time)
Week 4 Week 7
Week 5 Week 8
Group Assignment #2
debrief & Final Webinar
(May 24, 10am Saudi time)
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10. www.emeritus.org