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Research and planning

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Research and planning

  1. 1. Learning Objectives:• Understand how to approach a question on research and planning.• Understand what is required in section 1.• Consider appropriate examples to use in section 1.• Further our understanding of the mark scheme.
  2. 2. Research and planning: Sample questions• How did your Research and Planning inform your production?• Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making.• Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
  3. 3. How to structure a research and planning answer• Research and planning does not fit so well with the 3 – part plan, as it takes place during pre- production.• However, the effects of research and planning are relevant throughout.
  4. 4. How to structure a research and planning answer• Pre- production – what research was carried out and why• Production – how your planning informed the production• Post- production – how research (including audience feedback) and planning (i.e. storyboards, sketches) impacted on the process of editing, etc.
  5. 5. Homework for Tuesday 24th April• Plan and complete the following question: Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
  6. 6. Marking sample answersIn your pair:• Read the answer.• Highlight any positive aspects of the introduction. Annotate with an explanation of what you have highlighted.• Highlight any negative, again annotating with an explanation.• Continue for the rest of the answer.• Now look at the mark scheme. Try to come to a judgement about what grade you would award. Be specific – a mark out of 10 each for EAA and EG, and a mark out of 5 for T.
  7. 7. Sample A - Examiner’s Comments1a) The candidate writes clearly about how they researched audience demographics, conventions and existing market trends. They discuss their research into Kerrang, NME and Q with specific examples of how this research informed what they did. They accompany this with evaluative views, with hindsight, on how they might have made more of a semiotic approach. Professional practice is discussed in terms of audience research and industry research extends into an email interview with a newspaper editor. However no detail is offered on how this informed production so the mark for examples and e/ a/a is lowered accordingly. Skills development is a constant theme of the answer.
  8. 8. Sample answer AQu. 1a)• EAA 8• EG 8• T3• (19)
  9. 9. Sample answer BQu. 1a)• EAA 8• EG 7• T3• (18)
  10. 10. Sample answer DQu. 1a)• EAA 8• EG 8• T4• (20)
  11. 11. Sample answer CQu. 1a)• EAA 8• EG 8• T4• (20)
  12. 12. Checklist• Now you have seen what achieves good marks, create a checklist of what to do for question 1a.

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